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The 15th City Council of Los Cabos, through its Municipal Tourism Department, recognized the re-election of the 2026 Board of Directors of the Association of Women Executives in Tourism (AFEET), Baja California Sur chapter. This organization remains a benchmark for women’s leadership within the state’s tourism sector.

The Municipal Director of Tourism for Los Cabos, Ana Gabriela Navarro, explained that AFEET, founded in 1970, is the only national network that brings together women leaders in the tourism sector in Mexico. In Baja California Sur, the chapter has more than 24 active members who promote an agenda focused on professional development, the creation of public-private partnerships, and highlighting the economic impact of women’s participation in strategic positions within the industry.

During the ceremony, the 2026 Board of Directors was sworn in, headed by Jazmín Almada as president, accompanied by Sandra Félix as first vice president, Luz Acosta as second vice president, Claudia del Pino as treasurer, Paulina Noble as secretary, Susana López on the Finance Committee, and Rocío Espinosa on the Honor and Justice Committee.

As part of the program, the roundtable discussion “Women in Decision-Making in the Tourism Sector” was held, highlighting the importance of strengthening female representation in strategic tourism governance positions and continuing to create conditions that allow for equitable participation in decision-making processes that impact the destination’s development.

In 2025, the branch consolidated collaboration agreements with the municipalities of Los Cabos and La Paz, and also made progress on an agreement with the municipality of Loreto. She also held working sessions with the state tourism trusts of Loreto, Los Cabos, and La Paz, aligning efforts in promotion, professional development, and business partnerships.

In this regard, the municipal director of tourism for Los Cabos emphasized that female leadership is now a strategic factor for the competitiveness and sustainability of the destination, underscoring that when women’s talent is fostered, the entire tourism ecosystem is strengthened, and progress is made toward more balanced and inclusive development.

Los Cabos closed 2025 with a decade of sustained growth and a total of 3.77 million tourists, the highest figure ever recorded.

Tourism generated an economic impact of 133.3 billion pesos, boosted more than 44,000 formal jobs in Los Cabos, and extended its benefits to the community, with a third of tourist spending directed to sectors not directly related to tourism.

FITURCA’s promotional strategy allowed the destination to expand its presence in 21 markets.

In an international context marked by intense competition among destinations and economic volatility, Los Cabos closed 2025 with solid results that reaffirm the effectiveness of its tourism promotion strategy, solidifying its position as one of the most important luxury and high-value destinations in Mexico and Latin America.

This morning, the Los Cabos Tourism Trust presented the results of the destination’s tourism promotion at an event that brought together state and municipal authorities, as well as representatives from the business and hotel sectors, including the Secretary of Tourism and Economy, Maribel Collins; the President of the Los Cabos Hotel Association, Armando Gutiérrez; the Executive Director of the same organization, Lilzi Orcí; and the President of the Business Coordinating Council, Julio Castillo.

Under the leadership of the Los Cabos Tourism Trust (FITURCA), the destination has maintained a steady flow of visitors, strengthened its position in key markets, and maximized the impact of promotional investment, achieving a return of 266 times every peso spent on tourism promotion—a figure that confirms the profitability of the region’s tourism management model.

“The destination is maintaining its volume of domestic and international tourists and making steady progress in diversifying its source markets and increasing economic impact,” stated Rodrigo Esponda, CEO of the Los Cabos Tourism Trust (FITURCA).

During 2025, Los Cabos maintained a stable flow of domestic and international tourists, with a total of 3.77 million visitors by year’s end, representing a cumulative growth of 129% over the last decade. This performance confirms the destination’s resilience in the face of complex global scenarios and its strong loyalty among strategic markets.

FITURCA’s tourism promotion strategy in 2025 established Los Cabos’ presence in 21 markets across the Americas, Europe, and Asia, reinforcing the destination’s visibility in key locations and laying the groundwork for new long-term markets.

In 2025 alone, FITURCA had an intense promotional agenda, participating in more than 360 national and international trade shows, holding over 27,000 business meetings, and coordinating 180 familiarization trips with the participation of more than 900 journalists, influencers, travel agents, and tour operators. Taken together, these activities resulted in more than 2,500 strategic tourism promotion actions, aimed at strengthening the positioning of Los Cabos in key markets.

Air Connectivity and Hotel Offerings

One of the most significant developments of the year was market diversification. In 2018, emerging markets (excluding Mexico, the United States, and Canada) represented just 1.3% of total arrivals; by 2025, this share had grown to 2.3%. The growth from the United Kingdom, Spain, and Japan stands out, as does the increase in passengers from Germany, Switzerland, Italy, and France, who now connect via Frankfurt to reach Los Cabos.

This progress is directly related to the expansion of international air connectivity, which increased from 38 connected airports in 2019 to 42 international airports in 2025, including 32 in the United States, 8 in Canada, as well as airports in Germany and Panama.

In 2016, 16,382 international flights were recorded to Los Cabos; By 2025, this figure has increased by 45.8%, reaching 23,895 flights, according to AFAC data. This includes new routes from international cities such as New York, Kansas City, Nashville, St. Louis, Ontario, and Orange County, as well as Frankfurt, Germany, and Panama.

In the domestic market, connectivity has grown from 9 routes in 2019 to 16 connected airports in 2025, integrating destinations such as Santa Lucía, Cancún, Querétaro, Mexicali, Torreón, and Los Mochis, in addition to Mexico City, Guadalajara, Tijuana, and Monterrey.

Regarding hotel infrastructure, Los Cabos has grown from 15,000 rooms in 2016 to 22,000 in 2025, with 80% of the accommodations being in the five-star category. Luxury brands such as Four Seasons, One&Only Palmilla, Zadún Ritz-Carlton, Waldorf Astoria, and Grand Velas solidify the destination’s position as a benchmark for premium tourism.

This positioning is reflected in hotel performance: the average daily rate (ADR) grew from $286 in 2017 to $440 in 2025, while RevPAR increased from $203 to $306, with a sustained average occupancy rate of 70%.

Impact of Tourism on the Community

“Tourism continues to be a key driver for the region. In 2025, the economic impact generated by tourism in Los Cabos reached 133.3 billion pesos. A particularly relevant fact is that 33% of this spending was on non-tourism-related items, demonstrating the cross-cutting impact of tourism on sectors such as local commerce, professional services, and everyday consumption, benefiting the population as a whole,” stated Rodrigo Esponda.

According to local perceptions, tourism has contributed to an increase in family income, allowing for greater savings, travel, and the purchase of durable goods. Furthermore, in 2025, an improvement in education is observed, with a higher percentage of residents holding bachelor’s or postgraduate degrees, reflecting greater access to and continuity in higher education.

In terms of employment, through the third quarter of 2025, tourism generated 44,019 jobs in Los Cabos, with an average salary 37.6% higher than the state average and a year-over-year growth of 6%. The tourism sector represents 36.7% of total employment in the municipality.

At the state level, tourism contributes 35.8% of Baja California Sur’s total production, accounts for 25.4% of businesses, and employs 40.1% of the workforce, confirming its strategic role in the regional economy.

With these results, Los Cabos closes 2025 reaffirming its tourism leadership, its capacity for adaptation, and the value of a promotional strategy focused not only on attracting visitors but also on generating economic and social well-being for its entire community.

Los Cabos’ international projection strategy continues to take shape following the destination’s participation in the International Tourism Fair (FITUR) in Madrid. This was explained by Ana Gabriela Navarro, the municipal director of Tourism, during an interview on the radio program “Los Cabos a la Carta,” where she detailed recent efforts focused on sister city agreements, European promotion, and the municipality’s strategic positioning.

Navarro recounted that, after her participation in FITUR, she made a quick trip to Banderas Bay to advance a tourism sister city agreement. “After FITUR, I made a quick trip to Banderas Bay… with the intention of establishing that direct connection… we are working so that we can sign that sister city agreement at the Tianguis Turístico,” she explained. She noted that both destinations share similarities as Pacific tourist hubs, which opens up opportunities for collaboration.

Meanwhile, a formal approach with Málaga, Spain, remains pending due to a train tragedy that brought grief to the European country. Navarro described the situation as “very regrettable” and recalled that they even had a scheduled agenda in that city. Despite this, she emphasized that they managed to establish initial institutional contact: “We were able to meet with the director of tourism for Málaga… with complete openness to creating this partnership between our two municipalities,” she stressed, highlighting the interest of Spanish authorities in the potential of Los Cabos.

One of the central points of the interview was the recent visit of the European Union Ambassador to Mexico, Francisco André, who conducted an exploratory tour of the destination. Navarro explained that the visit is part of an ongoing strategy for the European market: “More than anything, it’s to follow up on the efforts being made in the European market… this continuity makes perfect sense,” she affirmed.

During his stay, the diplomat visited some of the municipality’s main natural attractions, including whale watching. The director noted that the ambassador was particularly impressed by the organization of the activity. “He mentioned the organized way in which whale watching is being conducted… that protocols are being followed to ensure the experience works for both tourists and whales,” she noted.

Navarro revealed that the ambassador’s interest went beyond a courtesy visit. She explained that the diplomat was evaluating the destination as a possible venue for a high-level international meeting planned for 2037. “His intention was to come and do some scouting… he asked strategic questions about connectivity, metrics, and European flights,” she detailed. She added that he was presented with information on hotel infrastructure, operational capacities, and service standards.

The official emphasized that Los Cabos has the conditions to receive high-profile tourism. “We have hotels, trained staff, and activities that are definitely a strength,” she said, emphasizing that the destination’s safety and organization were key topics during the discussions. With these actions, the Municipal Tourism Directorate seeks to consolidate the international presence of Los Cabos, strengthen strategic alliances and expand its positioning in priority markets, especially in Europe, projecting the municipality as a competitive destination for high-level events and visitors.

Lucy Trasviña, representative of the iconic Doña Pame Restaurant in Miraflores, Los Cabos, celebrated the success of her participation in the 2026 International Tourism Fair (FITUR), where her Baja California Sur cuisine captivated visitors from 157 countries.

The restaurant, which recently celebrated its 60th anniversary as one of the region’s most traditional establishments, presented machaca burritos, flour tortillas, damiana tea, damiana liqueur, dried apricots, and mango and guava empanadas. “The Spanish and everyone else were delighted,” Trasviña emphasized, thrilled by the global impact.

Thanks to the support of the authorities, Doña Pame seeks to promote the rural areas of Baja California Sur and its small towns, highlighting its inhabitants as “excellent hosts.” “Los Cabos is in the world’s spotlight,” she affirmed, solidifying the destination as a leading tourist destination.

At the International Tourism Fair (FITUR) in Madrid, Abril Urueta, Director General of Economic Development for Los Cabos, highlighted the importance of promoting not only the well-known tourist areas of San José del Cabo and Cabo San Lucas, but also the northern region, including Miraflores, La Riviera, and Santiago.

Urueta emphasized that this area is home to numerous producers of regional products, which were showcased through handcrafted souvenirs brought to the event. “We brought hand-painted bookmarks with representative figures such as masks, whales, and the San José Mission, as well as crocheted keychains with endemic plants woven by artisans from our origins programs,” she explained. These gifts, nearly a thousand on the first day, sold out “like hotcakes,” according to the official, who generated great interest among visitors by sharing the unique experience of Los Cabos, especially its “forgotten wonders” in the northern region. The promotion is part of a comprehensive strategy that combines tourism, represented by Ana Gabriela Navarro, with economic development.

“It was a complete success; everyone is very happy,” Urueta concluded regarding Los Cabos’ participation in FITUR.

At the 46th International Tourism Fair (FITUR) in Madrid, Spain, renowned Los Cabos businessman Neto Coppel highlighted the enormous economic potential of the Baja California Sur destination, describing it as the one that attracts the most wealth worldwide.

During an interview, Coppel emphasized that Los Cabos is home to some of the largest hotel brands, which translates into average daily rates of $500 USD, among the highest in the market. “Los Cabos is a place of extraordinary beauty, completely safe and peaceful, and the people are very friendly,” he stated.

The businessman emphasized the importance of the North American market, the primary market for the destination, and noted that markets in Europe and Japan are already being explored. One indicator of the wealth it attracts is the large number of private planes at the local airport.

Coppel also addressed the challenges of growth, calling for collaboration between businesses and government to work on infrastructure, water, and, crucially, electricity. “The only thing we need is electricity. We urgently need it, please, government, help us establish power plants,” he pleaded.

Despite the infrastructure challenges, Coppel expressed optimism about the future, asserting that the growth of Los Cabos is “unbeatable” and “limitless,” with an expansion vision that spans from Cabo del Este to Todos Santos, always under a framework of order and conservation. The primary objective is to ensure the arrival of tourists to generate economic benefits and employment.

Sandra Félix, director of the La Paz Tourism Trust, participated in the International Tourism Fair (FITUR) to promote destinations in northern Baja California Sur, such as Loreto and Comondú, which still require greater promotion compared to other established sites.

Félix highlighted meetings with Spanish and Italian travel agencies interested in tours of Mexico. One of the most requested is the “Sea of ​​Cortez Circuit,” which connects Copper Canyon via the Chepe train from Chihuahua, a ferry crossing in Sinaloa, and coastal excursions, with an approximate duration of 12 days. Another favorite among the Spanish market is the road trip between San Diego and Los Cabos, which includes visits to missions and cave paintings.

Italy is showing particular interest in Loreto for its sport fishing, diving at more than 150 sites, hiking in the Sierra de la Giganta, and missions such as San Javier and Loreto. In addition, Félix presented a newly released guide from the trust, the result of a tour of the peninsula that compiles content about San Juanico and other key locations.

“We are promoting what the Spanish market loves most: road trips and missions,” Félix emphasized during the fair.

At the 46th International Tourism Fair (FITUR), where Mexico is the guest country, Rodrigo Esponda, director of FITURCA, celebrated 10 years representing Los Cabos from the destination’s stand. “Very happy to be here again, with great visibility and strategic meetings with business partners, tour operators, airlines, and travel agencies,” he stated during an interview on the first day.

Esponda emphasized Los Cabos’ competitiveness in differentiated niches such as culture, gastronomy, sports, luxury, wellness, birdwatching, and rural experiences, moving away from the massive all-inclusive resorts where it competes with the Caribbean. “We have the Sea of ​​Cortez with 40% of the world’s marine fish, the Sierra de la Laguna mountain range, and a unique concentration of luxury hotels,” he highlighted. The average nightly rate for luxury hotels exceeded $1,600 in 2024, the highest in Mexico and 2.5 times higher than the next most expensive destination, with over 18,000 rooms and 15-20 focused on the premium segment.

Among the key meetings, he met with IAG (Iberia, British Airways, and Vueling) to explore direct flights, presenting business metrics, and with CATAI, a Spanish luxury and culture consortium, training 50 travel agents on local history and traditions. The Condor flight from Los Cabos to Frankfurt, in its second season, maintains a load factor above 60%, connecting with cities such as Berlin, Zurich, Milan, Rome, and Paris, diversifying European tourists.

The Japanese market grew strongly in 2025, focusing on golf and nature, with operators such as JTB and HIS featured in their catalogs. In the US, new routes from Indianapolis and Las Vegas (Frontier, Southwest, and Alaska Airlines) are boosting traffic. Canada saw a 15% increase, and a similar figure is expected. Additionally, 10% of hotel room capacity comes from groups, conventions, and incentive trips, with specific initiatives underway to position the destination in this sector.

Esponda emphasized the diversification of tourist origins and products to generate community benefits, anticipating a productive year for increasing European travelers.

Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, stated at the International Tourism Fair (FITUR) that the country aspires to become the fifth most visited in the world, surpassing its current position of sixth. “We are undoubtedly aiming to move up to the fifth most visited country. Today we are sixth,” she declared during the interview, highlighting a goal of increasing economic impact by 44%.

Rodríguez emphasized a 2026 packed with promotional events, such as the World Cup, NFL, Formula 1, 17 international trade fairs, the Tianguis Turístico in Acapulco, and ITB Americas. “We will have a very creative year,” she noted, underscoring the constant “24/7” promotion to generate pride in Mexico’s cultural and tourist richness.

Spain is a key market, with expectations of increased investment and ongoing promotional activities. Mexico will assume the presidency of the Mundo Maya Organization, replicating successful models such as the Yucatán experience guides in other member countries. The Secretary prioritized “humanistic tourism” focused on native and indigenous communities, aligned with the President’s policy.

She highlighted her presence in the Real Madrid VIP box, invited by the club, which supports sports schools in Mexico—the second-largest recipient of such support. She also recounted a meeting with the King of Spain, discussing the World Cup and community-based tourism.

Finally, she sent greetings to Los Cabos, “a global powerhouse” for its tourism style and attractions such as its large aquarium.

 

During an interview on the radio program “Los Cabos a la Carta,” Rodrigo Esponda, director of the Los Cabos Tourism Trust (FITURCA), spoke about the recognition he recently received from the Madrugadores Group, as well as the progress and challenges of tourism promotion in the destination, especially regarding air connectivity and market diversification.

Esponda received the “Builder of the Year” award, a title he said he accepts with gratitude and an institutional perspective. “I humbly accept this recognition, but on behalf of the Los Cabos Tourism Trust, because the institution is what’s important,” he stated, emphasizing that promotional work is the result of a collective effort between the public and private sectors and civil society. He added that FITURCA “is the mechanism that allows us to pool our efforts so that Los Cabos continues to be a world-class destination.”

During the conversation, the director of FITURCA explained that tourism promotion goes far beyond simply attending international trade fairs. “Attending a trade fair is just one element of the comprehensive work that needs to be done. There has to be preparation and follow-up work that, in some cases, takes many years,” he stated, referring to events like FITUR in Madrid or trade fairs in Berlin and London.

In that context, he highlighted recent results in international markets. Esponda revealed that “From 2024 to 2025, the European market saw a 70 percent increase in visitor traffic to Los Cabos,” driven primarily by Germany, where there is a direct flight, as well as by the United Kingdom, which has established itself as one of the main European source markets. Regarding South America, he indicated that growth was 50 percent and that, with the new direct route operated by Copa Airlines, it is expected that by 2026 “the number of South and Central Americans visiting Los Cabos could even double.”

Regarding the domestic market, Esponda emphasized the importance of new air routes, such as the direct Puebla-Los Cabos flight announced by Volaris. “This would be the 17th city in Mexico with direct connectivity to Los Cabos. In 2019, we only had eight,” he explained, highlighting that this expansion strengthens domestic tourism and facilitates travel for communities with a strong presence in the destination. He also mentioned that they are working to establish routes from cities like Ciudad Juárez and Mérida.

Regarding the United States, the main source market, Esponda acknowledged the economic and geopolitical uncertainty but urged caution. “We expect moderate growth in the number of Americans visiting the destination, and we need to focus on quality,” he stated. He emphasized that, in a complex international context, the challenge is to offer “value in the experience and in the quality of services.”

Finally, the director of FITURCA thanked his team and reiterated that the success of Los Cabos’ tourism promotion is the result of sustained, collaborative work. “The team is excellent,” he said with a laugh, making it clear that the destination’s strength lies in collaboration and a long-term strategy.

As part of its 29th anniversary celebration, held on January 27, the Los Cabos Hotel Association (AHLC) held a press conference at the Hacienda Beach Club and Residences Hotel to present its 2026 Work Plan, reaffirming its commitment to strengthening, ensuring the sustainability and competitiveness of the destination’s hotel sector.

For nearly three decades, the AHLC has played a fundamental role in the tourism development of Los Cabos, fostering collaboration between the private sector and public institutions, promoting best practices, and establishing itself as a leading and nationally recognized organization within the tourism sector, thanks to its industry leadership and strategic vision. The presentation was led by the CEO, Lilzi Orcí, who delivered a welcome message and presented the 2026 Work Plan to the media. The plan’s overall objective is to strengthen the Los Cabos hotel sector through collaborative, innovative management and institutional leadership.

The plan is structured around six key areas of action:

• Area 1. Governance: Consolidating the hotel sector’s voice as a key player in decision-making.
• Area 2. Sustainability and Innovation: Sharing best practices among hotels, promoting energy savings, and strengthening environmental initiatives.
• Area 3. Promotion and Communication: Reinforcing destination promotion through FITURCA, FIPROTUR, and FITUES.
• Area 4. Training and Human Development: Generating greater value through the professionalization of talent within the sector.
• Area 5. Safety and Well-being: Strengthening public-private coordination for a safe destination. • Pillar 6. Community and Social Responsibility: Consolidate and enhance the social initiatives of hotels through their foundations and community programs.

Key points of the 2026 Plan include the implementation of a new statistics system, strengthening the supplier program, developing an innovative digital ecosystem, evaluating the feasibility of incorporating an institutional CRM, generating regular reports, and exploring new distribution and communication channels.

The plan will be implemented through specialized working committees in areas such as Security, Spa, Purchasing, Statistics, Sustainability, Food and Beverage, Training, Human Resources, Marketing, and Maintenance.

This year, the AHLC will be led by a Board of Directors comprised of leaders from the hotel sector:

• Chairman: Armando García – Grupo Pueblo Bonito
• Secretary: Mauricio Salicrup – Grupo Solmar • Board Members:

o José Manuel Oviedo – The Westin Los Cabos Resort Villas & Spa o Axel Valdez – Buena Vista Oceanfront & Hot Springs Resort

o Arturo Peña – Hacienda Beach Club and Residences

o Andreas Schmidt – Grand Velas Los Cabos

o Mauricio Quezada – Marquis Los Cabos All Inclusive Resort & Spa

o Diego Madero – Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa

29 years after its founding, the Los Cabos Hotel Association reaffirms its commitment to the orderly and sustainable development of the destination, strengthening the industry solid, innovative and socially responsible hotel company.

Los Cabos’ recent participation in the International Tourism Fair (FITUR) in Madrid yielded significant progress in air connectivity, tourism promotion, and positioning the destination in long-haul European markets, according to Rodrigo Esponda, director of the Los Cabos Tourism Trust (FITURCA), who shared the results in an interview on the radio program “Los Cabos a la Carta.”

During the fair, which concluded its business agenda this week and will open to the general public this weekend, Esponda highlighted strategic meetings with European airlines and tourism consortiums. “I would mention two very important meetings we’ve had so far,” he noted. The first was with IAG, the consortium that includes airlines such as Iberia, British Airways, and Aer Lingus, with whom they reviewed specific opportunities for these companies to fly to Los Cabos. “We presented them with the business case, numbers, metrics, and teams, so they could come to the destination in the short term,” he explained.

The second important meeting was with Catai, a Spanish consortium focused on luxury and cultural tourism. Esponda detailed that a training session was held with 50 specialized travel agents. “We presented the entire history, the tradition, the origin of the Pericú people, the importance of the Sierra de la Laguna, and we believe that this is precisely Catai’s unique product,” he stated, emphasizing the importance of showcasing Los Cabos beyond just sun and sand.

Regarding air connectivity, the director of FITURCA highlighted the strong performance of the direct Los Cabos–Frankfurt flight operated by Condor, which is in its second season. “The occupancy rate is above 60%, which is exactly what we were aiming for to ensure the flight can continue and remain operational,” he indicated. This flight allows connections from various European cities such as Berlin, Zurich, Milan, Rome, Paris, Prague, and others, contributing to diversifying the origin of visitors arriving at the destination.

Esponda also highlighted that the UK market is emerging as one of the strongest in terms of volume and purchasing power, making it a natural candidate for future air routes. “Of the three markets, the strongest is the UK market in terms of both passenger volume and spending power,” he pointed out.

Beyond connectivity, the head of FITURCA emphasized the work being done to diversify Los Cabos’ tourism offerings, incorporating wellness experiences, rural tourism, and birdwatching. “European or long-haul travelers are looking for unique experiences that they can’t find in other destinations,” he commented. He added that this development is being carried out in conjunction with rural communities such as Miraflores, Santiago, and La Ribera, with the goal of generating direct benefits in these areas.

Regarding the meetings, incentives, conferences, and conventions (MICE) segment, Esponda noted that it represents approximately 10% of travelers arriving at hotels in the destination. “We are very competitive in corporate and incentive meetings,” he affirmed, while mentioning specific actions to further position Los Cabos in this market.

Finally, regarding the awards for best stand at FITUR 2026, Esponda commented that the international awards went to countries such as Egypt, Guatemala, and Abu Dhabi, while Mexico did not receive recognition this year. However, he indicated that a more detailed analysis of the country’s and the destination’s participation will be available in the coming days.

“We will have a more concrete summary next week,” Esponda concluded, noting that complete information will be available on the dedicated FITUR microsite.

During the International Tourism Fair (FITUR) in Madrid, Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, maintained that promoting the country abroad is a permanent and strategic endeavor. She responded to criticism arising from her presence in the VIP box at the Santiago Bernabéu Stadium, as well as her meeting with the King and Queen of Spain.

In an interview with the radio program “Los Cabos a la Carta,” Rodríguez Zamora emphasized that Mexico’s tourism agenda in Spain began the year with intense activity. “This January marks the start of a very full calendar of tourism and cultural promotion activities, where we are generating a great deal of pride and a sense of identity with the grandeur of our country,” she stated. She added that the promotion is not limited to specific events: “The promotion never ends; it’s a 24/7 effort.”

The official highlighted the importance of the Spanish market for Mexico and sent a special message to Los Cabos, which she described as “a global powerhouse,” emphasizing its natural wealth and its value as an international tourist destination.

Regarding her meeting with the King of Spain, Rodríguez Zamora described it as positive and productive. “The meeting with the King was very fruitful. We spent a lot of time talking about the World Cup, how they are World Cup host countries, and how the tourism product has been diversified in Spain and Mexico through community-based tourism,” she noted. In that context, she emphasized the symbolic value of the image projected by Mexico: “That’s what Mexico is worth, that’s what craftsmanship is, that’s our color, that’s our history.”

Regarding the criticism she received for attending a Real Madrid match from the Bernabéu stadium’s VIP box, the secretary denied that it was a frivolous act or unrelated to her duties. “The fact that I had the honor of being invited—because it’s by invitation only—was the result of much effort,” she explained. She detailed that these efforts included prior promotional activities and social impact agreements, such as the Spanish club’s support for sports projects in Mexico. “Real Madrid supports Mexico in the creation of sports schools for children and young people; one of them was announced that same day,” she specified.

Rodríguez Zamora defended sports tourism as a key segment for the country and recalled that Mexico hosts events of global reach. “Today we are a guest country and a World Cup host,” she affirmed, while summarizing her position in response to criticism: “That’s what tourism is: promoting our country and inviting people. You can’t expect guests to come to your house if you don’t promote it.”

The secretary concluded that Mexico’s presence at international forums like FITUR and in high-impact media spaces is part of a comprehensive strategy to strengthen the country’s image and attract more visitors.

During its participation in the International Tourism Fair (FITUR) in Madrid, Baja California Sur reinforced its international promotion strategy, focusing on comprehensive tourism circuits that connect nature, culture, and extended travel experiences. This was announced by Sandra Félix, director of the La Paz Tourism Trust, in an interview on the radio program Los Cabos a la Carta.

Sandra Félix highlighted the high volume of tourism industry representatives interested in the packages offered by the state, particularly those combining La Paz, the Sea of ​​Cortez, and rail and sea routes. “We have had a lot of demand from agencies and press looking to create tours throughout Mexico, not only for international tourists but also for the domestic market,” she noted.

One of the products that has generated the most interest, especially in the Spanish market, is the Sea of ​​Cortez–Copper Canyon circuit. Félix explained that this tour begins in Chihuahua, boards the Chepe train, travels down to Sinaloa, crosses by ferry, and continues along the Sea of ​​Cortez. “It’s a circuit of about 12 days that we’re heavily promoting here at FITUR,” she stated.

Another popular attraction is the road trip along the Baja California peninsula. According to the trust director, this trip can be taken from north to south, entering through San Diego and continuing to Los Cabos, or vice versa, flying to Los Cabos and driving north. “What people are most interested in are the hidden beaches and charming tourist towns,” she commented.

Félix emphasized that, in addition to sun and sand, cultural heritage has been a major highlight at this year’s FITUR. The cave paintings of San Ignacio, San Francisco de la Sierra, Mulegé, and San Borjitas have captured the attention of visitors. “The cave paintings have been very well received, along with the mission sites,” she said. Finally, the director called for a rediscovery of the state itself. “Even for us, we must visit our own state; Baja California Sur has wonderful things to offer,” she said, highlighting the historical and natural richness that remains relatively unknown and which today is positioned as one of the region’s main tourist attractions.

During its participation in the International Tourism Fair (FITUR) in Madrid, the municipality of Los Cabos achieved a prominent presence by promoting not only its most well-known tourist destinations, but also its rich productive, cultural, and gastronomic offerings, particularly in the northern part of the municipality. This was stated by Abril Urueta, Director General of Economic Development for Los Cabos, in an interview for the radio program “Los Cabos a la Carta.”

Urueta explained that, while tourism promotion is an essential part of the strategy—led by the corresponding department—the economic component plays an equally important role. “A fundamental part of our activity is promotion, obviously tourism-related, but the economic aspect is also very important to us,” she affirmed.

In that regard, she emphasized that participation in FITUR allowed them to broaden the narrative of Los Cabos beyond San José del Cabo and Cabo San Lucas, giving visibility to communities such as Miraflores, La Ribera, and Santiago. “It’s very important for us to showcase the northern region, because we have many producers of regional goods there,” she emphasized.

One of the biggest attractions of the stand was the display of handcrafted products made by local producers, many of whom are part of the municipal program Orígenes (Origins). Among the items presented were handmade bookmarks, representative figures such as whales, masks, and the San José Mission, as well as crocheted keychains featuring cacti and endemic plants. “We brought nearly a thousand items on the first day, and they sold like hotcakes,” the official recounted.

In addition to the handicrafts, the culinary experience was key to connecting with the international audience. The presence of Lucía Trasviña, from the iconic Doña Pame restaurant in Miraflores—which is celebrating 60 years of history—allowed visitors to sample traditional dishes while learning more about the region’s identity. “Many people had no idea, and there they were, trying them, taking home the empanadas, the empanadas, the tacos…,” Urueta commented.

The Director of Economic Development emphasized that these meetings serve to highlight areas that are often overlooked by tourists. “We were sharing our experience in Los Cabos, but also in the northern region, all those wonders that are sometimes forgotten,” she noted.

At the close of the interview, Urueta described the participation as highly positive. “Everything we did representing Los Cabos was a success. It was a success, and we are all happy,” she concluded.

FITUR 2025 is being held from January 21 to 25 at IFEMA MADRID with a full professional agenda, following a record-breaking first day with more than 52,000 visitors.

Madrid, January 22, 2026 – FITUR, the International Tourism Fair organized by IFEMA MADRID, celebrated the opening of its 46th edition with the presence of Their Majesties the King and Queen of Spain, received by José Vicente de los Mozos, President of the Executive Committee of IFEMA MADRID; Isabel Díaz Ayuso, President of the Community of Madrid; Jordi Hereu, Minister of Industry, Trade and Tourism; and José Luis Martínez Almeida, Mayor of Madrid, accompanied by a large delegation of national and regional authorities, ministers, government representatives, and leaders from the tourism sector worldwide.

During the inauguration, the authorities toured the pavilions of the Exhibition Center to learn about the offerings of companies and destinations present at FITUR 2026. Among the highlights was Mexico, located in Pavilion 3, which is participating as a Partner Country in this edition. Accompanied by various Mexican dignitaries, the Secretary of State for Tourism, Josefina Rodríguez Zamora, and the Mexican Ambassador to Spain, Quirino Ordaz Coppel, welcomed Their Majesties the King and Queen of Spain at the country’s stand.

Also noteworthy was the visit to the Knowledge Pavilion, located in Pavilion 12, where, during the professional sessions—Wednesday, January 21, Thursday, January 22, and Friday, January 23—more than 250 experts from around the world contributed to the dissemination of best practices and knowledge, in addition to bringing together more than 190 travel technology companies.

To conclude their visit, Their Majesties… The King and Queen have signed the book of condolences for the victims of the Adamuz train accident, located at the Andalusia stand.

With the participation of more than 10,000 companies from 161 countries, 111 of them with official representation, FITUR is being held until this Sunday, January 25, showcasing its offerings across nine pavilions. Thus, the fair consolidates itself, once again, as the largest global tourism platform, a key space for the exchange of knowledge and experiences, the generation of business opportunities, and the discovery of destinations from around the world.

FITURCA will participate in over 90 business meetings at the Mexico pavilion, strengthening alliances with agencies, airlines, and tour operators such as United Airlines Spain, Air Canada, Despegar, TUI Spain, Portugal & Americas, El Corte Inglés, W2M, Jumbo Tours, Alpitour, AVASA, among others.

This Monday marked the start of the Los Cabos Tourism Trust’s (FITURCA) activities at FITUR 2026, Spain’s most important International Tourism Fair and a key meeting point for the global tourism industry. From the Mexico pavilion, Los Cabos is actively participating in a program of meetings focused on strengthening commercial alliances, brand positioning, and generating demand in the European market.

The FITURCA team will hold more than 90 business meetings with travel agencies, airlines, tour operators, and strategic partners, in addition to meetings with media outlets. The agenda includes training sessions for travel agents and meetings with key business partners in the sector, such as United Airlines Spain, Air Canada, Despegar, TUI Spain, Portugal & Americas, El Corte Inglés, W2M, Jumbo Tours, Alpitour, and AVASA, among others. The goal is to showcase the diverse experiences offered by Los Cabos, from luxury and wellness getaways to family and adventure trips in Baja California Sur.

“FITURCA’s participation in FITUR 2026 is part of a strategy to consolidate and gradually grow the Spanish market, which has shown a positive trend. During 2025, approximately 2,500 Spanish tourists visited Los Cabos, mostly connecting via Frankfurt on Condor Airlines’ direct flight, positioning Germany as a key connection point for the European market to this destination,” stated Rodrigo Esponda, General Director of FITURCA.

As part of its program of activities, FITURCA participated in an event with CATAI—one of Spain’s leading luxury tour operators—and Aeroméxico, where more than 50 specialized agents gathered. This meeting provided an update on Los Cabos’ tourism offerings and highlighted the region’s history and cultural richness, with the aim of boosting sales among its high-profile clients.

FITURCA has also met with Spanish media outlets to share the latest news about the destination, strengthen editorial ties, and generate coverage that will encourage more travelers to discover Los Cabos and its surroundings.

Over the weekend, FITURCA will hold an activation in collaboration with Civitatis, focused on educating the public about Los Cabos’ tourism offerings, sparking travel interest, and reinforcing the destination’s presence among Spanish consumers.

From January 21 to 25 at IFEMA Madrid, the FITURCA delegation, together with 12 representatives from the Los Cabos hotel industry, will continue to promote strategic alliances around the destination’s multi-segment offerings, with an emphasis on luxury, nature, wellness, gastronomy, culture, and adventure.

Participation in FITUR marks the beginning of Los Cabos’ international promotional agenda for 2026, which includes a presence at more than 30 trade shows and commercial activities in Europe, Latin America, and Asia, as part of a strategy focused on diversifying markets and strengthening the destination’s global positioning.

After a three-year hiatus, the international IRONMAN 70.3 competition returns to Los Cabos on April 26, 2026, a sports tourism event that the Municipal Government fully supports.

The announcement, led by Mayor Christian Agúndez Gómez, was made at a press conference alongside Mauricio Zavala, director of IRONMAN 70.3 Los Cabos 2026, and Juan Colin, brand representative. The event aims to showcase the destination as a world-class, safe, and well-organized venue.

The participation of 1,500 athletes from 45 countries is expected. Mayor Christian Agúndez highlighted the global impact of the event and the anticipated economic benefits: “It has been estimated that the event will generate at least 130 million pesos annually. We believe it will be much higher this year. One of the most important objectives here is to promote sports, not only locally, but also nationally and internationally.”

The athletic event will challenge competitors with a total distance of 113 kilometers (70.3 miles), distributed as follows:

• 1.9 kilometers of swimming.
• 90 kilometers of cycling.
• 21.1 kilometers of running.

For the professional category, the competition will offer a prize purse of $25,000, further solidifying Los Cabos as an attractive venue for the triathlon elite.

The 15th Administration, through its Economic Development, Tourism, and Sports departments, is coordinating ongoing working groups with the organizing committee to ensure logistics and security, seeking to minimize disruptions to citizen mobility. This joint effort reaffirms Los Cabos’ capacity to host large-scale events in a clean and organized environment.

Also present at the announcement were Abril Urueta Martínez (Director General of Economic Development), Elton Olachea Arce (Head of INDEM), José María Jarquín Herrera (Private Secretary), Francisco Cota Márquez (Director of Civil Protection and Risk Management), Roberto Flores Rivera (Director General of Urban Development), and José Samuel Cisneros Peruyero (Head of Business Development and Promotion).

The 15th Municipal Government of Los Cabos, headed by Mayor Christian Agúndez, through the Municipal Tourism Office, is ready to participate in the 2026 International Tourism Fair (FITUR), which will take place from January 21 to 25 in Madrid, Spain, one of the most important tourism events worldwide.

In this regard, the Municipal Director of Tourism, Ana Gabriela Navarro, emphasized that FITUR brings together tourist destinations from around the world and represents a strategic platform for international promotion. This year, Los Cabos will have two separate booths, which will strengthen the destination’s presence and allow for a comprehensive showcase of its tourism offerings in a high-impact setting.

She also highlighted that this year Mexico is the guest partner country at the fair, which places the country in the international spotlight and makes the municipality’s participation even more significant. “This is a great opportunity for Los Cabos to position itself and take advantage of the fact that the eyes of the world will be on Mexico,” she stated.

During FITUR 2026, Los Cabos will promote not only its renowned beaches and tourist experiences, but also its rich cultural, gastronomic, and artisanal heritage. In this regard, producers from the northern part of the municipality will participate, representing regional cuisine, along with pieces crafted by local artisans, highlighting the identity and cultural diversity of Baja California Sur.

The Director of Tourism pointed out that international promotion translates into direct benefits for the municipality, such as increased economic activity, a rise in tourist arrivals, and a strengthened position for Los Cabos as a world-class destination.

Finally, Ana Gabriela Navarro acknowledged the vision and drive of Mayor Christian Agúndez Gómez, who will also attend this important event and promoted the establishment of an institutional booth for the Los Cabos City Council. He highlighted that a work agenda is in place, including one-on-one meetings with international business leaders, media representatives, and authorities from other countries.

Among these activities is a preliminary protocol meeting for a possible sister city relationship with Málaga, Spain, whose mayor has expressed interest in establishing collaborative ties with Los Cabos. This represents a source of pride and an opportunity to strengthen international relations for the benefit of the municipality and its residents.

In an increasingly competitive international tourism landscape, Los Cabos has managed to maintain a steady flow of visitors thanks to a sustained, diversified, and coordinated promotional strategy across the destination’s various productive sectors. This was stated by Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (Fiturca), as he shared a summary of the results achieved during 2025 and the challenges ahead.

Esponda acknowledged that, at the national level, Mexico faces a reduced promotional presence following the dissolution of the Mexico Tourism Board, which has coincided with increased international competition and greater investment from other destinations to attract tourists. However, he emphasized that Los Cabos has successfully navigated this scenario through a consistent work plan, in which hotels, restaurants, and tourism activity companies actively participate, allowing the destination to close the year with positive results.

Among the main achievements highlighted were the opening of new air routes, such as the addition of Copa Airlines, which strategically opens the Central and South American market, as well as the consolidation, for the second consecutive year, of air operations from Germany with stronger figures than the previous period. These advances, he explained, reflect a clear vision of diversifying markets and products, essential to maintaining the destination’s competitiveness.

Regarding safety, Esponda noted that, despite travel alerts issued by countries such as Canada and the United States for various regions of Mexico, Los Cabos and Baja California Sur have managed to clearly differentiate themselves in international markets. This distinction, he said, has been achieved through more precise strategic and digital communication, in coordination with authorities and organizations such as the United States government, under a public-private partnership.

The director of Fiturca cautioned that, in an information-saturated environment, it is difficult for foreign tourists to distinguish between regions within the same country, so the challenge lies in communicating more thoroughly and clearly that Los Cabos maintains distinct conditions in terms of safety and tourist experience. In this regard, he highlighted that exit surveys continue to show a solid and positive perception of safety among visitors, and that word of mouth remains the primary driver of recommendations for the destination.

Esponda stressed that this favorable perception should not lead to complacency. On the contrary, he affirmed that the trust has crisis management protocols and specialized agencies that allow for a proactive response to any incident, preventing information gaps and misinterpretations that could damage the destination’s image, as occurred in past years in other tourist areas of the country.

Finally, he defended the need to maintain and strengthen resources allocated to tourism promotion, underscoring the direct impact this activity has on the local economy. As an example, he mentioned that in the Los Cabos hotel sector, approximately 75 percent of workers are formally employed, a figure far exceeding the national average, where more than 53 percent of the economy is informal. This difference, he affirmed, is a direct result of the dynamism of tourism and the promotion, connectivity, and investment strategies that have been sustained in the destination.

Looking ahead to the coming years, and in a relevant context such as the 2026 FIFA World Cup, Esponda considered it essential not to let our guard down and to continue strengthening the Los Cabos brand, so that the destination remains competitive, attractive, and a generator of well-being for its residents.

Los Cabos continues to demonstrate solid performance in tourism, bucking the national trend, by registering growth in arrivals and maintaining healthy occupancy levels, highlighted Lilzi Orcí, executive president of the Los Cabos Hotel Association, during an interview broadcast on Facebook Live and on Cabo Mil radio station 96.3 FM.

The hotelier explained that, although a slight decrease in visitor numbers, particularly from abroad, has been observed nationwide, Los Cabos has not experienced a significant drop. On the contrary, the destination reports an approximate 1.5 percent increase in arrivals, even as its hotel inventory has grown with new openings.

Among the recent projects is the opening of the Park Hyatt in Cabo del Sol, a development that in recent years has attracted investments from luxury brands, such as the Four Seasons, which opened a couple of years ago, and the announcement of a new Soho hotel that could begin operations in 2026. These projects, Orsi noted, reflect the consolidation of the destination and the confidence of international investors.

He indicated that the goal set for 2025 was to match the results of the previous year, a goal that already represented a significant achievement compared to other sun and beach destinations facing negative figures. Currently, Los Cabos maintains an average annual occupancy rate of between 70 and 71 percent, considered favorable for job creation and for sustaining solid revenue in the hotel sector.

Orcí emphasized that the destination’s strategy has focused on high-end, more conscious, and less mass tourism, which translates into a higher average rate and greater spending per visitor. This positioning has allowed Los Cabos to lead the national tourism indicators, especially during peak season and the December holiday period.

Regarding the challenges, he acknowledged the need for tourism growth to go hand in hand with strengthening municipal infrastructure, particularly in areas such as the supply of drinking water. He explained that new hotel developments have desalination and treatment plants as a response to the water stress the municipality faces, and that the Hotel Association participates in health and sanitation committees to promote long-term solutions.

Finally, he noted that one of the sector’s main objectives is to contribute to a more efficient water supply to communities, in coordination with municipal authorities and the water utility, in order to ensure balanced and sustainable tourism development for Los Cabos in the coming years.

With broad community participation and an inclusive approach, the “Sea and Christmas” Nautical Festival took place on December 13th and 14th in Cabo San Lucas Bay, solidifying its position as an event that strengthens the maritime identity and holiday traditions of the municipality.

The festival was supported by the Federal Tourism Secretariat (Sectur) and bore the “Made in Mexico” seal, reaffirming its contribution to promoting events with national identity and a tourism focus. The activities were carried out in coordination with the XV Los Cabos City Council, headed by Mayor Christian Agúndez Gómez, through various municipal departments.

The festivities began on Saturday, December 13th, at El Médano Beach with the “Sea and Christmas Kayaks & Paddle” program, a fully inclusive event for children and young people from the autism community, who participated in a Christmas-themed circuit. This activity reaffirmed the institution’s commitment to social inclusion and equitable access to recreational and sports spaces.

On Sunday, December 14, the traditional Sea and Christmas Nautical Parade took place, in which 25 illuminated boats sailed through the bay of Cabo San Lucas, marking the beginning of the holiday season and bringing together hundreds of families at the Marina, El Médano Beach, and Corsario Beach.

The Los Cabos City Council was represented by staff from the Municipal Tourism Department, headed by Ana Gabriela Navarro, as well as the Municipal Institute for the Development and Inclusion of Persons with Disabilities (IMDIS), directed by Fernando Altamirano, and received support from the Cabo San Lucas Delegation, headed by Karina de la O Uribe.

Similarly, staff from the Municipal Institute for the Development and Inclusion of People with Disabilities (IMDIS) participated in the Sea and Christmas festival, taking part in the traditional Christmas nautical parade. They helped decorate the Panamar vessel with lights, enthusiastically joining in this celebration that promotes family unity and the Christmas spirit. In this regard, the director of IMDIS Los Cabos, Fernando Ulises Altamirano Valdez, highlighted the importance of participating in recreational events that strengthen social inclusion, as well as the ongoing support of the mayor, architect Christian Agúndez Gómez, whose backing has been fundamental in promoting accessibility and inclusion initiatives, with the firm objective of consolidating Los Cabos as the most inclusive municipality in Mexico.

The event also benefited from the support of the Federal Ministry of Tourism, through its Director of Northern Destinations and Regulatory Facilitation, Juan Carlos Delgado, as well as the participation of local artisans, merchants, and entrepreneurs, who formed part of a lively street fair set up at various points along the marina, generating a positive impact on the local economy.

During the festival, artistic and cultural expression was also promoted, with a performance by the Música en Marcha Orchestra from the El Caribe Community Development Center, in addition to the installation of a Christmas village that allowed entire families to participate.

The event was carried out without incident, thanks to the coordination with maritime and port authorities, including ASIPONA, the Port Captaincy, IGY Marinas, and security agencies, which ensured the orderly and safe development of the activities.

The festival concluded with a fireworks display that illuminated the sky over Cabo San Lucas, creating a scene representative of the holiday season.

The Los Cabos International Film Festival concluded with a message filled with reflection, gratitude, and hope for the film community. Before the evening’s musical finale, words were shared that underscored cinema not only as a ritual, but also as a space for encounter, family, and creative resistance.

During the pre-closing message, it was highlighted how, throughout the festival, diverse and powerful stories were heard: from filmmakers who managed to make their first film, to the unexpected journeys of people who worked in various professions before finding a form of expression in cinema. These testimonies reinforced the idea that filmmaking requires courage, strength, and the will to tell stories that represent the most intimate aspects of those who create them, even those that are sometimes difficult to say aloud.

It was emphasized that, despite the current difficulties in finding exhibition spaces and the challenges facing the industry, the film community continues to grow and resist. The message was clear: keep creating, keep expanding spaces, and allow stories to continue resonating on every possible screen.

To formally close the festival, Paola Decentis, General Director of the Los Cabos Film Festival, took the floor. She thanked the audience for attending the final night of the event and celebrated the four-day journey. Decentis expressed her gratitude to those who entrusted her with leading a project she described as both cherished and essential for the industry, as well as to the organizing team, collaborators, partners, and sponsors who made this edition possible.

The General Director acknowledged the collective effort behind the production and affirmed that directing this edition was an unforgettable experience, hoping that the festival will remain in the hearts of all who experienced it. With a final message of continuity and commitment, she concluded another edition of the Los Cabos International Film Festival, reaffirming its relevance as a meeting point for cinema and its stories.

The Mexican Feature Film Competition at the Los Cabos International Film Festival brought together an outstanding selection of films that showcased the diverse perspectives and narrative forms of contemporary Mexican cinema. This section included titles such as Cold Metal by Clemente Castor, Isleño by César Talamantes, A Roof Without a Sky by Diego Hernández, The Guardian by Nuria Ibáñez, The Reserve by Pablo Pérez Lombardini, Magdo by Racomelia, Lovers Say Goodbye with a Gaze by Rigoberto Pérezcano, Say Goodbye by Paloma López Carrillo, and The Hill of Dust and Its 20 Surroundings by Grupo Cinema Biocultural.

The jury, composed of Mariana Monroy, Matías Meyer, Courtney Stievels, and Ana Ladín, congratulated all the participating filmmakers, emphasizing that the festival allowed them to discover diverse sensibilities, interests, and passions through cinema, and acknowledging the difficulty of choosing a single winning film.

As part of their deliberations, the jury awarded a special mention to Clemente Castor’s *Frío Metal* for its evocative use of camera, sound, and mise-en-scène—elements that, they noted, suggest the role of chance and the unconscious in the course of life. Upon receiving the recognition, the director thanked the festival, the programming team, and the jury for their sensitivity and the opportunity provided.

The competition’s main prize was shared between two films that address the theme of grief from distinct but complementary perspectives. Say Goodbye, by Paloma López Carrillo, and A Roof Without a Sky, by Diego Hernández, were recognized for exploring absence, memory, and disappearance, as well as for their strong formal approaches and the way in which cinematic form reflects the emotional experience of their characters.

Both filmmakers thanked the jury and the festival, emphasizing the importance of continuing to believe in cinema as a collective ritual and in the experience of the movie theater as a living space for sharing stories and emotions.

The Gabriel Figueroa Film Fund awards ceremony was held during the Los Cabos International Film Festival. This initiative is dedicated to supporting first and second feature films by Mexican filmmakers. The ceremony was led by Juan Patricio Riverol, Academic Director of ESCINE, who, along with Alfredo Ruiz, coordinated this edition of the fund. Riverol emphasized the importance of the selection process, mentorship, and pitch sessions as a key formative experience for emerging voices in Mexican cinema.

During the event, it was highlighted that, beyond the awards provided by the various sponsors, the main recognition for the participants was having been selected and mentored by advisors with extensive experience in the industry. These advisors included Jimena Urrutia, Juan Pablo Bastarrechea, and Michelle Lipkes, who closely monitored the development of the projects and shared their expertise with the filmmakers.

The first award of the evening was the Artegeos Prize, which consists of a distribution agreement with the potential to open doors to national and international funding and future co-productions. The selected project was *Al interior del fuego* (Inside the Fire), by Tamara Acuña, which was recognized for its thematic courage and for approaching history from a perspective that seeks to break down stigmas. Upon receiving the award, the director thanked the fund for its support and dedicated the recognition to women who fight for a freer and more just life, highlighting cinema as a tool for telling the truth and raising awareness.

Later, the Art Kingdom Prize was awarded, which includes the professional production of a trailer and poster valued at 290,000 pesos. The winning project was *Africa Express*, by Emilio Guerrero, whose team celebrated the recognition as a demonstration of the power of community and the value of growing alongside other creators within these cinematic exchange spaces.

The Sha-la-há Award, focused on sound post-production, sound design, and mixing services valued at $10,000, was given to El Sinaloense, a project that, according to the jury, portrays a side of Mexico rarely seen on screen. Its director expressed gratitude for the opportunity to present the story of his community and highlighted the human value of the connections forged during the festival.

Later, the Chemistry Award, which includes post-production supervision and color correction, was once again awarded to Al Interior del Fuego. The announcement was received with excitement by its director, who noted that this support reaffirms the importance of persevering even when the path is challenging, and celebrated that the story resonated with various individuals and institutions.

The final award of the evening was the CTT Award, consisting of four weeks of complete filming equipment valued at over 1,270,000 pesos. This award was given to Casa de Guerreras (House of Warriors), by Alejandro Paredes, who thanked the fund, the festival, and everyone who made the documentary possible, highlighting the family and community support behind the project.

The ceremony concluded with a message shared by organizers, sponsors, and filmmakers: the need for the Gabriel Figueroa Film Fund to continue growing as an essential platform for the development of Mexican cinema and for the encounter between stories, perspectives, and communities that find common ground in film.

As part of the Los Cabos International Film Festival, a moving tribute was paid to Mexican production designer Eugenio Caballero, one of the most influential figures in contemporary cinema worldwide. The recognition was accompanied by a screening of A Monster Calls (2016), directed by Juan Antonio Bayona, a Goya Award-winning film and a prime example of Caballero’s creative work.

During the presentation, the importance of production design as an essential element of cinematic language was highlighted, capable of creating complex, emotionally rich, and visually stunning worlds that allow actors, directors, and cinematographers to fully develop their work. In this context, Eugenio Caballero was recognized as a filmmaker in the broadest sense of the term, responsible for giving tangible form to worlds that previously existed only in the imagination.

On behalf of the Mexican Film Institute, it was emphasized that Caballero is a creator whose imagination, rigor, and sensitivity have transcended borders, solidifying his status as a source of pride for Mexico and the world. His international career took off with Pan’s Labyrinth, directed by Guillermo del Toro, a work for which he received the Ariel Award, the Oscar, the Art Directors Guild Award, and other accolades that marked a turning point in his career. Since then, he has collaborated with filmmakers such as Alfonso Cuarón, Alejandro González Iñárritu, Baz Luhrmann, Jim Jarmusch, Juan Antonio Bayona, and Pawel Pawlikowski, among many others.

During the tribute, reference was made to an idea that Caballero himself has shared about his craft: production design as an “emotional archaeology,” a process that goes beyond mere decoration to become a profound dialogue with the stories, characters, and emotions that inhabit the screen.

Upon receiving the award, Eugenio Caballero gave a personal speech in which he recalled a family trip through Baja California Sur, from Ensenada to Los Cabos, which shaped his childhood and his creative sensibility. He recounted how he entered the film industry without a clear professional path, until the craft of art direction found him and became a vocation that has allowed him to “live many lives” and learn constantly.

Grateful and visibly moved, Caballero affirmed that the award comes at a fulfilling moment in his life, with the conviction that the best of his professional journey is yet to come. He thanked the Los Cabos International Film Festival, his family, his collaborators, and all those who have been a fundamental part of his personal and creative journey, closing an evening dedicated to celebrating imagination, memory, and emotion as the pillars of cinema.

As part of the Los Cabos International Film Festival, the short documentary “A Lifetime: 75 Years of Las Cruces” was presented. This piece reconstructs the origins of this emblematic area in southern Baja California Sur and pays tribute to those who had the vision to discover its natural and human potential.

Before the screening, the importance of remembering the origins of the places we enjoy today was emphasized, highlighting that behind their development were people who recognized the beauty of their beaches, the sea, and the possibility of building community. The documentary narrates how, following an aerial survey in 1946, the Las Cruces area was discovered and how, a decade later, the first tourist development was established in the Palmilla area, marking the beginning of a historic transformation for the region.

The film is narrated by Abelardo Rodríguez Montijo, a key figure in this story, whose vision was crucial for the future of Los Cabos. Following the screening, a discussion was led by Armando Figaredo, a journalist from Baja California Sur and the project’s director, who has twice received the State Journalism Award.

He thanked the festival organizers for selecting the documentary, as well as the Rodríguez family for entrusting him with telling this story, especially Cristina Rodríguez, who spearheaded the project to commemorate the 75th anniversary of Las Cruces. He also acknowledged the work of the team of collaborators who participated in the production.

During his remarks, he recalled the legacy of Abelardo Rodríguez Montijo, whom he described as a visionary whose work laid the foundation for the development of Los Cabos. He also highlighted the contributions of other key players in the region’s growth, such as Eduardo Sánchez Navarro and the Questro Group, for their economic and social impact beginning in the 1980s.

The presentation concluded with a call to continue producing this type of documentary that preserves the historical memory of Baja California Sur and allows us to understand the origin of the destinations that are now international tourist landmarks.

At the Los Cabos International Film Festival, one of the projects that generated the most enthusiasm was the presentation of the documentary “El Pulmo,” directed by Mark Kronemeyer and Begoña Félix. The film delves into the life of Mario Castro, a native of Cabo Pulmo, whose personal story intertwines with the ecological conservation process of one of the most important marine reserves in Baja California Sur.

Far from fiction, “El Pulmo” is a documentary portrait that follows the journey of Mario Castro, who for years worked in industrial fishing and witnessed firsthand the deterioration of the marine ecosystem. Faced with dwindling resources and uncertainty for his family, Castro decided to seek an alternative: he trained as a professional diver and brought that knowledge back to his community, promoting ecotourism as a sustainable means of livelihood.

During his presentation, Mario Castro explained that the documentary is, above all, a message. A call to acknowledge the mistakes made as a society and to assume the responsibility of caring for the natural environment, thinking of future generations. He emphasized that the main motivation for his struggle has always been the well-being of children and the need to bequeath them a healthy world.

Thanks to community efforts, Cabo Pulmo has achieved a historic recovery. According to Castro, constant monitoring of the reef reflects an increase of nearly 600 percent in marine biomass, an achievement he attributes to the collective commitment to stop depleting resources and instead focus on conservation. Today, entire families who previously made their living from fishing are dedicated to ecotourism and the protection of the natural area.

Mario Castro stressed that Cabo Pulmo does not belong to a single community, but to everyone. He pointed out that its conservation has been possible thanks to a shared vision between local residents and specialists, and emphasized that this model can be replicated in other places. “There are more Cabo Pulmos,” he affirmed, insisting that all that is needed is to recognize them and work diligently to protect them.

The screening of Pulmo not only celebrates an environmental success story, but also invites the audience to reflect on the role each person can play in protecting our natural heritage. The documentary makes it clear that conservation is not a privilege, but a collective responsibility.

The Los Cabos International Film Festival opened its thirteenth edition with a clear message: cinema is an expanding cultural force that connects territories, voices, and disciplines. The opening ceremony, led by actor José María Yazpik and the festival’s general director, Paola Decentis, underscored the event’s sustained growth and its commitment to new forms of creation.

Yazpik highlighted that the festival has established itself for over a decade as a bridge between Mexico and the global film industry, a space where the desert and the Sea of ​​Cortez not only serve as a backdrop but also engage in dialogue with audiovisual narratives. This year, the festival is conceived as a “creative campus” with venues at the Puerto Los Cabos Marina, Crania, Hotel El Ganzo, and Cinemex theaters, creating an ecosystem that invites audiences to experience cinema from new perspectives.

The program includes tributes, international premieres, and an expansion into emerging disciplines. A tribute is paid to Eugenio Caballero, one of the most influential production designers in contemporary cinema. The documentary *Depeche Mode M* by Fernando Frías, presented by Pablo Sierra, will be screened, and an immersive experience with *La Nube en el Jardín* by Ed Maverick will be offered. Additionally, for the first time, animation is part of the official selection in partnership with Cut Out Fest, while *Miradas al Sur* presents a graphic exhibition created by artists from Baja California Sur.

Paola Decentis emphasized the importance of strengthening institutional and creative partnerships, expressing special gratitude to INCINE and the Escuela Superior de Cine. She highlighted the redesign of the Gabriel Figueroa Film Fund, which received 97 projects this year, as well as the overwhelming response to *La Baja Inspira*, which garnered 1,600 submissions and nine finalists. She noted that showcasing the stories and voices of Baja California Sur to an international audience is one of the festival’s core principles.

Artist Tania Reza presented “People Doing Things,” a live coding piece that combines music, image, and movement in real time. Reza celebrated the festival’s commitment to live cinema and unconventional formats that broaden the discussion about audiovisual media, inviting audiences to rethink the traditional idea of ​​cinema as a single-channel medium.

For his part, Santiago Sánchez Navarro, president of Puerto Los Cabos, highlighted the role of the festival and Hotel El Ganzo as platforms for cultural development that promote local identity while connecting with the global creative ecosystem. He emphasized that the landscapes and biodiversity of Los Cabos are an essential part of the region’s artistic identity and that investing in creativity is also investing in the conservation of the land. He acknowledged the work of the festival team and the participation of sponsors, venues, and local businesses that make this event possible.

With a program encompassing film, music, technology, digital arts, and new narratives, the 2025 Los Cabos International Film Festival positions itself as a space for creative convergence and an engine for the region’s cultural development.

Patricio Riverol, Director of Academic Outreach at the Higher School of Cinema (ESCINE), detailed the institution’s collaboration in two of the most important sections of the 13th Los Cabos International Film Festival: the Gabriel Figueroa Film Fund and the Baja Inspires section.

Riverol explained that the Gabriel Figueroa Film Fund continues to be one of the most anticipated support programs for Mexican filmmakers. This year, it received 97 applications for first or second feature films, of which 67 met the requirements. The final selection consisted of only five documentaries, as these were considered the strongest projects. The projects will compete for prizes such as a distribution commitment from Artegios and equipment support from CTT. The winners will be announced on Saturday, after the pitching process with sponsors.

The second collaboration, La Baja Inspira, received a massive response, with 1,400 projects submitted. After several rounds of selection, nine productions were chosen, curated by Cristina Velasco and Nicolás Arruiz, all with a thematic, geographic, or creative connection to Baja California. The selection includes short films, medium-length films, and one feature film, all of which will be part of the festival’s official program.

Riverol recommended that the public review the festival’s complete program to take advantage of the wide range of screenings at the Cinemex complexes in Cabo San Lucas and San José del Cabo, as well as at the special galas. He reported that a daily pass costs 600 pesos and includes access to films and Beyond the Screen events, while a general admission pass, at 1,900 pesos, grants full access to all activities, including special screenings, networking, conferences, and tributes, such as this year’s tribute to Mexican production designer Eugenio Caballero.

The festival begins tomorrow with pre-festival activities, while the screenings will start on Thursday. Among the highlights is the opening cocktail party at Crania, featuring a performance by DJ Mandrake. Riverol reiterated the invitation to the public to explore the program on the festival’s official website and enjoy what he described as a true cinematic feast in Baja California Sur.

During a panel dedicated to emerging filmmakers, held prior to the screening of a selection of short films at Cinemex, a group of young directors and creatives shared their motivations, processes, and reflections on the narrative possibilities of cinema. The session was moderated by Ximena Lamadrid, co-director of the short film Marea, who announced that all the presented works would have a single joint screening in Cinemex’s Theater 3 at 3 p.m.

Lamadrid explained that some participants were unable to attend, such as Amandine Tomás and Gerardo Coelho, directors of the short film Viaje de Negocios (Business Trip), but she emphasized the presence of the other creators, who introduced themselves one by one at the beginning of the discussion. Among them were director and writer María Fernanda Prieto (El Zarape); Isabel Vaca and Arturo Mendicuti, co-directors of Matagatos; and Lau Charles (Casa Chica). Cinematographer Moris Pereda and director Adolfo Margulis (Espíritum) participated. Also present was filmmaker David Zonana, director of Mano de Obra and Heroico, winner of Ariel Awards, invited as an established figure to engage in dialogue with emerging voices.

Throughout the panel, the participants reflected on their reasons for choosing film as a medium of expression. Some highlighted the collaborative nature of the craft and the possibility of integrating multiple artistic disciplines; others emphasized the power of cinema to generate emotional connection, build community, and capture moments that transcend time. Personal motivations also emerged, such as the search for identity, the need to heal personal experiences, or the desire to create worlds distinct from everyday reality.

The conversation moved toward the themes each participant wishes to explore in their career. For some, stories are born from family experiences or intimate questions; for others, the interest lies in reinterpreting real events, delving into childhood as a starting point for understanding the world, or finding an emotional connection that allows them to sustain long and complex creative processes. In the case of cinematographers, as Moris Pereda explained, the challenge lies in responsibly embracing the visual vision of the project and honoring the work of those who conceived the story from its inception.

The panel concluded by highlighting the creative strength of this generation and the remarkable technical and narrative growth in recent short films, something that David Zonana acknowledged as a significant evolution within the industry. With an open invitation to the public to attend the joint screening, the event made it clear that these new voices are developing their own visions and that this space for dialogue is crucial for fostering their growth within Mexican cinema.

The Los Cabos International Film Festival officially presented the new phase of its thirteenth edition, which will take place from December 10 to 14, 2025. The festival’s management emphasized that this year marks the consolidation of a profound transformation based on innovation, creative convergence, and a clear vision for the future of the audiovisual industry.

During the presentation, the organization highlighted that this edition originates from Baja California Sur and projects itself toward new forms of creation, incorporating more collaborations, cross-disciplinary approaches, and a vibrant dialogue among different creative industries. Festival director Paola Desentis acknowledged the challenge of assuming responsibility for the event and expressed her gratitude for the support of local media and strategic partners.

Among the most significant supporters, he mentioned IMCINE, FITURCA, and the Escuela Superior de Cine (E-CINE), whose collaboration has allowed for the institutionalization and strengthening of programs such as the Gabriel Figueroa Film Fund and La Baja Inspira. He also thanked companies and organizations such as Grupo Questro, Kundavi, Puerto Los Cabos, the Cut Out Festival, Cinemex, Cinapsi Cine, partner hotels, restaurants, and cultural centers that are joining this new phase.

The 2025 edition is structured around the concept “Beyond the Screen,” a proposal that responds to the digital transformation that has redefined the production, distribution, and consumption of audiovisual content. The organization stated that the festival seeks to integrate film, music, digital art, and other contemporary expressions, fostering the participation of the public, private, and academic sectors. Furthermore, the need to create meaningful experiences for today’s audiences, who now have multiple consumption options outside of movie theaters, was emphasized.

The territory of Baja California Sur is once again positioned as a narrative and creative hub. The combination of desert and sea, as well as its proximity to innovation hubs like Hollywood and Silicon Valley, strengthens the festival’s position as a strategic meeting point for global exchange, collaboration, and cultural diplomacy.

In terms of programming, coordinator Salvador Amores led a curatorial effort that envisions Puerto Los Cabos as a coastline open to the world. The Marejada International Showcase will feature thirteen feature films, including twelve international premieres, with renowned filmmakers such as Claire Denis, László Nemes, and Gianfranco Rosi, alongside American offerings and emerging voices. The selection will offer a glimpse into narrative and talent trends that will likely shape the upcoming awards season.

Mexican cinema will have two central spaces: the La Baja Inspira competition, which received 1,600 submissions and selected nine finalists, and the National Showcase, comprised of ten films evaluated by international juries.

The Beyond the Screen program will also offer activities at Crania, featuring digital art, special screenings, and musical events. Highlights include a piece by digital artist Tania Reza, a restored screening of Amores Perros, a Depeche Mode documentary, and the premiere of Ed Maverick’s La Nube en el Jardín, followed by a themed party.

The festival’s renewal has also been driven by Ximena Lamadrid, artistic coordinator, who has strengthened relationships with emerging creators and young audiences. Her work includes a talent panel at El Ganso and a collaboration with Sinapsis Cine for the official promotional video, inspired by the region’s fishing and pearl farming traditions.

The 2025 edition actively incorporates the local community with the participation of fishermen in artistic pieces, a screening of the documentary El Pulmo, and a partnership with Space Christmas for the closing event at Crania. The goal, the organization stated, is to consolidate a festival that represents, celebrates, and showcases the creativity of Los Cabos to the world. With a reinforced structure, a renewed identity and a vision focused on the evolution of the audiovisual industry, the Los Cabos International Film Festival officially welcomed its Beyond the Screen stage.

 

 

For the second consecutive year, Los Cabos participated in ILTM Cannes (International Luxury Travel Market), the leading global B2B event for luxury travel, held from December 1-4 in France. As in the previous edition, the destination solidified its position as the sole Mexican representative, reaffirming its status as an international benchmark for exclusive experiences and hospitality.

Representatives from Grupo Velas, Marquis Los Cabos, Viceroy, Nuba DMC, and the Los Cabos Tourism Trust (FITURCA) attended the Los Cabos delegation, showcasing the destination’s finest accommodations, gastronomy, and specialized services for the luxury segment. In addition, outside the main area, 10 other renowned hotels, including Park Hyatt (which officially announced its opening), Four Seasons, Montage, Auberge, and Zadun Ritz-Carlton Reserve, further strengthened the destination’s presence and diverse offerings.

During the event, the FITURCA team held over 45 meetings with companies from European markets such as the United Kingdom, France, Poland, Austria, and Germany. They also established business connections with travel agents and tour operators from Australia, Japan, and Latin America.

FITURCA strengthened its interaction with key industry players by coordinating exclusive meetings with 20 travel agents, fostering direct and detailed dialogue to present products, unique experiences, and the latest developments in the destination. These meetings not only boosted business but also provided a valuable opportunity to understand firsthand the needs and trends of the global market, with a special focus on premium segments.

“The luxury market represents a strategic opportunity for Los Cabos, currently generating 113,500 room nights annually, with an average rate of $2,489 USD per night and an average expenditure of 57,000 pesos per stay. These figures reflect not only the economic power of this segment, but also its significant impact on the local economy and the sustainable development of the destination,” stated Rodrigo Esponda, General Director of FITURCA.

Los Cabos’ active presence at ILTM Cannes 2025 reflects its commitment to continue positioning itself as a world-class luxury destination, offering unique experiences and high-quality services to discerning travelers from around the globe.

Three Weekly Flights: Operations on Mondays, Thursdays, and Saturdays, departing PTY-SJD at 09:09 (arriving 12:27) and returning SJD-PTY at 13:33 (arriving 20:30).

• Boeing 737-800 Aircraft: Equipped with a capacity for 160 passengers, offering comfort and service for diverse traveler segments.
• Strategic Regional Connection: Links Los Cabos with more than 20 destinations in Central and South America through Copa Airlines’ Hub of the Americas® in Panama.

This Thursday marked the launch of the direct route between Panama City (PTY) and Los Cabos (SJD), strengthening air connectivity between Baja California Sur, the Caribbean, and Latin America with three weekly flights: Mondays, Thursdays, and Saturdays.

• The inaugural flight departed Panama at 9:09 a.m. and landed in Los Cabos at 12:27 p.m., operated by a Boeing 737-800 with a capacity of 160 passengers. The return flight departs at 1:33 p.m. and arrives in Panama at 8:30 p.m.

Representatives from the Baja California Sur Ministry of Tourism, Economy and Sustainability (SETUES), the Embassy of Panama in Mexico, the Los Cabos Tourism Trust (FITURCA), Copa Airlines, the San José del Cabo Airport, and the Los Cabos Hotel Association participated in the inaugural flight ceremony.

“We are very pleased with the launch of the flight connecting Los Cabos with Panama. This connection, the result of collaborative work between the state government and FITURCA, represents a strategic opportunity to diversify tourism, attract investment, and strengthen trade relations with a region of great potential. Furthermore, it opens the door to attracting tourism from Central and South America, reinforcing our state’s position,” stated Undersecretary Fernando Ojeda, representing the head of SETUES, Maribel Collins.

The Mexican Ambassador to Panama, Abraham Martínez Montilla, mentioned that “this new frequency will allow passengers from multiple regions of the world to easily connect to Los Cabos from Panama City and travel in just five hours between the two destinations. For Panama, Los Cabos symbolizes a true win-win scenario: in addition to strengthening our tourism and trade connectivity options, it also creates the opportunity to boost tourism from a destination that receives visitors from all over the world, who in turn will be able to discover Panama and take advantage of our strategic position as a global logistics and air hub.” This connection, the first direct route from Los Cabos to the region, provides access to more than 20 destinations in Central and South America through Copa Airlines’ Hub of the Americas®, including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Paraguay, Peru, and Uruguay. In these markets, FITURCA has implemented a promotional campaign during the second half of 2025, focused on positioning the route, increasing its visibility, developing tourism products, and stimulating demand.

“This flight is a driving force for the tourism and economic development of Los Cabos. We are convinced that this new connection will boost the influx of tourists from Panama and the entire region, as well as strengthen cooperation between both regions. As an initial indicator of the results of this new route, advance bookings to Los Cabos from South America have increased by 34% this year,” added Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

“For Copa Airlines, each new destination we add represents an opportunity to boost tourism, bring cultures closer together, and strengthen regional integration in the Americas. With the inauguration of the route to Los Cabos, we are facilitating easier access to one of the most attractive destinations on the Mexican Pacific coast, while expanding connectivity options between northern Mexico, Panama, and the rest of our continent. This new route not only benefits travelers but also reinforces Panama’s role as a strategic hub for the region and opens more opportunities to stimulate tourism, trade, and cultural exchange between both countries,” said Pedro Heilbron, CEO of Copa Airlines.

The new direct Panama-Los Cabos route eliminates layovers in Mexico City or the United States, reduces transit times, and projects direct revenues exceeding $25 million annually, thanks to an average tourist expenditure of over $1,000. This will generate a significant impact on the local tourism GDP and contribute to diversifying the traditional dependence on the U.S. and Canadian markets.

In the words of Francisco Villaseñor Reyes, administrator of the Los Cabos Airport, “Today we celebrate a connection that opens up great opportunities for Los Cabos. With this new route to Panama, Copa Airlines links the Pacific with a strategic bridge between South America and the Caribbean, allowing us to diversify our tourism offerings and expand our reach. This achievement is the result of coordinated work between authorities, the Los Cabos Tourism Trust, and the airline, with whom we share the vision of continuing to drive the region’s growth.”

Since 2016, the Los Cabos Tourism Trust has been in negotiations with Copa Airlines at trade shows such as Routes World and Routes Americas, capitalizing on the potential demonstrated by the 1.36 million South American tourists who visited Mexico between January and November 2021.

“Strengthening air connections is fundamental to positioning Los Cabos as a global destination. This new route directly contributes to expanding our reach, facilitating the arrival of visitors seeking unique experiences that combine the Sea of ​​Cortez, desert, and mountains,” commented Armando García, President of the Los Cabos Hotel Association.

This new air link represents a direct bridge that will allow visitors from Latin America to enjoy a fast, comfortable, and safe route, facilitating access to the natural, cultural, and business attractions that Los Cabos offers.

Travelers wishing to depart from or arrive in Los Cabos have the option of making their reservations through www.copa.com, at sales offices, through the call center or through their travel agency.

During the monitoring visit, the following beaches stood out with the highest rating (A+): Acapulquito, La Gaviota, La Ribera, Las Viudas, Palmilla, Santa María, and Paraíso Leonero

The Los Cabos City Council, headed by Mayor Christian Agúndez Gómez, reports the successful conclusion of the monitoring visit for the international Blue Flag program. The visit was conducted by the technical team of the Foundation for Environmental Education, with the Federal Maritime Terrestrial Zone (ZOFEMAT) of Los Cabos, under the direction of Rafael Guillermo Álvarez Munguía, providing support and assistance to the auditors to ensure compliance with the program guidelines.

During the process, it was confirmed that 25 beaches in the municipality maintain their Blue Flag certification, positioning Los Cabos as one of the destinations with the highest number of beaches—27 in total—recognized for their environmental excellence, safety, and services.

As a result of the evaluation, the following beaches stood out with the highest rating (A+): Acapulquito, La Gaviota, La Ribera, Las Viudas, Palmilla, Santa María, and Paraíso Leonero.

The monitoring visit included various verification actions, among them the inspection of transects to detect microplastics, including cigarette butts, glass fragments, and other debris, using the Beach Litter Measuring System, a tool that rates sand cleanliness on a scale from A+ to D.

These inspections are part of the ongoing process to ensure that the certified beaches of Los Cabos meet international standards under 33 criteria divided into four categories: environmental information and education, water quality, environmental management, and safety and services, thus strengthening the confidence of residents and visitors.

With this monitoring visit and its favorable results, Los Cabos reaffirms its commitment to sustainability, the protection of its coastal environment, and the maintenance of world-class beaches.

The 13th Los Cabos International Film Festival is about to begin with a completely revamped format. This was announced by its director and CEO of Lateral, Paola Desentis, in a conversation prior to the start of the event, which will be held from December 11 to 14 at multiple venues, including Cinemex in San José del Cabo, Cabo San Lucas, and special galas at Crania and Hotel El Ganzo in Puerto Los Cabos.

Desentis shared that her background in creative industries and the digital economy has directly influenced the festival’s redesign. After more than 16 years advising the Ministry of Economy on creativity and sustainability, and with experience in platforms that support the creative sector, she explained that this edition of the festival seeks to adapt to new audiences, especially digital natives and content creators.

The redesign stems from a deep reflection on the impact of the pandemic and the accelerated adoption of digital technologies. According to Desentis, the festival aims to naturally integrate disciplines such as music, digital art, and animation. In fact, although the animation showcase will be small this year, it is projected that this category will play a leading role in future editions, considering Mexico’s importance as a producer of animation and video games.

The festival also strengthens its commitment to the film industry through its two main calls for entries: Baja Inspira, which this year received more than 1,600 projects, and the Gabriel Figueroa Film Fund, which has awarded more than 43 million pesos in in-kind support. The 2025 edition brought together 96 competing projects, many of them with remarkable cultural diversity, including productions in indigenous languages.

This edition will feature 13 international films, 12 of which are national or North American premieres, backed by studios such as A24 and Netflix. Several could be contenders for awards season recognition.

Regional identity will also have a significant place. There will be works that capture the essence of Baja California Sur.

Among the highlights are the opening screening of *If I Had Legs I’d Kick You*, the Depeche Mode documentary, and a special performance by singer-songwriter Ed Maverick.

The director invited the public to review the full program at ficloscabos.org and purchase tickets at Boletia, where daily access costs 600 pesos.

The festival promises to be a unique edition, more aligned with new digital languages ​​and, at the same time, deeply connected to the cultural identity of Los Cabos.

The Los Cabos International Film Festival (FICLosCabos) has unveiled the final block of its 2025 Official Selection, presenting a collection of films that promise to challenge conventions and offer new perspectives on the human experience. The selected films explore universal themes such as identity, faith, memory, desire, and the “invisible forces that shape our lives.”

The list of films revealed this week spans diverse geographies and narrative styles, including works by acclaimed directors and emerging talents:

RODE OF NEVADA – UK (Dir. Mark Jenkin): An atmospheric fable about a lost ship that returns 30 years later, confronting its crew with a temporal displacement. The film addresses memory, destiny, and the unchanging power of the sea.

IF I HAD LEGS I’D KICK YOU – USA (Dir. Mary Bronstein): A visceral and raw portrait of despair and enduring affection. The film follows a mother grappling with her son’s illness, a strained marriage, and a life that seems to be falling apart.

LATE FAME – USA (Dir. Kent Jones): Starring Willem Dafoe, this production tells the story of a forgotten poet who is suddenly “rediscovered as a genius.” The plot confronts the meaning of being seen and the impact of late-life fame.

PILLION – UK (Dir. Harry Lighton): An intense journey to the limits of desire and identity. The film follows a shy young man who begins a BDSM relationship with an enigmatic biker.

SUNDAYS – Spain and France (Dir. Alauda Ruiz de Azúa): A subtle and powerful look at faith and youth. The film explores family tensions and intimate beliefs when a 17-year-old girl decides to enter a cloistered convent.

THE FENCE – France (Dir. Claire Denis): A suspenseful drama and psychological exploration set on a public works project in West Africa. The arrival of a man demanding his dead brother’s body unleashes a night of confinement where guilt, power, and violence are explored.

SILENT FRIEND – Germany, Hungary, and France (Dir. Ildikó Enyedi): A contemplative piece that unites three stories separated by more than a century, all orbiting around the same ginkgo tree in a botanical garden. The film reflects on time, memory, and the mysterious life of nature.

(Imagen Fronteras 7)

FICLosCabos 2025 is once again establishing itself as an essential platform for showcasing cutting-edge cinema that invites viewers to “see the world with new eyes,” with films that delve into the most relevant personal and social narratives of our time. Details regarding screening dates and the complete festival program will be announced soon.

La Baja Inspira is the competitive section dedicated to celebrating stories born from the region.

Puerto Los Cabos, Mexico – December 1, 2025 – At a time when Mexican cinema is exploring new creative territories, La Baja Inspira recognizes and showcases filmmakers who capture the essence of the Baja California peninsula, from its landscapes to its communities, offering local audiences the opportunity to see themselves reflected on screen.

This program provides a space for the region’s talent to engage with Mexico and the world, strengthening cultural identity and solidifying Baja California as an audiovisual epicenter with its own distinct voice.

In this edition, the Escuela Superior de Cine (ESCINE) is participating in the evaluation process, lending legitimacy and credibility to each stage. The reach of this initiative speaks for itself. This year, the call for entries received 1,600 projects, a figure that confirms the region’s creative dynamism. From these, the committee selected 9 finalist projects, chosen for their narrative strength and their ability to represent the cultural and emotional diversity of the peninsula.

The selected projects for Baja Inspira 2025:

1. Title: Immensities Director: Ricardo Benet Synopsis: A marine biologist, species protector, and deep-sea navigator; a freediving photographer; and an astrophotographer, a guardian of the cosmos, meet in Baja California Sur to share their visions of the immensity of the universe and our planet.

2. Title: The Glow of the Firefly Director: Augusto Reyes Synopsis: Pedro, an indigenous migrant, returns to his village to attend his mother’s funeral. His family ties are broken, and he prepares to leave. Upon learning of the serious problem his brother Ismael is involved in, Pedro decides to stay and face the consequences of his absence.

3. Title: I Used to Look for the Light Out There Director: Diego Hernández Synopsis: Before moving from Tijuana, Annya and Cecilia give Graciela a peculiar acting workshop. At the end of one of the classes, Annya finds a strange object that, when she blows on it, produces a mysterious effect within her.

4. Title: Aguasal Director: Camila Pardo Cerezo Synopsis: Aguasal portrays the story of two brothers, Reyes and Luis Baños, who live in Corralero, an isolated Afro-Mexican town. Through their annual swimming competition, the universal values ​​of rivalry and brotherly love are revealed. In a place where water is everything, this competition is not only physical but also emotional, reflecting struggle, resilience, and a deep connection to their land.

5. Title: How to Tend a Garden? Director: Diana de Ayer Synopsis: A video essay that narrates my connection to the landscapes of Baja California Sur, where I was born and raised, and the ways in which time has transformed my relationship with the landscape.

6. Title: The Sleeplessness Director: Pau Ortiz Rosell Synopsis: Reality and artificial intelligence intertwine in a cautionary tale about the consequences of traditional masculinity through fatherhood. Juan Manuel, a fisherman in the bay of La Paz, confronts the legacy of his absent father and the anger and suffering it has generated within him, while also reflecting on his own mistakes as a father. A story that delves into the cycles of abandonment and the search for redemption.

7. Title: She Stays Director: Marinthia Gutiérrez Synopsis: In Tijuana, Mexico, Laura is accepted into a master’s program in dance abroad and has to make a decision quickly. That night, she goes out with her friend Ana, who assumes she won’t accept because she’s still hung up on her ex, José. Throughout the night, in the city center, Laura notices that several girls are watching her closely. Distracted and anxious, she can’t have fun like her friends and gets upset by the things they assume about her. After an encounter with José later, Laura takes her body to a sect of vampire dancers; the girls who watched her all night initiate her into the group.

8. Title: Among Actors Director: José Paredes Synopsis: Rodrigo and Diana are two best friends living in Tijuana who share the dream of succeeding as actors. To achieve this, Diana decides to travel to Mexico City in search of better opportunities, while Rodrigo is forced to stay behind due to unforeseen circumstances, hiding his true feelings for her, which go beyond simple friendship. They maintain their long-distance friendship, hoping that she will return and Rodrigo will have the opportunity to confess his true feelings.

9. Title: Between Two Lands Director: Sebastián del Callejo Synopsis: Rodrigo, a widowed father living in Tijuana with his mother and son, works without legal status at a hotel in San Diego, California. However, after the arrival of the COVID-19 pandemic, the border crossing closes, triggering a series of unfortunate events. The family must face the harsh reality of living separated by the busiest border in the world, grappling with the physical and emotional distance this situation imposes on their lives.

This selection clearly demonstrates that cinema created in Baja is not an appendage of the national industry, but a growing force that is redefining the conversation about what it means to film from the region.

This year, Baja Republic (@baja_republic), a platform that seeks to safeguard the spirit of the Baja California peninsula by supporting the existing efforts of organizations and individuals, joins the lineup with a special edition of its beer, which will be presented during the awards gala at Suelo Sur.

Baja Inspira 2025, in conjunction with the Gabriel Figueroa Film Fund, is part of FICLosCabos’ commitment to strengthening Mexican cinema through transparent, professional processes focused on developing new voices.

We thank all the filmmakers who participated. Each project broadens our perspective on cinema created on the peninsula and strengthens the presence of its stories on the cinematic landscape.

Don’t miss the presentation of the selected projects for Baja Inspira 2025, as well as the awards ceremony during the Festival. It will be a unique opportunity to discover new voices, celebrate the talent of Baja California, and witness firsthand the birth of stories that are expanding the map of Mexican cinema.

We invite you to purchase tickets and be part of this unmissable cinematic experience.

The presentation was led by Daniela Alatorre (General Director of IMCINE), Paola Desentis (General Director of FIC Los Cabos), Juan Patricio Riveroll (Academic Director of ESCINE), and Ximena Lamadrid (Artistic Coordinator of FIC Los Cabos), who outlined the cultural, industrial, and creative drive that defines this edition.

Directed by Sebastián Torres Greene in collaboration with Sinapsis Cine and ArtKingdom, the spot reinterprets the pearl-fishing tradition of Baja California Sur as a story of light, identity, and movement.

A piece that celebrates the encounter between the desert, the sea, and the film community. A perspective that lives #BeyondTheScreen

 

An encounter between film, music, and the land, starring Ed Maverick, one of the most authentic and influential voices on the contemporary scene.

From the Sala Nezahualcóyotl to Puerto Los Cabos, the screening transforms into an immersive experience where the music is seen, felt, and shared against the backdrop of the Sea of ​​Cortez.

Afterward, Ed Maverick will discuss his creative process: a reflection on identity, emotion, and belonging that transcends the screen.

The Australian duo Empire of the Sun, comprised of Luke Steele and Nick Littlemore, responsible for global hits like “Walking On A Dream” and “Alive,” announced this week the launch of Chrysalis, a new three-day music festival that they will curate themselves. This will be their first experience hosting an event of this kind. The announcement, made on November 17, has generated great excitement among their fans, as it promises to combine electronic music with a total immersion in the visual and conceptual universe that characterizes the band.

Chrysalis will take place from May 14 to 16, 2026, in the Iskali Gardens of the Hotel El Ganzo in San José del Cabo, Baja California Sur. The venue, surrounded by sculptures, mango groves, and coastal landscapes, perfectly complements Empire of the Sun’s surreal aesthetic. The festival will feature three unique and exclusive performances by the duo each night, in addition to a selection of international artists yet to be announced. Production is being handled by 100x Hospitality, a company specializing in artist-led experiences.

Luke Steele explained that the concept revolves around a “circle of symbols” related to transformation and rebirth: the door as a threshold, the egg as origin, the key as revelation, the wings as the future, and the bell as awakening. According to the musician, Chrysalis aims to be a journey of imagination and rebirth amidst a world of distortions, with open-air stages, immersive art installations, and hidden activations scattered throughout the venue.

Tickets and accommodation packages are now available at the official website, chrysalisfestival.com, and include options ranging from general admission passes to VIP experiences with exclusive dinners hosted by Steele and special sessions. The organizers emphasize that the event will not only be a music festival, but a complete getaway that takes advantage of the natural beauty and relaxed luxury of Los Cabos, solidifying the destination as a favorite for international electronic music events.

350 attendees from 92 companies will participate, holding more than 1,600 scheduled business meetings to strengthen alliances and generate new business opportunities in the destination.

From November 16 to 18, the 19th edition of the VIP Summit will take place, solidifying its position as the leading business forum for the tourism industry in Los Cabos. Each year, this exclusive event brings together buyers, strategic partners, suppliers, and media, creating a key space for collaboration, exchange, and the generation of business opportunities.

This year, 92 companies from 20 countries will participate: Mexico, Argentina, Australia, Brazil, Canada, Chile, Colombia, Costa Rica, Spain, the United States, France, Germany, Italy, Japan, Panama, Paraguay, Poland, the United Kingdom, Switzerland, and Uruguay. Approximately 350 attendees are expected, who will hold more than 1,600 business meetings during the event.

“Promoting connections between businesses and consolidating Los Cabos as a strategic hub for global tourism has been the main objective of the VIP Summit since its inception. This allows us to open new opportunities for all sectors linked to the development and investment of the destination,” stated Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

“This year we have achieved a record participation of representatives from multiple countries, increasing the number of represented markets by 30% compared to the previous edition. This growth reflects the increasing diversification and strength of tourism promotion in Los Cabos, solidifying the destination as a competitive and attractive player on the international stage,” added Rodrigo Esponda.

During the opening program, Mauro Arredondo, General Manager of Copa Airlines Mexico, participated in the panel “Beyond Borders: How to Build the Future of Tourism Through Strategic Alliances,” highlighting the importance of establishing international collaborations in tourism.

Regarding the new route between Panama and Los Cabos, which will begin operations on December 4, 2025, Arredondo emphasized: “This flight represents a direct bridge that facilitates access from Central America, boosting tourism and strengthening trade relations between both regions.” This route, the first to directly connect Los Cabos with Latin America, is projected to attract more than 25,000 tourists annually from Central and South America.

For the first time, the VIP Summit featured a panel of journalists specializing in tourism, who addressed the “Evolution in Tourism Promotion.” Participants included Alejandro de la Rosa, Carlos Velázquez, Edgar Morales, José Antonio López Sosa, Julio Reyna, and Miriam Paredes.

During the discussion, the journalists agreed that incorporating storytelling techniques into tourism promotion is fundamental, focusing not only on what should be seen, but also on what should be felt, and placing the visitor at the heart of the story.

Nearly Two Decades of the VIP Summit

The VIP Summit has established itself as a key platform for facilitating connections among participants and fostering business opportunities. This event has been fundamental in positioning Los Cabos as a national and international destination, bringing together relevant market players seeking to drive the growth and diversification of tourism in the region.

A clear example of the agreements reached during the VIP Summit is the alliance with All Tours, one of Germany’s leading tour operators. During the 2024 edition of this event, the company confirmed its commitment and support for promoting and selling the destination in its market, motivated by the knowledge gained about the wide range of tourism offerings in Los Cabos and Baja California Sur.

Similarly, SIC Colombia has participated in the last three editions of the VIP Summit, successfully developing an incentive program that strengthens the commercial connection between the region and this important Latin American market.

These collaborations reflect the real and tangible impact of the event on generating business that benefits the destination’s tourism development.

Ben Griffin won the 2025 World Wide Technology Championship with a final round of 63 (-9) for a total of 259 (-29), setting a new 72-hole record for the tournament. The American finished two strokes ahead of Chad Ramey and Finland’s Sami Valimaki, who tied for second place with 261 (-27).

The 29-year-old Griffin secured his third victory of the 2025 PGA TOUR season, adding to his recent wins at the Zurich Classic of New Orleans (paired with Andrew Novak) and the Charles Schwab Challenge. This victory puts him in an elite group of players with multiple wins this year, joining Scottie Scheffler and Rory McIlroy. He is projected to rise to ninth in the Official World Golf Ranking.

In his impressive performance in Los Cabos, Griffin racked up 30 birdies, an eagle, and just three bogeys over the four days of competition. He also became the third World Wide Technology Championship ambassador to win the event, following Austin Eckroat (2024) and Erik van Rooyen (2023).

Latin American Performance

The top Latin American finisher was Colombian Nico Echavarría, who carded a final round of 63 (-9) to finish with a total of 267 (-21) and tie for 14th place. Echavarría made 12 birdies and recorded his fourth PGA TOUR 63, keeping him in contention for the FedExCup Fall title and a spot in the Aon Next 10, which grants access to Signature tournaments in 2026. Argentine Emiliano Grillo finished in 56th place at -12, while Mexican Emilio González finished in 72nd place at -6. Top Mexican: Outstanding Week for Alejandro Madariaga

Debutant Alejandro Madariaga of Mexico finished with a total of 274 (-14) and tied for 46th place, becoming the top Mexican finisher in the tournament.

Madariaga, who earned his invitation to the tournament after winning the Mexico Match Play, displayed consistency throughout the competition and stated that the event provided him with “a wealth of experience” and the certainty that he has the skill to compete on the PGA TOUR.

FedExCup Fall Context

This tournament was the fifth event of the FedExCup Fall, a key series for determining players’ status heading into the 2026 season. The top 100 finishers at the end of the series will secure their full exemption for the following season, while those ranked 51st through 60th will qualify for the Aon Next 10, with access to elite events such as the AT&T Pebble Beach Pro-Am and The Genesis Invitational.

Los Cabos reaffirms its position as one of the most renowned tourist destinations nationally and internationally by receiving six awards at the 2025 Travvy Awards, presented by Northstar Travel Group and TravelPulse in Miami.

The Travvy Awards, known worldwide as the “Oscars of Tourism,” are an international recognition that distinguishes destinations, hotels, airlines, agencies, and tourism companies that stand out for their excellence, innovation, and commitment to best practices in the global travel industry. These awards are selected through a combination of public voting and expert evaluation, thus representing a double validation of quality and traveler preference.

In this edition, Los Cabos received four Gold awards in the categories of Best Culinary Destination, Best Wedding Destination, Best Tourist Destination, and Best Tourist Office, all at the national level. In addition, the destination received two Silver Awards for Best Honeymoon Destination in Mexico and Best Travel Agent Academy Program – Los Cabos Specialist, demonstrating its versatility and leadership in different tourism segments.

The Gold Awards recognize the best options in each category, highlighting those who offer exceptional and sustainable experiences. The Silver Awards, meanwhile, distinguish finalists who have demonstrated outstanding performance and significant contributions to promoting responsible and high-quality tourism.

Rodrigo Esponda, CEO of the Los Cabos Tourism Trust (FITURCA), emphasized the significance of these awards: “Being recognized by the international tourism industry community through the Travvy Awards not only fills us with pride but also confirms that the joint strategy of local stakeholders is yielding results. These awards motivate us to continue working with innovation, sustainability, and hospitality to offer our visitors memorable experiences.” These awards strengthen the international perception of the destination as a world-class benchmark thanks to its exquisite culinary offerings, specialized infrastructure for weddings and honeymoons, and a strong commitment to responsible tourism and personalized experiences.

The consolidation of Los Cabos as a multifaceted and competitive destination is reflected in its ability to connect with international markets and maintain effective communication with the global industry

Los Cabos is participating this week in the World Travel Market (WTM), one of the world’s most important tourism fairs, with the goal of strengthening its position in the British and European markets. From London, Rodrigo Esponda, Director of the Los Cabos Tourism Trust (FITURCA), emphasized that the destination’s presence at this fair is strategic due to the sustained growth in visitors from the United Kingdom.

Esponda noted that, although there are currently no direct flights from London to Los Cabos as in previous years, the destination received 5,500 British tourists in 2023, half of whom connected via the United States and the other half through Mexico or Germany. Furthermore, the flow of travelers from the United Kingdom has increased at a rate of 15% annually, with key segments such as golf, gastronomy, nature, and cultural experiences showing greater interest in the destination.

“The British market recognizes Los Cabos for its differentiated offering. We’re not looking for tourists who just stay in hotels; we’re looking for visitors who want to play golf, explore galleries in San José del Cabo, discover the Sierra de la Laguna mountains, and enjoy the local cuisine. That’s the profile we’re promoting,” he explained.

During its agenda at WTM, FITURCA held meetings with airlines, major travel agency consortiums, international media outlets, and the Destinations International association, with Los Cabos being the only Mexican destination present at this strategic exchange forum.

Flights and connectivity: progress from Europe

Esponda confirmed that Condor Airlines currently operates flights from Frankfurt to Los Cabos twice a week, on Mondays and Fridays, with high occupancy rates. The average stay for European tourists is two weeks, with an estimated expenditure of 80,000 pesos per visitor.

In London, discussions have also been held with Virgin Atlantic and the consortium comprised of British Airways, Iberia, Aer Lingus, and Level, exploring future possibilities for direct flights to the destination. Tourism Driving Social Infrastructure

Esponda emphasized that tourism continues to be a fundamental driver of the local economy, not only for the tourism industry but also for social programs and public services in Los Cabos.

She noted that the lodging tax (4%) generates resources that are partially allocated to tourism promotion and 275 million pesos earmarked for social investment through the FOIS (Municipal Fund for Social Investment). Additionally, the municipal tourism development fund will increase its budgetary capacity in 2025.

“Through promotion, tax revenue is generated for the municipality and the state. The tourists who visit us contribute directly to social infrastructure and essential projects such as water and services,” she pointed out.

Media representative Magdalena Sánchez acknowledged that FITURCA maintains a policy of transparency and ongoing accountability, which has strengthened the trust of the tourism sector and institutions.

Los Cabos reaffirmed its position as a world-class destination during its participation in the World Travel Market (WTM) London 2025, one of the world’s most important tourism events. The delegation, headed by Rodrigo Esponda, CEO of the Los Cabos Tourism Trust (FITURCA), held an agenda of more than 40 business meetings and interviews with international media specializing in the luxury, wellness, and adventure segments, as well as meetings with agencies and strategic partners interested in developing new tourism products for the destination.

“WTM London is an exceptional platform to strengthen relationships and open new opportunities with key players in one of our most important long-range markets,” Esponda noted. “Our participation reflects the consistency of FITURCA’s strategic work in high-potential markets like the United Kingdom, where travelers value authenticity, sustainability, and high-level service. This market also directly contributes to the growth of the European segment, which is now more easily connected through Frankfurt, thanks to Condor Airlines’ direct flight.”

At WTM London, Rodrigo Esponda participated as a speaker on the “Climate Adaptation” panel of the ICF Tourism Visionaries Circle, organized in collaboration with the Global Travel & Tourism Resilience Council, where he shared Los Cabos’ vision as a sustainable and resilient destination. The panel included prominent international tourism leaders such as Alessandra Priante, President of the Italian National Tourist Board (ENIT); Adam Oubuih, CEO of Atout France; and Oddný Arnarsdóttir, Director of Visit Iceland. During the conversation, the main challenges of climate change were addressed, and the actions that Los Cabos is promoting to protect its natural resources and strengthen collaboration between sectors were recognized, consolidating the destination as a benchmark in responsible tourism.

Constant growth of the UK market

According to data from the Los Cabos Tourism Observatory, arrivals from the United Kingdom show a positive trend through 2025, driven by European air connectivity and high levels of visitor satisfaction. British travelers are characterized by longer stays (average of 10.5 days), high average spending (over $58,000 MXN per trip), and a preference for 4- and 5-star hotels.

Overall, arrivals from Europe increased by 11.3% in 2025, with notable growth from Germany (+125%) and more than 5,300 British visitors in the first half of the year. These figures reflect FITURCA’s efforts to diversify source markets and strengthen air connectivity from the European continent.

Alliances and Future Opportunities

During the event, Los Cabos held meetings with new agencies interested in developing tourism products focused on the luxury, wellness, and adventure segments, which will strengthen the destination’s presence in Europe. These alliances will also translate into joint promotional activities and training programs for travel agents and tour operators, in order to deepen their knowledge of the destination and generate new business opportunities.

“WTM is an opportunity; this important event allows us to showcase not only our tourism infrastructure but also the value of collaboration,” added Esponda. “Each meeting reinforces how the joint work between FITURCA, the hotel sector and our international partners continues to elevate the global reputation of Los Cabos.”

American Nick Dunlap and Finn Sami Valimaki took the lead at the World Wide Technology Championship at El Cardonal at Diamante after carding rounds of 61 (-11) to open the tournament. With that score, they tied the 18-hole record for both the championship and the course.

Dunlap finished his round with nine birdies and an eagle on the 18th hole, while Valimaki recorded 11 birdies in a bogey-free round. They lead the leaderboard by two strokes over a group of five players who shot 64 (-8): Kris Ventura, Matti Schmid, Chad Ramey, and Andrew Putnam.

For Dunlap, 21, the 2024 American Express Champion while still an amateur, this round represents a significant boost after an inconsistent season with only one previous top-10 finish. “Today was one of those days. Golf had been tough lately, and today was the complete opposite,” said the American, who shot 14/14 fairways for the first time in his PGA TOUR career.

Best Latin American of the Day: Emilio González (-6 T14)

Mexican Emilio González was the best of the 10 Latin Americans in the competition. The player from San Miguel de Allende carded a bogey-free 66, closing with birdies on holes 17 and 18. He also stood out for hitting every fairway and every green on the course, a statistic he shared with Dunlap as the best of the day.

González will compete as an official PGA TOUR member starting in 2026, after finishing in the top five on the 2025 Korn Ferry Tour Points List.

Para Dunlap, de 21 años y campeón de The American Express 2024 cuando aún era amateur, esta ronda representa un impulso importante tras una temporada irregular con solo un top-10 previo. “Hoy fue uno de esos días. El golf había sido difícil últimamente y hoy fue todo lo contrario”, dijo el estadounidense, quien pegó 14/14 fairways por primera vez en su carrera en el PGA TOUR.

Mejor latinoamericano del día: Emilio González (-6 T14)

El mexicano Emilio González fue el mejor de los 10 latinoamericanos en competencia. El jugador de San Miguel de Allende firmó una ronda de 66 (-6) libre de bogeys, cerrando con birdies en los hoyos 17 y 18. Además, destacó por acertar todos los fairways y todos los greens del recorrido, una estadística que compartió con Dunlap como la mejor del día.

González competirá como miembro oficial del PGA TOUR a partir de 2026, luego de finalizar Top-5 en la Lista de Puntos del Korn Ferry Tour 2025.

Jugador	País	Score	Posición
Emilio González	México	66 (-6)	T14
Nico Echavarría	Colombia	69 (-3)	T44
Omar Morales	México	70 (-2)	T65
Alejandro Madariaga	México	71 (-1)	T74
Emiliano Grillo	Argentina	71 (-1)	T74
Rafael Campos	Puerto Rico	75 (+3)	T109
Cristóbal del Solar	Chile	76 (+4)	T114
Camilo Villegas	Colombia	79 (+7)	119

Mexican Raúl Pereda finished +5 on the 17th hole when play was suspended due to darkness.

About the tournament

• Dates: November 6–9, 2025
• Course: El Cardonal at Diamante, Cabo San Lucas
• Par: 72 | Yards: 7,452
• Purse: USD $6,000,000

• FedExCup points for the winner: 500

Colombian Nico Echavarría returned this week to the World Wide Technology Championship with fresh memories of his outstanding performance in 2023, when he finished tied for sixth place at El Cardonal at Diamante. The player expressed his enthusiasm for competing again in Mexico, where he feels especially comfortable.

“I’m happy to be back here; it’s like playing in your own country. It’s incredible to be able to speak your native language. When you have the opportunity to be in a place where your culture and language are alive, you enjoy it to the fullest,” he commented. Echavarría also thanked the tournament organizers for their hospitality and World Wide Technology for their commitment as a sponsor.

Regarding the key aspects of the course, the golfer emphasized that the wind will be a determining factor. “If there isn’t much wind, the scores will be low. You have to be aggressive, attack many holes, and make birdies. The course’s main defense is the wind, and everything depends on the tee time and the conditions,” he explained. Echavarría arrives motivated after a season in which he found greater consistency, including a top-10 finish in Japan, where he was the defending champion. He noted that his mental approach has evolved significantly: “My game has progressed positively. Now I play more to win tournaments than just to make the cut. When you believe you can win, the game changes completely.”

The Colombian also shared an important moment off the course: his wedding will take place on November 29 in Punta Cana. Laughing, he admitted that his partner, Claudia, has handled most of the organization. “She has taken care of almost everything while I train and compete. I am very grateful. We hope to finish the season strong and then enjoy that very special moment.”

With good form, confidence, and a close connection with the Latin American public, Nico Echavarría will look to once again contend for the top spots this week in Los Cabos.

American golfer Ben Griffin expressed his enthusiasm for returning to Los Cabos to compete for the fourth consecutive time in the World Wide Technology Championship, a PGA TOUR tournament being played this week at El Cardonal at Diamante. Griffin, a World Wide Technology ambassador, highlighted the warmth of the destination and the competitive atmosphere of the event, which he considers one of his favorites at the end of the season.

“It’s great to be back in Mexico. Every year more people come, and the hospitality here is incredible. All of us players love competing in this environment,” he said.

Griffin noted that winning this week would have special significance, especially since the defending champion, Austin Eckroat, is also a brand ambassador. “I’m excited for the opportunity. It would be amazing to maintain that winning streak among the tournament ambassadors,” he said.

2025 has been Griffin’s best season on the PGA TOUR, with key appearances that gave him greater flexibility in his schedule, including his Ryder Cup debut, an experience he described as “incredible” and full of camaraderie. He recalled the emotional impact of decisive moments, like a long putt in his duel against Bryson DeChambeau. “There’s nothing like it. You don’t want to miss another Ryder Cup after experiencing something like that.”

Regarding his preparation for this week, Griffin acknowledged that he has had more rest than usual, but assured that his competitive instinct will drive him to fine-tune his game during practice. “Golf is funny; you can feel bad and compete for the trophy, or feel incredible and miss the cut. Anything can happen.”

The player also highlighted what makes Los Cabos a unique destination on the Tour schedule: the combination of high-level competition and a relaxed beachside atmosphere. “It almost feels like a vacation here, but you’re still competing. We don’t have many weeks like this on Tour.”

One of his most cherished memories of the tournament isn’t tied to the result, but rather to the “Par 3 Under the Lights” event, where he plays with celebrities and young people from The First Tee program. “Seeing how golf positively impacts the community here is truly special.”

Before saying goodbye, Griffin acknowledged that while he’s under less pressure this year, he understands that for many players this part of the schedule is crucial to securing their Tour card. “It’s a very stressful week for many; every shot counts.”

Griffin will be looking to end his season on a high note, competing for a victory that would further solidify his place among the PGA TOUR’s elite players.

Michael Brennan is experiencing one of the most special moments of his career. Just ten days ago, he earned his first PGA TOUR victory at the Bank of Utah Championship, and now, for the first time, he’s participating as an official Tour member at the World Wide Technology Championship in Los Cabos. The young American shared that the last few days have been filled with celebration, gratitude, and a lot of excitement.

“It’s been an incredible week and a half. I’ve been answering messages, doing interviews, and celebrating with my friends and family in Virginia. It was very special, but now I’m excited to get back to racing,” he said. Brennan estimates he received more than 1,500 messages between iMessage and Instagram. Despite the volume, he took the time to respond to each one individually. “Everyone has been so supportive, and I wanted to thank them,” he said.

The golfer emphasized the value of sponsor invitations for emerging players like himself, as it was precisely one of these opportunities that led to his victory. “An invitation can change a life. Competing here with the best in the world was a childhood dream.”

This will be his second appearance in Mexico this year. In May, he finished tied for third place at the Bupa Championship in Mexico City, part of the PGA TOUR Americas. “It’s incredible to think that was only six months ago, and now I’m a PGA TOUR champion. I hope to build on that positive experience in Mexico.”

After his first practice session at El Cardonal at Diamante, Brennan highlighted the excellent condition of the course and the challenge posed by its large, sloping greens. “You have to be on the right side of the green. Otherwise, chips and putts can be very difficult.” If the wind remains moderate, he believes the scores will again be around 20 under par, as in previous years.

Brennan also celebrated meeting up this week with his friend Johnny Keefer, the PGA TOUR Americas Player of the Year. Both share the same developmental path to the PGA TOUR. “This shows the quality of golf on the Americas Tour. It prepares you very well for the next level,” he said.

Another key pillar in his rise is his caddie Jeff, with whom he has worked for a year and a half. They met through friends in college and today maintain a professional and personal relationship that he describes as solid and based on great trust.

The player affirmed that competing as a member of the PGA TOUR is a dream come true, but he still has short-term goals: to qualify for the first two tournaments of next season through the FedExCup Fall qualifying rounds. Furthermore, after his recent victory, the possibility of playing in the Masters in 2026, a tournament that has always been his greatest ambition, is now open. “The Masters is the tournament I’ve dreamed of winning the most. I didn’t even think I’d have an opportunity so soon. Now I just have to focus on playing well and continuing my process.”

Michael Brennan begins a new chapter on the PGA TOUR, with the confidence of a recent champion and the undiminished enthusiasm of a player who dreamed of reaching this point

The 2025 World Wide Technology Championship, a FedExCup Fall event on the PGA TOUR that begins this Thursday at El Cardonal at Diamante, will feature five Mexican golfers with diverse backgrounds and experience. Emilio González, Omar Morales, Emilio Gil Leyva, and Alejandro Madariaga will compete thanks to sponsor invitations, while Raúl Pereda earned his spot after qualifying on Monday.

Among them, Emilio González stands out as the only one with a guaranteed PGA TOUR membership for the 2026 season, an achievement earned after finishing fifth on the 2025 Korn Ferry Tour Points List. The player from San Miguel de Allende arrives in Los Cabos with a strong season, including a victory and multiple top-10 finishes. This will be his fourth appearance in a PGA TOUR event and his second consecutive appearance in this championship.

Raúl Pereda, originally from Córdoba, Veracruz, is the Mexican with the most experience on the PGA TOUR in the group. He was a member of the circuit in 2024 and comes to the tournament after a round of 64 strokes (-8) that secured his place in Monday’s qualifying round. This will be his first event of the 2025 season and his attempt to overcome the ups and downs he experienced in his rookie year.

Omar Morales, from Puebla, will have a special week as he plays his first PGA TOUR event as a professional. It will be his sixth appearance on the Tour, after having played two editions of the Mexico Open at Vidanta and two U.S. Opens as an amateur. Morales, a UCLA graduate with notable victories during his college career, is looking to make the cut for the first time in a PGA TOUR event.

Meanwhile, Emilio Gil Leyva, from Sinaloa, still an amateur, will make his PGA TOUR debut after winning the Mexican Qualifier held on October 5 at the same course. A student at the University of Texas Rio Grande Valley, he will represent a new generation of talent emerging from clubs and university programs in the United States.

Finally, Alejandro Madariaga, also from Puebla, arrives after winning the Mexico Match Play to earn his invitation and with the recent momentum of his first professional victory on the Mexican Professional Tour. It will also be his PGA TOUR debut.

With different backgrounds but the same stage, the five Mexicans will seek to take advantage of the opportunity to compete against established PGA TOUR players, with the support of the local crowd and the chance to boost their careers on one of the most visible stages for Mexican golf.

The heart of Cabo San Lucas was filled with music, color, and tradition last Saturday, November 1st, with the “Ceremony of Offering” festival, organized by The Place at Cabo. The event, inspired by the Day of the Dead, brought together more than 120 artists, dozens of restaurants, and a wide variety of cultural and culinary activities along the Marina.

Idaña Salmón, marketing director of The Place at Cabo, explained that the festivities began at 5:00 p.m. and continued until late into the night. “We had offering ceremonies led by chef Abraham Tamés, altars in the sea created by artist Guillermo Rivelino, and an atmosphere that combined Mexican tradition with the best of international cuisine and music,” she noted.

The event offered a unique culinary experience with the participation of 50 of the destination’s best restaurants, where attendees could enjoy everything from traditional Mexican street food and pan de muerto to gourmet dishes featuring ingredients like Wagyu beef and foie gras. Brand activations included Coca-Cola, Topo Chico, and Chivas Regal, among others.

General admission was 1,500 pesos, which included food and beverage tastings, while the VIP pass, at 2,500 pesos, offered exclusive access to a private area to mingle with the artists, as well as more food options and premium drinks.

Musically, the festival featured ten bands across three different stages, including groups from Nashville and a headline performance by Solo Liquids, who premiered their new single during the event. The musical genres were varied: rock, country, reggae, and electronic music, guaranteeing a night full of energy and rhythm. The festivities also included altar and Catrina contests, with a prize pool of fifty thousand pesos, as well as the participation of university students who assisted with logistics and showcased their artistic talent.

With this celebration, The Place at Cabo not only honored Mexican traditions but also solidified its role as a cultural and gastronomic meeting place in Los Cabos. “We broke records. Never before has such a large lineup been seen in this destination,” Chef Tamés emphasized.

The festival took place behind the Ferris wheel, on the Barracuda boardwalk, with access starting at 5:00 p.m. and parking available nearby. Undoubtedly, it was a night that combined the spirit of Día de Muertos (Day of the Dead) with the cosmopolitan flair that characterizes Cabo San Lucas.

The WWT Championship, one of the most anticipated tournaments on the PGA TOUR, brings together a field of 120 players this week, combining experience, youth, and international diversity. In total, the competitors have amassed 94 victories on the circuit, led by Matt Kuchar and Brandt Snedeker, both with nine career titles.

The competition will feature a strong Latin American presence. Representing Mexico will be Emilio Gil Leyva, from Culiacán, and Alejandro Madariaga, from Puebla, who qualified after winning the national Mexico Qualifier and Mexico Match Play tournaments held in October. Also competing are Mexicans Emilio González, from San Miguel de Allende, and Omar Morales, from Puebla. They are joined by players from Argentina such as Emiliano Grillo, Chile Cristóbal Del Solar, Colombia Nico Echavarría and Camilo Villegas, and Puerto Rico Rafa Campos.

The event is also notable for the participation of 42 international players representing 20 different countries and territories, in addition to 27 alumni of the prestigious Cabo Collegiate, including Nick Dunlap, Austin Eckroat, Cristóbal Del Solar, and Michael Thorbjornsen.

Eight players arrive at the tournament with victories earned during the current PGA TOUR season, among them Nick Taylor (Sony Open in Hawaii), Ben Griffin (winner of two events), and Michael Brennan, who recently won the Bank of Utah Championship, thus securing his two-year membership and entry into this competition.

Among the other top names in world golf are three Major champions: J.J. Spaun, Wyndham Clark, and Francesco Molinari. Joining them is Luke Donald, captain of the European team that triumphed in the 2023 and 2025 Ryder Cup.

The WWT Championship will also serve as a showcase for young PGA TOUR prospects such as Luke Clanton, David Ford, and Gordon Sargent, who, at under 23 years old, are already among the most promising names in international golf.

Four previous champions of the tournament return to Los Cabos looking to repeat their success: Austin Eckroat (2024), Erik van Rooyen (2023), Matt Kuchar (2018), and Patton Kizzire (2017). With such a diverse and competitive field, the WWT Championship promises a week of top-level golf under the Baja California Sur sun.

More than 300 participants took part in the race, and a large number of children paraded in the costume contest.

The Plaza Teniente José Antonio Mijares was the setting for the Halloween Sport Fest 2025, a family event organized by the Los Cabos Municipal Sports Institute (INDEM), in coordination with the Municipal DIF System, the Youth Institute, the Municipal Directorate of Public Relations, and the Water Culture Department.

During the event, hundreds of families enjoyed an afternoon filled with fun, music, and camaraderie, featuring urban dance performances by the Mina School and the traditional footrace, which brought together children, teenagers, and adults in a joyful and family-friendly atmosphere. The Director General of INDEM, Elton Emmanuel Olachea Arce, highlighted the excellent citizen participation and enthusiasm shown during the event, which brought together more than 300 participants in the race and a large number of children who paraded in the costume contest.

He also expressed his gratitude for the support of civil associations, especially the CROC, as well as the municipal departments that collaborated to make this event possible, following Mayor Christian Agúndez Gómez’s directive to continue promoting activities that encourage physical activity, recreation, and family unity.

With events like the Halloween Sport Fest 2025, the Los Cabos City Council reaffirms its commitment to the community, strengthening sports, healthy social interaction, and family unity as pillars of social development in the municipality.

The Los Cabos Tourism Trust (Fiturca) was recently honored with a special recognition from the private sector, represented by the Los Cabos Coordinating Council (CCC) and the Los Cabos Hotel Association (AHLC), with the support of the main organizations in the local tourism sector. This award highlights its crucial role in promoting and positioning this beloved tourist destination.

The award ceremony took place on Thursday, October 30, 2025, at an event celebrating Fiturca’s nearly 30 years of continuous work. Special emphasis was placed on the achievements of the last nine years, including strengthening air connectivity, increasing hotel occupancy, and consolidating Los Cabos’ image as a competitive tourist destination both in Mexico and internationally.

Rodrigo Esponda Cascajares, director of Fiturca, received the award with great emotion, thanking his team and collaborators. “This honor underscores the strategic value of the Trust and its promotional model for keeping Los Cabos in the global spotlight,” Esponda stated. He also emphasized that the destination’s success is the result of a collective effort by the community, workers, authorities, business owners, and all those involved in the tourism industry.

Julio Castillo, of the Los Cabos Coordinating Council, respectfully called for increased institutional and budgetary support for Fiturca, noting that the current budget is not competitive compared to other similar destinations. “Every peso invested in tourism promotion returns multiplied in income for workers and opportunities for families,” he emphasized.

Castillo also reiterated the importance of nurturing tourism promotion as a fundamental strategy for maintaining employment, investment, and the future growth of the destination. Continued collaboration among all sectors is essential to attract visitors who appreciate the natural and cultural wonders of Los Cabos and contribute to its economic development.

“Our best promoter is the satisfied visitor who returns and shares their experience,” Esponda concluded, reaffirming his commitment to continue working alongside all stakeholders to solidify Los Cabos as a premier tourist destination.

It is worth noting that Fiturca has also received recognition outside of Mexico. During Virtuoso Travel Week, it was named the world’s best destination management office for the third consecutive year, further establishing Los Cabos as a tourist destination with international reach.

The Los Cabos International Film Festival (FICLosCabos) returns with a program that invites viewers to look beyond the screen. Under the theme #BeyondTheScreen, its thirteenth edition celebrates the union of film, music, digital art, and nature in one of the most iconic settings on the Mexican Pacific coast.

On the east coast of Baja California Sur, where the desert meets the sea, Puerto Los Cabos will become the epicenter of creativity with a program that pays homage to the art of filmmaking as an immersive experience. This year, the festival will recognize the career of production designer and Oscar winner Eugenio Caballero, a collaborator with Guillermo del Toro, Alfonso Cuarón, and J.A. Bayona. Caballero will offer an exclusive Masterclass and will be honored at Crania with an open-air screening overlooking the sea, followed by a celebration at Casa Ballena featuring music by the Ganzo Collective.

The program will also include an Emerging Filmmakers Panel, moderated by David Zonana (Heroico), with the participation of Adolfo Margulis, Gerardo Coello Escalante, and Ximena Lamadrid, who will share their vision on new ways of narrating contemporary Mexican cinema.

Among the most anticipated experiences is “Oceanic Symphony,” a multisensory projection created by Andy Mann (National Geographic) with original music by Garth Stevenson, inspired by whale songs and the underwater landscapes of Baja California Sur.

FICLosCabos 2025 consolidates its role as a meeting point between generations, territories, and disciplines, reaffirming Los Cabos as a destination where art, biodiversity, and innovation converge on the shores of the Sea of ​​Cortez.

More information at www.ficloscabos.org.

In a vibrant close to the 2025 edition of the Bisbee’s Black & Blue tournament, the winners who stole the spotlight in the blue marlin hunt off Cabo San Lucas were officially announced. Here are the top standings:

Place   Team / Boat   Fisherman  Species  Weight

1^st Magic Touch    Ronald Weisfeld Blue Marlin 459 lb

2^nd Team Rising Sons / Magnifico Jaselyn Berthelot Blue      

      Marlin 457 lb

3^rd Another Line  Rubén González  Blue Marlin  389 lb

4^th Magic Touch  Harry Esterley  Blue Marlin   344 lb

Team Magic Touch, with Ronald Weisfeld at the helm, managed to win by just two pounds over Team Rising Sons / Magnifico, highlighting the intensity of the competition. In fact, the tournament’s official website notes that the top three teams “earned well over $1 million in prize money” in this edition.

The contest, considered by organizers to be “the Super Bowl of fishing” in Cabo, offered a record prize pool. Its participants faced wind, changing seas, and the demands that characterize an event of this magnitude.

It’s worth noting that the presence of multiple boats with weight marks and the inclusion of meters/inches demonstrates how aestheticized measurement has become alongside performance: from the 104 in × 60 in of second place to the 98 in × 54 in of fourth place.

In his post-competition remarks, Weisfeld shared that from the dawn of the final day, they knew that “this extra pound” could make the difference, and it did. Sport fishing once again reaffirms its character as a spectacle, business, and passion.

With these results, the 2025 edition is marked by the narrow margin between gold and silver, the strength of the competitors, and the atmosphere that makes Los Cabos—through Bisbee’s Black & Blue—a must-see for the blue marlin fishing elite.

The iconic Bisbee’s Black & Blue tournament, known worldwide as “the richest fishing tournament in the world,” has kicked off its 2025 edition, marking the beginning of peak season in the idyllic destination of Los Cabos. With a cumulative purse exceeding $7.4 million this year, the excitement was palpable in Cabo San Lucas.

The Cabo San Lucas marina witnessed an impressive starting signal that propelled more than 170 boats, each hoping to catch the biggest marlin of the day. For 45 years, this tournament has attracted elite anglers and sportfishing enthusiasts from around the world, cementing itself as a must-see event on the Baja California Sur calendar. The adrenaline was in the air as the boats set sail for the rich waters of the Pacific, where large species such as blue and black marlin abound.

Beyond the exciting competition for the multimillion-dollar purse, the Bisbee’s Black & Blue represents a crucial economic driver for Los Cabos. The influx of participants, their teams, and their companions generates significant economic benefits for the region, benefiting hotels, restaurants, tourism service providers, and local businesses. This event not only positions Los Cabos as a world-class sport fishing destination but also contributes significantly to its overall tourism and economic development.

The tournament is not only about the fishing itself, but also about the camaraderie among the participants, the natural beauty of Los Cabos, and the festive atmosphere that surrounds the event. Each day of competition culminates with the weigh-in of the catches, a moment of great excitement and anticipation where the day’s leaders are announced and the stakes rise for the following day. The final awards ceremony, with the presentation of multimillion-dollar checks, is the culmination of a week filled with intensity and passion for sport fishing.

Artists and influencers from the fields of photography, literature, film, and music combined their talents for a unique tourism promotion project in Mexico: “Viajeros Creando.”

The “Viajeros Creando” project brought together a group of artists specializing in photography, literature, film, and music, who toured different parts of Los Cabos aboard an iconic car. During this tour, they documented experiences that served as the basis for creating a series of audiovisual materials and a Travel Guide that reflect the destination from different perspectives.

With the support of the Los Cabos Tourism Trust (FITURCA), Mastercard, and Porsche, among other partners, “Viajeros Creando” documented the experiences during this trip. The main objective was to promote a road trip highlighting the well-being, nature, adventure, gastronomy, and luxury offered by the destination.

This initiative brought together a group of partners comprised of a host destination for biocultural tourism, Los Cabos, as well as a group of renowned artists in their respective disciplines, public and private entities, and a suitable vehicle for the road trip.

“Collaborating with artists and strategic partners allows us to highlight the diverse facets of Los Cabos, creating new ways of connecting with visitors. These partnerships amplify the destination’s visibility and contribute to the sustainable and responsible development of the region,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

In the words of Alonso Vera, “Viajeros Creando represents the future of tourism marketing: a transmedia platform that integrates the promotion, marketing, and conservation of Mexico’s biocultural heritage through sensitive, authentic, and deeply human storytelling. It is a public-private partnership with a global reach, and Los Cabos is the ideal setting for this edition, which we trust will be the first of many more.”

The materials generated by the participating artists include four main works, collection photographs, a short film, an original musical theme, and a travel journal or practical guide in print and digital format, which are available at https://viajeroscreando.com/

Among the project’s amplification efforts is the marketing of the tourism product catalog or “Signature Experiences,” in collaboration with Mastercard and its priceless.com program.

This project stems from Mastercard’s commitment to highlighting projects that preserve the essence of regions like Los Cabos, considering that people value experiences more than things. The power of Mastercard’s Priceless Moments lies in the connections made and the memories created between people. Whether it’s a spontaneous conversation with an artist or a breathtaking view of incredible landscapes, these experiences are what make a trip truly unforgettable.

The participating artists in “Viajeros Creando” include photographer Fabiola Zamora, co-founder and director of Revista 192, recognized for her work in prestigious media such as Dior Magazine, Vogue, and Elle. Also participating in the project is Alonso Vera, known as “Pata de Perro,” an author and narrator with extensive experience in media such as Nat Geo and Discovery Networks, as well as host of the program AMOMÉXICO on Grupo Fórmula.

The creative team is rounded out by filmmaker Julio Carlos Ramos Zapata, renowned for directing and editing various award-winning audiovisual projects at international festivals. Also part of this group are musicians Joe Demikeli and Daniel Dayz, members of the duo MADISON, who have accumulated millions of views on platforms like YouTube and Spotify, in addition to collaborations with outstanding international artists.

This project represents a joint effort to boost tourism in Los Cabos by integrating diverse artistic disciplines and leveraging digital and commercial platforms to expand the initiative’s reach.

The Ofrenda Ceremony by Inferno Fest returns for its eighth edition, this time in a spectacular new venue: The Place at Cabo. This event, considered by many to be the most important of the year, will be held in honor of the Day of the Dead, a holiday that not only pays tribute to our ancestors but has also become a major tourist attraction.

This year, organizers invite participants to decorate their facades, and the best designs will be rewarded with prizes. “We want the community to get involved and for the public to enjoy something truly Instagrammable,” commented the organizers, who aim to transform the celebration into a unique visual experience.

With 50 restaurants already registered and numerous sponsors lending their support, attendees can enjoy refreshing drinks and extraordinary cuts of meat. The celebration will revolve around fire, an essential symbol of this holiday, as it honors those who have passed away. “I promise it will be an unforgettable celebration,” the organizers assured.

The 8th edition will feature 120 artists on stage, including impressive fire shows and a surprise party that will keep everyone in suspense. Furthermore, this year, the event has a charitable focus, as part of the proceeds will go to the Red Cross, firefighters, the DIF (National Institute of Natural Resources), and the Huellas Verdes (Green Footprints), which is dedicated to cleaning up the region’s streams.

As part of the new features, an invitation has been extended to the magical towns of Baja California Sur, as well as San Quintín, Ensenada, and Puerto Vallarta, who will sail through the beautiful bay of Cabo San Lucas. Their boats will be decorated for the occasion, adding a special touch to the celebration.

The Ofrenda Ceremony by Inferno Fest is not only an opportunity to remember our loved ones, but also to enjoy the culture, cuisine, and solidarity of the community. Los Cabos is preparing to welcome all who wish to be part of this emotional and vibrant celebration.

Don’t miss the opportunity to experience this unique experience! For more details about the event and how to participate, visit the social media channels of Inferno Fest and The Place at Cabo.

GENERAL ADMISSION

– Presale $1,000 pesos from October 12-19

– General sale $1,250 pesos from October 19-25

– Last call $1,500 pesos from November 26-1

Access to 50 restaurants and bars, 5 food stations + 2 free drink stations, a magician and shaman show, a surprise concert, and a closing fireworks display.

– VIP Ticket $1,500 Oct 4 – Nov 2 Lounge area with lounges and tables, preferential access to the entrance and the gastronomic exhibition, 8 food tickets + 6 free drink tickets, magician and shaman show, surprise concert and energy cleansing.

The Los Cabos Tourism Board (FITURCA) and representatives from the destination met with 1,600 event planners during their participation in IMEX Americas 2025, from October 7-9 in Las Vegas, consolidating Los Cabos as a strategic option for the meetings, incentives, conferences, and exhibitions (MICE) industry.

At this edition, 37 companies from the destination, including hotels, service providers, and DMCs, formed the largest delegation in Los Cabos’ history at IMEX Americas. Together, they participated in 1,200 business meetings, 220 of which resulted in promising business opportunities.

“We celebrate Los Cabos’ outstanding participation in this edition of IMEX Americas, with a 23% increase in the number of participating strategic partners compared to previous years. We also increased the number of business meetings by 140%, strengthening the destination’s presence and opportunities at this important international forum for the Meetings Industry,” said Rodrigo Esponda Cascajares, General Director of FITURCA.

“We offer a strategic advantage for planners looking for more than just a venue; we deliver a comprehensive ecosystem where luxury meets purpose. Our performance in 2024, with more than 8,200 meetings and nearly 5,800 incentive programs, demonstrates our ability to organize high-level events that generate significant results,” added Esponda Cascajares.

The Los Cabos delegation presented event planners with an exceptional combination of luxury, logistical accessibility, and a robust MICE ecosystem that offers memorable experiences and unparalleled value. In 2024, Los Cabos ranked among the top five preferred international event destinations in the United States and Canada, in addition to being recognized as the No. 1 aspirational destination in Mexico.

With a significant renovation of its luxury hotel infrastructure underway, Los Cabos continues to expand its offerings to provide unique experiences that generate a profound impact on attendees and contribute to the achievement of each organization’s objectives.

The future of the MICE segment in Los Cabos is strengthened with estimated investments of $900 million in luxury hotel infrastructure over the next three years, including the openings of the Park Hyatt Los Cabos (197 rooms, Q4 2025) and St. Regis Los Cabos at Quivira (124 rooms, 2026), expanding capacity for high-demand events.

Keys to Los Cabos’ Success in the MICE Sector

• Accessibility: More than 600 weekly direct flights connect Los Cabos to the world, including 330 direct flights from 32 U.S. cities, making it easy for attendees to travel.
• Engagement and Extended Stays: In 2024, Los Cabos welcomed 283,848 attendees across 8,244 meetings and 5,795 incentive programs, with an average stay of 6.7 nights, higher than the tourist average.
• Unique Experiences: Combining luxury with community-based rural tourism, creating lasting memories and strengthening teamwork.
• Tangible Returns: 92% of events promoted best practices, 89% increased the destination’s attractiveness for future meetings, and 88% of participants plan to return as tourists.
• Economic and social impact: The MICE industry represented 10.7% of the state’s tourism activity and generated significant economic spillovers to complementary services.

During 2025, Los Cabos hosted prominent meeting events, including the Luxury edition of the WMF (World Meetings and Forums), reaffirming its renowned capacity to organize high-level corporate and incentive meetings.

At IMEX Americas, the Los Cabos stand offered visitors an authentic cultural experience, with a local DJ, mixologists crafting cocktails with regional flavors, and presentations that reflected the sophistication and authenticity of the destination.

The Mayor of Los Cabos, Christian Agúndez, has issued an important message addressed to all visitors, both domestic and international, reaffirming the destination’s commitment to safety and well-being. Through a post on his social media, Agúndez seeks to convey a message of tranquility and confidence, crucial elements for those who choose Los Cabos as their vacation spot.

In his own words, the Mayor stated: “We reiterate to everyone that Los Cabos remains committed to the safety, transparency, and well-being of its residents and visitors.” This statement underscores the priority the municipal administration places on the protection of those who reside and visit the municipality.

This message is part of an ongoing effort to ensure that Los Cabos remains a first-class tourist destination, recognized not only for its natural beauty and attractions, but also for the tranquility and hospitality it offers. Transparency in communication and ensuring safety are fundamental pillars for maintaining tourists’ trust and fostering an environment conducive to enjoyment and relaxation.

The Los Cabos International Film Festival (FICLosCabos) announces its 13th edition, which will take place from December 10th to 14th, 2025, reaffirming cinema as its guiding principle and expanding its reach to the disciplines that define contemporary culture. The Festival will merge cinema with music, digital art, gastronomy, and immersive experiences, consolidating Puerto Los Cabos as a global creative ecosystem.

Since its founding, the Los Cabos International Film Festival (FICC) has had the invaluable support of Cinemex as a strategic ally. Together, we have built more than a decade of collaboration that has allowed the Festival to consolidate itself as an international benchmark for independent cinema, cultural dialogue, and the attraction of global talent.

For more than a decade, FICLosCabos has connected Mexico with the international film industry, becoming a benchmark for independent cinema, cultural dialogue, and the attraction of global talent. In 2025, inspired by the extraordinary intersection of desert and sea that characterizes Puerto Los Cabos, the Festival reaffirms its role as a stage where nature and creativity intertwine in harmony.

Under the #BeyondTheScreen concept, the Festival reaffirms its vocation as a space where cinema transcends the screen. Audiences will experience narratives that expand in dialogue with the Sea of ​​Cortez—recognized by UNESCO as a Natural World Heritage Site—the desert, and the community, showcasing the power of the creative industries in the digital age.

Boosting the Industry: La Baja Inspira & the Gabriel Figueroa Film Fund

Through the strategic alliance with the Escuela Superior de Cine (ESCINE), a leading institution in audiovisual training in Mexico, the selection, evaluation, and support processes for the programs promoted by the Festival are supported by academic and professional support that boosts the international exposure of the winning projects.

In 2025, FICLosCabos strengthens its commitment to the film industry through three strategic programs:

• La Baja Inspira: A competitive section dedicated to stories with a direct link to Baja California Sur. With more than 1,600 projects registered, ESCINE will select five finalists, amplifying regional voices on an international stage. The finalists will be announced on the Festival’s official website on October 31.
• Gabriel Figueroa Film Fund: Created in 2012 in honor of the legendary Mexican cinematographer, it enters a new phase as the Festival’s strategic arm for projects in post-production. In partnership with ESCINE, it provides mentoring, credibility, and direct connections with producers, distributors, investors, and international festivals.

◦ National Call: October 13-31, 2025.

◦ Selection: Up to five fiction or documentary feature films (first or second films).

◦ Industry meetings in Mexico City: November 24-26, 2025 (with partners and sponsors).

◦ One-on-one meetings and official awards ceremony: December 10-14, 2025, within the framework of the Los Cabos International Film Festival.

• Animation: For the first time, the Festival integrates animation into its official programming. Curated by ESCINE, this section will present short and medium-length films, masterclasses, and announce the 2026 Official Animation Call, consolidating Puerto Los Cabos as a platform for emerging talent in this expanding discipline.

FICLosCabos 2025 Campus

The Festival will take place on a cultural campus that brings together the most iconic spaces in Puerto Los Cabos:

• The Puerto Los Cabos Marina, a symbolic starting point and hub connecting the different sites on the Campus:

The Festival will take place on a cultural campus that brings together the most iconic spaces in Puerto Los Cabos:

• The Puerto Los Cabos Marina, a symbolic starting point and hub connecting the different sites on the Campus:
• Hotel El Ganzo – a pioneer in artist residencies, adding a special program.
• Crania – Carnia is the creative epicenter for screenings and cultural events.
• Veleros – hospitality and networking.
• Sculpture Garden, a natural enclave that will host a special event on December 13th and the closing party.
• Cinemex Puerto Paraíso and San José del Cabo – more than 50 screenings and discussions from December 10-14

FICLosCabos is not just an annual event, but a strategic medium that positions Puerto Los Cabos as a destination where regenerative luxury, biodiversity, culture, and community converge. Puerto Los Cabos is thus consolidating itself as a creative ecosystem with a global voice.

From December 10th to 14th, the Los Cabos International Film Festival celebrates its 13th edition under the #BeyondTheScreen vision, inviting the public to experience a unique cinematic experience at the intersection of the Sea of ​​Cortez and the desert.

Starting October 6th, the public can register at www.festivaldecineloscabos.mx to receive official notification of the box office opening and secure their spot at screenings, concerts, panels, and immersive experiences that will transform Puerto Los Cabos into a global creative campus.

Each ticket is a gateway to a universe where cinema meets music, art, gastronomy, and nature. Experience the story. Be part of the dialogue. Experience cinema #BeyondTheScreen.

#LosCabosFilmFestival #FestivalInternacionalDeCineDeLosCabos #FICLosCabos2025 #BeyondTheScreen

Under the theme “Letters from the Sea and Desert,” the 2025 Los Cabos International Book Fair (FILLC) will be held from October 1st to 5th. This event is organized by the Institute of Culture and the Arts (ICA) of the 15th City Council of Los Cabos. The event seeks to promote reading and consolidate the municipality as a space where literature and the arts meet.

The opening will be this Wednesday, October 1st, in Plaza Antonio Mijares in San José del Cabo, with a poetry reading in the indigenous Innu and Ñuu Savi languages, in addition to a musical performance by the group Los Hijos de Lola.

The program offers a wide variety of free activities for the whole family: writing workshops, storytelling, readings at the lectern, literary presentations, concerts, and the highly anticipated Poetry Jam, an open microphone event that brings together writers, poets, and musicians from the region.

Among the highlights is the presentation of the book “Alicia Nunca Miente” by Jorge F. Hernández in Cabo San Lucas, as well as talks, discussions, and panel discussions.

ICA Director Tania Covarrubias invited the entire community to participate: “We have a pending appointment. This fair is designed for both book lovers and those who have yet to discover the world of reading. We want everyone to be excluded from this cultural experience.”

The closing ceremony will be on Sunday, October 5th, on the Cerrito del Timbre esplanade in Cabo San Lucas, with a book exhibition, workshops, book presentations, and the artistic performance by Dolores Canta, which promises to round off a week dedicated to culture and literature with a flourish.

Beijing, China – With the participation of more than 400 tour operators and companies in the sector, the first Mexico Tourism Fair in China concluded on September 26, 2025. This historic event brought together representatives from seven states, the Maya Train, and the Mundo Maya Group, with the goal of strengthening tourism, cultural, and economic ties between the two nations.

During two days of activities in the Chinese capital, Baja California, Chiapas, Mexico City, Guanajuato, Guerrero, Michoacán, and Nayarit showcased their tourism, gastronomic, and artistic wealth to travel agencies, specialized media, and the general public. The event also included the Nayarit Folkloric Ballet and the Dragon mariachi group, originally from Guangdong.

The event was organized by the Mexican Embassy in China, in coordination with the Ministry of Foreign Affairs (SRE) and the Ministry of Tourism (SECTUR), as part of a public diplomacy and tourism strategy.

Diversification and New Markets

At the opening ceremony, the Secretary of Tourism, Josefina Rodríguez Zamora, emphasized that this market represents “an opportunity to diversify the tourism offering and consolidate the arrival of Chinese tourists, one of the markets with the highest average spending and which this year entered the top 10 of nationalities visiting Mexico.”

For his part, the Mexican Ambassador to China, Jesús Seade Kuri, emphasized the importance of taking advantage of direct flights to strengthen the historic friendship and mutual understanding between the two countries:

“The holding of this market will be a unique and historic opportunity to bring our people closer together and continue sharing Mexico’s wide range of tourism offerings,” he stated.

Representing the Ministry of Foreign Affairs, Patricia Angélica Quiles Martínez, Director General of Tourism Diplomacy and Connectivity, expressed her gratitude for the work of the Mexican representation in China and emphasized that the market will serve as a window to showcase Mexico’s natural, cultural, and gastronomic attractions, in addition to promoting investment and connectivity.

Concrete Results

The program included nine panels and seminars that addressed destination promotion, international events such as the upcoming World Cup, and the needs of Chinese travelers. As a result, 141 B2B business meetings were held between Mexican states and tour operators, as well as six cooperation meetings between Mexican entities and Chinese provinces.

The Mexican delegation also held meetings with airlines, digital platforms, agencies, and hotels to strengthen strategic alliances that enable the marketing of destinations and the development of tourism packages that integrate culture, gastronomy, and nature.

Mexican Gastronomic Week in China

In parallel, Mexican Gastronomic Week opened in Beijing on September 22, allowing more than 300 diners to enjoy traditional dishes prepared by chef Paola Vargas. As part of this initiative, several restaurants received the “M Seal,” a distinction from the Mexican Academy of Gastronomy that guarantees the authenticity of Mexican cuisine abroad. The event will conclude on September 28.

Mexico as a strategic partner

Mexico’s participation in this market is part of Plan Mexico, a multi-sector strategy to internationalize national projects and attract investment. With this first edition, Mexico strengthens its position as a key partner for China in tourism, culture, and business, while seeking to establish itself as a competitive and diverse destination on the global stage.

The press conference for the 2025 World Wide Technology Championship was held at the Diamante Hotel. This PGA Tour tournament will be held for the third time in Mexico, from November 3 to 9, at the Diamante resort’s El Cardonal course.

The event brought together sponsors, media, and guests, who were welcomed at 12:30 p.m. and enjoyed a meal before the official start of the conference, hosted by Joe Mazzeo, tournament director.

A tournament with sporting and social impact

Mazzeo announced that this year’s tournament will feature 120 players, including international figures such as Tony Finau, Luke Donald, and JJ Spaun, as well as Mexican golfers led by Emilio González. He also emphasized the social significance of the championship by announcing that $3.8 million will be donated to charitable causes with the support of 630 volunteers.

“There will be $112 million in prizes and an expected economic impact of close to $25 million, in addition to the qualification of Mexican players,” he stated in an interview with Al Cabo Noticias.

Los Cabos, a global showcase

At the main table were Rodrigo Esponda, director of the Los Cabos Tourism Trust; Ken Jowdy, CEO of Diamante Los Cabos; Austin Eckroat, defending champion; and Cari Wilber, vice president of marketing for World Wide Technology.

Rodrigo Esponda highlighted the tournament’s importance to the destination:

• 150,000 visitors arrive each year, attracted by this event.
• The championship covers 220 countries.
• Visitors spend an average of $40,000 pesos.
• The satisfaction rate of those who come to Los Cabos is 96%.

Promotion and Community

The speakers agreed that the championship not only boosts Los Cabos’ international presence, but also strengthens its relationship with the local community by recruiting volunteers, generating economic benefits, and promoting the destination as a host of world-class sporting events.

The media Q&A session took place at 2:30 p.m., and the event concluded at 3:00 p.m., marking the official start of an edition that promises to attract global attention to Los Cabos and consolidate its position as one of the leading golf destinations in Mexico and around the world

An intimate, relaxed, and exciting evening took place at Golf Villa 52 at Diamante Los Cabos, where a welcome cocktail was held for Austin Eckroat, the newly crowned 2024 Champion, as part of the third edition of the World Wide Technology Championship in Baja California Sur.

With the presence of members, friends, representatives from World Wide Technology, Diamante executives, and members of the golf community, the event became a celebration of the sport, camaraderie, and the promising future of golf in Los Cabos.

A Down-to-Earth Champion

Austin Eckroat, a native of Oklahoma and considered one of the PGA Tour’s rising stars, shared anecdotes from his recent career with those in attendance, as well as his impressions of competing and triumphing in Diamante’s spectacular setting. With a humble and warm tone, the player thanked the hosts for their hospitality and emphasized that “winning on a course like this, with such a special atmosphere, is something I will never forget.”

The evening also provided a chance to remember how Diamante has become a global benchmark in the design and development of world-class golf courses. With masterpieces by Davis Love III and Tiger Woods, the resort is today an epicenter of international golf and a source of pride for Los Cabos.

Support from World Wide Technology

During the meeting, Ken Joudy, representative of World Wide Technology (WWT), emphasized the importance of collaborating with Diamante and the Los Cabos community to consolidate this tournament as one of the most important on the tour. “Our commitment is not only to golf, but also to social and community development. We want this championship to have a positive impact beyond the course,” he expressed.

Joudy emphasized that WWT is not only committed to an internationally renowned sporting event, but also to creating a legacy in the region, promoting tourism and generating opportunities for local talent.

Diamond’s Vision

For his part, Kerry Wilbur, director of Diamante, emphasized that the arrival of a young and charismatic champion like Eckroat reflects the spirit that distinguishes the project: the combination of sporting excellence, innovation, and a sense of community. “This village, this cocktail, and this tournament are part of the history we are writing in Los Cabos. Here, we don’t just play golf; we build lasting relationships and enrich the cultural and sporting life of the region,” he noted.

Wilbur emphasized that Diamante is not only a luxury destination for members and visitors, but also a driver of investment and tourism development that has put Cabo San Lucas on the international radar for golf and hospitality.

A night of conviviality and the future

Amid laughter, anecdotes, and toasts, the cocktail party at Villa 52 established itself as an evening that symbolizes the united efforts of players, sponsors, and the host community. The atmosphere allowed for a personal connection with the champion, something attendees highlighted as a hallmark of the tournament in Los Cabos: the closeness and warmth felt off the green.

The event concluded with a message shared by the organizers: to continue consolidating Los Cabos as a world-class golf destination, where great champions find not only a course to compete on, but also a place to enjoy and feel at home.

Beyond the Championship

The World Wide Technology Championship at Diamante Cabo San Lucas not only represents an elite golf tournament, but also a platform that puts Mexico on the global map of sport and tourism. The presence of figures like Austin Eckroat, as well as the endorsement of prestigious brands, confirm that Los Cabos is ready to welcome golf’s elite while sharing its unique hospitality.

With the Sea of ​​Cortez as a backdrop and the impressive design of Diamante’s courses, the evening at Golf Villa 52 will mark the beginning of a new era for golf in Mexico: one in which youth, talent, and vision intertwine to build a lasting legacy

With great enthusiasm and a spirit of environmental commitment, the First International Bird Festival of Los Cabos was held in the municipality. The event officially awarded the “Bird City” designation, making this tourist destination the second in Mexico to receive this recognition.

The event brought together specialists, academics, government representatives, private sector representatives, rural communities, and civil society, with the aim of highlighting the municipality’s natural wealth and consolidating actions that guarantee the conservation of birds and their habitats.

A Responsible Achievement

For Emer García, head of the Habitat and Key Species Conservation Laboratory at the Autonomous University of Baja California Sur (UABCS), Los Cabos Extension, this designation is a significant step, but above all a challenge:

“More than just a celebration, it’s a commitment. We must redouble our efforts to conserve birds and their habitats. This recognition is given to us for the work we’ve done together with strategic partners, but it compels us to continue and be a global example in conservation,” he noted.

The academic announced that manuals of best practices for birdwatching will be developed, as well as training and certification workshops for birdwatching guides. All of this will be carried out in coordination with the state and municipal governments, the private sector, and organized civil society.

A Historic Day for Los Cabos

The Director General of Ecology and Environment, Nataly Cruz Ocampo, highlighted the significance of this achievement, both in terms of conservation and in promoting sustainable tourism.

“It’s a historic day for Los Cabos. This designation has two major impacts: on the one hand, the protection of ecosystems, flora, and fauna, and on the other, the strengthening of birdwatching as a tourism segment that engages rural communities and offers new development opportunities,” she explained.

Currently, it is estimated that around 300 bird species, both migratory and resident, live in the municipality. Among them is the Peninsular Masked Warbler, endemic to Baja California Sur and in danger of extinction, making the region an enclave of high biological value.

The official emphasized that the participation of hotels, FITURCA, civil associations, and local communities has been essential to achieving this goal, and announced that they seek to make this festival an annual tradition.

Three Days of Conferences, Culture, and Birdwatching

The festival, held from September 25 to 27, included conferences, workshops, photography exhibitions, cultural activities, and birdwatching tours at sites such as La Ribera, Santiago, Estero de San José, and Ocho Cascadas in Cabo San Lucas.

Jorge López Espinosa, Director of Natural Resources and Wildlife, emphasized that this effort is the result of months of coordinated work across different sectors:

“This award marks a before and after for Los Cabos. As with the Blue Flag beaches, we are now recognized for our environmental commitment. It’s a plus for the destination, which highly values ​​international tourism focused on sustainability,” he stated.

The official noted that nature tourism, especially birdwatching, generates significant economic benefits per capita, as visitors in this segment tend to have a high interest in authentic experiences with low environmental impact.

Synergy between Science, Tourism, and Communities

Both authorities and academics agreed that obtaining the “City of Birds” title would not have been possible without the UABCS Los Cabos Extension, an institution that led the scientific studies to document the municipality’s biodiversity.

In addition, the participation of NGOs such as Isla, residents of the Estero de San José, hoteliers, FITURCA, CONANP, and the Institute of Culture and the Arts was recognized, providing resources, organization, and dissemination to the event.

A fundamental part of this strategy, Cruz Ocampo pointed out, will be empowering rural communities and local ranchers, who serve as hosts for birdwatching tours, generating alternative income and strengthening community conservation.

Inclusion and Environmental Education

The festival also included a focus on social inclusion. In collaboration with the Municipal Institute for Disabilities and the university, equipment and training have been implemented so that people with disabilities can enjoy birdwatching.

Environmental education will also be promoted through photography exhibitions, talks, and school visits, with the aim of raising awareness about the importance of birds as indicators of ecosystem health.

Toward a Sustainable Future

With the awarding of the “City of Birds” designation, Los Cabos joins Cozumel in this international network of destinations committed to biodiversity conservation. For local authorities, this is a new seal of identity that complements the destination’s tourism offering, recognized worldwide for its beaches and marine resources.

The official awarding ceremony was attended by Mayor Christian Agúndez Gómez, the rector of the UABCS, Dante Salgado, and various national and international figures from the field of conservation.

In the words of Jorge López Espinosa, the challenge is just beginning:

“We must commit to maintaining a healthy estuary, caring for our oases, and complying with international conservation treaties. This festival is just the beginning of a long-term effort that will position Los Cabos as a world leader in birdwatching and environmental protection.”

With more than 800 people registered for the various activities, the First Los Cabos International Bird Festival not only celebrated recognition, but also consolidated a vision: that of a tourist destination committed to sustainability, science, and community participation as the cornerstones of its future.

On World Tourism Day, whose theme this year is “Tourism and Sustainable Transformation,” Los Cabos reaffirms its commitment to a responsible tourism model that benefits visitors, the local community, and the natural environment.

Since 2019, the Los Cabos Tourism Trust (FITURCA) has developed 13 responsible tourism guides, making it one of the few destinations in Mexico with this type of comprehensive management tool. These guides have been developed with the participation of stakeholders in the tourism ecosystem and local communities, and cover key segments such as:

• Travel Agents (2019)
• Groups and Conventions (2019)
• Wellness (2020)
• Luxury Tourism (2021)
• Responsible Tourism in Cabo Pulmo (2022)
• Sustainable Events (2022)
• Gastronomy (2022)
• Spanish Market (2023)
• Beaches (2023)
• Rural Tourism (2024)
• German Market (2024)
• Diving and Marine Wildlife (2025)
• Birdwatching (2025)

These guides offer strategies to diversify activities, reduce environmental impacts, and strengthen the long-term competitiveness of Los Cabos as a world-class destination.

Success Stories in Sustainability: Cabo Pulmo

The Cabo Pulmo National Marine Park, a UNESCO World Heritage Site since 2005 and a RAMSAR site since 2008, is considered a global success story in ecosystem regeneration and community development. Its 20,000-year-old coral reef is home to more than 800 marine species, including five endangered turtle species.

FITURCA published the “Responsible Tourist Guide to Cabo Pulmo,” which promotes practices such as proper waste management, local consumption, and respect for community culture.

Meetings Tourism with a Sustainable Vision

The Sustainable Events Guide, focused on the MICE industry, offers guidelines for integrating sustainability criteria into all stages of an event, from planning to post-event, encouraging local consumption and working with responsible suppliers.

Boosting the Local Economy

The guides also promote the strengthening of the community economy, highlighting traditional trades from rural regions such as Miraflores and Santiago, where practices such as saddlery, palm weaving, carpentry, and the artisanal production of honey and regional sweets are preserved.

Official Statement

Rodrigo Esponda Cascajares, Director General of FITURCA, stated:

“Through these guides, Los Cabos has established itself as a benchmark for responsible tourism in Mexico, thanks to its initiatives and tangible achievements in environmental preservation, cultural enrichment, and community well-being. We are actively working to ensure that each visit leaves a positive mark, contributing to the health of ecosystems and the flourishing of our communities.”

Esponda also highlighted that the guides are part of local efforts promoting UN Tourism’s One Planet initiative, based on six pillars: public health, social inclusion, biodiversity conservation, climate action, the circular economy, and governance with strategic alliances.

“The ultimate goal is not to seek less harmful tourism, but one that helps us leave the terrestrial and marine ecosystem in better condition than we found it; a co-responsible tourism for the present and future of Los Cabos.”

View and download

The responsible tourism guides are available at: ? https://www.visitaloscabos.travel/industria/guias/descargar/

This year, 2025, the Bisbee Tournaments celebrate their 45th edition, a journey that began in May 1982 at the historic Hotel Finisterra. Over more than four decades, the tournament has weathered hurricanes, consolidated its international prestige, and this year, it introduces new features that make it particularly special.

Bisbee’s Beer and Bisbee’s Bourbon

In collaboration with Fat Tuna, different varieties of Bisbee beer will be introduced throughout October. Luis Valencia of The Kitchen Co. will explain this launch in detail.

Wayne Bisbee is working on the final details to bring the highly anticipated Bisbee’s Bourbon to Los Cabos. This Kentucky-origin spirit will be offered in three exclusive presentations for attendees.

A Pioneering Fireboat in Mexico

One of the most significant announcements is the incorporation of a 30-foot fireboat, designed and built in La Paz by Engineer Servando Lu. This historic project will be the first in the country operated directly by a fire department to respond to emergencies in the Cabo San Lucas harbor.

The vessel is equipped with two outboard engines, a four-outlet fire pump, firefighting foam, and its own skid.

Jaqueline Liceaga, president of the Operations and Maintenance Committee, reported that work is still underway to obtain its registration and maritime safety certificate, essential requirements before its official launch.

The commissioning of this vessel has led to the creation of a Volunteer Firefighter substation in Cabo San Lucas, which entails new infrastructure, financing, and personnel requirements. Liceaga announced that a plan will be implemented to provide this substation with the necessary resources for its sustainable operation.

This project fulfills a long-held dream of commanders like Engineer Manuel Basauri, who had already promoted similar initiatives in the past. Although IGY Marina currently has emergency systems, the arrival of this vessel represents a milestone for local maritime safety.

The Monumental Clock of Cabo San Lucas

Another major announcement is the upcoming inauguration of the Monumental Clock in Plaza Rotaria, a project with more than 25 years of history.

The idea originated within the Cabo San Lucas Rotary Club, and after years of negotiations, it came to fruition thanks to the support of Rotary clubs in the region. The clock will feature three faces, representing each of the Bisbee tournaments held in Los Cabos.

Manufactured by Relojes Centenario of Zacatlán de las Manzanas, Puebla, the design was refined by Architect Paolo, and the construction is being led by Architect Luis Riverón, who took on the challenge without charging professional fees.

The clock is located on the site known as Plaza Rotaria, at the intersection of Lázaro Cárdenas Boulevard, 16 de Septiembre Street, and Narciso Mendoza Street, where a pedestrian access has recently been opened around the hedge surrounding the base of the monument.

Tradition with a Vision for the Future

The 45th edition of the Bisbee Tournaments confirms that this event is not only synonymous with world-class sport fishing, but also a driver of innovation and community engagement in Los Cabos.

In its third year in Los Cabos, the event will also welcome Luke Donald, Tony Finau, and defending champion Austin Eckroat.

J.J. Spaun and Ben Griffin, ranked No. 7 and No. 13 respectively in the Official World Golf Ranking and members of Team USA in this week’s Ryder Cup, are among the first players confirmed to compete in the 2025 World Wide Technology Championship, to be held November 6-9 in Los Cabos, Mexico. Joining Spaun and Griffin are reigning champion Austin Eckroat, as well as European Ryder Cup captain Luke Donald and two-time Ryder Cup participant Tony Finau.

“It’s an honor for us to welcome these great and important players to the field this year,” said Tournament Director Joe Mazzeo. “We invite all residents of Los Cabos to join us during tournament week to witness a great spectacle of golf and enjoy PGA TOUR action, along with all the fun and excitement of this world-class event.”

Spaun has enjoyed an exceptional professional year in 2025, highlighted, of course, by his victory at Oakmont Country Club in the 125th U.S. Open, which marked his first career major. His season also included a total of seven top-10 finishes, with runner-up finishes at the PLAYERS Championship, the FedEx St. Jude Championship, and the Cognizant Classic.

Griffin, a 29-year-old World Wide Technology ambassador, earned his first professional wins in 2025, capturing the Zurich Classic and Charles Schwab Challenge, propelling him to a career-high ranking that remains the same. Additionally, in 2025, Griffin placed second at the Memorial Tournament presented by Workday and last week’s Procore Championship, both of which were defeated by World No. 1 Scottie Scheffler.

Donald has played in four Ryder Cups and served as an assistant captain twice before being named captain in 2022. This week, he will attempt to lead Europe to its second consecutive team victory. Donald is a former World No. 1 and has earned 11 career wins on the PGA TOUR and DP World Tour. Six-time PGA TOUR winner Tony Finau has also been confirmed for Los Cabos, returning to the WWT Championship for the first time since 2022. Continuing the Ryder Cup theme, Finau was a member of the winning U.S. team in 2021 at Whistling Straits.

Eckroat returns to defend his title, which he won last year by one stroke, earning his second victory of the year and of his PGA TOUR career. The 26-year-old became the second consecutive WWT Championship winner to shoot a final-round 63. By hoisting the iconic Cabo Arch trophy, Eckroat, the “Cabo Kid,” earned his second victory in Los Cabos, having also won the Cabo Collegiate Championship as an Oklahoma State amateur in 2019.

The PGA TOUR, which showcases the world’s best golfers competing on iconic golf courses, will bring together 120 players who will compete in 72 holes of stroke play as part of the FedExCup season. This tournament will award 500 FedExCup points.

Diamante Cabo San Lucas will once again host the WWT Championship, the oldest and most successful PGA TOUR tournament in Mexico. The host course, El Cardonal, opened in 2014, is the first golf course designed by TGR Design and 82-time PGA TOUR winner Tiger Woods.

All four rounds will be televised and distributed worldwide through the extensive PGA TOUR network, including Golf Channel in the United States and Golf Channel Latin America in Mexico and throughout Latin America. Internationally, PGA TOUR coverage is available in more than 200 countries and territories in 26 languages ​​through 44 streaming and digital partners.

Tickets for the 2025 World Wide Technology Championship are on sale now at tickets.wwtchampionship.com. There are several ticket options for viewers to experience the World Wide Technology Championship live, enjoy world-class golf, and delight in the incredible scenery of Los Cabos and the views of the Pacific Ocean. Children 15 and under are admitted free with a ticketed adult (two children are free with each ticketed adult). Hospitality tickets are also available, as well as VIP experiences that include food and beverages and access to exclusive suites.

For more information visit www.WWTChampionship.com or through social media FB: WWTChampionship IG: @WWTChampionship X: @WWTChampionship #WWTChampionship #WorldWideTechnology

Los Cabos became the second Mexican city to receive the international Bird City certification, a recognition that endorses its bird and habitat conservation efforts, as well as its commitment to a sustainable tourism model. The official presentation will take place within the framework of the First International Bird Festival 2025, scheduled for September 25-27.

The international distinction is awarded to cities that implement comprehensive environmental protection programs based on four pillars: habitat protection, threat mitigation, education and social commitment, and sustainability, with a total of 22 components evaluated.

A guide to promoting birdwatching

As part of this strategy, the Los Cabos Tourism Trust (FITURCA) and the Autonomous University of Baja California Sur (UABCS) presented the Baja California Sur Birdwatching Guide, which promotes birdwatching routes and a specialized trail within the Sierra La Laguna Biosphere Reserve.

“With this guide, we seek to integrate birdwatching into community tourism value chains, generating economic and social benefits in rural communities while protecting our biocultural heritage,” said Rodrigo Esponda, general director of FITURCA.

The publication includes digital materials, signage, quick guides, and promotional items, with the goal of strengthening responsible tourism in the region.

Natural and Cultural Wealth

Los Cabos is home to more than 340 bird species, part of the 1,100 to 1,200 recorded in Mexico, according to studies by the UABCS. The local biodiversity includes marine and pelagic species that make sites like Cabo Pulmo, the Sierra de la Laguna Biosphere Reserve, and the San José del Cabo Estuary strategic points for conservation and birdwatching.

“Los Cabos is a privileged place for birdwatching, thanks to its geographic location and its protected natural areas,” highlighted Emer García Orozco, a researcher at UABCS and president of the organizing committee of the International Bird Festival.

First International Bird Festival

To celebrate its Bird City designation, Los Cabos will host the First International Bird Festival 2025, from September 25 to 27, with free admission. The event will include specialized conferences, cultural activities, birdwatching, the official certification ceremony, and recognition of the City Nature Challenge Los Cabos 2025.

With these initiatives, Los Cabos is consolidating its position as a benchmark in environmental conservation and sustainable tourism, reinforcing its leadership in protecting biodiversity and promoting responsible development for the benefit of the community and future generations.

For the first time, Los Cabos hosted the International LGBTQ+ Travel Association’s (IGLTA) LGBTQ+ Travel Symposium, a gathering that brought together tourism industry leaders, authorities, and international experts to analyze the potential of the LGBTQ+ market and Mexico’s growing position as an inclusive global destination.

The event highlighted that LGBTQ+ tourism is one of the fastest-growing segments in the world: it is estimated to reach a value of over $568 billion by 2030.

Growth of Inclusive Tourism in Los Cabos

According to figures from the Los Cabos Tourism Trust, in 2024, 21% of visitors identified as part of the LGBTQ+ community, up from 13% in 2023. This segment, comprised of 73% international tourists, recorded an average stay of 6.4 nights and an individual expenditure of nearly $6,190 pesos, exceeding the destination’s overall average.

“Inclusion is growth; investing in LGBTQ+ tourism is investing in the future and prosperity of Los Cabos,” said Rodrigo Esponda, general director of FITURCA.

Inclusion as a Competitiveness Strategy

During her presentation, Virginia Arana, IGLTA representative in Mexico, noted that investing in inclusive policies and authentic marketing strategies is both a social responsibility and a key business decision:

“The Mexican tourism sector is well positioned to take advantage of this growth, with increasingly strong LGBTQ+ travel centers and greater support for inclusive tourism.”

The symposium program included presentations by experts such as Esmeralda Araiza (DT Latina), who spoke about diversity and inclusion in the sector; Dagyi Rivera (Equality Institute), who delved into the meaning of same-sex weddings; and Danny Guerrero (The Culturist Group), who shared inclusive marketing trends for multicultural destinations.

A Safe and Diverse Destination

The symposium also celebrated Los Cabos’ commitment to establishing itself as a modern, safe, and welcoming destination, supported by its first-class tourism infrastructure, diverse cultural offerings, and growing inclusion agenda.

The event concluded with a networking reception hosted by a drag artist, a symbol of the diversity and hospitality that define the destination.

The event was supported by strategic partners such as Breathless Cabo San Lucas Resort & Spa, The Main Event Cabo, Del Cabo Events, Encore, Cactus Tours, and Aria Vera.

The meetings industry in Baja California Sur has proven to be an economic driver of significant proportions, significantly surpassing the national average in its contribution to the state’s Gross Domestic Product (GDP). A recent study, presented by Fiturca, revealed impressive growth and economic impact figures, consolidating the strategic position of Los Cabos and La Paz as complementary destinations in this thriving sector.

Methodology and Scope of the Study The study, which aims to measure meeting volume, direct spending, economic relevance, and other results, was based on exhaustive research. Secondary sources such as directories, associations, previous surveys, and official sources from the Ministries of Economy and Tourism were reviewed. Additionally, 15 in-depth interviews were conducted with industry leaders, and questionnaires were administered to hotel managers, meeting planners, and venue managers, achieving a notable participation rate of 55% locally and 51% nationally. It is crucial to note that a “meeting” under this UN Tourism methodology must last at least four hours, be held in a contracted or provided venue, and have a minimum of 10 participants. This excludes events such as weddings, shows, consumer concerts, and political rallies. However, it does consider political meetings to develop bylaws or religious gatherings to determine matters.

Destination Duality: Los Cabos and La Paz. The qualitative analysis revealed a fascinating duality between Los Cabos and La Paz, where complementarity is key. Los Cabos is positioned as a consolidated and globally recognized destination, especially in the international corporate meetings and incentives market. Its strengths include an undeniable international positioning, an image of exclusivity and security, and a proactive sustainability narrative. On the other hand, La Paz is emerging with great potential as a boutique destination, specializing in sustainability, science, national conferences, and niche events, with a growing connection to scientific sectors such as marine biology and the recent formation of a meetings cluster. This synergy allows, for example, a scientific conference in La Paz to be complemented by luxury and wellness experiences in Los Cabos.

Challenges and Opportunities for Sustainable Growth Despite this success, the study identifies structural challenges. For Los Cabos, the lack of a convention center limits the growth of association conferences, and there is a mismatch between rapid hotel growth and public investment in urban and airport infrastructure, generating mobility and traffic problems. High turnover and a shortage of human talent in services also represent a significant challenge. For La Paz, air connectivity, limited infrastructure, and a shortage of specialized providers are areas for improvement.

However, there are clear opportunities. The Canadian market is a growing opportunity due to political tensions in the United States, and there is potential for the European market…. It is recommended to reactivate a convention center in Los Cabos with a professional and independent operating model, and position La Paz as an alternative for sustainable and scientific events. Investment in the training and retention of human talent is crucial, even exploring the creation of specialized careers in the meetings industry.

Quantifiable Economic Impact The numbers are overwhelming. In 2024, 10,079 meetings were held, an increase of almost 4% compared to 2022, with 331,000 attendees, an increase of 2.2% compared to 2021. Incentive programs are driving the growth, representing 57.3% of attendees and 59% of events. The majority of these events (96.4%) are held in hotels, highlighting the destination’s hotel infrastructure. Los Cabos hosts 82% of the meetings and 86% of the participants.

The predominant source market is the United States and Canada (68.2%), followed by Mexico (22.1%), and 2.3% from the rest of the world, which underscores the opportunity for diversification….

In terms of economic impact, the meetings industry in Baja California Sur generated 13.135 billion pesos, an increase of 8.7% compared to 2022. Of this figure, 7.51 billion pesos came from participant spending, most of which was spent on accommodation, food and beverages, and transportation. It is important to note that foreign visitors spend more than domestic visitors. Production expenses by organizers totaled 3.725 billion pesos, focusing on food and beverages, technical/audiovisual equipment rentals, and facility rentals….

A key distinction is that 42.8% of expenses are generated by meeting service providers not directly related to traditional tourism (banquets, audiovisual services, etc.). The meetings industry represents 11.1% of the state’s total tourism spending. Its direct contribution to GDP is 10.96 billion pesos, generating 7,500 direct jobs and 13,300 total jobs. This sector contributes a remarkable 4.6% to the state’s Gross Value Added, which is at least three times the national average (1.8%) and that of other major states.

Key Sectors and Intangible Benefits The main meeting sponsors are the healthcare (medical, pharmaceutical) and financial/insurance (FICP) sectors combined, followed by information technology, real estate services, and the automotive industry.

In addition to the economic benefits, the study highlights significant intangible benefits: 93% of respondents stated that the industry improves the destination’s reputation for hosting meetings, and 64% perceived a positive legacy for the community through reforestation and social responsibility programs.

Collaboration and the Future During the panel discussion, the need for collaboration between the public and private sectors to address challenges such as mobility and water scarcity, and to educate locals about the value of the meetings industry, was emphasized. The vision for the future includes creating differentiated experiences for meeting attendees, offering preferential services and additional benefits that reinforce Baja California Sur’s uniqueness. Collaboration between hotels, DMCs, and the government, as demonstrated in past events, is essential to capitalize on the growth potential and protect the destination from potential crises.

The meetings industry in Baja California Sur is not only growing in volume and spending, but is also maturing in its ability to articulate strategies, address challenges, and generate a positive and lasting impact on the community and the state’s economy, consolidating itself as a vital driver of regional development.

With tourist flows increasing worldwide—last year, 1.4 billion travelers traveled worldwide, and Mexico alone received 15% more international tourists than in 2023—and the pressure on natural resources and the tangible and intangible heritage of local communities increasing, responsible tourism is now an imperative for the tourism industry, and it already finds one of its best expressions in Los Cabos, Baja California Sur.

Aware that sustainable tourism is a shared responsibility among tourists (7 out of 10 of whom seek to travel more sustainably, primarily millennials, according to the 2024 Sustainable Travel Report), tourism companies, governments, and local communities, Los Cabos has decided not only to adapt, but to lead a structural transformation toward a more conscious, integrated, and regenerative tourism model that thinks long-term but acts today.

Thus, tourism companies in Los Cabos have joined forces to consolidate a responsible tourism model in the destination. “We seek a tourism that repairs, amplifies the positive impact, and assumes co-responsibility for the present and future of this important region for the environment and the economy,” says Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA).

This is what shared prosperity looks like in Los Cabos

With this responsible tourism mindset, Royal Solaris Los Cabos and GR Solaris Lighthouse have eliminated single-use plastics, have recycling and water conservation programs, and are in the process of obtaining Green Key certification, a distinction that confirms “excellence in environmental responsibility and sustainable operation within the tourism sector.”

For its part, The Villa Group participates in community cleanups of streams and wetlands, makes donations to hospitals and children’s foundations, and offers college scholarships for employees’ children, all while eliminating single-use plastics.

Hard Rock Hotel Los Cabos has implemented programs that include sea turtle conservation, food donations to animal shelters, and support for various local organizations that care for children and seniors, among other initiatives.

At the Cosecha restaurant at Hotel San Cristóbal, 45% of the food used in dishes is harvested on-site, and the fish served is sourced directly from the beach, thereby reducing shipping waste and supporting local fishermen.

ACRE Resort practices regenerative agriculture with an agroecological garden for personal consumption, pest management, and plant health. Additionally, its grounds are low-maintenance and feature a drip irrigation system for water conservation.

Solmar Hotels & Resorts uses reverse osmosis systems to purify seawater for use in common areas. It also has wastewater treatment plants and participates in the Municipal Sea Turtle Conservation Program. Grand Velas Los Cabos also has a water treatment plant to reuse treated water for irrigating green areas, a desalination plant to prevent the overexploitation of local freshwater sources, and uses solar panels to heat pools and reduce gas and electricity consumption. Like other environmentally conscious hotels, we participate in sea turtle conservation programs, reaffirming our commitment to protecting local biodiversity.

Grupo Pueblo Bonito and the Letty Coppel Foundation have established a comprehensive social intervention model that combines medical, nutritional, and psychological assistance with a focus on community development, self-employment training, cultural support, and environmental protection.

Mexico Giveaways, through its social program A Gift that Gives, allocates a percentage of each purchase to SHINE, an initiative committed to empowering women in San José del Cabo, through sewing and embroidery classes, as well as seminars on personal development and life skills.

Engel & Völkers Snell Real Estate promotes homes with sustainable features such as solar energy systems, water-saving technologies, advanced climate control, natural materials, green roofs, and smart home integration.

One&Only Palmilla also has a sea turtle protection program and supports La Cana, an organization of women who create handcrafted products while incarcerated, seeking social reintegration.

Sustainability and Shared Prosperity

These are just a few of the dozens of initiatives that the Los Cabos tourism community has promoted as a way to advance the ideals promoted by UN Tourism through its One Planet initiative, which proposes responsible tourism based on six pillars: public health; social inclusion; biodiversity conservation; climate action; circular economy; and governance and strategic alliances.

“In this way, tourism companies in Los Cabos are joining forces to develop and consolidate a renewed sector, with responsible tourism as a guide to where to go and sustainability as the main driver of tourism in the destination, for the benefit of people, the planet, and shared prosperity,” emphasizes Rodrigo Esponda.

The Mexican Institute of Finance Executives (IMEF) announced the holding of its International Convention, which this year will be held simultaneously with the International CFO Alliance (ICFOA) Summit under the title CFO 360°: The Future of Finance and Leadership. The meeting will be held at the Hacienda del Mar Hotel in Los Cabos, consolidating the destination as one of the most relevant venues for global economic and financial dialogue.

With 53 years of history, the IMEF Convention is recognized as the most important meeting point for the country’s leading financial executives. Its 2025 edition will bring together more than 200 national and international members, as well as guests from global firms, top-level entrepreneurs, and academics.

An Internationally-Scored Program

The event features a technical program with more than 20 speakers, ten discussion panels, and seven keynote addresses, addressing the challenges and opportunities of finance in an environment marked by digital transformation, artificial intelligence, geopolitics, and sustainability.

Highlights include:

• Technology in financial management and digital bonds through blockchain.
• Country risk and CFOs: how to navigate the new financial environment.
• CFO 5.0: artificial intelligence at the service of financial leadership.
• From CFO to Chief Future Officer: Finance 360 ​​powered by Data & AI.
• Geopolitical risks and the new economic order.
• Beyond ESG compliance: redefining competitiveness and profitability.
• The strategic triangle between CEO, CFO, and Board of Directors.

Additionally, the International CFO Panel will bring together voices from different regions of the world to discuss risks, opportunities, and support needs on various continents.

Participation of National and International Leaders

Confirmed speakers include:

• Jonathan Heath, Deputy Governor of the Bank of Mexico.
• Víctor Manuel Castro, Governor of Baja California Sur.
• Christian Agúndez, Mayor of Los Cabos.
• Gabriela Gutiérrez, National President of IMEF.
• Joydeep Mukherji, S&P Global Analyst.
• Luis A. Delgado, SAP Concur.
• Brenda Estefan, International Analyst.
• Manuel A. Martínez del Ángel, Efisys.
• David Wray and Emmanuel Millard, representatives of ICFOA Global.
• Pieter de Jager, ICFOA Africa.
• Riccardo Baraldi, ICFOA Europe.
• Lucie Johanna Léa Rousseau, Si Vale.

Likewise, specialists from the Inter-American Development Bank (IDB), Microsoft, Kyriba, Nexolution, Grant Thornton, Idealease, and various financial and technology institutions will participate.

IMEF 2025 Presentation and International Financial Research Award

As every year, the Convention will host the presentation of the IMEF 2025 Presentation, the institution’s most relevant study, which on this occasion is titled Financial Education and Inclusion as Elements for Economic Development.

In addition, Jonathan Heath, in his capacity as a distinguished associate of IMEF, will present the IMEF-EY 2025 International Financial Research Award, an award with over 40 years of history that recognizes the best academic research in financial and economic matters.

Economic Impact and Outlook for Los Cabos

The meeting not only represents a space for high-level analysis and networking, but will also have a positive impact on the local economy, as the attendance of executives and their companions will generate revenue for hotels, restaurants, and businesses in Los Cabos.

During the three days of activities, visitors will enjoy culinary experiences, sightseeing tours, and cultural activities, showcasing the world the dynamism of Baja California Sur as a luxury business and tourism destination.

Strategic Partners

The Convention is supported by leading financial firms and institutions, including Banco Azteca, SAP Concur, EY, Grant Thornton, Nexolution, Grupo BMV, Idealease, EFISYS, BIVA, Engie, Planful, Onestream, Nature’s Hearth, SMS, and Bakertilly, among others.

A Tradition Returns to Los Cabos

The last time Los Cabos hosted the IMEF Convention was in 2006, an event that led to the creation of the IMEF Baja California Sur Group. Since then, the forum has toured various cities: Mexico City (2021), León, Guanajuato (2022), Tuxtla Gutiérrez, Chiapas (2023), and Mérida, Yucatán (2024).

The return to Los Cabos, the organizers noted, reflects the interest in consolidating the municipality as a strategic destination for major international financial gatherings.

Additional Information

The full technical program and details of alternative activities can be found on the convention’s official website: Convención.imef.org.mx

As part of its strategy to strengthen the Meetings Industry, the Los Cabos Tourism Trust (FITURCA) participated in the 2025 edition of IBTM Americas, one of the most important MICE trade shows in Latin America. This event brings together international buyers and meeting planners.

The Los Cabos delegation was made up of 20 partners from the destination, including 13 hotels and seven specialized service providers, including DMCs, tour operators, and event planning and decoration companies. Participants included companies such as Amstar DMC, Bahia Hotel & Beach House, Fiesta Americana, Grupo EPIC DMC Los Cabos, Hyatt Place Los Cabos, Solmar Hotels & Resorts, and Viceroy Los Cabos. During the event, which took place from August 20 to 21, the delegation attended more than 600 business meetings.

At IBTM Americas, the FITURCA team presented the comprehensive tourism offering and specialized infrastructure that position Los Cabos as a destination for international congresses, conventions, and incentive travel. Their participation was aimed at generating business opportunities focused on attracting high-impact events, in line with the destination’s strategy to boost the MICE segment and attract large events.

“Our participation in IBTM Americas 2025 strengthens Los Cabos’ position as a leading destination in the Meetings Industry. With the support of our partners, we showcased the variety of experiences, services, and capabilities that make Los Cabos a preferred choice for international events. We will continue working on air connectivity and promoting the experience offering to further consolidate the destination globally,” said Rodrigo Esponda, General Manager of FITURCA.

The meetings industry in Baja California Sur generates a significant economic impact, with more than 13,000 related jobs, of which nearly 7,400 are direct, and contributes approximately $38 million in employment income. The sector represents an economic output of $530 million, equivalent to approximately 4.6% of the state’s GDP.

Los Cabos boasts infrastructure that includes more than 20,000 rooms and modern event spaces. It also offers a combination of services that includes luxury options, exclusive experiences such as whale watching and desert adventures, as well as a focus on sustainability, wellness, and social responsibility—factors that influence event planners’ decisions.

The National Chamber of the Restaurant and Seasoned Food Industry (Canirac) of Los Cabos hosted a cocktail reception in honor of the 21 restaurants in the region that were recognized in the 2025 Michelin Guide, a recognition that puts local cuisine on the world map.

Representing the Cabo San Lucas delegate, Karina de la O Uribe, was Daniel García Sandoval, manager of Oomsapas in the Delegation, who highlighted the importance of these awards for the destination’s international standing.

“These achievements put Los Cabos in the spotlight. Our cuisine, along with the quality of service of our chefs, restaurateurs, and front-of-house teams, position us as one of the most important destinations in Mexico and the world. It is an honor to be here representing the delegate to celebrate their talent and effort,” said García Sandoval.

For his part, Óscar Morando Villa, president of Canirac Los Cabos, expressed his gratitude for the support of authorities and promotional organizations and recognized the dedication of each award-winning restaurant.

“Only 0.5% of the world’s restaurants are part of this select group. This achievement is the result of the love, effort, and passion of each team for gastronomy, ingredients that today inspire our destination and position us on the world map,” he emphasized.

With this new international distinction, Los Cabos consolidates its leadership as a tourist and gastronomic destination of excellence, combining culture, hospitality, and haute cuisine in experiences that place it among the best places on the planet to enjoy good food.

• Los Cabos boasts 15 Virtuoso properties, the largest concentration of hotels in Mexico, the Caribbean, and Latin America.
• 166 meetings were held with luxury advisors, 75 presentations were held in the Adventure Community with more than 610 professionals impacted, and a breakfast was held with 1,200 travel advisors.
• In 2024, the Virtuoso network generated more than 5.65 billion pesos in Virtuoso hotels and a total estimated impact of 1.015 billion for the destination.

During Virtuoso Travel Week Las Vegas 2025, taking place from August 9 to 15, Los Cabos consolidates its leadership as the destination with the largest concentration of Virtuoso member hotels in Mexico, the Caribbean, and Latin America, with a total of 15 exclusive properties, all present at the event.

From August 9-15, the Los Cabos Tourism Trust (FITURCA) and the destination’s strategic partners deployed a comprehensive agenda aimed at strengthening ties with travel advisors, the media, and international industry leaders, boosting Los Cabos’ presence as a destination that combines luxury, adventure, and nature.

During Virtuoso Travel Week Las Vegas 2025, 166 meetings were held with advisors specializing in luxury tourism, and 30 strategic advisors participated in the Connect golf tournament. The destination was also present in the Adventure Community with a booth dedicated to experiences in the Sea of Cortez and the legacy of Jacques Cousteau, where 75 presentations were given to eight groups of agents, reaching more than 610 professionals.

Additionally, the destination participated in a breakfast event that brought together 1,200 travel advisors and held meetings with more than 30 national and international media outlets, consolidating the destination’s visibility on various communication platforms.

Participation in the Sustainability Community was highlighted at the Under One Sky event, along with the organization of an exclusive Los Cabos cocktail party for 60 advisors and strategic partners. Executive meetings were also held with representatives from Virtuoso Asia, Virtuoso Latam, and the Global President of Virtuoso, strengthening relationships with international leaders in the tourism sector.

The economic impact of the luxury segment in Los Cabos is significant. In 2024, the Virtuoso network generated more than 5.65 billion pesos in economic revenue at member hotels alone, contributing an estimated total impact of 1.015 billion pesos for the destination. This market generated 113,500 room nights, with an average rate of 2,489 USD per night and an average spend of 57,000 pesos per stay, underscoring the strategic importance of this segment for the local economy.

“Virtuoso Travel Week is the most important global showcase for the luxury segment. For Los Cabos, it represents a unique opportunity to showcase the diversity of experiences that distinguish us: from world-class hotels to adventures in the Sea of Cortez. Our participation not only reinforces the destination’s international standing, but also generates economic benefits for the community and ensures that Los Cabos remains a benchmark for luxury, nature, and sustainability,” said Rodrigo Esponda, General Director of FITURCA. The Virtuoso properties present at the event were:

1 Chileno Bay Resort & Residences

2 Esperanza, An Auberge Resort

3 Four Seasons Resort Los Cabos at Costa Palmas

4 Grand Velas Los Cabos

5 Grand Velas Boutique Hotel Los Cabos

6 Las Ventanas al Paraíso, A Rosewood Resort

7 Montage Los Cabos

8 Nobu Hotel Los Cabos

9 One&Only Palmilla

10 Park Hyatt Los Cabos

11 Solaz, a Luxury Collection Resort

12 The Cape, a Thompson Hotel

13 Viceroy Los Cabos

14 Waldorf Astoria Los Cabos Pedregal

15 Zadún, a Ritz-Carlton Reserve

Los Cabos continues to establish itself as a destination that combines exclusivity, high-level services, and experiences in a privileged natural setting, reaffirming its place as an epicenter of luxury tourism worldwide.

The countdown is on. There are 85 days left until the World Wide Technology Championship kicks off with its first round, November 6-9, at the El Cardonal Golf Course, designed by Tiger Woods and TGR Design in Diamante Cabo San Lucas. For the third consecutive year, Los Cabos will host this official PGA TOUR tournament, part of the FedExCup season and bringing together 120 of the world’s best golfers.

With 19 years of history, the WWT Championship has not only left its mark on the sporting scene, but also on the social scene. Since its founding, it has donated $3.8 million to charitable causes, and, since 2023, its impact continues in the local community, benefiting 14 civil organizations and generating a direct economic boost of nearly $25 million annually. The event involves more than 600 volunteers and approximately 700 people, including suppliers, production crews, and staff, consolidating its position as a platform for sustainable growth in the region.

“We are extremely excited and enthusiastic as the event approaches. The World Wide Technology Championship is much more than a golf tournament; it is a week of celebration and impact,” said Joe Mazzeo, tournament director, who highlighted the tournament’s commitment to sustainable development and community transformation.

The four rounds will be televised and distributed in more than 220 countries and territories, in 26 languages, through 44 broadcast partners and digital platforms, including Golf Channel in the United States and Latin America.

This year, the tournament will offer renewed experiences for attendees, such as VIP hospitality, a food and arts festival, additional Pro-Ams, live music, wellness and children’s activities, and sponsor activations.

Tickets are now on sale at tickets.wwtchampionship.com, with prices starting at $30 for general admission, which includes access to the course, food courts, and panoramic views of the Pacific. Additionally, two children under 15 are admitted free for each ticketed adult.

Hospitality areas include:

• Tacos on 17 by La Lupita: Mexican cuisine, cocktails, and a festive atmosphere starting at $139.
• Clubhouse at The Woods: privileged views, air conditioning, and complimentary cocktails starting at $139.
• The Skybox: premium experience with a buffet and open bar, starting at $299.

Those who wish to experience the tournament from the inside can register as volunteers at wwtchampionship.com/volunteers.

With its combination of elite golf, unique experiences, and social impact, the 2025 World Wide Technology Championship reaffirms Los Cabos’ position as one of the sport’s premier destinations worldwide.

The Los Cabos Tourism Trust developed an active promotional agenda in Brazil, focused on positioning the destination as a leading option in the Meetings Industry (MICE) and Romance Tourism segments, during the week of August 4-8.

Among the primary objectives was strengthening relationships with key players in the tourism and meetings industry, taking advantage of the upcoming opening of the new Panama-Los Cabos air route, operated by Copa Airlines and scheduled for December 4, 2025. This connection will allow Brazilian travelers to optimize travel times and arrive in Los Cabos during the day, offering added value for event organizers and tour operators.

The agenda included meetings with leading companies and agencies in the sector such as Copa Airlines Brazil, BCD Meetings & Events, Grupo Befly, Copastur, Ambiental Turismo, MCI Brazil, Travel Idea, Top Service, TP Corporate, and Aeroméxico Brazil. These meetings strengthened collaboration opportunities and showcased Los Cabos’ strengths in infrastructure, connectivity, and operational capacity for hosting personalized events and experiences.

In addition, two specialized events were organized. With the goal of boosting the destination’s Romance Tourism offering, a meeting was held with 20 executives from agencies specializing in weddings and honeymoons. They learned about the wedding hotel offerings, certified local suppliers, DMC (Destination Management Company) services, and the variety of ideal locations for couples’ celebrations. Complementary recreational activities that enrich the visitor experience were also highlighted.

In the Meetings Industry segment, a meeting was held with 30 executives and decision-makers from corporate event and incentive organizing agencies, including firms such as Incentivare, MCI, Top Service, Copastur, Quickly Travel, BCD Meetings & Events, among others. Attendees received detailed information on Los Cabos’ infrastructure for conventions and incentive travel, as well as the destination’s logistical and operational advantages.

This week of work reinforces the Los Cabos Tourism Trust’s commitment to the Brazilian market, consolidating strategic alliances and actively positioning the destination as a trusted and preferred option for the meetings and romance tourism industry.

With the participation of 96 affiliated hotels and 60 national suppliers, the sixth edition of the Hotel Business Expo, organized by the Los Cabos Hotel Association at the Hacienda Encantada, was successfully held.

The event aimed to strengthen business relationships between the hotel sector and specialized service and input providers, fostering the exchange of technological solutions, equipment, and innovations aimed at improving the destination’s tourism operations.

Representing Mayor Christian Agúndez Gómez, Ana Gabriela Navarro, Municipal Director of Tourism, attended. She emphasized the importance of these meetings for the region’s tourism development.

“The tourism industry is constantly reinventing itself, and this Expo is a testament to the dynamism that drives us to continue raising the quality standard in Los Cabos,” Navarro said during her participation. For her part, Lilzi Orci, president of the Los Cabos Hotel Association, highlighted the collaborative nature of the event:

“This initiative consolidates an active business community, where hotels and suppliers work together to strengthen our tourism offering.”

The Hotel Business Expo reaffirms the commitment to collaboration between the 15th Los Cabos City Council and the hotel sector, consolidating a more competitive tourism industry with a long-term vision and strengthened through synergy among key players in the destination.

 

Canadian Denis Shapovalov, world number 33 and third seed, was crowned champion of the Mifel Tennis Open by Telcel Oppo after defeating American Aleksandar Kovacevic (ATP No. 76, seventh seed) 6-4, 6-2 in just one hour and 15 minutes of play.

Having had a perfect week in his tournament debut, Shapovalov didn’t drop a single set throughout the entire tournament and displayed his best form on the hard courts of the Cabo Sports Complex at this ATP 250 tournament, which awards $873,000 in prize money.

From the start of the match, the Canadian imposed his will. With a precise return and great mobility, he broke Kovacevic’s serve in the first game of the match and quickly went 2-0 up. Although the American improved as the points progressed, he was unable to recover that break, and Shapovalov took the first set in 38 minutes.

“I started with a lot of energy, and after 2-0, I realized where I was. I calmed down a bit and was happy to be able to hold my serve. Afterwards, I struggled to return serve,” the Canadian commented after the match.

In the second set, history repeated itself: Shapovalov broke Kovacevic’s serve in the first game and consolidated with authority. Although the American had a break opportunity, he failed to convert it, and the Canadian regained the lead with a second break to seal the final 6-2.

The statistics confirmed the Canadian’s superiority, who in the second set achieved 88% of points won on his first serve, compared to Kovacevic’s 57%. He also increased his serving efficiency to 77%, while his opponent’s dropped to 54%. “I was happy to win the first set and kept the momentum going in the second. I missed a few break points early on, but I was able to break and then had some good games. I’m very happy with the match I played,” Shapovalov added.

With this victory, Shapovalov wins his fourth career ATP title. He previously won in Stockholm (2019), Belgrade (2024), and Dallas (2025). His victory in Los Cabos represents a significant boost in a season in which he has regained the form that has taken him into the top 10 in previous years.

Cash and Tracy Take Doubles Title

In the doubles final, Americans Robert Cash and J.J. Tracy were crowned champions after defeating Australians Blake Bayldon and Tristan Schoolkate 7-6 (7/4), 6-4, in one hour and 36 minutes.

The American duo showed solidity in key moments, especially in the first-set tie-break, and closed out the second set with authority to claim the title.

Final Results:

• Singles Final: Denis Shapovalov (CAN/No. 3) defeated Aleksandar Kovacevic (USA/No. 7) 6-4, 6-2

• Doubles Final: Robert Cash (USA) / J.J. Tracy (USA) defeated Blake Bayldon (AUS) / Tristan Schoolkate (AUS) 7-6 (7/4), 6-4

Russian Andrey Rublev, the top seed at the Mifel Tennis Open by Telcel Oppo, lived up to expectations and advanced to the semifinals of the ATP 250 tournament in Los Cabos, but not before enduring a demanding battle against American Emilio Nava, who pushed him to the limit for two hours and 20 minutes.

Rublev, currently world No. 10, managed to come back from a set down to win 5-7, 6-4, 6-3 and continue his quest for the title in his debut at this tournament.

The match started promisingly for Rublev, who quickly took a 4-1 lead, but Nava (ranked No. 123) showed character and recovered to level the score at 4-4. After both players held serve, Nava earned a decisive break in the eleventh game and then closed out the first set with authority, 7-5. In the second set, Rublev made errors and was broken early, allowing Nava to go up 3-1. However, the Russian held his own and reacted just in time: he broke in the eighth game, took emotional and physical control of the match, and took the set 6-4 after another break.

With improved physical condition and greater experience, Rublev dominated the final set, breaking in the second game to take a 4-1 lead and control his serve until the final 6-3. The Russian finished with 8 aces, 24 winners, and a mentality that sustained him in critical moments.

“I’m super happy because at one point I thought it was over. Emilio was doing everything better than me, but I tried to change my mentality, stay positive, and fight. I had an opportunity and I took it,” Rublev said after the match. Kovacevic Unpredictable Against Ficovich

In the other upper-draw tie, American Aleksandar Kovacevic (No. 76) imposed his influence and dispatched Argentine Juan Pablo Ficovich (No. 148) with a solid 6-3, 6-1 in just 80 minutes.

Ficovich, who had just earned the best win of his career against Quentin Halys in the round of 16, was unable to repeat the feat against a more assertive Kovacevic, with a faster pace and effectiveness in key moments. The Argentine looked tired and committed numerous unforced errors.

Kovacevic will now face Rublev in the semifinals, in a first-ever duel on the ATP Tour.

Information and photos courtesy of MIFEL TENNIS OPEN BY TELCEL OPPO

On a night of comebacks and upsets in the doubles tournament of the Mifel Tennis Open by Telcel Oppo, Mexico’s Santiago González and American Austin Krajicek took a firm step toward the title by eliminating Olympic champions John Peers and Matthew Ebden of Australia.

The North American duo overcame a difficult first set and ended up winning 2-6, 6-3, 10-7, in a thrilling duel that places them among the top four in the tournament.

“In the first set, they were far superior to us. They were playing very well. In the second set, all we had to do was fight, hold our serve, and we knew they could slip at some point. It was an important victory against very tough opponents. Now it’s time to rest and think about the semifinals,” González commented after the match.

Doubles: Semifinals Set

On another front, Indian Anirudh Chandrasekar and American Reese Stalder eliminated Mexican Manuel Sánchez and Australian Bernard Tomic 7-5, 6-1, the latter having advanced in the quarterfinals after previously advancing via walkover.

The day’s big upset came from Americans Robert Cash and J.J. Tracy, who eliminated the second-seeded pairing of the tournament, fellow Americans Christian Harrison and Rajeev Ram, with a score of 4-6, 6-4, 10-6.

In the last scheduled match, Australians James Duckworth and Adam Walton withdrew before the start of their match, allowing their compatriots Blake Bayldon and Tristan Schoolkate to advance without playing.

Doubles Semifinals – Mifel Tennis Open 2025

• Santiago González / Austin Krajicek vs. Robert Cash / J.J. Tracy
• Anirudh Chandrasekar / Reese Stalder vs. Blake Bayldon / Tristan Schoolkate

The duo of González and Krajicek, with extensive tour-level experience and strong results in ATP tournaments, will be looking to reach the final at the Cabo Sports Complex, where they hope to continue bringing joy to the home crowd.

Information and photos courtesy of MIFEL TENNIS OPEN BY TELCEL OPPO

Canadian Denis Shapovalov confirmed his strong form in his debut at the Mifel Tennis Open by Telcel Oppo, advancing to the semifinals of the ATP 250 tournament after a convincing victory over Australian Tristan Schoolkate 6-3, 6-2 in just one hour and 18 minutes on the main court of the Mextenis Stadium.

Shapovalov, the tournament’s third seed and world number 33, showed solidity from the baseline and power with his serve, hitting 10 aces and increasing his effectiveness to 64%, well above his opponent’s 37%. Despite losing his serve early in the match, the Canadian quickly corrected course to close out the first set in 33 minutes and then dominate the second with confidence and aggression. “I had a shaky start, losing 3-1 and missing a lot of close calls. It’s easy to get tense and just want to sink the ball, but that’s not good for my game. I’m happy I kept trying, the shots started falling, and I felt like I was in control of the match,” Shapovalov said after the victory.

The 25-year-old left-hander, coming off the grass-court tour, acknowledged that he didn’t expect to play so well in his first appearance at the Los Cabos tournament:

“The first two matches were great. The first one was very tough, so I’m very happy with how everything is going for me.”

Walton defeats Duckworth and completes the semifinals

Later, in a first-ever duel between compatriots and doubles partners, Adam Walton defeated James Duckworth in three sets, 3-6, 6-3, 6-4, in a two-hour match played at the Grandstand of the sports complex.

Duckworth, who had started strongly by winning the first set, couldn’t sustain the pressure against a Walton who significantly improved his serve (10 aces in total) and took advantage of his opponent’s 14 unforced errors. In the third set, with the score tied 3-3, Walton achieved a crucial break to take the lead and close out the match with authority.

With this victory, the eighth-seeded Australian advances to his first semifinal in Los Cabos, where he will face an in-form Shapovalov.

Information and photos courtesy of MIFEL TENNIS OPEN BY TELCEL OPPO

Although his journey at the Mifel Tennis Open by Telcel Oppo ended in the first round of singles, Rodrigo Pacheco remains steadfast in his dream of triumphing in professional tennis. At 19 years old, the junior and current number one in Mexican tennis was self-critical but motivated by his experience at the tournament.

“All I wanted was to be on the court. I went to school in the morning and then straight to training,” Pacheco shared at a press conference, recalling his early days at eight years old.

In singles, the Mexican lost to Australian Adam Walton 7-6, 6-2. In doubles, the pairing of Pacheco and Colombian Nicolás Mejía had to abandon the match after Mejía suffered a spectacular fall that caused a blow to his head. The victory went to Australians Matthew Ebden and John Peers.

Inspiration from start to finish

Despite the elimination, Pacheco emphasized the closeness that exists among Mexican tennis players and how camaraderie transforms into inspiration. “I started training with Luis (Álvarez) when I was 13 or 14, and we’ve grown together. I’m happy to see he’s achieving great things, just like Alex (Hernández),” he commented.

The young player also expressed his admiration for Santiago González, one of the most important figures in Mexican tennis, with 25 doubles titles on the ATP tour. “I’ve always seen Santy as an example. It’s admirable how he’s conducted his career with such discipline. Whenever I can, I try to reach out and ask him for advice. I know it will be very useful for the future,” he acknowledged.

For his part, González returned the praise during his participation in the tournament, where, along with American Austin Krajicek, he advanced to the semifinals after defeating Ebden and Peers, who had eliminated Pacheco.

“The best thing a kid who wants to dedicate himself to sports can do is have fun,” said González, who also celebrated the historic appearance of four Mexicans in the main singles draw at the Los Cabos Open: Pacheco, Álvarez, Hernández, and Alan Rubio.

A new cycle for Mexican tennis

González recalled that there was a long pause between his generation and the current one, and that the return of Mexicans to the highest level is a reflection of continuous work:

“A long time passed without new role models. Now we see the fruits of the efforts of kids like Rodri, Luis Carlos, Alan… The important thing is that they give their all on the court and prepare as best as possible.”

He also highlighted the role of institutional and private support in this progress. Companies like Telcel and Oppo, sponsors of the tournament, have been key in enabling tennis players like him to compete at the highest level.

“For any athlete, having the backing of large companies is essential. In my last two years, thanks to that support, I have had my best seasons. I was able to travel with a coach, compete with total focus, and represent Mexico with pride,” he stated.

The future is built through hard work

Rodrigo Pacheco concluded his presentation with an optimistic reflection on his generation:

“We’re all working hard. I know this is going up, and it will be good for everyone. It’s an honor to share this journey with other Mexicans who are also giving their all.”

With figures like González leading the way and young players like Pacheco, Álvarez, and Hernández taking over, Mexican tennis seems to have found new momentum. Beyond the results, commitment and passion are already making a difference.

The historic run of Mexican tennis players Alex Hernández and Luis Carlos Álvarez in the Mifel Tennis Open by Telcel Oppo came to an end this Wednesday, after falling in the second round to high-level opponents. With their first-round victories, both became the first Mexicans to win a singles match in the tournament’s history, but they were unable to advance further in the competition.

Alex Hernández, who staged an epic comeback on Monday against Japanese Taro Daniel, faced the tournament’s top seed and world number 10, Russian Andrey Rublev, who prevailed with scores of 6-3, 6-2 in just 75 minutes.

The Mexican, currently ranked 493 in the ATP rankings, competed on equal terms in the opening games of the match, drawing 3-3 in the first set, but Rublev took advantage of two consecutive breaks of serve to tip the balance in his favor. In the second set, the Russian repeated his formula: after a 2-2 tie, he rattled off four straight games to close out the match with authority.

Meanwhile, Luis Carlos Álvarez, ranked 784 in the world, fell in straight sets (7-5, 6-4) to American Aleksandar Kovacevic, ranked 76. Despite the result, the Mexican left a good impression on the court, earning a break in each set, although Kovacevic made the most of his opportunities by breaking twice in each set.

With these losses, the Mexican singles players are eliminated, as Rodrigo Pacheco and Alan Magadan had previously been eliminated in the first round.

Doubles: Hope Remains Alive

Despite the singles exits, Mexico remains hopeful in doubles thanks to the performances of Santiago González and Manuel Sánchez, who advanced to the quarterfinals alongside their respective partners.

Santiago González, considered the best Mexican doubles player in recent years, defeated Americans T. Winegar and James Cerretani 6-2 with American Austin Krajicek.

Meanwhile, Manuel Sánchez, partnering with Australian Bernard Tomic, achieved a hard-fought 7-6(3), 4-1 victory over Mexican Hans Hach and Colombian Cristian Rodríguez, who were unable to complete the second set due to a forced retirement.

What’s Next

With two Mexican representatives still in the doubles standings, the local crowd remains hopeful of seeing a Mexican reach the final in this event. Attention now turns to the quarterfinals of the doubles tournament, where González and Sánchez will look to continue advancing in the competition that has put Los Cabos in the spotlight as a relevant destination for professional tennis in Latin America.

This Wednesday’s round of matches at the Mifel Tennis Open by Telcel Oppo featured two outstanding performances: Argentine Juan Pablo Ficovich, who achieved the most important victory of his career, and Canadian Denis Shapovalov, with his fastest win of the year.

Ficovich, currently No. 148 in the PIF ATP Rankings, secured a surprising victory against Frenchman Quentin Halys (No. 52) in three sets, 6-4, 6-7(5), 6-3, in a high-intensity duel that catapulted him to the quarterfinals of an ATP tournament for the first time.

The Argentine had a chance to close out the match in the second set, serving 5-4 up, but Halys managed to force a tiebreak. However, Ficovich rallied with grit, breaking the Frenchman’s serve in his first two games of the deciding set and maintaining control until sealing the victory. Before this tournament, the South American had only won one main draw match on the tour (Córdoba 2022, against Federico Coria), but in Los Cabos, he now has two wins and, with that, provisionally rises to 136th in the live rankings.

His next opponent will come from the duel between American Aleksandar Kovacevic and Mexican Luis Carlos Álvarez.

Shapovalov Destroys in 60 Minutes

Meanwhile, Denis Shapovalov (No. 33 ATP) needed just 60 minutes to defeat American Govind Nanda with a resounding 6-1, 6-2, his fastest victory so far this year.

With this result, the Canadian became the first player to qualify for the quarterfinals at this edition of the ATP 250 in Los Cabos, breaking a five-month streak without reaching this stage on the professional circuit. The last time he achieved this feat was last February, at the ATP 500 in Acapulco, where he reached the semifinals.

The champion of the Dallas tournament at the beginning of the season, Shapovalov will now look to string together multiple victories for the first time since Acapulco, and his next opponent will be the winner of the match between German Daniel Altmaier and Australian Tristan Schoolkate.

The excitement continues to grow at the Los Cabos tournament, which is slowly defining its title contenders in the final stretch of the competition.

Andrey Rublev’s debut at the Mifel Tennis Open by Telcel Oppo was successful. The Russian tennis player, world number 10 and the tournament’s top seed following Lorenzo Musetti’s withdrawal, defeated Mexican Alejandro Hernández 6-3, 6-2 in one hour and 14 minutes in the round of 16 of the ATP 250 Baja California Sur.

Rublev, who is participating in the Los Cabos tournament for the first time, put his only previous defeat in Mexico—a first-round loss at Acapulco 2018—behind him and advanced to the quarterfinals with authority, despite some moments of lack of concentration.

The Moscow native put in a solid performance, backed by 11 aces and a 92% effectiveness on his first serve, key to holding off the Mexican’s attempts to make history. However, the Russian will have to fine-tune his skills in the next round, as he committed 17 unforced errors, allowing Hernández to take a 3-2 lead in the first set.

Hernández bids farewell, but leaves his mark

Despite the loss, Alejandro Hernández, currently ranked No. 493, had a remarkable run. His victory on Monday against Taro Daniel allowed him, along with Luis Carlos Álvarez, to become the first Mexicans to reach the round of 16 in the nine editions of the Los Cabos Open.

In addition, Hernández becomes the only Mexican with two wins in the tournament, having also reached the second round in 2022, when he fell to Félix Auger-Aliassime in pursuit of a spot in the quarterfinals.

For his performance this week, Hernández earned 25 ATP ranking points and a prize of $15,615.

Rublev to Face Emilio Nava

In the next round, Rublev will face American Emilio Nava, who has Mexican roots through his parents, Eduardo Nava and Xóchitl Escobedo, both former Olympians for Mexico in Seoul 1988. Nava advanced after a hard-fought three-set comeback against sixth-seeded Bu Yunchaokete of China in a marathon match lasting three hours and two minutes.

With this advance, Rublev secures at least 50 ATP points and a prize of $26,895, while remaining the leading contender for the title at the Cabo Sports Complex.

Other Mexican Results

The day also included the participation of Luis Carlos Álvarez, who was eliminated in the round of 16 by American Aleksandar Kovacevic (7-5, 6-4). This concludes the Mexican singles draw.

In doubles, however, the Mexican hope remains. Manuel Sánchez, partnering with Australian Bernard Tomic, advanced to the quarterfinals after defeating Hans Hach and Colombian Cristian Rodríguez by walkover. Santiago González and American Austin Krajicek defeated James Cerretani and Theodore Winegar 6-2, securing their spot in the next round as well.

Under the starry Pacific sky and surrounded by a dedicated crowd, Mexican Alex Hernández enjoyed an unforgettable night this Monday at the 2025 Mifel Tennis Open by Telcel Oppo, securing the most important victory of his career against Japanese Taro Daniel by a score of 3-6, 7-5, 6-4, in an epic duel that closed out the day of the ATP 250 tournament in Los Cabos.

The Acapulco native, currently ranked No. 493 in the PIF ATP rankings, achieved a historic comeback in two hours and 28 minutes, unleashing euphoria in the stands of the Mextenis Stadium, where hundreds of his compatriots cheered him on until well into the early hours. “Thank you to the crowd for pushing me to stay in the match and making me fight until the end,” said a visibly emotional Hernández, who found in the fans’ energy the spark he needed to turn around an uphill match, especially after trailing 2-5 in the second set.

The Mexican revealed an inspiring source of motivation: the recent Roland Garros final, where Carlos Alcaraz staged a memorable comeback against Jannik Sinner. “I was motivated by the final. Alcaraz fought like crazy, and I told myself: this isn’t over until the end,” he confessed.

This isn’t the first time Hernández has shined on this court. His only previous victory on the ATP Tour also came in Los Cabos, three years ago. Today, however, he feels different. More mature, more focused, and with a firm desire to continue growing.

The reward for his efforts will be a high-caliber second-round match against the tournament’s top seed, Russian Andrey Rublev, currently in the top ten. “It’s going to be awesome. It’s not every day you play a player with that quality,” he enthused. The matchup reminds him of his match against Felix Auger-Aliassime in 2022, when he managed to steal a set from the then-world No. 9.

“I’m very grateful to be back and on this court. To the Los Cabos organization for giving me the opportunity, and to my team, who has been behind me this whole time,” the 25-year-old added.

For Hernández, the key is clear: “Keep getting up every day and fighting. You have to keep going, don’t give up, it’s like everything in life.”

The day also brought good news for other competitors. Argentine Juan Pablo Ficovich advanced comfortably after defeating Russian Alibek Kachmazov 6-3, 6-2. Meanwhile, Americans Emilio Nava and Aleksandar Kovacevic also advanced to the second round, defeating Aleksandar Vukic (7-6(4), 6-3) and Lebanese Hady Habib (6-1, 3-6, 6-3), respectively.

The 2025 Mifel Tennis Open by Telcel Oppo continues to establish itself as one of the most exciting stages of the tennis summer, and for Alex Hernández, this tournament is already an essential part of his personal history.

With information from: atptour.com

Mexican Alex Hernández and Argentine Juan Pablo Ficovich ignited the first round of the 2025 Mifel Tennis Open by Telcel Oppo, with victories that catapulted them into the second round of the ATP 250 tournament being held at the Cabo Sports Complex.

The first to advance was Ficovich, who decisively defeated Russian Alibek Kachmazov 6-3, 6-2. The Argentine dominated reliably from the back of the court, showing his adaptability to the weather and surface. “The first rounds are always difficult, but I was solid and focused,” he declared after the match. In the next round, he will face Frenchman Quentin Halys. Meanwhile, Mexican Alex Hernández staged an emotional comeback against Japanese player Taro Daniel, winning 3-6, 7-5, 6-4 in a duel that lasted two hours and 28 minutes. The Acapulco native, currently ranked No. 493 in the PIF ATP Rankings, improved against the Japanese player, ranked 155th in the world.

Hernández lost the first set after being broken twice in a row, but in the second, he rallied from a 2-5 deficit to win five straight games and tie the match at 7-5. In the final set, a break in the third game was enough to seal the match at 6-4.

“I just wanted to stay positive, hit the ball, and make him miss. And that’s what happened,” said the Mexican, thrilled by his second ATP Tour victory at this same venue, three years after his triumphant debut.

The reward for his feat will be a second-round clash against the tournament’s top seed, Russian Andrey Rublev, currently ranked in the top 10 in the world, in what promises to be a high-voltage duel.

More results from the day

In other matches, American Aleksandar Kovacevic defeated Lebanese Hady Habib 6-1, 3-6, 6-3, while his compatriot Emilio Nava defeated Australian Aleksandar Vukic 7-6(4), 6-3.

Tuesday’s match: Three Mexicans in the ring

The second day of the tournament promises excitement with the participation of three Mexican tennis players:

• Rodrigo Pacheco will face Australian Adam Walton.
• Luis Carlos Álvarez will play James McCabe, also from Australia.
• Alan Magadán will seek to advance against China’s Bu Yunchaokete.

The matches are scheduled for the main stadium of the Cabo Sports Complex, as part of an eight-match card. The Mifel Tennis Open continues to be a key platform for promoting Latin American tennis, especially Mexican talent, on the professional circuit..

July 14, 2025. The first day of the doubles tournament at the 2025 Mifel Tennis Open by Telcel Oppo left intense emotions and a regrettable injury that forced the withdrawal of one of the participating Latin American pairs.

Mexican Rodrigo Pacheco and Colombian Nicolás Mejía were forced to withdraw from their first-round match against the fourth seeds, Australians Matthew Ebden and John Peers, after Mejía suffered a fall and a blow to the head at the start of the second set.

Up until that point, the Australians were dominating the match. In the first set, Ebden and Peers imposed conditions from the start, taking a 4-1 lead before the Latin American pair managed to get into their rhythm. Although Pacheco and Mejía offered greater resistance in the final stretch, they were unable to break their opponents’ serve, losing the set 6-4.

At the start of the second set, with the Australians leading 2-0, Mejía’s fall caused immediate concern. After receiving medical attention, it was determined that he could not continue, which sealed the team’s official withdrawal.

Surprise of the Day: Third Seeds Eliminated

Earlier, at the Grandstand at the Cabo Sports Complex, one of the surprises of the day occurred. The Australian pair of James Duckworth and Adam Walton, both singles specialists, eliminated the third seeds of the tournament, Americans Nathaniel Lammons and Jackson Withrow, 7-6(5), 6-3.

The first set was an evenly matched battle that was resolved in a tiebreak, with similar statistics in first serves and points won. However, in the second set, the Australians dominated with solid serve and never gave up break points, sealing their place in the second round in one hour and 26 minutes.

Duckworth and Walton will now face the winners of the match between Joshua Paris (GBR) and Takeru Yuzuki (JPN) and Australians Blake Bayldon and Tristan Schoolkate.

Tuesday, July 15 Doubles

Tuesday’s doubles round will feature more action:

• N. Kaliyanda Poonacha / J. Nedunchezhiyan (IND) vs. C. Harrison / R. Ram (USA)
• J. Paris (GBR) / T. Yuzuki (JPN) vs. B. Bayldon / T. Schoolkate (AUS)

The Mifel Tennis Open by Telcel Oppo continues to deliver a spectacular performance in its ninth edition, consolidating its position as one of the most prominent tournaments of the summer on the ATP 250 circuit.

The Spaniard arrives as the second seed at the ATP 250 after outstanding performances in Delray Beach, Acapulco, and Wimbledon.

Spanish tennis player Alejandro Davidovich Fokina, currently number 27 in the world, returns to Mexico motivated to win his first professional title, this time at the Los Cabos Open, an ATP 250 tournament, where he is seeded second, behind only Russian Andrey Rublev.

After reaching the finals of Delray Beach and the ATP 500 in Acapulco this year, Davidovich is looking to consolidate a strong year with a trophy on Mexican soil. His most recent appearance was at Wimbledon, where he advanced to the third round. Now he arrives at the Los Cabos tournament looking to adapt to the hard courts, high temperatures, and time zone differences, ahead of his upcoming matches in Toronto, Cincinnati, and the US Open.

In the official draw for the tournament, held recently, it was determined that the Malaga native will debut in the second round, where he will face the winner of the duel between Frenchman Adrian Mannarino (world number 123) and Australian James Duckworth (103).

If he advances according to the draw, Davidovich would face Australian Adam Walton in the quarterfinals, and in a hypothetical semifinal, Canadian Denis Shapovalov (ATP ranking number 30). Frenchman Halys Quentin (46) is also among the tournament’s standout players, having lost at the last minute to two important figures: Italian Lorenzo Musetti, world number seven, and Australian Jordan Thompson.

This 2024, Davidovich has come close to glory in two finals. In Acapulco, he fell to Czech Tomas Machac 7-6(6), 6-2, while in Delray Beach he was defeated by Serbian Miomir Kecmanovic. However, the Spaniard has demonstrated constant improvement in his game, especially on fast surfaces.

With a total purse of $889,890, the Los Cabos Open has established itself as one of the most attractive tournaments on the ATP 250 circuit, thanks to its hospitality, organization, and player quality. In previous editions, the tournament has hosted stars such as Daniil Medvedev, who lifted the trophy in 2022 as world number one.

Other champions of the tournament include Croatian Ivo Karlovic, American Sam Querrey, Italian Fabio Fognini, Argentine Diego Schwartzman, British Cameron Norrie, Greek Stefanos Tsitsipas, and Jordan Thompson himself in 2023.

This year, with an open field and a notable generation of talents seeking recognition, Los Cabos could witness the first major title for the talented Alejandro Davidovich Fokina.

Volaris is the leading airline in the domestic market to Los Cabos, with a 45.4% share of domestic passengers and 16% of the total market share.

• By 2025, domestic traffic to Los Cabos has grown by 7.5%, driven by Volaris’ connectivity from key hubs such as Guadalajara, Mexico City, and Tijuana.
• Volaris has transported more than 585,000 domestic passengers in the first five months of 2025 and more than 1.5 million in 2023, consolidating its position as a leading airline in the destination.
• Since 2020, Volaris has increased the number of available seats to Los Cabos by 165%, with exponential passenger growth.

Los Cabos, Baja California Sur; July 7, 2025 — The Los Cabos Tourism Trust (FITURCA) announces the opening of a new air route operated by Volaris that will connect Ontario, California, with Los Cabos. The inaugural flight took place on July 4, formally launching operations. This new connection will strengthen the destination’s international connectivity, facilitating access from the West Coast of the United States and expanding travel options for tourists and visitors.

This new flight will operate five days a week: Mondays, Thursdays, Fridays, Saturdays, and Sundays. Departure from Ontario is scheduled for 12:40 p.m., arriving in Los Cabos at 3:04 p.m., while the return flight will depart Los Cabos at 3:54 p.m., landing in Ontario at 6:19 p.m. The addition of this route represents a strategic step to expand travel options and consolidate Los Cabos as a top-tier international destination, offering more options for travelers. Rodrigo Esponda, General Director of FITURCA, highlighted the importance of this new route, noting that connectivity is a fundamental pillar for tourism growth in Los Cabos. “The alliance with Volaris and the opening of new routes from California represent an invaluable opportunity to continue positioning Los Cabos as a world-class destination, accessible and connected to key markets. Volaris remains a key strategic partner for Los Cabos, being the airline with the largest domestic market share to this destination,” he stated.

Between January and May 2025, Volaris accounted for 45.4% of all domestic passengers arriving at Los Cabos International Airport (SJD). Furthermore, the airline leads in total market share with 16% of the overall market share, positioning itself as the main driver of domestic air connectivity to the destination. So far this year, domestic traffic to Los Cabos has grown 7.5%, driven largely by the connectivity Volaris offers from key hubs such as Guadalajara, Mexico City, and Tijuana. Volaris’ contribution has been instrumental in bringing more than 585,000 domestic passengers to Los Cabos in the first five months of 2025. Since 2020, the airline has maintained sustained growth in the destination, increasing the number of available seats by 165% between 2020 and 2023. This growth has been exponential: in 2021, passenger numbers nearly doubled, increasing by 83%, and traffic continued to increase in subsequent years. In 2023, Volaris transported more than 1.5 million passengers to and from Los Cabos, consolidating its position as one of the leading airlines in the destination.

Volaris’ ongoing commitment to Los Cabos has been key to democratizing access to the destination, connecting it with new markets and promoting domestic tourism. With the recent announcement of two new routes from Oakland and Ontario, California, Volaris strengthens its international presence and connects Los Cabos with key U.S. cities that previously lacked direct flights. This opens up new opportunities to attract tourism from the U.S. West Coast, a strategic market with high purchasing power.

“We are very pleased to announce the start of operations on this new route, connecting two truly exceptional destinations, both with first-class tourist attractions and wonderful weather. With this, Volaris reaffirms its commitment to bringing its customers closer to their families and friends on both sides of the border, allowing them to enjoy the potential and beauty that these destinations offer,” said Carlos Alejandro Molina Macías, Market Development Manager for Volaris.

The addition of the Ontario-Los Cabos route by Volaris reaffirms the commitment of FITURCA and the airline to promoting air connectivity and the tourism development of Los Cabos. This new connection will not only facilitate access for international tourists but will also strengthen the local economy and the destination’s position in the global market.

With more than 400 attendees and the outstanding participation of 100 university students, the 10th Sales and Marketing Forum was held by the South California Association of Timeshare Developers (ASUDESTICO), led by its CEO, Javier Olivares. The event took place at the Hacienda del Mar Hotel and brought together tourism industry leaders, communications and marketing experts, and inspiring figures from the sports world.

The forum was inaugurated by the Mayor of Los Cabos, Christian Agúndez Gómez, who highlighted the importance of ongoing training and connecting the tourism sector with new generations. “Events like this strengthen the professionalization of the industry and instill in young people a commitment to service and innovation in tourism,” he said. A Growing and Transforming Industry

One of the key moments of the event was the participation of Juan Ignacio Rodríguez, global president of RCI, who offered an overview of the global timeshare industry. According to Rodríguez, this sector generates $21 billion in annual sales, of which Mexico represents 27%, at $6.2 billion, positioning itself as the second largest market in the world, behind only the United States.

“Destinations such as Cancún, Riviera Maya, Vallarta, and Los Cabos are among the most popular among international tourists, especially Americans, who represent 75% of buyers,” explained Rodríguez. He added that the current challenge is adapting to new consumer profiles, from millennials to baby boomers, through digital marketing strategies, artificial intelligence, and personalized experiences.

Panels with a National Vision and Local Leadership

One of the most enriching moments of the forum was the panel of local associations, moderated by Rodríguez, which included representatives from Cancún (Miriam Cortés), Puerto Vallarta (Luis Ángel Martínez), and Los Cabos (Javier Olivares). They shared experiences on successful models, common challenges, and proposals for collaboration to improve the competitiveness of Mexican vacation tourism.

In addition, lectures on leadership, communication, and digital marketing were offered, with speakers such as Ángel Fonseca and Jorge Sars, as well as renowned soccer coach Chucho Ramírez, who inspired attendees with a talk on discipline, preparation, and self-awareness.

“His message was clear: if you prepare, you can compete and succeed. It’s the same principle that applies to the tourism sector; we need to believe in ourselves, become more professional, and evolve,” Olivares emphasized. Million-dollar revenue and opportunities for young people

During his speech, Olivares revealed relevant data on the economic impact of timeshare in the destination: approximately 75 to 80,000 tourists arrive in Los Cabos each month under this scheme, generating an estimated average spending of $1,500 per visitor. This represents a monthly injection of at least $12 million into the local economy.

He also mentioned that there are currently more than 8,200 timeshare units in Los Cabos, with more constantly being added, so the demand for trained personnel continues to grow.

To this end, the forum included a job board, where dozens of students expressed interest in joining the industry. “We are happy to see motivated young people. We want them to know the value of this industry and the many opportunities it offers to build a solid career in tourism,” added Olivares.

Public-Private Cooperation, Key to the Future

One of the event’s central messages was the call to strengthen cooperation between the public and private sectors to continue positioning Mexico as a world leader in vacation ownership. “Tourism is a cross-cutting industry that requires the Ministry of Tourism, but also the Ministry of Communications, Labor, Economy, and other entities. Only by working together will we achieve a solid and sustainable infrastructure,” said Juan Ignacio Rodríguez.

Finally, both organizers and participants agreed that this forum not only offered tools and knowledge, but also motivation and vision to face the new challenges of tourism.

“Los Cabos has the talent, the product, and the leadership to continue shining globally in timeshare. What we need is to continue believing in ourselves and in what we can achieve together,” concluded Javier Olivares.

 

A unique experience that unites business, luxury, and sustainability at the heart of MICE tourism.

The global meetings and events industry is preparing for an unprecedented edition of the World Meetings Forum (WMF) Luxury Edition, led by Rafael Hernández, CEO of WMF. This year, it will be hosted in the idyllic destination of Los Cabos. This event, which takes place from June 23rd to 26th, will bring together the CEOs and executives of the most influential meeting planning agencies, as well as corporate accounts and strategic suppliers from the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector with the aim of strengthening long-term business relationships in a luxurious and high-end hospitality environment.

A World-Class Destination for Meetings Tourism

Los Cabos was selected as the venue for this edition due to its unparalleled international air connectivity, its first-class infrastructure, and its position as one of the most luxurious beach destinations in Latin America. Its offerings include world-class venues, unique gastronomic experiences, and activities such as sport fishing, which complement a comprehensive experience for high-profile events.

“Hosting this forum reaffirms our position as a benchmark in the international meetings industry and gives us the opportunity to showcase our premium offering to the sector’s leading organizers. The 69% growth in event requests between 2021 and 2024 demonstrates that Los Cabos has established itself as a leading destination for meetings tourism in Latin America. This momentum fills us with confidence to continue attracting high-impact events and offering unique experiences that combine luxury and sustainability,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust. The main venue will be the Paradisus Los Cabos, a resort distinguished by its elegance, privileged location, and capacity to host internationally renowned events.

Human Connectivity and High-Value Meetings

This edition will feature 30 Hosted Buyers from Mexico and Colombia and 28 suppliers, with a total capacity of approximately 88 attendees. Business meetings will be held through the successful speed appointment model, accompanied by a carefully curated agenda of networking experiences: dinners, cocktails, and sunsets at venues such as Corazón Cabo, El Ganzo, Breathless, Grand Fiesta Americana, Four Seasons, and Hacienda del Mar, among others.

Sustainability, Luxury, and Purpose

WMF Luxury Edition is not only committed to exclusivity but also to social and environmental commitment. Through Together, the WMF Foundation, people with disabilities are integrated into the event’s operations, ensuring inclusion, dignity, and fair wages. It also promotes responsible events aligned with the UN Sustainable Development Goals. Inspiring Voices

Highlights include a keynote address by Ramón Torres Lemus, featuring the message “The Best Version of You,” and participation by Paulina Aguilera, Director of Promotion at FITURCA. Additionally, the Advisory Roundtable will offer a comprehensive overview of Los Cabos’ potential as a premier meeting venue.

Tangible Impact on the Destination

The WMF Luxury Edition 2025 will have an immediate impact on the local economy, generating significant economic benefits and creating business opportunities for hotels, tour operators, transportation services, food and beverage providers, among others. It is estimated that this event will generate three to four high-value business leads.

Mexico, the epicenter of MICE tourism

The evolution of Los Cabos as a MICE destination reflects Mexico’s strategic growth in this industry. With more than 30 luxury hotels built in the last decade and a clear focus on excellence, the country is consolidating its position as a key player in meetings tourism in Latin America.

Los Cabos is not only a spectacular destination, but also the ideal setting where business meets inspiration, luxury, and sustainable transformation

The ninth edition of the Mifel Tennis Open by Telcel Oppo will be held from July 14 to 19. This event consolidates Los Cabos as one of the most important destinations on the international tennis circuit, having been recognized by the ATP as one of the best 250-class tournaments.

The tournament will be held at the Cabo Sports Complex and will feature world-class figures such as Lorenzo Musetti, current number 7 in the ATP rankings and the first Top 10 player in the event’s history; Andrey Rublev, world number 14 and winner of 17 titles; as well as Alejandro Davidovich-Fokina, Denis Shapovalov, and Jordan Thompson, the defending champion of the 2024 edition.

In addition to the sporting spectacle, the tournament will be broadcast on television and digital platforms in more than 120 countries, representing a high-impact media showcase to promote Los Cabos as a world-class tourist destination.

Economic and Social Impact

Geoffrey Fernández, tournament director, highlighted that since its first edition in 2016, the event has generated a cumulative economic impact of more than 120 million pesos, and in 2024 alone, this figure will reach 129.7 million, with an attendance of more than 34,000 people, including domestic and international visitors.

Fernández emphasized that the tournament not only strengthens tourism promotion but also creates jobs and boosts the local economy. The first edition employed 650 people, while in 2025 the number will exceed 1,050 workers, 98% of whom are originally from the region.

“Bringing these events helps increase employment sources, economic impact, and the visibility of media investment returns. It helps promote a destination during a season that isn’t always on the radar of many travelers,” he said.

Parallel Activities and Experiences for the Entire Family

The Mifel Tennis Open is not only a sporting event; it’s also a cultural and social celebration. The 2025 edition will include parallel activities such as:

Kids Nite

Mextenis Talks

Players Party

These activities seek to integrate the community and visitors in an atmosphere of family togetherness, culture, and entertainment.

Sports Tourism Promotion

During the event’s official presentation, Paulina Villafaña, Coordinator of Events, Conventions, and Visitors for the Municipal Tourism Department, emphasized the tournament’s importance in Los Cabos’ tourism promotion strategy.

“This event reinforces our position as the capital of international tennis and allows us to showcase the natural beauty, the hospitality of our people, and the economic dynamism of the destination,” she noted.

She also emphasized that the tournament’s return to its original summer schedule will allow for better weather conditions for players and attendees.

Tickets are now available through the official website: loscabostennisopen.com.

• Italian Lorenzo Musetti arrives in Los Cabos as a Top 10 seed
• Australian Jordan Thompson will seek to defend his title
• 100% digital tickets are on sale to guarantee the comfort and safety of attendees

Mexico City, June 18, 2025.- Italian Lorenzo Musetti, No. 7 in the PIF ATP Rankings, along with Andrey Rublev (No. 14), Spaniard Alejandro Davidovich-Fokina (No. 28), Canadian Denis Shapovalov (No. 31), and Australian Jordan Thompson (No. 37 and champion in 2024) are confirmed as the star players for the ninth edition of the Mifel Tennis Open by Telcel. Oppo 2025, which will be played between July 14 and 19, 2025, at the Cabo Sport Complex in Los Cabos.

Musetti will arrive at the Mexican ATP 250 ranking with impressive momentum following the clay season, in which he became the fifth player in history to reach the semifinals of all three clay-court Masters 1000s (Monte Carlo, Madrid, and Rome) and Roland Garros, the second Grand Slam of the year.

Meanwhile, Rublev spent more than 230 weeks in the world’s top 10 by May, having held a position there since October 2020. This year, he added his 17th ATP Tour title with a victory in Doha and is one of the tournament favorites based on his resume.

“At Mextenis, we continue working to bring the best players on the ATP Tour to Mexico. Every year we put together a better field for Los Cabos, and for this ninth edition, we have a solid roster that even brings new faces to the destination,” tournament director José Antonio Fernández said in a press conference.

He noted that Musetti and Rublev will be joined by Davidovich-Fokina, a finalist at the ATP 500 in Acapulco, Shapovalov, and Jordan Thompson, the 2024 champion who won the singles and doubles titles with his compatriot Max Purcell.

He also highlighted the presence of British representative Cameron Norrie (No. 61), champion in Los Cabos in 2021 and finalist in 2022, as well as Frenchman Quentin Halys (No. 48).

He noted that after the winter experience in 2024, the tournament returns to the summer, with better weather for both players and fans.

Fernández explained that the Mifel Tennis Open by Telcel Oppo also worked “on a very special agenda in which gastronomy and entertainment take center stage” with the Mextenis Experiences 2025.

“These are activities for the whole family, including Kids Nite, Mextenis Talks, Players Party, Family Day, Tennis Golf, and the Closing Party,” he noted. Both Kids Nite and Mextenis Talks, where fans can purchase tickets to listen to conversations with the tournament’s key players, are activities held on the first weekend of the tournament, alongside the two days of qualifying, where children under 12 can enter free of charge.

The last edition in 2024 had an attendance of 34,746 people, which Mextenis hopes to improve, and generated an economic impact of 129.7 million pesos.

He also announced that one of the three wildcards will go to Mexican Rodrigo Pacheco (No. 259), who excelled at the Abierto Mexicano Telcel presented by HSBC earlier this year and will seek to thrill local fans with his talent once again.

Tickets are 100% digital to ensure the comfort and safety of fans attending the Cabo Sports Complex and are now on sale at loscabostennisopen.com

The Italian will arrive as the top seed at the Baja California Sur ATP 250; Rublev, Davidovich, and Thompson complete a prestigious field.

Los Cabos, BCS – The 2025 Los Cabos Open is shaping up to be one of the most competitive editions in its history. With Lorenzo Musetti as the main attraction, the tournament, which will be held from July 14 to 19 at the Cabo Sports Complex, will bring together several world tennis figures, consolidating its position as one of the most important events on the ATP calendar in Latin America.

The Italian, currently world number 7, is enjoying his best professional season: a finalist in Monte Carlo, a semifinalist in Madrid, Rome, and Roland Garros, and reaching the round of 16 in Miami. In his debut in Los Cabos, he will be the top seed and the top favorite to lift the trophy.

But Musetti won’t be alone. The official list of participants published by the tournament includes other notable names such as Russian Andrey Rublev (ranked 14th), Spaniard Alejandro Davidovich Fokina (28th), Canadian Denis Shapovalov (31st), American Brandon Nakashima (32nd), and Australian Jordan Thompson (37th), who will seek to defend his title in both singles and doubles.

High-profile debutants and expected returns

This will be Musetti’s first appearance at the South Californian tournament, although he already has a Mexican fan base following his performance in Acapulco in 2021. The same goes for Rublev, who last played in Mexico at the 2018 AMT.

Another notable debutant will be Davidovich Fokina, who made a strong impression on the national public by reaching the final of the Mexican Open in Acapulco, and will look to repeat that connection this time in the Baja California Sur desert.

On the other hand, the main draw will also include some familiar faces from the tournament. Notable among these is Britain’s Cameron Norrie (61st), the 2021 champion, and the aforementioned Jordan Thompson, who made history in 2024 by winning both titles.

List of confirmed tennis players – Los Cabos 2025

(ATP Ranking at the time of announcement)

Lorenzo Musetti (7)

Andrey Rublev (14)

Alexander Davidovich Fokina (28)

Denis Shapovalov (31)

Brandon Nakashima (32)

Jordan Thompson (37)

Quentin Halys (48)

Daniel Altmaier (52)

Jaume Munar (59)

Cameron Norris (61)

Yunchaokete Bu (69)

Rinky Hijikata (74)

Aleksandar Kovacevic (77)

Yoshihito Nishioka (78)

Aleksandar Vukic (83)

Coric Terminal (84)

Adam Walton (86)

Ethan Quinn (95)

A renewed tournament in its Original Schedule

After a special “back-to-back” schedule alongside the Mexican Open in Acapulco in 2024, the Los Cabos tournament is returning to its original date in July, allowing for better planning for tennis players ahead of the North American hard-court tour.

With a modern venue, an elite lineup, and a unique oceanfront setting, the 2025 Los Cabos Open is gearing up to host a memorable edition with the world’s tennis elite.

Los Cabos is positioning itself as a leader in holistic wellness amid the global growth of wellness tourism, attracting visitors who spend an average of more than $3,000 per trip.

To commemorate World Wellness Day, June 14, the Los Cabos Tourism Trust (FITURCA) invites travelers to discover the destination’s transformative wellness offerings, from oceanfront yoga and holistic spa rituals to immersive nature experiences that nourish mind, body, and spirit. Rooted in the region’s natural beauty and cultural richness, these offerings reflect Los Cabos’ continued evolution as a premier destination for intentional and restorative travel.

Recent data from the Global Wellness Institute showed that wellness tourism generates $651 billion annually, with an expected annual spending growth of 16.6% by 2027. Los Cabos is growing to meet that demand. According to FITURCA, guests visiting Los Cabos primarily for wellness purposes reported a 91% satisfaction rate during their experience at the destination. This satisfaction is also reflected in spending, as wellness-minded visitors spend an average of $3,000 per trip, contributing to a tourism segment that is not only focused on purpose but also has an economic impact. As interest in conscious travel grows, the region is expanding its offerings. Some of these experiences include:

• Healing treatments with volcanic stones, Asian massages, and ocean-effect exfoliations are part of the range of relaxation rituals available at Nobu Los Cabos.
• At Acre Resorts, detoxifying treatments with prickly pear cactus, raindrop aromatherapy, and exfoliations are offered to calm the mind and rejuvenate the body, accompanied by birdsong and a breeze through the trees.
• Cacao ceremonies allow guests to experience transformative meditation and relief from stress, anxiety, and fatigue through warm poultices and ceremonial-grade cacao at The Cape, a Thompson Hotel; Waldorf Astoria Pedregal; Viceroy Los Cabos; and Amet Nature Retreat.
• Temazcal ceremonies, a deeply rooted pre-Hispanic tradition held in a steam room using sacred herbs, volcanic stones, and ceremonial chants to help restore the mind and spirit, are one of the holistic wellness traditions offered at Nest Baja and One & Only Palmilla.
• Energy balancing, based on ancient healing using warm obsidian stones and energetic quartz to dissolve tension and restore energetic harmony, is available at the Four Seasons Cabo Del Sol.
• Thalassotherapy, unique to the Baja California region, along with hydrotherapy pools, aromatherapy, a wide selection of massages, and private treatment rooms, makes up an exclusive menu of carefully curated restorative therapies available to guests of The Club at Solaz.
• A four-day immersive yoga retreat experience, including guided yoga and meditation sessions, Pilates, and set against the backdrop of San José del Cabo, is available at the Drift Hotel.
• Qi Gong, ice bath immersion, and breathwork are just some of the rejuvenating experiences offered by Eforea Wellness Day, a luxury retreat available at the Hilton Los Cabos in commemoration of World Wellness Day.
• Cold water immersions, cacao healing experiences, biomagnetic therapy—the only one available in Mexico—and a variety of holistic treatments are available to guests of the Viceroy Los Cabos, which offers a holistic wellness experience in its 11,000-square-foot full-service luxury spa.

“Wellness is not just another social media trend; it’s a mindset that influences the way people travel, both within and outside of our destination,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Board. “Los Cabos offers a wide range of wellness experiences, from world-class spas at luxury properties to affordable options throughout the destination, allowing every traveler to incorporate wellness into their vacation. Creating a comprehensive wellness ecosystem is fundamental to our vision for Los Cabos, and we are uniquely positioned to meet this growing demand, thanks to the addition of more than 900 hotel rooms between 2025 and 2027.”

Los Cabos is committed to sustainable wellness practices that ensure tourism benefits local communities and preserves the integrity of the destination. Through ongoing collaborations with local healers and the promotion of eco-friendly initiatives, the Tourism Trust is committed to preserving ancestral wellness traditions for future generations.

“For nearly two decades, I have championed wellness through my experience and academic work,” said Ofelia Bojorquez, a Los Cabos wellness expert. On World Wellness Day, I am honored to see how sacred practices, such as yoga, breathwork, Sacred Technologies, and ancestral medicine, flourish in Los Cabos, where a deeper understanding of wellness is emerging.

As Los Cabos continues to evolve as a premier wellness destination, its commitment to integrating luxury with authentic and restorative experiences remains steadfast. With a growing array of world-class offerings and a profound respect for its natural and cultural heritage, Los Cabos invites travelers to embark on a journey of profound wellness, discovering not just a vacation, but a transformative path to holistic health and rejuvenation.

Baja California Sur’s gastronomy continues to shine on the national and international stage, adding three new distinctions in the second edition of the MICHELIN Guide Mexico, bringing the total number of recognized restaurants in the region to 21 between 2024 and 2025.

Among the most notable recognitions, Cocina de Autor restaurant in Cabo San Lucas retains a MICHELIN Star, consolidating its position as a benchmark for contemporary Mexican haute cuisine. This restaurant offers a tasting menu with Mexican roots and global touches, combining technique, flavor, and ancestral tradition with a sophisticated presentation.

In the area of ​​sustainability, Acre and Flora’s Field Kitchen, both in San José del Cabo, retain the MICHELIN Green Star, a recognition that highlights these establishments’ efforts to integrate methods that are respectful of the environment and the local community.

Additionally, Flora’s Field Kitchen (in San José del Cabo), Metate (in Cabo San Lucas), and Cocina de Campo by Agricole (in El Pescadero) maintained the Bib Gourmand distinction, which recognizes gastronomic offerings with excellent value, reaffirming the region’s commitment to culinary quality and accessibility.

In its 2025 edition, the MICHELIN Guide Mexico added three new restaurants in Los Cabos to its list of recommendations, two of them located in Cabo San Lucas: Mezcal at Montage, recognized for its contemporary Mexican haute cuisine, and Al Pairo at Solaz, which elevates seafood with innovative creations and stunning coastal views. In San José del Cabo, LÍMO Heritage Kitchen at Suelo Sur was recognized for offering an authentic farm-to-table culinary experience with open-fire cooking.

The Michelin Guide also includes other prestigious Baja California Sur restaurants on its recommended list: Acre, Árbol, Lumbre, Nao, Omakai, and Ruba’s Bakery in San José del Cabo; CarbónCabrón, Los Tres Gallos, Manta, and Comal in Cabo San Lucas; and Benno, DŪM, Oystera, and TENOCH by Paradero in Todos Santos, thus consolidating the region’s gastronomic diversity and quality.

“This achievement is a clear reflection of the quality, diversity, and creativity that characterizes Baja California Sur’s gastronomy. We are proud to establish our region as a first-class culinary benchmark, not only in Mexico but worldwide,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

The MICHELIN Guide is internationally recognized for its rigorous evaluation process, implemented internationally by its team of anonymous inspectors, which considers the quality of ingredients, culinary technique, harmony of flavors, the chef’s personality, and consistency over time.

With these new distinctions, Baja California Sur consolidates its position as a must-visit destination for food lovers, where tradition, innovation, and respect for the environment come together to offer unique culinary experiences.

The second edition of the Pacific Blue Forum, held within the framework of World Oceans Day and promoted by the United Nations (UN), concluded with a hopeful and multidisciplinary message. The event, held from June 5 to 9 at the El Ganzo Hotel in San José del Cabo, reaffirmed Baja California Sur’s commitment to the conservation of marine ecosystems.

Organized by Planet Ocean, under the direction of its founder Ana Ortiz, the forum was supported by organizations such as La Playa Community Center, Fundación Pablo, Kundavi, Puerto Los Cabos, Fiturca, and the El Ganzo Hotel itself. Ana Ortiz emphasized that the central objective is to “position Los Cabos as an epicenter of science and technology for ocean conservation.”

Community, Science, and Art: An Alliance for the Ocean

The forum brought together scientists, artists, fishermen, environmentalists, children, and community members, with an agenda that included presentations on technological innovation, environmental monitoring, education, and art as a tool for ecological awareness.

Community participation was key. Fishermen from the La Playa community and their families offered a culinary showcase that highlighted the sustainable use of marine species as the foundation of the local economy. Additionally, the Autonomous University of Baja California Sur (UABCS), through its Marine Biology Program, reinforced the call for citizen co-responsibility in protecting the oceans.

“Society must actively participate. Not everything depends on the government. These forums are spaces where we can generate real and comprehensive solutions,” said Carlos Armando Sánchez Ortiz, a researcher at UABCS.

One of the most powerful themes of the event was environmental education aimed at children. Art workshops, beach cleanup campaigns, and recreational activities promoted by La Playa Community Center, the Pablo Foundation, and Hotel El Ganzo reinforced the message that ocean awareness must be cultivated from childhood.

Closing with a Documentary Film

The forum concluded on Monday, June 9, with a free documentary film night on the terrace of Hotel El Ganzo, where films exploring the crisis and the beauty of the oceans were screened. The event ran from 6:30 p.m. to 9:00 p.m.

A Model to Replicate

After two editions, the Blue Pacific Forum has established itself as a platform for science, community, and creativity in support of the ocean. With growing partnerships and strengthening projects, Los Cabos is emerging as a global benchmark for marine innovation and conservation.

“We want to transform our relationship with the sea. This is just one more wave, but it’s a wave that won’t stop,” concluded Ana Ortiz.

At the Tamarindos restaurant, surrounded by the natural splendor of the organic garden and the warm Cabo summer breeze, the book Wama & Boo: Fables of the Baja California Peninsula was launched this Tuesday. This work, written by Loïc Tenoux and illustrated by Ileana Pérez Monroy, celebrates the natural, cultural, and spiritual richness of the Baja California Peninsula through original and poetic fables.

During the event, attended by students from a local school, excerpts from the book were read aloud, and free copies were distributed as part of an initiative to raise ecological and cultural awareness among the new generations.

“The people I trust most for the proper development of our land are the children,” Tenoux said. “That’s why the message of this book had to come to them.”

The work, which blends fantastical elements with references to nature, indigenous cultures, and the rock art of San Francisco Canyon, was born from a moment of profound spiritual connection the author experienced near San Ignacio more than three decades ago. It was then that he began collecting stories, myths, and sensations of the desert and the sea, the seeds of what years later would crystallize into the universe of Wama & Boo.

The collaboration with artist Ileana Pérez Monroy, known for her visual work deeply rooted in Mexican mythology and fauna, gave rise to a book that, beyond children’s literature, seeks to be a generational and territorial bridge, anchored in a love for the peninsula.

“This book aims to unite and value the land we have,” said Tenoux. “I feel very fortunate, and I want to spend the rest of my life here.”

The Wama & Boo series is conceived as a long-term project: up to ten volumes are planned, each with a new adventure, born from the previous one, like branches sprouting from a common trunk. Although the first volume took almost five years to complete, the author is confident that subsequent volumes will flow more smoothly.

With this work, Wama & Boo is emerging as a significant contribution to the children’s imagination in the region, while also serving as a pedagogical and ecologically sensitive tool for children, parents, and teachers.

At the 20th TravelAge West Wave Awards ceremony, held this Thursday in Los Angeles, California, Los Cabos stood out as one of the most valued destinations, receiving two prestigious awards: the “Favorite Destination for Three-Night Stays” award and the “Destination with the Highest Customer Satisfaction in Mexico” award.

These recognitions highlight the quality and appeal that Los Cabos offers travelers and tourism professionals, while reflecting the commitment of the destination’s tourism industry to providing exceptional and memorable experiences. From its renowned gastronomic scene to a wide range of first-class activities and services, Los Cabos has established itself as a destination that not only satisfies but exceeds the expectations of its visitors.

The TravelAge West Wave Awards are based on a rigorous methodology that includes product analysis, on-site visits, travel agent surveys, and open voting by readers of TravelAge West magazine in the United States. The nominees are selected based on these evaluations, and travel agents then vote to select the winners, ensuring that the awards reflect the expert opinion and real satisfaction of clients and industry professionals.

“These recognitions are a reflection of the collaborative work of the entire Los Cabos tourism industry and the ongoing commitment to offering authentic, high-quality experiences to our visitors. We will continue to innovate and strengthen our offerings to maintain Los Cabos as a leading international destination,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA).

Los Cabos has stood out this year with multiple international recognitions that consolidate its position as a destination of excellence. In the 2025 Forbes Travel Guide Star Awards, a total of 30 luxury establishments in Los Cabos were honored, including 13 with the highest five-star distinction, reflecting the high level of hospitality and service offered by the destination. FITURCA also received the Platinum Award at the 2025 Hermes Creative Awards for the innovation of its Visita Los Cabos digital ecosystem, which includes immersive experiences in the metaverse and pioneering web accessibility in Mexico.

In addition, Los Cabos was recognized in the 2025 Tripadvisor Travelers’ Choice Awards as the second-best destination in Mexico and one of the top 25 destinations worldwide. Its beaches were also recognized among the best in the country, among other accolades.

Todos Santos, Baja California Sur – May 31, 2025

The iconic magical town of Todos Santos vibrated to the rhythm of reggae last weekend when the legendary band Los Wailers offered an unforgettable concert at Oystera’s in Vino Park. With a career spanning more than four decades and continuing Bob Marley’s legacy, Los Wailers delighted an enthusiastic audience that danced and sang along throughout the evening.

As the evening drew to a close, a crowd of fans gathered, eager to hear the classics that made Los Wailers a thing of the past. With their signature style, the band performed their greatest hits, performing songs like “Buffalo Soldier,” “Jammin’,” “Three Little Birds,” and “One Love,” resonating with the audience and creating a magical atmosphere filled with joy and good wishes. The connection between the band and the audience was palpable, leaving an indelible mark on the hearts of everyone in attendance.

The Wailers not only delighted with their music, but also conveyed a message of unity and peace, intrinsic elements of reggae. During the concert, there were moments of reflection on the importance of community and the connection between cultures, which was very well received by the audience.

The event not only attracted reggae fans, but also families and tourists who enjoyed the unique experience offered by live music, creating a festive atmosphere.

The concert’s closing was spectacular, with the audience demanding more and more music. The band, grateful for the warm reception, ended the night with a powerful encore that kept everyone dancing until the last chord.

This concert not only reaffirms the relevance of Todos Santos as a cultural meeting point, but also highlights music’s ability to unite people, regardless of their background. Without a doubt, Los Wailers’ performance will remain etched in the memories of those who attended, marking a milestone in the town’s events calendar.

The Todos Santos community looks forward to future performances that will continue to enrich its cultural life and foster a love of music.

In June, Los Cabos is filled with life and color to commemorate Pride Month 2025, reaffirming its commitment to diversity and inclusion as essential values ​​of its tourism identity. Throughout the month, hotels, restaurants, tourism service providers, and local partners offer a varied program of activities that promote equality, visibility, and respect for all people, celebrating the freedom to be and love authentically.

This celebration goes beyond a one-time event; it is a profound expression of Los Cabos’ culture and hospitality. From sensory experiences and adventure routes to spaces for cultural expression and community gatherings, each initiative reflects the pride of a destination that respectfully and warmly welcomes the LGBTQ+ community and those who defend free and genuine love.

Los Cabos’ inclusive mission is not new, but it continues to evolve. Over the years, the destination has been building a culture of empathetic, safe, and conscious hospitality, where every person, regardless of their sexual orientation, gender identity, religion, nationality, ethnicity, age, or disability, can feel welcomed and valued.

This commitment translates into concrete actions and tangible results: in 2024, Los Cabos welcomed 3.74 million visitors, of whom approximately 21% identified as part of the LGBTQ+ community, generating an estimated 1.908 billion pesos in revenue. To strengthen this environment, we actively work with local, national, and international partners, such as IGLTA, Queer Destinations, Codisex, Trans BCS, and Aliadxs, developing training, awareness-raising, and professionalization initiatives throughout the tourism value chain.

During this month, hotels, restaurants, and tour operators in Los Cabos come together to celebrate diversity and the freedom to be and love. Below, we invite you to discover the highlights of this celebration, most of which require advance reservations for access.

Historic LGBTQ+ Pride March – June 21

This year, Los Cabos commemorates 20 years of struggle, resistance, and pride with a special edition of its traditional march: the Historic LGBTQ+ Pride March, under the motto “The Mantle of Freedom. Past, Present, and Future, Together for Equality!” More than a tour, it will be a walk of memory and homage to those who have paved the way. The starting point will be the Cultural Pavilion of the Republic at 6:00 p.m.

Solaz, a Luxury Collection Resort – Pride & Joy Couple Package

Solaz offers a special getaway to celebrate love in all its forms. The package includes a buffet breakfast, flowers, and a welcome glass of champagne. This promotion runs from June 1 to 30, with reservations open until June 27.

Tropicana Los Cabos – Tapestry Collection by Hilton

On June 26, Tropicana Los Cabos invites you to a special dinner with a menu designed by Chef Javier García Cerrillo, a renowned ally of inclusion. A culinary experience celebrating diversity.

Acre Restaurant & Cocktail Bar – Pride Mixology Class

Acre offers a private cocktail class in a natural and welcoming environment, where participants will learn to prepare iconic cocktails.

Cactus Tours – Ride with Pride

On June 27, a special ATV or Razor tour will take place through the desert and along the beach, designed to celebrate diversity. The tour includes transportation from key points in Los Cabos.

Carnival Pride Party – Cactus Beach Club

On June 28, from 6:30 p.m. to 12:30 a.m., Cactus Beach Club will offer a night full of music, a live DJ, themed cocktails, a drag show, and a lounge area.

Four Seasons Resort – Pride Month Specials at Mercado

Throughout the month, Mercado at Four Seasons Resort presents a series of limited-edition Pride-inspired desserts: Rainbow Vanilla Cake (vanilla sponge cake with passion fruit ganache and mascarpone cream), Love is Love Panna Cotta (vanilla panna cotta with fresh strawberries), and Pride Lemon Zest Cookies (crunchy cookies with rainbow decorations).

Photo Opportunity in San José del Cabo

At Don Sánchez Restaurant and the Tropicana Hotel – Tapestry Collection by Hilton, commemorative spaces will be installed so visitors and locals can capture and share their Pride moments. These installations are thanks to the talent of The Main Event Cabo and Del Cabo Events.

Los Cabos promotes tourism based on well-being, equity, and inclusion, seeking to ensure that every visitor feels welcomed and valued. The destination invites the local community and tourists to participate in the month’s celebrations for an experience filled with pride, respect, and authenticity.

The president of Concanaco and tourism authorities launched the campaign in Cabo San Lucas; an economic impact of up to 45 billion pesos is expected.

With the presence of Octavio de la Torre, president of the Confederation of National Chambers of Commerce, Services, and Tourism (Concanaco), and Maribel Collins, Secretary of Tourism of Baja California Sur, the official launch of the “The Great Getaway” campaign was launched in Cabo San Lucas.

The program seeks to position itself as the tourism equivalent of “El Buen Fin,” with discounts ranging from 10% to 50% on hotels, airlines, tour operators, and other services in the sector, available at tourist destinations throughout the country.

During the event held at the Hotel Tesoro, the business leader made the first official purchase of the campaign, marking the start of this promotional strategy that already involves nearly 6,000 business owners nationwide.

De la Torre emphasized that the goal is also to motivate people who currently don’t consider traveling, mainly due to the high costs of some tourist activities. He noted that the campaign could mark a turning point in the way domestic tourism is promoted, just as “El Buen Fin” transformed retail sales.

Economic Outlook and International Announcement

An economic impact of up to 45 billion pesos is expected, although official figures will be released once the campaign concludes.

Within the framework of the event, and during a meeting with the Mexican Association of Travel Agencies (AMAV), Octavio de la Torre also announced that Concanaco will officially join UN Tourism, in order to align the sector’s actions with the international sustainable development goals.

FITURCA announces that Los Cabos has been recognized by Cvent as one of the three best meeting destinations in Latin America and the Caribbean.

Los Cabos has been recognized among the top three “Meeting Destination in Latin America & Caribbean” by Cvent, one of the leading global leaders in the meetings industry. This achievement is highly significant for the destination, as it validates its international competitive positioning based on concrete demand data from corporate event organizers using Cvent’s platform, one of the most influential and widely used in the world. “This recognition not only provides international visibility and reputation among thousands of event planners, but also strengthens the trust of strategic partners, facilitates the attraction of new events, and supports the promotional efforts we undertake at the Los Cabos Tourism Trust, showing tangible evidence of the impact and sustained growth of this industry in the destination,” said Rodrigo Esponda, General Director of FITURCA.

According to Cvent data, the number of requests for proposals (RFPs) for events in Los Cabos grew approximately 69.09% between 2021 and 2024, reflecting a notable dynamism in the destination’s demand for corporate meetings.

Furthermore, the Meetings Industry in Baja California Sur generates a significant economic impact, with more than 13,134 related jobs (7,396 direct) and a contribution of $38 million in employment income. The economic output of the meetings sector represents $530 million, equivalent to 4.6% of the local GDP. In 2022, Los Cabos hosted 81.4% of the 7,909 meetings held in the state, consolidating its position as the main driver of this industry.

In this edition, Cvent evaluated more than 14,000 destinations registered in the Cvent Supplier Network. Activity was tracked between January and December 2024. Rankings were determined using a set of scoring criteria, including: the total number of room nights booked through the Cvent Supplier Network; the number of unique electronic requests for proposals (RFPs) submitted through the marketplace to venues within the city; the total value of RFPs submitted; and the actual value awarded for meetings booked. Los Cabos stood out for its first-class infrastructure, with more than 20,000 rooms, modern event spaces, and a unique offering that combines luxury, exclusive experiences such as whale watching and desert adventures, as well as a growing commitment to sustainability, well-being, and social responsibility—factors that positively influence organizers’ decisions.

FITURCA will continue to promote and professionalize the sector, relying on effective channels such as direct interaction with planners, participation in international trade shows like IMEX, and partnerships with leading event management companies. This recognition from Cvent reinforces Los Cabos’ strategy to consolidate itself as a leading destination in the region for meetings, incentives, conventions, and corporate events.

For the fifth consecutive year, Los Cabos is participating in IMEX Frankfurt, one of the most important trade shows in the world for the meetings industry, with the goal of strengthening the destination’s position in the global market, especially in Europe.

The Los Cabos delegation is made up of 12 strategic partners representing hotels, DMCs, and companies specializing in experiences and services for the meetings industry. This year, the participating hotels are Bahía Hotel & Beach House, Grand Fiesta Americana Los Cabos, Marquis Los Cabos, Solmar Hotels & Resorts, and Zadún, a Ritz-Carlton Reserve. The DMCs that are part of the delegation include Amstar DMC, Connect DMC, Destination Mexico, InCabo Travel, Maritur DMC, and Mexico Planners DMC. Additionally, Del Cabo Events represents companies dedicated to event experiences and services.

“Meetings tourism is a strategic opportunity for Los Cabos. In the first quarter of 2025, our destination welcomed more than 1.38 million international tourists, and the meetings industry is consolidating its position as a key driver for diversifying and strengthening this influx,” stated Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA).

As part of the strategy to improve connectivity and facilitate the arrival of groups from Europe, the participation of Cóndor Airlines stands out. It will showcase its executive cabin on the exhibition floor and promote the direct Frankfurt–Los Cabos flight. This air connection is a key gateway for meetings and incentive tourism from Europe.

During IMEX Frankfurt 2025, the Los Cabos delegation will give 12 presentations to more than 150 event planners, all of them key decision-makers in the organization of meetings and incentives. Additionally, nearly 500 business meetings will be held, including meetings with tour operators such as Classic Golf Tours, Dertouristik, Berge & Meer, and Studiosus, which will strengthen Los Cabos’ presence in the European market.

Los Cabos’ agenda at IMEX Frankfurt 2025 includes strategic meetings with business partners in the city, the Mexican Consulate in Germany, and the media, with the aim of strengthening the international promotion of the destination and generating new alliances that drive regional tourism development.

“At IMEX Frankfurt, we reaffirm our commitment to consolidating Los Cabos as a competitive and reliable destination for meetings and events, generating new business opportunities and international alliances that drive sustainable growth in the region,” concluded Rodrigo Esponda.

The Los Cabos Tourism Board (FITURCA) is proud to announce that it has been honored with two of the highest recognitions at TravelPulse Canada’s 2025 Reader’s Choice Awards, held on May 15 at the Four Seasons Hotel Toronto.

FITURCA was recognized as “Destination of the Year (Mexico)” and “Tourism Board of the Year (Mexico),” thus consolidating its leadership and excellence in promoting Mexican tourism to the Canadian market.

The ceremony brought together more than 500 leaders and professionals from the global tourism industry for an evening that celebrated the innovation, quality, and commitment of key players in the sector. Reader’s Choice Awards winners are selected exclusively by vote of travel agents across Canada, making these awards a true reflection of the trust and preference of Canadian travel experts. “Receiving these recognitions, given by those who closely understand the needs and expectations of Canadian travelers, is an honor that motivates us to continue innovating and offering unique experiences in Los Cabos,” said Rodrigo Esponda, General Manager of FITURCA. “We deeply appreciate Canadian travel agents for their trust and the entire FITURCA team for their dedication to positioning Los Cabos as a world-class destination.”

TravelPulse Canada’s Reader’s Choice Awards are considered the most important awards event in the Canadian tourism industry, highlighting destinations, hotel brands, airlines, and tour operators that have made a significant difference in the sector. The 2025 edition reaffirms FITURCA’s commitment to excellence, innovation, and hospitality, pillars that have made Los Cabos one of the favorite destinations for international travelers.

From May 21st to 25th, the municipality will be filled with color, music, and creativity with the International Children’s Arts Festival “Navegantes de Sueños,” a cultural event aimed especially at children and their families.

Organized by the 15th Los Cabos City Council through the Institute of Culture and the Arts (ICA), the festival will offer theater, dance, music, workshops, discussions, and recreational spaces in public squares, schools, and municipal districts.

ICA Director Tania Covarrubias Martínez explained that the intention is to introduce children to art, strengthening emotional bonds and fostering awareness of diverse cultural expressions.

The program will feature guest artists from Spain and various states in Mexico. The complete program schedule, including times and venues, will be published soon on the official Facebook page of the Institute of Culture and the Arts of Los Cabos and on the City Council’s channels.

A free, family-friendly event filled with artistic magic to share with the community!

The Los Cabos Tourism Trust (FITURCA) is proud to announce that its digital ecosystem, Visita Los Cabos, has been honored with the Platinum Award in the Website Design category at the Hermes Creative Awards 2025, one of the most important international recognitions in digital communication and media.

“This award reflects Los Cabos’ commitment to innovation and excellence in tourism promotion. Our digital platform is an open invitation for travelers from around the world to discover and plan their experience in a destination distinguished by its beauty, accessibility, and comprehensive offerings,” said Rodrigo Esponda, General Manager of the Los Cabos Tourism Trust.

Earlier this year, Los Cabos unveiled the evolution of its digital ecosystem with an innovative leap into the metaverse. In collaboration with NOSTRA, a virtual museum was launched, comprised of four themed domes and a main hall, where visitors can explore the destination’s cultural, natural, and culinary riches in an interactive and educational way.

The “Los Cabosverse” feature takes digital exploration to the next level, offering immersive virtual tours of luxury resorts, pristine beaches, and hidden gems. Accessible through both Oculus headsets and web browsers, this experience allows users to “visit” Los Cabos before booking, transforming inspiration into action.

The revamped Visita Los Cabos website represents a significant advancement in the way travelers plan their vacations, offering an immersive experience that combines the aesthetics of a digital magazine with intuitive and user-friendly navigation. More than a tourist information portal, the site has become a dynamic gateway that invites visitors to discover the magic of the destination, facilitating trip planning as an inspiring and entertaining experience.

Los Cabos has become the first destination in Mexico to prioritize digital accessibility through a strategic partnership with AudioEye, ensuring that people with disabilities can fully explore and enjoy the website’s content. This initiative breaks down barriers and reaffirms Los Cabos’ commitment to inclusion and universal hospitality.

The website integrates interactive tools such as real-time flight maps, 360-degree virtual tours, and traveler-generated content through the CrowdRiff platform, showcasing the authenticity and beauty of the destination from the perspective of its visitors. With millions of unique users already interacting with the platform, this digital experience is designed to elevate engagement and excitement about planning a trip to Los Cabos.

The eighth edition of the Los Cabos Paella Festival was officially announced at a press conference. This event has established itself as one of the destination’s most important gastronomic and social celebrations.

Organized by the Los Cabos Rotary Club and supported by the 15th City Council of Los Cabos, this festival has a goal that transcends gastronomy: to raise funds for the Rotary Scholarship Program, which supports students at different educational levels in the region.

The festival will take place next Saturday, May 24th, starting at 2:00 PM, at the Hilton Los Cabos Hotel, which will host this culinary celebration for the third consecutive year. Admission is 1,300 pesos per person and includes a tasting of all participating paellas.

During the announcement, Ana Gabriela Navarro González, Municipal Director of Tourism, highlighted the importance of the event for the community, as it promotes local talent and creates educational opportunities for young people.

This year’s event will feature 15 local chefs, 14 of whom will compete for the award for best paella. Attendees will enjoy a wide variety of interpretations of this iconic dish, each with its own unique style and flavor.

For more information about the event and to purchase tickets, the public is invited to visit the official website of the Los Cabos Rotary Club or call 624-160-1805.

The East Cape is once again highlighting its tourism dynamics with the announcement of a new luxury development.

Monterrey-based One Development Group will begin construction of a hotel under the Raffles brand, the Accor Group’s highest category, joining an area already home to brands like Four Seasons and soon to receive an Amman hotel.

The announcement comes despite recent political tensions and outbreaks of violence, underscoring Los Cabos’ strength as a high-end tourism investment destination.

During the Mexico Tourism Fair, held in Baja California, Rodrigo Esponda, director of the Los Cabos Tourism Trust (Fiturca), reported on more than 50 business meetings and presented the “Travelers Creating” guide, which promotes artistic and cultural experiences.

In line with the destination’s luxury positioning, the Porsche brand will open a branch in Los Cabos, and to celebrate, it organized an art tour with designers traveling around the destination in their exclusive automobiles.

In a press conference, Grupo Aeroportuario del Pacífico (GAP) presented a detailed review of the performance of Los Cabos International Airport (SJD), highlighting its post-pandemic recovery, the challenges in commercial operations, and the ambitious expansion plans for the 2025-2029 period, with an investment of nearly 7 billion pesos, the largest in its history.

Air Traffic: Highlights and Shadows

Francisco Villaseñor Reyes, Director of Los Cabos International Airport, revealed that although the airport exceeded 51,000 commercial operations in 2023 (compared to 40,000 in 2019), it registered a 4.7% decrease in 2024 (49,000 operations). However, general aviation—key to this luxury destination—grew 9.6%, with 1,590 additional flights.

Volaris consolidated its position as the leading commercial operator (15.3% of traffic), displacing American Airlines (14.7%) and Viva Aerobus (12.6%). However, Volaris faced a 17.3% reduction in passengers (265,000 fewer) due to adjustments to its Airbus fleet, while airlines such as Viva and Alaska reported increases.

In the first quarter of 2025, a slight recovery was observed: Volaris grew 2.9%, although American Airlines reduced flights by 15%. The Canadian market, with airlines such as WestJet and Air Canada, is gaining importance, offsetting the departure of others such as Flair.

Passengers and Key Markets

In 2024, the airport handled 7.4 million passengers (3% fewer than in 2023). The domestic market represents 38.5% of the total, followed by the United States (4.9%) and Canada (4.9%). The Mexico City-Los Cabos route is the most in-demand (11% of traffic), while destinations like Vancouver are emerging strongly.

Million-dollar investment: Terminal 2 as the linchpin

The 2025-2029 master plan includes:

• A 37% square footage expansion of Terminal 2, which will accommodate all domestic traffic (currently in Terminal 1), unifying the travel experience.
• 7 new boarding gates (33% more) and self-service check-in technology.
• 52% more aprons and road reconfiguration to reduce congestion.
• A new VIP lounge and modernized baggage claim.

These works aim to increase capacity in response to a projected 10 million passengers annually, consolidating SJD as a tourist hub compared to competitors like Cancún and Puerto Vallarta.

Quality and sustainability

The airport maintains international standards:

• Certification in carbon footprint reduction and accessibility.
• 4.28/5 in satisfaction (according to ACI), with regional recognition.
• 84% of lost items returned in 2024, and unclaimed items were donated to local communities.

Challenges: Wildlife and Connectivity

The wildlife control program—within a 13-km radius—reported six bird strikes on aircraft in 2024, with no damage. Additionally, efforts are underway to attract new routes (e.g., Boston or Philadelphia), although it is acknowledged that projects such as the Condor flight (Germany) took years to materialize.

Los Cabos is undergoing an unprecedented transformation: while adjusting operations to market fluctuations, its commitment to infrastructure and service is shaping it as a benchmark in tourism aviation. With an economic impact of thousands of jobs and a passenger-centric vision, the airport looks to the future with an integrated terminal and cutting-edge technology.

• An investment of more than $900 million in luxury hotels is expected over the next three years.
• An increase in flight offerings is expected over the next six months: 920,100 domestic seats, 1.2 million from the U.S., and 44,000 from Canada.

As part of the 49th edition of the Mexico City Tourism Fair, the Los Cabos Tourism Trust (FITURCA) presented the “Viajeros Creando” campaign, a collaboration with Alonso Vera, known as Pata de Perro. This initiative chronicles the travel experience of a group of renowned artists from different disciplines, on a tour of Baja California Sur aboard a Porsche, a brand that will soon open its first branch in Los Cabos.

The campaign’s objective is to inspire road trips by showcasing the cultural and natural richness and diverse personalities of the region’s main destinations. Through the voices and perspectives of film, music, photography, and literary artists, the tour covered Cabo San Lucas, San José del Cabo, Santiago, Miraflores, La Paz, and Todos Santos.

As a result of this trip, various audiovisual materials will be produced, including a photo chronicle, a travel diary, an original musical theme, and a short film, pieces that will reflect the experience and essence of Baja California Sur.

More than 80 strategic meetings

During the Mexico Tourism Tianguis 2025, the main business platform for the national tourism sector, FITURCA developed an intense agenda focused on diversifying and strengthening its positioning in various segments. Rodrigo Esponda, General Director of FITURCA, highlighted the holding of more than 50 meetings with airlines, tour operators, and travel agencies, including Copa Airlines, Volaris, Despegar, Expedia, Pricetravel, and Euromundo, with the goal of expanding connectivity and commercial opportunities for the destination.

In addition, more than 30 meetings were held with local, national, and international media to provide updates on tourism offerings, the results of the first four months of the year, projections for the next six months, and promotional and marketing efforts aimed at positioning Los Cabos globally. “Los Cabos is consolidating its position as an internationally connected destination that offers an exceptional travel experience. An investment of over $900 million in luxury hotel infrastructure is projected over the next three years, with the opening of more than 900 rooms and the arrival of renowned brands such as Raffles Hotels & Resorts, Soho House & Beach Club, Park Hyatt Los Cabos, Rosewood Residences Old Lighthouse, Amanvari, St. Regis Los Cabos at Quivira, St. Regis Residences, and SIRO,” stated Rodrigo Esponda.

He also highlighted that a significant increase in flight schedules from primary markets is expected over the next six months: 920,100 domestic seats (4.3% more than the same period in 2024), 1.2 million seats from the United States (an increase of 13.6%), and 44,000 seats from Canada.

FITURCA’s participation in the Mexico Tourism Fair is part of the joint effort of the Baja California Sur delegation, made up of more than 30 companies and the tourism trusts of Mulegé, Loreto, Comondú, La Paz, and Los Cabos, with the goal of forging agreements that promote regional tourism development.

FITURCA reaffirms its commitment to positioning Los Cabos as a world-class destination, innovating its promotional strategies and forging alliances that benefit both the tourism industry and the South California community.

130 golfers will participate in a charity event supporting Building Baja’s Future; they seek to position Los Cabos as the golf capital of Latin America.

The second edition of the Land & Building Golf Tournament will be held in 2025, an event that unites sport and social commitment in one of Mexico’s most exclusive tourist destinations. The tournament will bring together 130 golfers and will allocate all proceeds to the Building Baja’s Future non-profit organization, dedicated to strengthening education in the region.

Tournament organizer Ricardo Reyes highlighted the success of the first edition in 2024 and noted that this year the event will have the support of more sponsoring companies and a vision for international growth.

“Last edition had significant local relevance. This year we not only seek to repeat the success, but also to consolidate the tournament as a benchmark for a cause in the destination,” Reyes stated. Link with the PGA TOUR

One of the notable new features of this edition is the collaboration with World Wide Technology, a company associated with the PGA TOUR series in Mexico, which opens the possibility of future editions with an international competitive profile.

“This has two aspects: promoting the destination as the golf capital of Latin America, and strengthening the economy of Los Cabos through sport,” added the organizer.

Cause with educational impact

The beneficiary organization, Building Baja’s Future, is one of the most important in education and youth development in Baja California Sur. The tournament not only promotes golf, but also reaffirms the commitment of the business and sports community to the state’s social causes.

The destination consolidated its position as one of the most visited in the country, according to the Ministry of Tourism; authorities reported a clean balance and improved infrastructure in coastal areas.

LOS CABOS, B.C.S.— During the recent Holy Week holiday period, Los Cabos ranked among the four most visited sun and beach destinations in Mexico, according to data from the Ministry of Tourism (Sectur). The influx was evident on the municipality’s coasts, where local authorities reported more than 140,000 bathers, representing an increase of 25,000 compared to the figures recorded in 2024.

The coordinator of the Federal Maritime Terrestrial Zone (Zofemat), Rafael Álvarez, reported that the most popular beaches during the holy days were La Ribera and El Tule, both on the open sea. Regarding certified beaches, El Chileno and Palmilla topped the list of visits, standing out for their Blue Flag or Platinum status.

“Each of these beaches generates a large amount of solid waste, which also allows us to gauge the number of people visiting them,” Álvarez noted.

Infrastructure Improvements and a Clean Balance

To ensure a positive experience for both locals and tourists, the municipal government, in conjunction with various institutions, implemented a series of improvements. 205 portable toilets were installed, dirt roads leading to coastal areas were rehabilitated, and coordination was carried out with Oomsapas to bring drinking water to campers.

Likewise, the fire department sent 40 personnel to reinforce the presence of rescuers on the beaches, and waste collection was intensified, preventing accumulations that could affect the natural environment.

Although some minor incidents were reported due to campers who did not respect protected areas or engaged in restricted activities, authorities reported a clean balance at the end of the vacation period. The collaboration between security forces, civil protection, and Zofemat was key to maintaining order and ensuring safety in coastal areas.

With these results, Los Cabos reaffirms its position as one of the country’s most important tourist destinations, while making progress in improving its services and infrastructure to continue offering safe, clean, and certified beaches.

Acre Restaurant, awarded the 2024 Michelin Green Star for its commitment to sustainability and responsible gastronomy, is pleased to announce the addition of renowned Chef Maycoll Calderón as its new Director of Culinary Innovation. In this role, Calderón will work closely with Executive Chef David Fajardo to continue elevating Acre’s culinary offering, staying true to the restaurant’s core values: using local ingredients, respecting nature, and supporting sustainable producers.

With a distinguished international track record in some of the world’s most renowned culinary destinations, Calderón began his career at the age of 18 in Spain, where he trained under Basque chef Karlos Arguiñano in Zarautz. There, he developed a deep respect for technique, simplicity, and passion in every dish—values ​​that have shaped his career ever since. He later honed his craft in renowned kitchens such as those of Juan Mari Arzak and Jean-Georges Vongerichten. His creative approach and respect for ingredients have led him to launch acclaimed projects in Mexico such as Huset, Hanky ​​Panky, and Cuna, redefining the country’s gastronomic scene with an authentic vision and a deep connection to the environment.

“My philosophy has always been to create experiences that go beyond a meal; it’s about telling a story and building a connection with the people and the place. Acre represents everything I believe in: community, sustainability, and excellence. I’m excited to collaborate with the Acre team to take the restaurant’s cuisine to the next level,” said Maycoll Calderón.

Located in San José del Cabo, Acre Restaurant bases its cuisine on products sourced from local farms and collaborations with small producers, in addition to offering menus that change with the seasons. Inspired by the richness of Mexican flavors with international touches, their menu highlights the diversity of Baja California’s culinary landscape, featuring freshly caught fish daily, native chiles, mangoes from Acre’s own orchard, vegetables sourced from the microclimates of the Cabo highlands, and fresh, handmade tortillas. Their organic garden, where heirloom tomatoes, beets, eggplant, carrots, onions, basil, herbs, and more are grown, reflects seasonality and ensures the highest-quality ingredients while maintaining sustainable agricultural practices.

Sustainability is a fundamental pillar at Acre Restaurant, not only in the kitchen but in every aspect of their operations. Through initiatives such as composting, responsible water use, and waste reduction, the team actively works to minimize their environmental impact and serve as an example for other restaurants to adopt a more conscious approach to hospitality. With the arrival of Maycoll Calderón, Acre reaffirms its commitment to culinary excellence and sustainable innovation, consolidating itself as a gastronomic benchmark in Los Cabos and beyond.

This Easter, Los Cabos establishes itself as the ideal destination for families looking to enjoy a relaxing and fun-filled vacation, with an offering designed to ensure unforgettable experiences for parents and children.

With direct flights from Mexico City, Guadalajara, Monterrey, and other cities in the country, Los Cabos is just two hours away, making it the perfect option for a short getaway or a full vacation.

All-inclusive Family Hotels and Kids’ Clubs

Los Cabos’ family resorts offer special programs for the little ones, with supervised kids’ clubs, themed activities, and entertainment for all ages. Some notable options include:

• Hyatt Ziva Los Cabos: Water park, mini shows, and a kids’ club with supervised activities.

• Hard Rock Hotel Los Cabos: Play areas, musical activities, and spaces for teens.

• Dreams Los Cabos Suites Golf Resort & Spa: A club with outdoor games, camping nights, and a movie under the stars.

• Garza Blanca Resort & Spa Los Cabos: A kids’ club with workshops, crafts, and a healthy children’s menu.

• Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa: This resort offers a wide range of activities for all ages, including kids’ clubs and family entertainment programs.

• Sandos Finisterra: Offers a kids’ club, tennis courts, a gym, and a daily entertainment program with nightly shows, providing entertainment for the whole family.
• Viceroy Los Cabos: Features the V Team Kids Club, where children can participate in activities such as beach cleanups, Spanish or yoga classes, movie nights, scooter or bike rides, among others.

• Grand Velas Los Cabos: Offers a Kids’ Club equipped with craft workshops, treasure hunts, balloon fights, and the latest Wii and Xbox games, supervised by qualified staff. Eco-Fun Activities for Kids (and Adults)

Beyond the resorts, Los Cabos offers unique experiences for children to connect with nature in a safe and fun way:

• Cabo Adventures: Snorkeling tours for kids, camel rides, and mini-adventures on bikes or scooters.

• High Tide Los Cabos: Paddleboarding and kayaking excursions in calm bays, ideal for children ages 6 and up.

• Cactus Tours: All-terrain vehicle and camel tours in the desert, with a focus on conservation.

• Wild Canyon: Adventure park with cable car, zip lines, animal interactions, and a kids’ area for controlled activities.

• Sea Turtle Release: An educational and heartwarming experience where families can participate in the release of baby turtles into their natural habitat, promoting marine conservation.

• Surf Lessons for Kids and Beginners: Professional instructors offer lessons tailored to the little ones, ensuring a safe and fun experience in the waves of Los Cabos.

• Los Cabos Tours: Glass Bottom Boat Tour: A fascinating way to observe marine life and iconic rock formations of Los Cabos, such as El Arco, without having to swim.
• EcoCat Catamaran Tours: Offers catamaran tours that include visits to iconic sites such as Pelican Rock, Lovers Beach, and the sea lion colony, combining fun and environmental education.

This Easter 2025, Los Cabos offers the perfect balance of relaxation and adventure, with activities designed for the whole family. Come and discover why it’s the ideal destination for an unforgettable vacation.

During this Easter, from April 13th to 20th, Solmar Hotels & Resorts invites tourists to stay at Playa Grande Resort & Grand Spa and Grand Solmar Pacific Dunes for unique experiences amidst the sea, sand, and luxury. These two accommodation collections offer special activities and promotions for vacationers who come to enjoy the Mexican beaches.

Playa Grande Resort & Grand Spa, an ideal combination of fun and comfort

Overlooking the ocean and just steps from downtown Cabo San Lucas, Playa Grande Resort offers amenities for the entire family, combining relaxation, entertainment, and easy access to the vibrant local nightlife. During Easter, this family resort presents a series of experiences designed for all ages:

• Kids stay free: From April 13th to 20th, children stay free of charge (see terms and conditions).

• Mexican Fiesta: On Mondays, experience a colorful and traditional night with live music, folkloric dancing, and a delicious selection of Mexican dishes to delight the most discerning palates.

• Beach Party: On Wednesdays, the beach becomes the perfect place to relax or socialize while enjoying a live DJ, cocktails, and a fun oceanfront atmosphere.

• Nightlife: Thanks to its location, guests can explore the best bars and clubs in downtown Cabo San Lucas. For a more intimate evening, The Wine Bar offers select wines in a sophisticated setting.

Grand Solmar Pacific Dunes connects guests with nature

For those seeking a romantic experience and connection with nature, Grand Solmar Pacific Dunes offers an exclusive retreat on the Pacific. Designed for couples and adventurers, the resort features experiences that captivate the senses:

• Romantic Sunset Dinners: This resort offers evenings on the beach with a gourmet menu and spectacular sunset views.

• Saltwater Lagoon: Guests can paddleboard or kayak in this private lagoon in Los Cabos, surrounded by an unparalleled natural setting.

• Cooking Classes: The resort’s executive chefs provide fun, interactive classes, ideal for families, couples, or groups of friends.

Additional Experiences at Solmar Hotels

In addition to the seasonal activities available at the various Solmar Hotels & Resorts collections, guests can also access:

• Golf Clinics at Solmar Golf Links: For those looking to improve their technique or discover that golf could be their new passion, this world-class course—designed by Greg Norman—provides an environment that both experienced and amateur players will enjoy.

• Breakfasts at Fiore: The delicious aroma and taste of freshly baked sweet bread, specialty coffee, and healthy options are best enjoyed in the paradise of Los Cabos.

Grupo Solmar also offers a relaxing experience at its spas located in all its hotels in Baja California Sur. From relaxing massages to revitalizing exfoliations, each treatment is designed to relieve tension and promote deep well-being. At the Playa Grande Spa, you can also enjoy a temazcal, an ancient tradition that combines heat, steam, and aromas to purify body and soul. At Grand Solmar Land’s End and Grand Solmar Pacific Dunes, ocean- and nature-inspired treatments provide a serene setting to unwind. With a variety of options for every taste, Solmar Hotels & Resorts is the ideal destination to escape stress and immerse yourself in tranquility during your vacation.

The sporting event not only attracts tennis stars but also boosts the economy, tourism, and technological innovation in Baja California Sur.

With nine editions under its belt, the Los Cabos tennis tournament has established itself as one of the most important sporting events in Mexico and on the ATP 250 circuit. In its 2025 edition, which will be held from July 14 to 19, the event promises a renewed experience for both players and the public, with technological innovations, social activities, and the presence of world tennis greats.

Economic impact and growth of the event

Since its first edition in 2016, the tournament has driven the economic growth of the destination, attracting investment from companies such as Banca Mifel, Interprotección, and Mazda, which have established operations in the region. Last year’s edition broke attendance records with nearly 35,000 spectators, tripling the initial figures. It also generated an economic impact of 129 million pesos and achieved more than 2,000 hours of television coverage in 66 countries, reaching more than 2.2 million people.

Technology and innovation in the 2025 edition

This year, the tournament will implement new technologies to improve the experience for players and fans. One of the new features is the incorporation of the Electronic Line Calling (ELC) system, which will replace linesmen with high-precision cameras to ensure accurate decisions. In addition, digital screens will be installed at the ends of the courts for greater interaction with sponsors and the public.

Another important advance is the implementation of digital tickets, which will facilitate the management and transfer of tickets from mobile devices, although a hybrid system with printed tickets will also be offered.

A Star-Studded Lineup: Rublev, Musetti, and Shapovalov Headlining the Competition

The 2025 tournament will feature top-level players, most notably Russian Andrey Rublev, currently world number 9, who will make his debut in Los Cabos. Joining him will be Italian Lorenzo Musetti (number 16 in the ATP rankings), an Olympic bronze medalist, and Canadian Denis Shapovalov (number 30), who is returning to the tour after an injury that sidelined him for several months.

Special Events and Social Commitment

The tournament is not only a sporting event but also seeks to generate a positive social impact. This year, various activities will be organized, such as Mextenny Stocks, a space where players will share anecdotes about their lives off the court, and Kids Night, where children ages 0 to 12 can enter for free to experience top-level tennis.

Likewise, Family Day will be held, where 250 low-income families will receive support in legal counseling, nutrition, and health, including mammograms and vaccination campaigns.

Expectations for the Future

With a prize fund that remains the fourth-highest among ATP 250 tournaments and an organization that has established itself internationally, the Los Cabos tennis tournament continues to position itself as a sporting and tourism landmark in Mexico. Expectations now focus on the final list of players, which will be announced in June, and on the continued expansion of the event, which strengthens Baja California Sur’s prestige in the world of tennis each year.

Tickets now available at https://loscabostennisopen.com/

This Wednesday, March 26, in a ceremony held at the Mexican Library of the Miguel Alemán Foundation, Eduardo Sánchez Navarro, President of the Questro Group Board, was recognized with the Miguel Alemán Valdés Tourism Excellence Award, awarded annually by this prestigious foundation, highlighting his contribution to responsible tourism development in Mexico. During his speech, Sánchez Navarro called for reflection on the impact of overbuilding and overcrowding in the country’s tourist destinations, citing Acapulco, Cancún, and Puerto Vallarta as examples, where uncontrolled growth has affected tourist appeal and harmed the local population.

In contrast, he highlighted the sustained success of Los Cabos, which he attributed to the careful planning of 12 comprehensive tourism developments that have maintained a balance between growth and environmental conservation. As he explained, many of these projects—some initiated more than 30 years ago—are reaching their final investment phase, opening up a great opportunity for the municipality’s tourism future in the four comprehensive developments yet to be started on the eastern edge of Los Cabos.

However, Sánchez Navarro warned that tourism success cannot be measured solely by economic benefits if it is not reflected in the well-being of the local population. In this regard, he pointed out the profound gap in social infrastructure and housing facing the municipality. He emphasized that Los Cabos’ annual budget is insufficient to address these needs and that federal resources channeled through the state government are very limited.

Despite this challenge, the businessman recognized a key opportunity to solve the housing problem: the federal program for the construction of one million homes during this six-year term. To effectively leverage this initiative, he emphasized the urgent need for all three levels of government—federal, state, and municipal—to acquire land reserves and promote the regeneration of urban areas with precarious services.

In his speech, he also proposed that, with the support of the Ministry of Tourism and in coordination with the country’s municipalities, urban development plans be reviewed and updated. He emphasized that this process must include the participation of national and international experts to ensure not only excellence in planning, but also its proper implementation and enforcement.

The recognition of Eduardo Sánchez Navarro not only highlights his career in promoting sustainable tourism, but also his clear vision and commitment to the responsible development of Los Cabos and other tourist destinations in Mexico. His call to action highlights the need to balance tourism growth with social well-being and environmental preservation, thus ensuring a sustainable future for future generations.

Volaris has consolidated its position as the airline with the largest market share in Los Cabos, representing 21% of the total seats offered. Since its arrival in 2007, it has transported more than 8.9 million passengers, reinforcing its key role in the destination’s connectivity.

With the goal of strengthening its presence in the international market, Volaris is expanding its offering with new routes to the United States, consolidating Los Cabos as one of the best-connected destinations with the neighboring country. The recent inauguration of the direct route from Oakland, California, and the confirmation of the route from Ontario, California, reinforce the destination’s position in the U.S. market.

The inaugural flight from Oakland, which brought more than 160 passengers to the destination, represents a key opportunity to increase international tourist arrivals and strengthen the destination’s presence in the San Francisco Bay Area and the Oakland area. These strategic markets have a high-net-worth traveler profile, aligned with the luxury and exclusivity of Los Cabos.

Volaris currently operates daily flights to nine domestic destinations, connecting Los Cabos with Bajío, Culiacán, Guadalajara, Mexico City, Mexicali, Santa Lucía, Querétaro, Tijuana, and Toluca.

“The opening of these new routes with Volaris is a reflection of the sustained growth that Los Cabos has experienced. Air connectivity is key to the destination’s success, and with these new options, we continue to strengthen our accessibility to attract more travelers seeking unique experiences in Los Cabos,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA).

For its part, Volaris reaffirms its commitment to the destination’s connectivity: “We are very excited about the start of operations of this new route, as in addition to strengthening connectivity between two highly attractive destinations in demand by travelers on both sides of the border, such as Los Cabos and Oakland, we are confident that this route will drive greater social, commercial, and tourist exchange in both regions, contributing to strengthening economic dynamism for the benefit of our customers and their communities,” added Jorge Roberto García, Director of Distribution and Market Development at Volaris.

With the addition of these routes, Los Cabos now has direct flights to 32 cities in the United States, 16 domestic routes, 11 from Canada, and one from Germany, consolidating itself as a first-class tourist destination with direct access to the main traveler-sending markets.

The growth in air connectivity continues to reflect the sustained demand and growing interest in Los Cabos, with positive projections for the next six months in the international market. In January 2025, Los Cabos welcomed 329,500 passengers, representing a 0.6% year-over-year growth. Additionally, advance bookings showed a 2% increase in the international market, confirming the destination’s strong demand and global appeal.

With these actions, Los Cabos continues to consolidate its position as a leader in North America, offering efficient connectivity and unique experiences for travelers from around the world. Volaris’ expansion in Los Cabos not only strengthens the destination’s position as a leading tourist hub, but also opens up new opportunities for the region’s economic and social development.

About the new direct route with Volaris

Los Cabos – Oakland

Frequencies: daily

• Departing Oakland at 12:30 p.m., arriving in Los Cabos at 3:38 p.m.

• Departing Los Cabos at 5:09 p.m., arriving in Oakland at 8:30 p.m.

The Los Cabos Tourism Trust (FITURCA) is pleased to announce that the destination has been recognized in the Tripadvisor Travelers’ Choice® Awards Best of the Best Destinations 2025, reaffirming its status as one of the most prominent tourist destinations globally.

In this edition, Los Cabos has been recognized with several awards that highlight its attractiveness as a tourist destination. Among the awards received are:

• 2 Top Destinations in Mexico
• 21 25th Anniversary Destination World
• Best of the Best Beaches – Mexico

The 25th Anniversary Destination World award celebrates Los Cabos as one of the most prominent destinations globally, highlighting its natural beauty, tourism infrastructure, and the quality of its services. This award is given to places that have left a significant mark on travelers, and Los Cabos has positioned itself among them thanks to the positive reviews from those who have visited.

Furthermore, the recognition as a Top Destination Mexico highlights Los Cabos’ importance within the national context, consolidating its position as a favorite destination for both domestic and international tourists. Los Cabos’ beaches, especially Chileno, Palmilla, and Santa María, have been honored as some of the best in the world, reinforcing its reputation as an ideal destination for enjoying the sun and the sea.

“We are deeply honored to receive these awards and to be recognized as a must-see destination worldwide,” said Rodrigo Esponda, General Director of FITURCA. “We thank all the travelers who have visited us and shared their experiences, as well as the Los Cabos tourism industry that works tirelessly to offer unforgettable experiences. These recognitions reaffirm our commitment to excellence in hospitality and service.”

Tripadvisor, as the world’s largest travel guide platform, has undisputed authority in the travel industry. The Travelers’ Choice Awards are based on authentic feedback from the travel community who have shared their experiences on Tripadvisor over a 12-month period, making this recognition a trusted and highly valued designation.

During the flag ceremony on Monday, March 10, Municipal Secretary General Alberto Rentería Santana reported that 55,000 young foreigners have arrived in the municipality to enjoy Spring Break 2025, exceeding the expected number of 50,000 visitors.

Clear Balance So Far

The official emphasized that, so far, no serious incidents or deaths have been reported among the tourists who have come to enjoy the beaches, nightlife, and local cuisine.

“This administration, led by architect Christian Agúndez, can be happy, celebrating that more than 55,000 young people have arrived, and so far we have clear balance,” stated Rentería Santana.

An estimated 20,000 young people have arrived in recent days, with the majority concentrating in Cabo San Lucas, the main Spring Break destination in Baja California Sur. Spring Break, a key event for tourism in Los Cabos

Every year, Spring Break represents a significant boost for the local economy, attracting thousands of tourists, primarily from the United States and Canada. Internationally renowned musical events have been part of this celebration, such as DJ Steve Aoki’s performance in 2024, which generated great expectations among attendees.

Authorities continue to implement security and surveillance operations to ensure the peace of mind of visitors and locals during the season.

The Oyster Festival comes to San José del Cabo with an unmissable celebration of seafood, food, and music. In collaboration with @amexoac, the Veleros Beach Club will host this unique culinary event.

Date: Saturday, April 19

Location: Veleros Beach Club, San José del Cabo

What to expect

The best oysters in Mexico: 10 oyster farms from different parts of the country will bring their best selection.

Guest Chefs: Renowned culinary talents such as Chris Domit (Taverna), Vanessa García (Baldío), Alexis Palacios (Oyster House), Alan Barajas & Angel Camarena (Veleros Beach Club), Carlos Medina (Hotel El Ganzo), Christian Herrera (Amexo), Daniel Lozano (Carbón Cabrón), David Fijardo (Acre), Erick Ull (Santoro), Javier Ornelas (Sabaku), Jonathan Olachea (Jazamango), José Luis Hinostroza (Arca/Hotel El Ganzo), Miguel Gómez (Chepis Lonchería), and Sergio de la Peña (Bajapón) will present innovative creations featuring oysters as the star ingredient. ? Live music with Dr. Pretzel, DJ Puma, Emmë & Rosano, creating the perfect atmosphere for a day of gastronomy, sustainability, and community.

Tickets available now! Don’t miss out on this unique experience.

This festival promises a fusion of flavors, music, and sustainability, celebrating the best of seafood cuisine in a spectacular setting. See you on the beach!

Los Cabos is world-renowned for its luxurious resorts, dreamy beaches, and vibrant nightlife. However, beyond conventional tourist destinations, there is a universe of history, tradition, and nature to discover in its rural communities. The “Rural Guide” to Los Cabos is an invitation to explore these corners that preserve the essence of Southern California.

Landscapes that Tell Stories

The rural communities of Los Cabos offer a unique natural setting. From the oases in the middle of the desert to the imposing mountains of the Sierra de la Laguna, every corner hides a piece of history. In San José del Cabo, for example, you will find the cave paintings of “Las Manitas en Santa Anita,” a testament to the region’s first settlers. Meanwhile, the Santiago district is home to the ancient Mission of Santiago de los Coras Aiñiní, built in the 18th century.

Ranch Life: An Authentic Experience

The region’s ranches allow visitors to experience the Southern California ranching tradition up close. At Rancho Costa Azul, for example, artisanal cheeses and other cheeses derived from goat’s milk are produced, while at Rancho El Refugio, visitors can learn about medicinal plants used for generations. These spaces not only offer a unique tourist experience but also promote responsible consumption and environmental conservation.

Adventure Tourism and Contact with Nature

For adrenaline lovers, rural Los Cabos offers off-road routes in Migriño, mountain biking in Miraflores, and hiking in the Sierra de la Laguna. Whale watching and birdwatching in the San José del Cabo Estuary stand out as unparalleled experiences for travelers interested in biodiversity.

Gastronomy and Traditional Crafts

South Californian culture is reflected in its gastronomy and traditional crafts. In communities like La Candelaria and Miraflores, saddlery and the artisanal production of cheese and machaca are still prevalent. Festivals like the Pitaya Fair in Miraflores or the Machaca, Cheese, and Chorizo ​​Festival in San Antonio are an opportunity to sample the best of the regional cuisine.

The Future of Rural Tourism in Los Cabos

As tourism in Los Cabos continues to diversify, the importance of its rural communities becomes ever more evident. Promoting these experiences not only drives local economic development but also allows visitors to experience a more authentic and sustainable side of the destination.

The “Rural Guide” is more than a catalog of destinations; it is an invitation to discover the cultural and historical richness of Baja California Sur, demonstrating that Los Cabos is much more than sun and sand. Delving into its rural communities means rediscovering the essence of the region and experiencing an unforgettable experience.

Mexico continues to be one of the favorite destinations for Colombians, who find its culture, history and traditions a special attraction. Within this panorama, Los Cabos has established itself as a different and ideal option for those travelers looking for authentic, sophisticated experiences connected to nature, well-being and gastronomy.

In 2024, a total of 7,462 Colombians visited Los Cabos, reflecting the destination’s sustained growth in this market. Recognizing the importance of strengthening this relationship, the Los Cabos Tourism Trust (FITURCA) and leading companies in the destination, such as Mexico Grand Hotels, Solmar, Royal Solaris and Cactus Tours, actively participated in the ANATO 2025 Tourism Showcase, the most prominent event in the sector in Colombia.

During this meeting, various key actions were carried out. Among them, the training of 50 specialized travel agents stood out, who strengthened their knowledge about the offer of Los Cabos, highlighting the unique experiences that the destination provides. In addition, more than 25 strategic meetings were held with tour operators, travel agencies and airlines to consolidate alliances and explore new opportunities.

“Colombia is a key market for us, and at ANATO 2025 we work to strengthen connections with strategic partners so that more Colombian travelers discover everything that Los Cabos has to offer,” said Rodrigo Esponda, General Director of FITURCA.

Los Cabos is not only distinguished by its natural beauty and exclusivity, but by an offer of experiences that combine luxury, adventure, culture and gastronomy. Its recognition in the Michelin Guide, along with international events such as the ATP 250, the PGA Tour, Los Cabos Open Surf and the Bisbee’s Tournament, reflect the dynamism and diversity of the destination.

More than a tourist destination, Los Cabos offers a different way of getting to know Mexico, designed for those Colombian travelers looking for memorable experiences in an incomparable setting.

German tourists stay in Los Cabos for 11 days on average, with an estimated expenditure of $55,490 pesos per person.

The flow of European tourists has produced an economic spillover that exceeds 360 million pesos.

FITURCA participated in more than 60 strategic meetings during ITB Berlin.

Los Cabos continues to consolidate itself as a key destination for European tourism, driven by a notable growth in the German market. The direct flight of Condor Airlines from Frankfurt has significantly strengthened the presence of the destination in Germany and other strategic markets on the continent.

European tourists, especially Germans, are distinguished by their long average stay of 11 days in the region and a considerable expenditure of $55,490 pesos per person during their visit. The unique combination of desert, ocean and mountains in Los Cabos is the main attraction for European travelers, who seek authentic experiences and a deep connection with nature.

Since November 2024, the influx of European tourists has generated an economic impact of more than 360 million pesos, reinforcing Los Cabos and Baja California Sur as a high-value tourism destination for travelers seeking luxury, adventure and immersive experiences.

Since the inauguration of the direct Condor Airlines route between Frankfurt and Los Cabos, demand has been remarkable. The first season, which runs from November 3, 2024 to April 27, 2025, has registered more than 13,000 seats sold on the route. In addition, this connection not only attracts passengers from Germany, but also offers strategic connections from key markets such as Italy, Switzerland, France, Austria, Poland, Spain and the United Kingdom, among others. The second season is scheduled to begin on November 3, 2025 and conclude on April 10, 2026, reflecting the growing popularity of Los Cabos as a tourist destination among European travelers.

Promotion of Los Cabos at ITB Berlin

As part of its positioning strategy in Europe, Los Cabos had a prominent participation in ITB Berlin, one of the most important tourism fairs in the world. Before the official start of the event, the destination was part of an exclusive meeting of the Unique organization, where it presented its offer to 25 travel advisors from the luxury segment, being the only destination from Mexico and Latin America at the meeting.

During ITB, more than 45 meetings were held with key business partners and 13 meetings with the media, exploring opportunities for collaboration and media coverage. In addition, Los Cabos participated in an exclusive event, where it met with the main media in the sector. These meetings were fundamental to strengthen the presence of the destination in the German market, establish new alliances and plan future synergies.

Additionally, within the framework of ITB Berlin, Los Cabos organized an exclusive event with the participation of business partners, media and tourism service providers. This meeting served as a key platform to present the nature and adventure offer of the destination. Nautilus, one of the leading adventure tourism operators, presented unique experiences such as glamping, aquatic safaris and encounters with the biodiversity of the Sea of ​​Cortez, highlighting Los Cabos’ commitment to responsible exploration and conservation.

Renowned brands from the sector participated in these activities, including Grupo Solmar, Marquis, Le Blanc, México Planners, Sunrider and Nautilus, who exhibited their tourism offering.

With an unmatched combination of nature, adventure and exclusivity, Los Cabos continues to consolidate itself as a first-class destination for European tourism. The connection with Frankfurt, the growth in demand and the preference of the German market for immersive and high-level experiences reinforce its position as one of the most attractive destinations in Latin America for international travelers.

Hidden Pearls Podcast & Studio, founded by NFL star George Kittle, his father Bruce Kittle and sister Emma Kittle, teamed up with ABC Sports Foundation to host the first-ever “Football for Change” event in Los Cabos, an experience that combines wellness, philanthropy and community service with a shared passion for American football.

With the spectacular landscape of Los Cabos as the backdrop, inclusive American football camps for boys and girls were held, highlighting the one held on Saturday, February 22, in which more than 100 girls participated in flag football, reaffirming the commitment of this initiative to promote sports for all.

“This event is much more than American football,” said Bruce Kittle, co-founder of Hidden Pearls Podcast & Studio. “It’s about creating an environment where wellness, mental health and personal growth meet sport and community work. Our vision is to build stronger, healthier athletes, which in the long run leads to empowered and engaged individuals, not just on the field, but in their daily lives.”

NFL star George Kittle supported this vision by saying, “It was incredible to see my 49ers teammates step up as coaches and mentor these young athletes. Seeing over 100 girls compete, enjoy the game and gain confidence was truly inspiring. This event proves that football can be a powerful tool for positive change.”

Ashley Allen, Executive Director of ABC Sports Foundation, highlighted the broader impact of the event: “We are excited to partner with the Kittle family to make this initiative a reality. At ABC Sports Foundation, our goal is to empower the community through sport. This event perfectly reflected that spirit, generating meaningful connections and promoting the growth of football as well as overall well-being.”

The Los Cabos Tourism Trust (FITURCA) shares this commitment to community development and recognizes the importance of initiatives such as “Football for Change.” “The success of this first event is a great opportunity to show boys and girls the transformative power of sport,” said Rodrigo Esponda, CEO of the trust. “We look forward to continuing to collaborate with Bruce Kittle, his family and the entire 49ers team in future editions.”

As part of this initiative, various volunteer activities were also carried out, such as visits to two schools and a community center, reinforcing the event’s core value: giving back and positively impacting the community. In addition to the football camps, players participated in wellness sessions such as yoga and group activities, underscoring the event’s holistic approach.

The collaboration between Los Cabos and the San Francisco 49ers has been a notable success in promoting sport and tourism in the region. In May of last year, they teamed up to organize a sports clinic in Cabo San Lucas, where 115 children and young people from the community had the opportunity to train with prominent figures such as Patrick Willis and Diana Flores.

This initiative has not only strengthened sports inclusion in the community, but has also reinforced Los Cabos’ position as a preferred tourist destination for American football fans, especially from San Francisco. In addition, the alliance has allowed Los Cabos to have a presence in the 49ers stadium and digital assets, promoting the destination to a wider audience. This strategic collaboration has been crucial to increasing tourist flow and consolidating Los Cabos’ position in the US market

With a successful turnout, the 16th edition of the most prestigious culinary festival in Baja California Sur, “Sabor a Cabo 2025”, was held on February 22 at the San José del Cabo Country Club, bringing together more than 2,000 attendees. The event, which fuses innovation and gastronomic tradition, was graced by the stellar presentation of the singer Yuri, who illuminated the stage with her presence and talent.

From 4:00 p.m., tourists, residents and locals gathered to enjoy a night full of flavors and live music. With the participation of more than 40 renowned restaurants in the region, attendees were able to taste a wide variety of dishes, accompanied by craft beers and wines from the main wineries in the state.

A showcase for local gastronomy

Ulises Mendez, President of the festival, highlighted that one of the main objectives of “Sabor a Cabo” is to promote and support local producers, as well as to strengthen the restaurant sector, breweries and wineries. “As always, it has been a challenge, a gigantic challenge, but we have always had the support of all restaurateurs and the most important thing is that, to express all the gastronomic offer that our destination has, we also want to show everything that has to do with wines and service in general, which is very important and increasingly consolidates us as a high-level gastronomy tourism, supporting the Fire Department, the Red Cross and other entities as well,” he said.

Among the culinary options, attendees found everything from fresh seafood and cuts of meat to fusion cuisine proposals, all accompanied by the offer of 20 craft breweries and wineries in the region.

Yuri: the star of the night

The highlight of the evening came with the performance of Yuri, who together with his group of dancers offered a vibrant and energetic show. Songs such as “¿Qué te pasa?”, “El apagón” and “Maldita primavera” got the audience dancing, while ballads such as “Ella más que yo” and “Dame un beso” touched the emotional fiber of the attendees.

This is not the first time that Yuri has visited Baja California Sur. Previously, in 2015, he performed at the La Paz Carnival, where he also captivated the public with his charisma and talent.

A festival that grows and leaves a mark

“Sabor a Cabo” has established itself as one of the most important gastronomic events in Mexico, attracting not only residents and tourists, but also renowned chefs and sommeliers who seek to share their passion for cooking and high-quality drinks.

With a positive balance and a great response from the public, the 2025 edition of “Sabor a Cabo” reaffirms its position as a culinary and entertainment benchmark in Baja California Sur, leaving expectations high for next year.

 

Cactus Tours has made history in adventure tourism by obtaining the Guinness Record for the longest bicycle zip line in the world. With a length of 339.39 meters, this attraction travels 854 meters over the majestic landscape of the South Californian desert, offering an unparalleled view of the Pacific Ocean and consolidating Los Cabos as a leading destination for extreme experiences.

The recognition was awarded in a special ceremony at the Cactus Tours headquarters, with the presence of leaders of the tourism sector, authorities and representatives of Guinness World Records. Among those in attendance were Fernando Ojeda, Undersecretary of Tourism and Economy of Baja California Sur; Rodrigo Esponda, General Director of the Los Cabos Tourism Trust; Victor Montaño, Director of Public Relations of the Municipality of Los Cabos; Alfredo Arista Rueda, official judge of Guinness World Records; Francisco Orrantia, General Manager and Founding Partner of Cactus Tours; and the architect responsible for the project, José Manuel Pizarro.

During the presentation of the official certificate, Alfredo Arista Rueda highlighted the magnitude of the achievement and its impact on the global tourism sector:

“Granting this recognition to Cactus Tours is a testament to the effort, innovation and passion for offering unique experiences. This zipline for bicycles not only represents an unprecedented tourist attraction, but also reinforces the mission of Guinness World Records to inspire extraordinary achievements. This record places Los Cabos at the epicenter of adventure tourism and motivates the industry to continue innovating.”

On behalf of the Ministry of Tourism and Economy (Setue), Undersecretary Fernando Ojeda underlined the importance of the project for the tourism development of the region:

“Initiatives like this reinforce Baja California Sur’s position as a world-class destination for adventure tourism. The combination of innovation, safety and respect for nature allows us to offer unique experiences that attract visitors from around the world and generate a positive impact on the local economy.”

For his part, Francisco Orrantia highlighted that this project is the result of a bold vision and more than 11 years of work. “This record represents Cactus Tours’ commitment to excellence and innovation. We have not only challenged the limits of height, but we have raised the standard of adventure tourism in the region. Our mission is to offer unforgettable experiences that connect visitors with nature and adrenaline.” In addition, he highlighted that Cactus Tours offers other experiences, such as all-terrain vehicle tours and camel rides, all designed to provide excitement and safety.

José Manuel Pizarro, architect responsible for the construction of the bicycle zipline, explained the technical challenges involved in the project and how the highest safety standards were guaranteed for adventurers from around the world.

With this achievement, Los Cabos is positioned as a global benchmark in adventure tourism, attracting travelers looking for exciting and challenging experiences. Rodrigo Esponda, General Manager of the Los Cabos Tourism Trust, concluded:

“This record not only celebrates our ability to innovate in adventure tourism; it is a reflection of the collective commitment to making Los Cabos an unrivaled destination that inspires all those seeking memorable experiences.”

The Los Cabos Tourism Trust (FITURCA) presented its annual report for 2024, highlighting the positive impact of tourism promotion on the economic and social development of the region. The dissemination strategy implemented has proven to be highly effective, generating an economic spillover 323 times greater for each peso invested in promotion.

The report indicates a notable increase in the average nightly rate, which went from $286 dollars in 2019 to $481 dollars in 2024. In addition, the average expenditure per visitor reached $6,367 dollars with a stay of 6.1 nights, exceeding the expenditure of the previous year by a thousand dollars. These data reflect the high valuation of the tourist experience in the destination.

Quality tourism and diversification of experiences

During 2024, more than 60% of visitors participated in activities in contact with nature, while 16% explored local culture and gastronomy. This diversification has made it possible to strengthen the attractiveness of the destination and its tourist offer.

The tourism promotion campaign reached eleven key markets: the United States, Canada, Mexico, Colombia, Brazil, Australia, the United Kingdom, Spain, France, Germany and Japan. As a result, Los Cabos received nearly 3.8 million visitors in 2024. Despite a slight decrease in the total number of tourists compared to the previous year, the average spending per visitor experienced a significant increase.

The state’s Undersecretary of Tourism and Economy, Fernando Ojeda, highlighted the importance of FITURCA and other promotion trusts in Baja California Sur, noting that “this has allowed us to compete and remain on a global scale.”

Air connectivity: key to growth

Los Cabos established itself as the third best-connected destination in Mexico, with more than 572 weekly flights from 32 destinations in the United States, 11 in Canada, 16 domestic flights, and one in Germany. In addition, there was an 81% increase in the arrival of tourists by private aviation compared to 2019, with more than 93 thousand visitors.

Sustainable tourism and community development

One of the most significant advances in 2024 was the promotion of sustainable and community tourism. The Los Cabos Rural Guide, made up of more than 60 guides from 20 communities, promotes authentic experiences that directly benefit the local population. This effort, the result of three years of collaborative work, is constantly updated to strengthen rural development.

Rodrigo Esponda, General Director of FITURCA, highlighted the destination’s commitment to responsible tourism: “Los Cabos’ commitment is to tourism that not only encourages the arrival of travelers, but also promotes local well-being and development.”

According to the report, 71% of the population employed in the tourism sector has employment benefits, and 81% of visitors expressed total satisfaction with their experience at the destination.

Strategy for 2025

With the aim of maintaining the upward trajectory, FITURCA has defined the following priorities for 2025:

Strengthen the quality of the tourism offer.

Maintain leadership in the US market.

Increase the arrival of Canadian tourists.

Consolidate the relevance of the destination at a national level.

Expand in emerging markets such as Australia, Brazil, the United Kingdom, Spain, Germany and Japan.

Increase air connectivity with new strategic routes.

The full 2024 results report can be consulted at: https://fiturca.com.

Los Cabos stands out as the only Mexican destination at Routes Americas, reaffirming its leadership in air connectivity.

The Los Cabos Tourism Trust (FITURCA) participated in the 18th edition of Routes Americas 2025, held from February 10 to 12 in Nassau & Paradise Island, Bahamas. This event is recognized as the main forum for the development of air routes in the American continent.

Los Cabos is the only Mexican destination with a stand at this important event, where strategic meetings were held with leading airlines such as American Airlines, Delta and JetBlue, among others, with the aim of strengthening and expanding Los Cabos’ air connectivity to key markets in North America, Central America and Europe.

“Our presence at Routes Americas reinforces our commitment to improving air connectivity in Los Cabos, facilitating access for international travelers and promoting economic growth in our region,” said Rodrigo Esponda, CEO of FITURCA.

During the event, FITURCA held a meeting with Volaris, where the possibility of continuing to expand with flights from the United States to San José del Cabo was evaluated. Thanks to ongoing efforts to improve air connectivity, a new direct route was recently confirmed with Volaris from Oakland to Los Cabos, which will begin operations on March 20, 2025. With a daily frequency, this route seeks to attract 186 tourists each day to the destination, strengthening the arrival of travelers from the west coast of the United States.

FITURCA also held a strategic meeting with the leading luxury airline in transcontinental flights, Cóndor Flugdienst, to strengthen the route from Frankfurt, which will end next April, in its first season, and will resume operations in November of this year.

Within the framework of Routes Americas, it was confirmed that American Airlines is expanding its connectivity to Los Cabos from ORD (Chicago O’Hare), DFW (Dallas/Fort Worth) and LAX (Los Angeles) airports, offering more seats for travelers. During the event, opportunities were also explored with COPA, Iberia and Emirates to expand connectivity to new markets in Central America and the Middle East.

Participation in Routes Americas 2025 is part of FITURCA’s comprehensive strategy to position Los Cabos as a top-level tourist destination, offering a wide range of experiences in luxury tourism, gastronomy, adventure and wellness. With these actions, Los Cabos reaffirms its commitment to innovation and excellence in the tourism industry.

Currently, Los Cabos manages 85% of Baja California Sur’s connectivity, with 60 source markets in four different countries. This makes it the third largest recipient of international visitors in Mexico, highlighting the fundamental role of air connectivity in regional economic growth.

There are destinations that inspire love, and then there is Los Cabos, where every corner seems designed to live an unforgettable romantic story. This paradise at the tip of the Baja California Sur peninsula has established itself as one of the most exclusive places to celebrate weddings, a dream destination and unique honeymoons. With spectacular landscapes, a first-class culinary offering and a collection of venues and suppliers that combine luxury, creativity and warmth, Los Cabos promises to be the ideal setting for those looking to say “I do” or celebrate the beginning of a life together in a unique and special environment.

The contrast between the golden desert and the turquoise waters of the Sea of ​​Cortez creates a magical atmosphere that is difficult to match. Imagine getting married with a sunset on the horizon, while the waves gently break in the background. Settings such as the iconic Cabo San Lucas Arch, rocky beaches and hidden coves make every wedding or honeymoon full of sighs, creating unforgettable memories.

For couples looking for a special place, Los Cabos offers a variety of venues to suit any style and personality. Los Agaves de ACRE is perfect for those who want a bohemian and sophisticated wedding among organic gardens and contemporary design, as well as a first-class banquet. The Cape, a Thompson Hotel, with its privileged view of the Arch and its chic atmosphere, is ideal for intimate and elegant ceremonies.

If it’s about limitless luxury, Grand Velas Los Cabos combines signature cuisine, spectacular views and world-class services for memorable weddings. Montage Los Cabos stands out for its private beach and spaces designed to connect with nature in addition to the SPA treatments for the days before the wedding, while Chileno Bay Resort & Residences impresses with its relaxed and refined vibe and a one-of-a-kind culinary offering.

For couples looking for something vibrant and modern, Hard Rock Hotel Los Cabos offers packages designed for music lovers, and Nobu Hotel Los Cabos fuses Japanese minimalism with Mexican luxury. Finally, for those who dream of an intimate and character-filled venue, Waldorf Astoria Pedregal and Grand Solmar Land’s End Resort & Spa offer spectacular settings where luxury and exclusivity are the protagonists, in a rustic Mexican setting that will undoubtedly take your breath away.

A wedding in Los Cabos would not be the same without the talent and dedication of suppliers who specialize in creating unique moments. Del Cabo Events, which celebrates its 20th anniversary in 2025, has earned an impeccable reputation for its ability to design personalized and spectacular weddings. Aria Vera Floral transforms any space into a romantic dream with its innovative and beautiful floral arrangements.

The Main Event Cabo is synonymous with impeccable organization and creativity for events that capture the essence of each couple, while Karla Casillas and Co. is known for its expertise in luxury weddings, taking care of every detail so that everything turns out perfectly.

In addition to venues and suppliers, Los Cabos offers activities that transform any trip into an unforgettable experience. From a private yacht ride on the Sea of ​​Cortez to desert adventures, there are options for every taste.

Gastronomy, of course, plays a fundamental role. Restaurants in Los Cabos combine fresh local ingredients with international techniques, creating culinary experiences that will make you fall in love. From a romantic dinner in front of the sea at a signature restaurant to a gourmet taco feast, every bite here tells a story.

Beyond its natural beauty and its luxury offering, what makes Los Cabos special as a romantic destination is its ability to capture the essence of love in all its forms. It is a place where dreams of spectacular weddings and perfect honeymoons come true, thanks to the warmth of its people, the excellence of its services and the magic that is breathed in every corner.

For those who are planning their big day or a trip to celebrate love, Los Cabos is not just a destination, it is the beginning of an unforgettable story.

Los Cabos continues to consolidate itself as one of the most desired tourist destinations in the world, thanks to its spectacular landscapes, its vibrant gastronomic offer and a tranquil environment. After receiving more than 1.9 million international visitors in 2024, the region is preparing for a 2025 full of unforgettable experiences. Below are some of the most outstanding events of the year:

1. Sabor a Cabo (February 22)

A must-see gastronomic festival where the best local chefs from restaurants such as Pan di Bacco and Jardín Secreto delight attendees with authentic flavors. This year, the event will feature the participation of the iconic singer Yuri. 2. Bisbee’s Black & Blue Fishing Tournament (October)

Recognized as the sport fishing tournament with the largest prize pool in the world, it brings together more than 200 boats from various countries competing in the waters of Cabo San Lucas.

3. Los Cabos Open of Surf (June)

Zippers Beach Break in Costa Azul becomes the epicenter of surfing, accompanied by live music and a relaxed atmosphere. Ideal for those who enjoy the sea and sports.

4. Mifel Tennis Open (July 14-19)

At the modern Cabo Sports Complex, tennis lovers will enjoy this tournament that combines gastronomy, entertainment and a high level of competition.

5. Los Cabos Jazz Festival (August)

A musical and cultural event that brings together talented jazz musicians in San José del Cabo, creating a welcoming atmosphere for all ages.

6. PGA Tour – World Wide Technology Championship (November 3-9)

The best golfers in the world will compete in this prestigious tournament. In the last edition, Colombian Nicolás Echavarría shined in the competition.

More Iconic Activities

From whale watching in winter to diving activities in the Sea of ​​Cortez, Los Cabos offers endless experiences for those seeking adventure, culture and gastronomy.

The recognition by The New York Times as one of the 52 places to visit in 2025 only reaffirms that this Mexican paradise is a destination that captivates with its authenticity and diversity of proposals.

Hotel occupancy is expected to be 80% and a significant economic spillover for the tourism sector

With the beginning of March, the long-awaited “Spring Break” season begins in Los Cabos, one of the most sought-after tourist destinations by young students from the United States and Canada. From March 1 to 15, 2025, the arrival of more than 30 thousand vacationers is expected, who will take advantage of their school break to enjoy the beaches, entertainment and natural beauties that the region offers.

According to figures from the Los Cabos Tourism Trust (Fiturca), hotels – from exclusive resorts to options with all-inclusive services, favorites among spring breakers – will reach an occupancy close to 80%, similar to last year.

The economic impact will be significant, as each tourist will spend an average of $110 per day during the four days they stay at the destination, directly benefiting local businesses and workers in the tourism sector.

The restaurant sector, especially establishments located in the tourist area and on the beaches, estimates an increase in sales of 20% to 30%, with full houses at practically any time of the day.

Los Cabos is consolidating itself as the preferred destination nationwide for spring breakers, thanks to its entertainment offering and world-class services, which year after year attract thousands of young people in search of an unforgettable experience.

With the season upon us, authorities and service providers are preparing to provide attention and security to visitors, reinforcing the position of Los Cabos as one of the most dynamic and attractive tourist destinations in Mexico.

The Los Cabos Tourism Board (FITURCA) is proud to announce that Park Hyatt Los Cabos and Amanvari Los Cabos have been selected to be part of the prestigious Forbes Travel Guide “2025 Most Anticipated Openings” list. This list highlights the most anticipated hotel developments globally, recognized for their ability to redefine luxury and offer exceptional experiences to their guests.

This distinction not only reflects the prestige of both projects, but also reaffirms the positioning of Los Cabos as a leading luxury tourism destination. With their openings scheduled for this year, both resorts promise to further raise the level of hospitality, design and sustainability that distinguishes the destination.

Park Hyatt Los Cabos will offer a sophisticated proposal, focused on contemporary luxury and personalized experiences that connect guests with the natural beauty and culture of Los Cabos. With its innovative design and attention to detail, the resort is emerging as a unique space for travelers seeking excellence in every aspect of their stay.

Meanwhile, Amanvari Los Cabos, the first project of the renowned Aman brand in the destination, represents the essence of discreet luxury. This resort will be surrounded by extraordinary landscapes and will offer an intimate and personalized experience, designed for those seeking to escape the ordinary and deeply connect with nature.

“The inclusion of Park Hyatt and Amanvari on the Forbes Travel Guide list is a testament to the prestige and quality that Los Cabos offers as a destination,” said Rodrigo Esponda, General Director of FITURCA. “These projects represent the best of our identity: a place where natural beauty, world-class hospitality and sustainability intertwine to create unforgettable experiences.”

With these new openings, Los Cabos reaffirms its commitment to attract tourists who are looking for more than just a destination; they want to live authentic and unique experiences that highlight the rich offerings of the place. From adventure and nature tourism to wellness, luxury and cultural proposals, the destination is distinguished by its constant innovation, offering the best of Mexico and Baja California Sur to the world.

The most important event in world tourism closed with more than 255 thousand visitors and new commitments to sustainability and internationalization.

Madrid yesterday closed the 45th edition of the International Tourism Fair (Fitur) with a historic balance: 155 thousand professionals attended during the working days, a figure that was added to the 100 thousand visitors from the general public during the weekend, consolidating a record of participation.

María Valcarce, director of the event, described this edition as “very positive” and assured that the objectives were “achieved and surpassed”. The fair, considered the largest in the world in terms of business participation, brought together 156 countries and more than 9,500 companies, distributed in nine pavilions of the Ifema Madrid venue.

The 2025 edition will have Mexico as guest country, which puts this destination in the center of international attention. With sustainability and internationalization as key pillars, a proposal is expected that highlights the cultural, gastronomic and tourist diversity of the Latin American country.

Fitur 2025 has already paved the way for global tourism, a sector that in the last year surpassed pre-pandemic levels and is projected towards record numbers. The fair reflected current trends with sections such as Fitur Cruises, on cruise tourism; Fitur Techy, which explored the balance between technology, AI and sustainability; and Fiturext, the Sustainability Observatory focused on sustainable food management.

The Ibero-American Conference of Tourism Ministers and Entrepreneurs (Cimet) was also held, which in its 28th edition brought together representatives from 14 countries in the region.

The festive atmosphere of Fitur 2025 was felt with activities for the general public, such as craft workshops, tastings, concerts and contests. This approach brought tourism closer to attendees, showing its role as an economic and cultural engine.

With Mexico leading the next edition, the event promises to remain the epicentre of global tourism innovation, with an increasingly sustainable approach and connected to the future of the sector

The launch of the update to the “Visit Los Cabos” portal includes technological innovations, accessibility for all and a focus on the quality of visitors.

At a press conference held at the Toro restaurant, Rodrigo Esponda, director of the Los Cabos Tourism Trust (FITURCA), presented the new digital ecosystem of the tourist destination. This platform promises to transform the way potential visitors plan their trips, offering advanced technological tools, greater accessibility and content updated in real time.

“The objective is to ensure that visitors find all the information they need in a clear and proactive manner, thus improving their experience from the planning stage,” said Esponda.

Three pillars of innovation

The new portal integrates three key elements:

1 Inclusive accessibility: The site is designed so that people with visual, motor or hearing disabilities can easily use it. According to Esponda, 3% of current visitors to Los Cabos have a disability, a growing segment that will now be able to enjoy a more personalized and accessible experience.

2 Advanced technology: Incorporating tools such as a metaverse, 360-degree views, interactive maps and an artificial intelligence chatbot, the portal seeks to offer an immersive and detailed experience. These innovations allow users from anywhere in the world to virtually explore the destination, facilitating their decision to travel.

3 High-quality images: The platform accurately reflects the beauty and diversity of the destination, with constant updates to photographs and interactive maps to ensure that the information is always up to date.

“The metaverse is a revolutionary tool,” said Esponda. “Now, someone in Japan, Germany or Australia will be able to take a two-hour virtual tour and get a clear idea of ​​what Los Cabos offers, bringing us closer to new international markets.”

Business collaboration and key data

Currently, the portal includes updated information on 1,200 companies, including hotels, restaurants, tourism activities, event service providers such as weddings and conventions, and more. This collaborative approach ensures that visitors have access to a wide range of options, improving the quality of their experience.

The digital ecosystem also has key metrics that allow measuring user interaction. For example, the average time a visitor spends on the site is more than two minutes, an indicator of their interest and depth in exploring the content.

“The focus is not only on increasing the number of visitors, but on attracting higher quality profiles,” explained Esponda. “We want those who visit Los Cabos to find unique experiences, which translates into greater economic benefits and benefits for the local community.”

Impact on air connectivity and international tourism

During the event, Esponda also highlighted the advances in international connectivity, thanks to collaborations with airlines such as Condor, which connects Los Cabos with Europe through Frankfurt. This strategy has resulted in a 20% increase in private aviation tourism, a high-spending segment that includes businessmen, artists and celebrities.

Los Cabos’ recent participation in FITUR 2025, one of the most important tourism fairs in the world, reaffirmed the intention to attract the European market, especially the Spanish one. “We went from a modest presence nine years ago to a robust pavilion with 15 local companies holding strategic meetings,” said Esponda.

Unprecedented accessibility in Latin America

The “Visita Los Cabos” portal is positioned as a leader in digital accessibility in Mexico and Latin America, surpassing destinations such as Hawaii and Las Vegas, which have significantly larger budgets. “The tool ensures that anyone, even with disabilities such as color blindness, can plan and enjoy their trip,” emphasized Esponda.

Looking to the future

With a clear vision towards quality over quantity, this digital ecosystem seeks to transform the global perception of Los Cabos, attracting visitors who value the cultural, natural and experiential richness of the destination.

“We are committed to staying at the forefront of technology, constantly updating our tools and expanding our presence internationally,” concluded Esponda.

Los Cabos once again demonstrates why it is one of the most outstanding tourist destinations in Mexico, adapting to the demands of the modern traveler and setting a standard for innovation and accessibility in the global tourism industry.

The luxury destination in Baja California Sur intensifies negotiations with Spanish airlines to attract more visitors from the Old Continent

Los Cabos, one of the most important luxury tourist destinations in Latin America, has set out to expand its presence in the European market, with special interest in attracting more Spanish visitors. Currently, 75% of the tourists who come to this paradise in Baja California Sur come from the United States, while connectivity with Europe is still limited.

Since last November, the German airline Condor Flugdienst operates the only direct route between Europe and Los Cabos, connecting Frankfurt with the Mexican destination. However, the Los Cabos Tourism Trust (FITURCA) seeks to expand this air offer with flights from Spain, a market with great potential.

Rodrigo Esponda, director of FITURCA, has revealed in an interview with ON Economía that negotiations are underway with airlines such as Ávoris and World2Fly to reestablish direct flights from Madrid. According to Esponda, “without direct flights it is impossible” to increase the influx of Spanish tourists, who currently have to travel via Mexico City.

The interest of the Spanish market is not only limited to air connectivity. Large hotel chains such as Meliá and Riu already operate in Los Cabos, while Iberostar and Palladium are in the process of developing projects in the region. In addition, international brands such as Hyatt and Hilton plan to open seven new hotels in the next three years, consolidating the high-end accommodation offer.

Unlike other Mexican destinations, Los Cabos is distinguished by its focus on quality rather than quantity. It currently receives around 3.74 million visitors a year, with an average expenditure of $2,200 per tourist, double that of other destinations in the country. “We focus on offering unique experiences that combine nature, gastronomy and sophistication,” says Esponda.

Los Cabos offers an incomparable setting where the Sea of ​​Cortez and the Pacific Ocean converge, with a landscape that combines desert and mountains within a 60-kilometer radius. This diversity, coupled with top-level gastronomy, international events such as sport fishing tournaments, and a growing community of repeat visitors, make it a unique destination in the world.

The challenge for 2025 is to continue raising the quality of the tourism offering, maintaining a balance between development and sustainability. With strict construction regulations, height limits, and mandatory green spaces, Los Cabos seeks to ensure its growth without compromising its natural environment, including protected areas such as the Cabo Pulmo National Park.

The strategy is clear: strengthen air connectivity, consolidate Spanish hotel investment, and offer a differentiated tourist experience. Los Cabos is positioned as the ideal destination for European travelers seeking exclusivity, adventure, and luxury in a sustainable environment.

The 45th edition of the International Tourism Fair (FITUR) was inaugurated on January 22 at IFEMA Madrid with the distinguished presence of Their Majesties the King and Queen of Spain, who were received by José Vicente de los Mozos, president of the Executive Committee of IFEMA MADRID, along with an important delegation of ministers, government representatives and leaders of the tourism sector from around the world.

During the inaugural tour, the King and Queen visited several pavilions where they discovered the tourist proposals of the more than 156 participating countries, among which Brazil stands out, the partner country of FITUR 2025.

Brazil, partner country of FITUR 2025

Located in Pavilion 3, the Brazilian stand was one of the highlights of the opening event. The Minister of Tourism, Celso Sabino, the Director-President of EMBRATUR, Marcelo Freixo, and the Brazilian ambassador to Spain, Orlando Leite Ribeiro, welcomed the King and Queen of Spain and presented the tourist offer of the South American country.

Brazil exhibits its cultural, natural and gastronomic wealth with a series of activities such as capoeira demonstrations, traditional cuisine and presentations of emblematic destinations such as the Amazon, Rio de Janeiro and the Pantanal region.

A large-scale fair

FITUR 2025 has the participation of 9,500 companies, 156 countries and 884 exhibitors, of which 101 have official representation, displaying their offer throughout the nine pavilions of IFEMA Madrid.

The fair, which takes place from January 22 to 26, represents the main meeting point for the tourism sector at a global level, providing a key platform to share knowledge, generate business opportunities and explore the latest trends in tourism.

FITUR 2025: a space for innovation and opportunities

This year, FITUR is not only promoting traditional tourism, but is also betting on technological innovation, sustainability and specialized tourism, with segments such as FITUR Tech, FITUR LGBT+, and FITUR Cruises, reflecting the diversity and dynamism of the global tourism sector.

The fair will remain open until Friday for professionals in the sector, while the general public will be able to access it during the weekend to enjoy the wide range of tourist attractions on offer.

The 45th edition of the International Tourism Fair (FITUR) began this Wednesday, January 22, at the Ifema fairgrounds, consolidating itself as the most important tourism event in the world. This year, the fair brings together 156 countries and 9,500 companies in the sector, with an expected attendance of 250,000 visitors, of which 150,000 are professionals and 100,000 belong to the general public.

During the first days, access will be exclusive for professionals, opening its doors to the general public on Saturday, January 25 and Sunday, January 26. The price of tickets varies between 12 euros on the website and 16 euros at the box office, with free access for children under 8 years old.

Brazil, partner country of FITUR 2025

In this edition, Brazil is the official partner country, with an impressive stand where attendees can explore the diversity of its landscapes, traditions and culture. Among the highlighted activities are capoeira demonstrations and showcookings of traditional dishes.

Innovation and immersive experiences

FITUR 2025 is strongly committed to technology with spaces such as Fitur Tech, which presents innovative solutions for the tourism sector. Among the most striking attractions is a multi-sensory pool designed for hotels, which provides a complete relaxation experience.

Iberia surprises again with its virtual reality cabin, where attendees can experience piloting a plane. On the other hand, numerous countries, such as Peru, Lithuania and Jordan, have incorporated 3D glasses for virtual tours of their most emblematic destinations.

Spanish tourism at FITUR

Spain has a prominent presence with four pavilions dedicated to the national tourism offer. Aragon offers climbing walls, the Valencian Community offers virtual reality experiences, while Madrid invites you to taste its traditional Madrid stew and Castilla-La Mancha organizes wine tastings.

Diversity and culture

LGBTQI+ tourism also has an important place, with drag queen shows and parades that reflect diversity and inclusion. Japan, for its part, offers cultural experiences such as photo sessions with regional costumes and demonstrations of Kūdō, a Japanese martial art.

Tribute to the areas affected by DANA

FITUR 2025 pays tribute to the areas affected by the DANA that hit Valencia in October 2024 with the mural “Invencibles”, a work created by the artist Imanol Cilla Intxaurraga during the five days of the fair.

With an offer of activities that ranges from gastronomy to interactive experiences, FITUR 2025 consolidates itself as a key platform for the promotion and development of tourism on a global level.

The Mexican Ministry of Tourism (Sectur), in collaboration with a solid and united tourism sector, has inaugurated the Mexican pavilion at the 45th edition of the International Tourism Fair (FITUR) 2025, which will be held from January 22 to 26 in Madrid. This pavilion, the largest in America at the fair, exhibits the cultural, natural and gastronomic wealth of the country to the world.

A prominent presence at FITUR 2025

The Secretary of Tourism, Josefina Rodríguez Zamora, led the opening ceremony, accompanied by important figures such as Quirino Ordaz Coppel, Mexican ambassador to Spain, and the governors of various states such as Mara Lezama Espinosa (Quintana Roo), Lorena Cuéllar Cisneros (Tlaxcala), Rocío Nahle García (Veracruz), among others. In addition, state tourism secretaries, municipal presidents, legislators and representatives of the private sector were present. Rodríguez Zamora highlighted the joint effort of the tourism sector to position Mexico as a world-class destination, emphasizing that “tourism is a key tool for the well-being of all Mexicans, benefiting each of the links in the production chain.”

States and destinations present

Mexico has the participation of 21 states, including Baja California Sur, Baja California, Mexico City, Guanajuato, Jalisco, Oaxaca and Quintana Roo, represented by their Ministries of Tourism.

In addition, 12 emblematic destinations will be present at FITUR 2025, highlighting:

• Los Cabos, La Paz and Loreto (Baja California Sur)
• Cancún and Playa del Carmen (Quintana Roo)
• Mérida (Yucatán)
• Huatulco (Oaxaca)
• Acapulco, Ixtapa Zihuatanejo, Taxco and Ixcateopan (Guerrero)
• Monterrey (Nuevo León)

Objective: promote the greatness of Mexico

The Mexican pavilion aims to show the world the diversity of its tourist offer, from paradisiacal beaches to colonial cities, UNESCO-recognized gastronomy and sustainable tourism experiences. FITUR 2025 is a key platform to strengthen the country’s international projection and attract investments that boost the tourism industry.

Mexico participates in the fair with an agenda full of activities, business meetings and cultural exhibitions that highlight the country’s hospitality and potential for international tourism.

Los Cabos, Mexico’s most exclusive tourist destination, will participate in the International Tourism Fair (FITUR) 2025, which will take place from January 22 to 26 in Madrid. This participation represents a key opportunity to strengthen its position as a top-level destination, highlighting its varied offer in luxury tourism, gastronomy, adventure and wellness.

In this edition, 13 companies from Los Cabos, including hotels, DMCs and service providers, will be present at the Los Cabos Pavilion, where they will exhibit the richness and diversity of their tourism proposal. During the fair, the Los Cabos Tourism Trust (FITURCA) will hold more than 60 strategic meetings with key business partners, while the rest of the Los Cabos committee will hold approximately 400 meetings during the three days of the event. In addition, 10 meetings will be held with specialized media to strengthen the presence of Los Cabos in the Spanish market.

As part of its promotional strategy, Los Cabos will organize an exclusive gastronomic experience aimed at media and business partners. At this event, Paolo Della Corte, Culinary Director of the Nobu Hotel Los Cabos, will delight attendees with an innovative menu of reinvented tacos, while renowned mixologist Osvaldo Vázquez will surprise with unique creations inspired by the region’s native plants and herbs.

In addition, within the framework of FITUR 2025, Los Cabos was represented at the Ibero-American Conference of Tourism Ministers and Entrepreneurs by Rodrigo Esponda, General Director of FITURCA, who participated in the opening ceremony. This important forum addressed the central theme “The promotion of tourism internationalization in Ibero-America”, where key strategies were discussed to enhance the presence of destinations such as Los Cabos in international markets.

Rodrigo Esponda will also participate in an executive roundtable organized by the World Travel and Tourism Council (WTTC). The session, titled “Tourism Infrastructure: A Path to Economic Prosperity and Social Enrichment,” will bring together global industry leaders to discuss strategies in areas such as sustainable tourism, infrastructure investment, and destination marketing. Esponda will share Los Cabos’ experience in implementing sustainable development and tourism promotion initiatives to strengthen its international competitiveness. His participation will contribute to a strategic dialogue aimed at attracting key investments and maximizing the positive impact of tourism on local communities.

During FITUR 2025, FITURCA will also present its new digital ecosystem, designed to facilitate the process of planning trips to the destination. This renewed platform offers a more accessible and interactive experience, with personalized recommendations and innovative features that allow travelers to explore the destination in an intuitive and immersive way. With this initiative, Los Cabos reaffirms its commitment to innovation and sustainable development.

Regarding the Spanish market, Los Cabos has strengthened its international connectivity with the recent inauguration of a new air route between Frankfurt and Los Cabos, operated by the leading airline Condor Flugdienst. This connection will operate between November and April during the 2025 and 2026 seasons, offering European travelers a direct route to the destination. It is estimated that this new route will attract 16,000 tourists, consolidating European tourism as the third most relevant international market for Los Cabos and reaffirming the region’s commitment to position itself as one of the most exclusive and safe destinations in Mexico for international travelers.

With this comprehensive strategy, Los Cabos not only seeks to attract tourists but also to establish itself as an international benchmark in the tourism sector, demonstrating its commitment to innovation and excellence.

• The virtual space includes four outdoor domes and a main hall, focused on gastronomy, art and culture, sustainability, golf and nature.
• Los Cabos updates its digital ecosystem to improve accessibility, personalized recommendations and interactive features.
• These new technologies are the result of a five-year effort, focused on innovation and sustainable development, which mark the way to an even more promising future.

The Los Cabos Tourism Trust (FITURCA) is pleased to announce its foray into the metaverse, in collaboration with NOSTRA, a leading company in immersive experiences based in Dubai. This innovative project aims to offer visitors a unique and educational experience about the cultural and natural wealth of Los Cabos.

Located in the NOSTRA metaverse, the Los Cabos virtual space is designed as an immersive museum consisting of four outdoor domes and a main hall. Through this digital environment, visitors will be able to explore the activities that bring the destination to life: gastronomy, art and culture, sustainability, golf and nature. This platform represents an opportunity for diverse generations to discover and rediscover what Los Cabos has to offer and prepare to live its most iconic adventures.

The gateway to the Los Cabos metaverse is the Oculus 2 or 3, Meta’s reality glasses. Users must enter the Meta Horizon Facebook Market and download the NOSTRA metaverse. Once inside, they will be able to access the virtual world of Los Cabos. An informative microsite was also created that allows users to explore this virtual space through Facebook Meta Horizon. People who do not have Meta’s virtual reality glasses can enter as guests.

“The collaboration with NOSTRA allows us to attract monthly visitors from around the world. Countries such as Mexico, the United States, Canada, Brazil, Dubai, the United Kingdom and Spain will be part of our potential audience through this space,” said Rodrigo Esponda, General Director of FITURCA.

“Over the past five years, we have worked tirelessly to get to this moment, and today we find ourselves sowing an even more promising future for Los Cabos. Our commitment to innovation and sustainable development drives us to continue forward, visualizing the opportunities that the coming years have in store for us,” added Rodrigo Esponda.

New immersive digital ecosystem, new travel experience

Another innovation for the destination was the renewal of the Visit Los Cabos digital ecosystem, with the purpose of revolutionizing the way travelers experience its wide tourist offer. This platform sets a new standard in Mexico, leveraging technology to create an inclusive, accessible and personalized digital ecosystem like no other in the country or Latin America. The immersive platform brings the destination to life through images, intuitive navigation and innovative features.

Redesigned under three unique pillars – inclusion through accessibility, digital experiences and immersive visual storytelling – the new digital ecosystem offers a range of enhanced features including:

• Increased accessibility: By partnering with AudioEye, Los Cabos ensures an inclusive online experience for all. The AudioEye accessibility toolbar allows users to customize their experience with features such as color contrast adjustments, text resizing and font adjustments, making the digital ecosystem navigable for visitors with low vision, dyslexia, color blindness and other visual impairments.
• Personalized planning features: Artificial intelligence (AI)-powered recommendations, including interactive flight maps and itinerary planning tools, provide an engaging and informative planning experience for travelers. Additionally, immersive 360° tours allow visitors to virtually explore activities and experiences before booking them.
• Curated content and immersive storytelling: Sections dedicated to different travel styles, showcasing the diversity of experiences available in Los Cabos such as rural tourism, wellness, sustainability, and gastronomic offerings, among many more. The videos and images were created by photographer Ben Horton, who captured the natural beauty of the destination in every shot.

“We are thrilled to introduce this renewed digital ecosystem,” said Rodrigo Esponda. “This platform underscores Los Cabos’ commitment to innovation and our dedication to providing exceptional and accessible travel experiences for all travelers. We believe this transformative digital tool will inspire even more travelers to discover the unique places and experiences available in Los Cabos.”

These enhancements further cement Los Cabos’ position as a leader in the travel and tourism industry. By embracing technologies such as AI and augmented reality (AR), and through partnerships with platforms such as AudioEye, Los Cabos is committed to ensuring a seamless and enjoyable virtual experience for all who visit, furthering its reputation as a top-tier travel destination.

As you browse Visit Los Cabos you will be able to experience the new features while planning your next trip to Los Cabos.

The Los Cabos Hotel Association (AHLC) has announced its new Board of Directors for the period 2025-2026, with Armando García, representative of the Pueblo Bonito group, assuming the presidency. In a press conference, together with Lilzi Orcí, Executive President of the AHLC, the main challenges and strategies that the tourist destination will face in the next two years were highlighted.

Lilzi Orcí emphasized the sustained growth of the hotel sector in Los Cabos, with solid occupancy and a significant economic impact. “Hotels not only generate income, but also employment, and in Los Cabos the unemployment rate is minimal. We are always looking for new collaborators,” she said. She also stressed the importance of tourism promotion and the need for greater investment in this area. “There is a mistaken perception that Los Cabos sells itself. However, in markets such as Europe, the effort to position it is greater and requires additional resources,” she added.

For his part, Armando García highlighted the continuity and strengthening of teamwork within the hotel sector and its commitment to sustainability. “We are implementing strategies to reduce the environmental impact, such as the efficient use of water and energy resources in hotels, the reduction of single-use plastics and the promotion of recycling practices. In addition, we will work together with local suppliers to promote more responsible and sustainable tourism,” he explained. “The challenge is the same as we have had: to consolidate Los Cabos as an exclusive and international destination. We must take care of our home, because if we don’t do it ourselves, no one else will,” he said.

Among the main challenges facing the AHLC are mobility, urban image, security and staff training. “It is essential to work with municipal, state and federal governments to guarantee the growth of the destination. Collaboration with organizations such as Fiturca is key to strengthening tourism promotion,” García said.

The new board is made up of 95 members representing the diversity of the destination’s hotels, including all-inclusive hotels, European plans, and properties located in different areas, such as San José del Cabo, Cabo San Lucas, and the East Cape.

The Board of Directors will be made up of:

Mauricio Salicrup

Security Committee

David Ocete

Governmental Affairs Committee

Los Cabos has been recognized as one of the “52 Places to Visit in 2025” by the prestigious international media The New York Times. This important recognition not only consolidates it as a world-class tourist destination, but also distinguishes it as the only one in Mexico to be part of this exclusive list in 2025.

Every year, The New York Times prepares this exclusive list to highlight destinations that capture the imagination of travelers and offer unique experiences. This year, Los Cabos has earned a place thanks to its combination of incomparable natural beauty, its commitment to sustainability and innovation in the tourism industry.

Known for its desert landscapes that meet the sea, crystal-clear beaches and rich marine biodiversity, Los Cabos has evolved to become a global benchmark for luxury tourism. The region stands out for its range of personalized experiences, from adventure activities such as whale watching and diving in the Sea of ​​Cortez, to its award-winning gastronomy and world-class hotels.

In addition, the inclusion of Los Cabos on this list is a reflection of its commitment to sustainability and the protection of its natural environment. Efforts to preserve marine biodiversity, promote responsible tourism practices and maintain a balance between development and conservation have been key to differentiating this destination from others.

“This success is the direct result of ongoing strategic work and the strengthening of key relationships with the media, specifically with Elaine Glusac, travel editor of The New York Times. Our proactive approach and constant communication with the journalist played a crucial role in securing this incredible distinction and coverage. We have worked on this inclusion for the past year, and we are excited to see Los Cabos be part of this outstanding list,” said Rodrigo Esponda, General Director of FITURCA.

Los Cabos’ inclusion on this exclusive list reaffirms its position as a must-see destination for international travelers in 2025. From the iconic Arch of Cabo San Lucas to the tranquil beaches of Loreto and unique cultural experiences, Los Cabos offers a diversity of activities that delight all types of visitors.

Tourists from around the world have the opportunity to explore what makes Los Cabos a unique place. It is the perfect time to marvel at its natural wealth, enjoy its vibrant cultural life and experience the warmth of its people.

To read The New York Times article on Los Cabos and see the full list visit: https://www.nytimes.com/interactive/2025/travel/places-to-travel-destinations-2025.html

On December 19, Los Cabos celebrates 30 years of American Airlines operations in this tourist destination, a date that symbolizes the airline’s collaboration and impact on the economic and tourism development of the region since its first flight in 1994.

To commemorate this anniversary, a special ceremony was held to welcome flight 2592, from Dallas, Texas, which landed at 9:30 a.m. at Terminal 2 of the Los Cabos International Airport.

The arrival of 175 passengers was a significant moment, which included a welcome characterized by mariachi music, a symbol of the hospitality that distinguishes Los Cabos as an international destination.

Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), highlighted that “American Airlines has been a strategic partner for the growth of Los Cabos, connecting us with key markets that have driven the arrival of travelers and generated an impact on the local economy. This anniversary is a sign of the commitment of both parties to continue positioning Los Cabos as one of the most attractive tourist destinations in the world.”

“At American, we are excited to be able to celebrate three decades of operations in Los Cabos, a sign of our commitment to Mexico and to our team throughout the country,” said José María Giraldo, General Manager of Operations for Mexico, Central America, and the Caribbean at American Airlines. “We are proud to offer more flights than any other U.S. airline in Los Cabos, giving our customers more options to travel and connect with the United States and the world.”

American’s winter seasonal operation from Los Cabos (SJD) will include up to 81 weekly flights to six destinations in the United States, including Austin (AUS), Charlotte (CLT), Dallas-Fort Worth (DFW), Los Angeles (LAX), Chicago (ORD) and Phoenix (PHX).

Since its arrival in 1994, American Airlines has played a fundamental role in connecting Los Cabos with the main cities of the United States, strengthening air connectivity and the flow of tourists to the destination. With more than 30 airports connected in its network, American Airlines has established itself as the leading airline in Los Cabos, transporting the largest number of passengers and offering the highest frequency of flights to this popular tourist destination. Thanks to its service, millions of travelers have access to the beaches and attractions that make Los Cabos a unique place.

The Los Cabos Tourism Trust celebrated this milestone and reaffirmed its commitment to work in collaboration with strategic partners such as American Airlines to continue attracting visitors, diversify markets and foster the growth of the destination. • The Mexican Meetings Tourism Council (COMIR) meets in Los Cabos to define strategies for the sector in 2025.

• The Los Cabos Meetings Tourism Cluster (CTRLC) joins COMIR, strengthening collaboration and tourism development in the region.
• CTRLC priorities: Unification of the sector, protection of the Los Cabos brand and improvement of the participant experience through training and development.

Los Cabos, Baja California Sur, January 10, 2025.- From January 8 to 10, 2025, the Mexican Meetings Tourism Council (COMIR) will hold its planning meeting in Los Cabos, Baja California Sur. This meeting aims to establish strategies that will guide the actions of the sector during the next year, with the guidance of a specialized facilitator.

COMIR represents various stakeholders in the Meetings Industry before the authorities of the Government of Mexico, seeking to promote benefits and manage public policies that favor the sector. This meeting brings together presidents of associations and directors of event organizing companies, both nationally and internationally.

A highlight of this meeting is the integration of the Los Cabos Meetings Tourism Cluster (CTRLC), which was established in October 2019. This cluster’s mission is to become a leading organization in the industry, collaborating with the academic, business and official sectors to promote the growth and competitiveness of the destination.

This cluster is the second at the national level to join COMIR, which underlines the growing importance of meetings tourism in Mexico. “The integration of the Los Cabos Meetings Tourism Cluster is a crucial step to strengthen our position in the global industry. Together, we can create an ecosystem that not only promotes successful events, but also drives the economic and social development of our region,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

“The average spending of a participant in events is higher than that of a visitor on vacation. This not only amplifies the economic benefit, but also enhances the use of direct and indirect services in the community, generating a significant positive impact both in the locality and in attracting new visitors to the destination,” added Rodrigo Esponda.

As part of the CTRLC’s strategic priorities, the following stand out:

• Unification of the sector: Act as a catalyst to connect the actors in the value chain and promote the comprehensive development of the destination.
• Brand protection: Reinforce the perception of Los Cabos as a unique destination through effective marketing strategies.
• Improving the participant experience: Collaborating with various entities to implement programs that improve key event services.

“The formalization of the cluster and its integration into COMIR represents a key step to strengthen the collaboration and strategic development of the Meetings Industry in Mexico. For destinations like Los Cabos, this integration amplifies their visibility, reinforces their competitiveness and connects directly with key industry players, ensuring clear and tangible benefits for their positioning as a leading destination in the MICE segment. At the same time, the inclusion of Los Cabos in COMIR enriches our national representation, strengthens our joint strategies and ensures a win-win model that drives the entire industry,” said Michel Wohlmuth, President of COMIR.

During the sessions, COMIR will hold a dialogue with key representatives of the destination to share recommendations and suggestions that drive events in Los Cabos. This collaborative approach is essential to strengthen tourism development and ensure that Los Cabos remains a competitive and reliable destination in the global market.

The World Wide Technology Championship will return to Los Cabos, Baja California, consolidating Mexico as a key venue on the PGA Tour calendar. This prestigious tournament will take place from November 3-9, 2025 at El Cardonal at Diamante, a golf course designed by the legend Tiger Woods.

The PGA Tour announced the schedule for the seven FedExCup Fall tournaments, which will complete eligibility for the 2026 season. Among the main changes, it stands out that only the top 100 players in the 2025 FedExCup rankings will obtain full status for the following season, while those ranked between 101 and 125 will have conditional status. This modification, endorsed by the Player Advisor Council, seeks to guarantee more opportunities for players from the Korn Ferry Tour, DP World Tour and PGA Tour Q-School.

“The FedExCup Fall will heighten the excitement and drama for fans, with more at stake than ever before,” said Tyler Dennis, PGA Tour Director of Competitions. He also emphasized the positive impact on the tournaments’ host communities, which span the United States, Japan, Mexico and Bermuda.

The tournament in Los Cabos will be the fourth event on the FedExCup Fall 2025 schedule, preceded by competitions in California, Mississippi, Japan and Utah. This event will not only attract prominent international golfers, such as Santiago de la Fuente, who has already participated in this competition, but will also continue to promote new generations of Mexican golfers.

The World Wide Technology Championship promises to be a top-level sporting spectacle, reaffirming Los Cabos’ position as a leading destination for world golf and as the epicenter of exciting competitions.

On December 19, Los Cabos celebrates 30 years of American Airlines operations in this tourist destination, a date that symbolizes the airline’s collaboration and impact on the economic and tourism development of the region since its first flight in 1994.

To commemorate this anniversary, a special ceremony was held to welcome flight 2592, from Dallas, Texas, which landed at 9:30 a.m. at Terminal 2 of the Los Cabos International Airport.

The arrival of 175 passengers was a significant moment, which included a welcome characterized by mariachi music, a symbol of the hospitality that distinguishes Los Cabos as an international destination.

Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), highlighted that “American Airlines has been a strategic partner for the growth of Los Cabos, connecting us with key markets that have driven the arrival of travelers and generated an impact on the local economy. This anniversary is a sign of the commitment of both parties to continue positioning Los Cabos as one of the most attractive tourist destinations in the world.”

“At American, we are excited to be able to celebrate three decades of operations in Los Cabos, a sign of our commitment to Mexico and to our team throughout the country,” said José María Giraldo, General Manager of Operations for Mexico, Central America, and the Caribbean at American Airlines. “We are proud to offer more flights than any other U.S. airline in Los Cabos, giving our customers more options to travel and connect with the United States and the world.”

American’s winter seasonal operation from Los Cabos (SJD) will include up to 81 weekly flights to six destinations in the United States, including Austin (AUS), Charlotte (CLT), Dallas-Fort Worth (DFW), Los Angeles (LAX), Chicago (ORD) and Phoenix (PHX).

Since its arrival in 1994, American Airlines has played a fundamental role in connecting Los Cabos with the main cities of the United States, strengthening air connectivity and the flow of tourists to the destination. With more than 30 airports connected in its network, American Airlines has established itself as the leading airline in Los Cabos, transporting the largest number of passengers and offering the highest frequency of flights to this popular tourist destination. Thanks to its service, millions of travelers have access to the beaches and attractions that make Los Cabos a unique place.

The Los Cabos Tourism Trust celebrated this milestone and reaffirmed its commitment to work in collaboration with strategic partners such as American Airlines to continue attracting visitors, diversify markets and foster the growth of the destination.

In an achievement for the Baja California Sur tourism industry, Los Cabos has been recognized for the second time as the “Best Destination in Mexico” in the 2024 edition of Travel Weekly’s Readers Choice Awards.

Travel Weekly’s Readers Choice Awards are recognized in the travel industry as one of the most prestigious awards that highlight excellence in various sectors, including tourist destinations, airlines, cruise lines and hotels. The winners are selected through a voting process that involves Travel Weekly readers, who choose their favorites in multiple categories. The results are tabulated by Northstar Travel Group, which guarantees the transparency and credibility of the process.

The recognition was presented to Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), during a ceremony held at the American Museum of Natural History in New York.

“This recognition highlights Los Cabos among other national and international destinations and reflects the joint effort of the local community, including hoteliers, tour operators and government authorities, who have worked hard to position the region as an elite tourist destination,” said Rodrigo Esponda.

Los Cabos has focused on developing a tourism model that respects the natural environment while promoting authentic, high-quality experiences. With stunning landscapes, first-class hotel infrastructure and a growing commitment to sustainability, the destination is consolidating itself as a leader in luxury tourism.

It is important to note that Los Cabos’ promotional strategy has been honored in the last two years with more than 30 recognitions from important awards, including the Travel Weekly Readers Choice Awards, Travel Weekly Magellan Awards, MarCom Awards, TravelAge West WAVE Awards, Virtuoso Travel Awards, Global Traveler Leisure Lifestyle Awards, Travvy Awards, Davey Awards and Travel + Leisure. These recognitions are a reflection of the commitment and effectiveness of the initiatives implemented to position Los Cabos as a first-class tourist destination.

After a year of absence and with high expectations, the Los Cabos International Film Festival (FIC Los Cabos) returned in 2024 with a memorable edition that reaffirmed its place as one of the most relevant film events in Mexico and Latin America. For four days, the festival offered a unique experience for lovers of the seventh art, standing out for its commitment to cultural diversity, sustainability and its commitment to emerging and international talent.

A closing ceremony to remember

The closing ceremony, held in the majestic Sculpture Garden of Puerto Los Cabos, was the finishing touch to a vibrant edition. In a gala atmosphere, attendees enjoyed the screening of Maria, by renowned Chilean director Pablo Larraín, whose work has been acclaimed for its unique style and narrative depth.

The event not only stood out for its film offering, but also for being a space for reflection and action, presenting talks and workshops focused on social and environmental issues. This approach highlights the vision of FIC Los Cabos as a driving force for social transformation through art and creativity.

Recognizing Mexican talent

One of the most emotional moments of this edition was the presentation of the “Sin Fronteras” Award to Melissa Barrera and Manuel García-Rulfo, two figures who have brought the name of Mexico to international stages.

Melissa Barrera, recognized for her work in productions such as In the Heights and Scream, shared with the audience her excitement at receiving this award in her native country, highlighting that it was her first national recognition after a career forged mainly in the United States. Barrera encouraged artists to remain faithful to their ideals, highlighting how art can be a powerful tool to express personal and social truths.

For his part, Manuel García-Rulfo, known for his participation in major productions such as The Magnificent Seven and the Netflix series The Lincoln Lawyer, reflected on the challenges of making his way in Hollywood and the importance of choosing authentic projects that genuinely represent Latin culture. García-Rulfo also shared his plans to venture into directing, demonstrating that his artistic vision continues to expand.

Cinema, creativity and social transformation

The festival presented a wide selection of films by national and international filmmakers, many of which addressed contemporary issues such as identity, social justice and climate change. In addition, the workshops and meetings offered a platform for new talents to connect with established figures in the industry, fostering cultural and creative exchange.

This approach aligns with the efforts of the FIC Los Cabos to position itself as a space where stories transcend borders, both physical and cultural. The festival organization highlighted that cinema is not only entertainment, but a powerful tool to raise awareness and promote positive change in society.

A promising future

With this 2024 edition, the Los Cabos International Film Festival has made it clear that its hiatus was just an opportunity to rethink and strengthen its mission. Now, film buffs in northern Mexico and the Pacific region can look forward to what the next edition of this iconic event will bring.

The return of FIC Los Cabos not only celebrated cinema at its finest, but also underlined the importance of supporting culture and the arts as fundamental pillars of identity and social development. Meanwhile, the echoes of this edition, marked by talent, reflection and sustainability, will continue to resonate in the memory of those who had the privilege of being part of it.

With talent like Melissa Barrera and Manuel García-Rulfo at the helm, and a clear vision for the future, FIC Los Cabos reaffirms its position as a key meeting point between Mexico, Latin America and the rest of the film world.

The Los Cabos International Film Festival closed its 2024 edition with a gala that celebrated the best of national and international cinema. Among the most emotional moments of the night was the recognition of Mexican actress Melissa Barrera, who received the prestigious “Sin Fronteras” Award. This award, which celebrates artists who transcend cultural and geographical barriers in cinema, marked a turning point in the career of Barrera, a figure who has redefined Latin representation in Hollywood.

“This is the first award I have received in my country since I left to try my luck in the United States 17 years ago,” said a visibly moved Barrera. During her speech, she recalled the challenges she has faced in staying true to her convictions, encouraging other artists not to be afraid to speak up. “When you are true to yourself and act with love and truth, the universe always rewards you,” she said through tears, receiving a standing ovation from the audience.

A year of transformation

2024 was a crucial year for the actress born in Monterrey, Nuevo León. Barrera faced a global controversy after being fired from the Scream franchise due to posts in which she expressed her support for Palestine, calling Israel’s actions in Gaza “genocide and ethnic cleansing.” These statements unleashed a wave of criticism and accusations of anti-Semitism, which the actress categorically denied.

Instead of backing down, Melissa used this experience as a catalyst to redirect her career towards projects that reflected her ideals and values. “Art is my way of contributing to a more empathetic and human world,” she shared in recent interviews.

Among this year’s achievements, Barrera starred in Your Monster, a romantic horror comedy acclaimed at the Sundance Film Festival. In addition, she collaborated with emerging filmmakers seeking to transform Latin representation in the global film industry.

A rising career

The “Sin Fronteras” Award highlighted Barrera’s impact not only in Hollywood, but also in the Mexican film industry. From her beginnings in productions such as Dos tiempos tú and Club de Cuervos, to her leading role as Vanessa in the musical In the Heights (2021), Melissa has demonstrated her versatility and charisma. For this last role, she received a nomination for Best Actress by the Hollywood Critics Association, consolidating herself as a key figure in contemporary cinema.

On television, Barrera is remembered for her portrayal of Lyn Hernández in the series Vida (2018-2020), a production that explored themes of identity, family and Latin culture. Her ability to connect with diverse audiences has been a constant in her career.

The future of Melissa Barrera

The presentation of this award not only highlights Barrera’s achievements, but also underlines her commitment to authenticity and social justice. In her acceptance speech, the actress called on the industry to support stories that reflect the diversity and complexity of human experiences.

“Cinema has no borders. It is a universal language that connects us all, and my mission is to continue telling stories that unite, inspire and challenge,” she said.

With projects that promise to continue breaking patterns and a career that is constantly on the rise, Melissa Barrera is establishing herself as one of the most promising Mexican actresses of her generation, paving the way for Latin voices to resonate more strongly on the global stage.

The Los Cabos International Film Festival concluded its 2024 edition celebrating not only the talent, but also the courage of those who, like Melissa Barrera, use their platform to challenge barriers and build a more inclusive world.

The Los Cabos International Film Festival concluded its 2024 edition with a tribute to Mexican talent that has transcended borders. This year, Manuel García-Rulfo was awarded the “Sin Fronteras” Award, a recognition that celebrates his outstanding career in international cinema and his role as a bridge between the Mexican film industry and the most important productions in the world.

During an emotional press conference, García-Rulfo shared reflections on his career, the challenges of making his way in Hollywood, and his future ambitions. “It’s nice to be recognized in a career that has given me so much. That a festival like this recognizes you makes me happy,” he said humbly.

An unexpected beginning and a destiny marked by talent

Manuel García-Rulfo, born in Guadalajara, Jalisco, began his career with an interest in photography and film as a director. However, fate led him to acting thanks to an unexpected turn while he was studying in Los Angeles. “I took a still photography course and they contacted me for a casting. Acting caught me again with Bless Me, Última and from there the path was opened. I am fortunate to be able to be there as well as here in Mexico,” he commented.

With a filmography that includes productions such as The Magnificent Seven, directed by Antoine Fuqua, and A Man Called Otto, alongside Tom Hanks, García-Rulfo has demonstrated an exceptional ability to adapt to different genres and contexts. More recently, he starred in Pedro Páramo, directed by Rodrigo Prieto, consolidating his place as a versatile actor committed to his art.

The fight for authentic roles and Mexican representation

During the talk, García-Rulfo reflected on the challenges of being a Mexican actor in Hollywood, where representation has historically been limited. “Yes, they put you in a box, but now it is much more open. The careers of Diego Luna, Gael García and Melissa Barrera are opening paths organically,” he said.

The actor also spoke of the importance of choosing projects that resonate with his ideals. “I always look at the script, if it moves me, I go there. Then I look at the team: director, scriptwriter or photographer. But there are also projects where you feel something forced, like including a Mexican without the story requiring it. When it is authentic, it is incredible,” he explained.

In this context, he shared a piece of advice given to him by Denzel Washington, with whom he worked on The Magnificent Seven: “One of the talents of an actor is knowing how to say no to projects. But you also have to eat. It is a balance between working and acting in what you really want to tell.”

A future behind the camera

In addition to his successful career as an actor, Manuel García-Rulfo revealed his plans to venture into directing. “I wanted to be a director before being an actor. Now I am adapting a novel and preparing to make my first project. I hope to do it as best as I can,” he commented.

His ambitions do not stop there. García-Rulfo expressed his desire to work on international projects in countries such as France or Argentina, and to collaborate with filmmakers whom he deeply admires. “We must continue chipping away,” he said, underlining his commitment to continued growth in his career.

A tribute to talent without borders

The “Sin Fronteras” Award recognizes not only García-Rulfo’s career, but also his role as an ambassador of Mexican talent abroad. His participation in global productions has shown that cinema is a universal language capable of connecting cultures and telling powerful stories.

With a combination of humility, talent and vision, Manuel García-Rulfo continues to open doors for a new generation of Mexican artists on the international stage. His legacy, marked by his ability to break barriers and redefine narratives, consolidates him as one of the great exponents of contemporary cinema.

The Los Cabos International Film Festival concluded with this emotional celebration, reaffirming its commitment to promote and honor talent that transcends borders, such as that of Manuel García-Rulfo, whose impact resonates throughout the world.

 

 

Mexican actor Alfonso Herrera stood out as one of the main figures of the 2024 Los Cabos International Film Festival, presenting his most recent project, Tesis sobre una domesticación. This film, an adaptation of the acclaimed novel by Argentine writer Camila Sosa Villada, has been one of the most talked-about titles of the year for its thematic and narrative depth.

A Collaborative Work of Height

During the conversation Mexico: A Cinema Without Borders, Herrera shared his experience in the adaptation of the work and highlighted the relevance of working directly with the original author. “It was an act of brutal generosity to have Camila there. She accompanied us during the adaptation, enriching each scene with her vision and sensitivity,” said the actor.

The collaboration allowed us to build a solid script that served as a basis for exploring the emotional and psychological complexities of the characters, something that Herrera highlighted as essential for his acting process.

Alfonso Herrera’s Approach

Herrera revealed that his preparation for the role involved a deep connection with the original text, which allowed him to fully understand the character’s motivations and conflicts. “Reading, landing the character and then letting it go” was the approach the actor used for his interpretation.

“When you have the opportunity to work on projects that challenge you, not only professionally, but also emotionally, you find the reward and the great gift,” said Herrera, making clear his passion for getting involved in meaningful stories.

A Reflection on Love, Freedom and Identity

Thesis on a Domestication not only highlights Alfonso Herrera’s talent, but also his commitment to stories that open spaces for reflection. The film addresses issues such as the limits of love, personal freedom and identity, leading the viewer to question universal concepts from an intimate and provocative perspective.

Herrera: An Actor in Constant Reinvention

With this project, Alfonso Herrera reaffirms his place as one of the most versatile and committed actors of today. His ability to reinvent himself and take on complex roles consolidates him as a key figure in contemporary Mexican cinema.

Are you ready to explore the emotions and questions that Tesis sobre una domesticación promises to raise?

The Los Cabos International Film Festival: Encuentros de cine presented a special screening of the film Limonov: The Ballad of Eddie (2022) in collaboration with Hotel El Ganzo, as part of its Movie Nights program. The screening, which took place at the iconic Jetty of the Puerto Los Cabos Marina, offered a unique cinematic experience in a stunning setting, under the stars and surrounded by the majesty of the region’s natural landscape.

The night was a celebration of film culture, with the Latin American premiere of Limonov: The Ballad of Eddie, directed by acclaimed Russian filmmaker Kirill Serebrennikov, who narrates the life of the provocative Russian poet and novelist Edouard Limonov.

With this collaboration, the Los Cabos International Film Festival and Hotel El Ganzo seek to consolidate their commitment to promoting avant-garde cinema in a context that fuses the natural beauty of the destination with art, film and music.

Movie Nights: Open-air cinema in San José del Cabo

During the last half of the year, Hotel El Ganzo has been carrying out the Movie Nights program with Cinema Vagabundo, a film club from Cabo San Lucas that has been showing free open-air films for 13 years.

Reliving history: “El Ganzo Film Club”Movie Nights are also a revival of one of the Hotel’s first artistic projects, “El Ganzo Film Club,” which took place between January 2013 and July 2014. During that time, El Ganzo Film Club offered screenings of popular and cult films every Tuesday, becoming a reference point for local film buffs and tourists alike.

 

The 2024 Los Cabos International Film Festival reaffirms its commitment to new narratives in Mexican cinema, highlighting female participation in the Encuadres Mexicanos section, where productions such as Nómadas de la 57, No nos moverán, Corina, and La Raya were presented. These stories, full of fresh and courageous proposals, offered a platform to reflect on the challenges and advances of women in the film industry.

The Voice of the Protagonists

In a meeting with the press, actresses and representatives such as Clara Fregoso, Luisa Huertas, Naian González Norvind, and Mónica del Carmen discussed the evolution of the role of women in Mexican cinema.

Naian González Norvind, protagonist of Corina, spoke about his interest in characters that combine strength and vulnerability, highlighting that cinema should “tell the world as it is, not as it should be.”

Luisa Huertas recalled that, although women have been present in film for years, they have only recently reached key positions in production. “We have earned it. There may be machismo, but they have already realized that women can be excellent photographers, scriptwriters, directors and more.”

Mónica del Carmen, star of La Raya, emphasized how narratives have begun to change, allowing women to take ownership of their stories and spaces. “Women have resisted and fought; nothing has been given to us.”

Machismo in Film: A Current Issue

Despite the progress, the actresses agreed that machismo remains a challenge in the industry. Huertas and Fregoso stressed the need to continue using this word because the problem persists. “It is important to transform this reality,” said Fregoso, whose documentary Nómadas de la 57 portrays the life of a truck driver in a predominantly male environment, showing the coexistence and challenges of the guild.

A Cinema that Connects with Reality

The cinema presented in Los Cabos seeks to be more than entertainment: it has become a tool to reflect, challenge and transform society. The actresses highlighted that the stories of less visible women are gaining ground, allowing for a greater connection between viewers and the realities faced by many communities.

A Natural Setting for Change

With the impressive landscape of Los Cabos as a backdrop, the festival not only celebrates cinema, but also promotes a lasting change in gender dynamics within the film industry.

This dialogue and the productions exhibited are testimony to the fact that Mexican cinema is moving towards a more inclusive and representative horizon, where women are writing, directing and starring in their own stories

A press conference was held at the Los Cabos International Film Festival in which it was announced that Melissa Barrera and Manuel García Rulfo will be honored with the prestigious Sin Fronteras Award. This award recognizes those talents of the national film industry who have managed to transcend borders by bringing Mexican talent to the international stage, thus contributing to global cultural dialogue through the big screen.

Melissa Barrera highlighted the importance of promoting cultural diversity in the film industry and expressed her gratitude for being recognized with the Sin Fronteras Award. She underlined her commitment as an ambassador of Latin culture in Hollywood and her pride in representing Mexican talent internationally. In addition, he highlighted the role of cinema as a vehicle to build bridges between different cultures and promote inclusion on the big screen

For his part, Manuel García Rulfo has emphasized the importance of supporting and promoting Mexican cinema, as well as giving visibility to Latin talent in the international film industry. He highlighted the diversity and cultural richness of Mexico that is reflected in the stories told through cinema. He also expressed his gratitude for being able to contribute to the development and growth of the entertainment industry in his country and in the world.

The award will be presented by two iconic Mexican film producers, Nicolás Celis and Julio Chávezmontes, who have been fundamental in the projection of Mexican cinema at an international level. Their participation in this tribute reinforces the crucial role of Mexican creators in the construction of a global and inclusive film industry.

During the festival activities, the screening and question and answer session of the film Animal Humano was held, where there was an interesting dialogue between talent and the public. The main topics discussed were human nature, the relationship between humans and animals, ethics in genetic experimentation, and the responsibility of scientists. Topics such as artificial intelligence, evolution, and the perception of humanity in a changing world were also addressed. The interaction was dynamic and enriching, generating deep and provocative reflections on the human condition and our relationship with the natural environment.

The Los Cabos International Film Festival continues to reaffirm its mission of promoting Latin American cinema as a key piece in the global dialogue of the seventh art.

 

Directed by Jorge Pineda Castillo and Esaú Vargas, both from the production and visual effects studio Apix Films, the Cineminuto from the Los Cabos International Film Festival takes us on an unparalleled journey through nature and cinema. In this audiovisual work, the essence of one of the most emblematic ecosystems in the region is captured: El Estero, home to a rich biodiversity.

This place goes beyond being just a beautiful landscape; it is a symbol of the power of cinema to give life to the invisible, the forgotten, the untold. In the current edition of the Los Cabos International Film Festival: Encounters of Cinema, we extend the invitation to discover this hidden beauty through our Cineminuto, which not only celebrates nature, but also the magic of stories that come to life on the big screen.

 

The second day of the 2024 Los Cabos International Film Festival was full of memorable moments, from debates on the digital impact on the film industry to high-quality national premieres that highlighted Mexican talent.

Panel: “From the movie theater to your pocket”

At Cinemex Puerto Paraíso, experts such as Arturo Aguilar, Christine Dávila, Miguel Araiza and Ricardo Pacheco, under the moderation of Ileana Rodríguez, analyzed how digital platforms and social networks are revolutionizing the way audiences consume cinema. Among the topics discussed were content personalization, digital strategies and interactivity, with an emphasis on the creation of accessible and inclusive experiences that transcend the screen.

Mexican Cinema on the International Stage

National cinema shined with the presentation of two outstanding films:

Sujo, selected to represent Mexico at the 2025 Oscars, tells the story of a child’s struggle to escape the cycle of family violence in a rural setting in Michoacán. The film, hailed as “the best Mexican film of 2024,” combines an emotional and raw narrative with a powerful visual aesthetic.

El Jokey, part of the Encuadres Mexicanos Sin Fronteras category, also stood out for its thematic originality and style.

The Drama and Comedy of Corina

The film Corina, directed by Urzula Barba and starring Naian González Norvind, captivated the public with its mix of drama and comedy. The story follows a young agoraphobic woman from Guadalajara who, when faced with a work error, discovers new perspectives on life. Winner of the press award at the Guanajuato International Film Festival, Corina reaffirms the ability of Mexican cinema to address complex human realities with sensitivity and humor.

A Promising Future for the Festival

The Los Cabos International Film Festival continues to position itself as a vital space for the projection of fresh and contemporary perspectives. The conversations and films presented so far promise more emotions and surprises in the coming days.

Which film from the festival sparks your interest the most? Sujo, Corina or another one from the event’s special program.

The event was held at Crania, an iconic space in Los Cabos that combines art and music, and is now expanding into cinema

Los Cabos, Baja California Sur. Wednesday, December 4, 2024. The Los Cabos International Film Festival: Encuentros de Cine, began its long-awaited 2024 edition with an emotional opening ceremony at Crania, a setting for unique experiences that combines art, music, gastronomy and sustainability. In an open-air screening under the stars, where guests and the public gathered to enjoy a magical night, the Latin American Premiere of Better Man, the latest film by Michael Gracey (The Greatest Showman), took place, which follows the life of British singer Robbie Williams, one of the most important pop stars in the world.

The opening ceremony was chaired by the journalist and Director of Sensacine Mexico, Cristina Ibañez, who welcomed the attendees, highlighting the growth and transformation of the festival, which this year extends to new venues in San José del Cabo, further consolidating its presence and commitment to cinema.

Also present were Alfonso Pasquel Bárcenas, President of Los Cabos Arte y Cultura A.C., who celebrated the importance of the Festival as an element that strengthens tourism and local culture, Fernando Ojeda Aguilar, Undersecretary of Tourism and Economy of the Government of Baja California Sur, Tania Covarrubias, Director of the Institute of Culture and Arts of Los Cabos; and José José Miguel Álvarez Ibargüengoitia, General Coordinator of the Mexican Institute of Cinematography (IMCINE). Festival Directors Alejandra Paulín, Executive Director, and Maru Garzón, Artistic Director, addressed the attendees, celebrating the diversification of this year’s film program and the close link between the festival and the film community.

Alejandra Paulín, Executive Director, expressed her enthusiasm for the return of the Festival after a break that allowed the Festival to strengthen its vision. For her part, Maru Garzón, highlighted the diversity and plurality of national cinema, as well as the international premieres linked by music that this year are part of the program and that will be screened in the impressive natural settings of Los Cabos.

From December 4 to 8, 2024, Los Cabos will become the epicenter of world cinema with the twelfth edition of the Los Cabos International Film Festival. This event, recognized for its focus on Mexican and international cinema, brings a selection of films that address relevant and moving themes, consolidating itself as a cultural bridge between Mexico and the world.

Exclusive Premieres and Connection with Music

The opening gala will kick off with the screening of “Better Man,” a bold biography directed by Michael Gracey about pop icon Robbie Williams. This film, along with others such as “Maria,” directed by Pablo Larraín and starring Angelina Jolie, highlights the power of music as a universal language. Jolie plays Maria Callas, the legendary opera singer, in a performance that is already shaping up to be worthy of an Oscar.

Mexican Frames: A Journey to the Heart of National Cinema

The festival celebrates the best of national cinema through its Encuadres Mexicanos section, which brings together six films produced in the last year. These stories, from the agoraphobic protagonist of “Corina” to the exciting search for justice in “No Nos Moverán,” offer an intimate portrait of the social and cultural complexities of Mexico.

Among the most notable titles is “La Raya,” directed by Yolanda Cruz, which explores the dreams and challenges in a forgotten town. Likewise, “Un Cuento de Pescadores,” by Edgar Nito, intertwines mythology and social criticism through the mysterious figure of “La Miringua.”

Cinema Without Borders and Global Co-Productions

Thanks to international collaborations, the Encuadres Mexicanos Sin Fronteras program takes audiences to new narrative latitudes. Films such as “El Jockey,” a co-production of Mexico, Spain and Argentina, and “El Ladrón de Perros,” which connects Bolivia, Mexico and Europe, broaden audiences’ perspectives on universal themes such as identity and family.

In addition, the festival addresses the transformation of the cinematic experience with discussions such as “From the Movie Theater to the Pocket,” which reflects on the impact of streaming on consumer habits, and “Mexico: A Cinema Without Borders,” where experts debate the internationalization of Mexican cinema.

Unique Settings for Memorable Experiences

The stunning landscapes of Los Cabos, from the Puerto Los Cabos Sculpture Garden to Plaza Mijares, become settings for unique screenings. These spaces not only enhance the natural beauty of Baja California Sur, but also transform each screening into a multisensory experience.

Closing with a Golden Clasp

The festival will conclude with the presentation of “Maria,” a tribute to one of the most iconic artists of the 20th century. This closing promises to be as impactful as the rest of the event, leaving the audience with reflections on art, music, and humanity.

The 2024 Los Cabos International Film Festival not only celebrates the art of cinema, but also reaffirms its commitment to cultural diversity and narrative innovation. In this edition, Los Cabos will not only be a dream tourist destination, but also a beacon for global cinematic creativity.

Cabo Pulmo is known as ‘The Aquarium of the World’ and its history is an international example of environmental conservation. Located 90 kilometers from San José del Cabo, its impressive coral reef – 20,000 years old – is home to more than 800 marine species such as turtles, manta rays, bull sharks and, between December and March, the majestic humpback whales.

With its rustic charm and vibrant biodiversity, the history of this paradise is a global example of conservation. In the late 1980s, Cabo Pulmo was facing an environmental crisis caused by overfishing. It was then that local families decided to turn things around, choosing to protect its natural wealth.

This effort culminated in 1995 with its naming as a National Marine Park. Since then, its ecosystem has flourished: fish biomass increased by 463% in just one decade, an achievement recognized worldwide.

Cabo Pulmo is the must-see destination for those seeking underwater adventure. Its crystal-clear waters, with temperatures ranging from 20°C to 30°C depending on the season, offer visibility of up to 20 meters, making it an ideal space for diving or snorkeling to explore its impressive biodiversity, where bull sharks, manta rays and colorful tropical fish coexist in perfect harmony.

Cabo Pulmo is a model of sustainable tourism. Its community carefully controls the number of daily visitors, ensuring that the environmental impact is minimal. Many of the local tour operators and restaurants adopt eco-friendly practices, such as using renewable energy and eliminating disposable plastics.

The gastronomy, for example, reflects this commitment. Visitors can enjoy fresh dishes prepared with local ingredients, such as ceviche, grilled seafood and fish tacos, while supporting the community economy.

The tranquility and beauty of Cabo Pulmo have captured the attention of international media such as National Geographic, which rated it as one of the best diving destinations in the world. This recognition, along with its inclusion as a UNESCO World Natural Heritage Site in 2005, positions it as a unique place on the global tourism map.

However, Cabo Pulmo is much more than a place to visit. It is a reminder that collaboration between communities, scientists and governments can achieve the unthinkable: reversing environmental damage and bringing life back to an endangered ecosystem.

Visiting Cabo Pulmo is not only a gift for the soul, but also a way to support the conservation of one of the most valuable ecosystems on the planet. Because here, every reef, every fish and every sunrise tells a story of resilience and love for nature.

Mexican cinema celebrates its global impact at the 2024 edition of the Los Cabos International Film Festival, where Melissa Barrera and Manuel García Rulfo will receive the prestigious Sin Fronteras Award. This award highlights figures from the national film industry who have brought Mexican talent to the international stage, contributing to global cultural dialogue from the big screen.

Melissa Barrera, recognized for her participation in productions such as In the Heights and the Scream saga, has established herself as an ambassador of Latin culture in Hollywood. Her acting ability and charisma have shown that Mexican cinema can resonate in the highest spheres of global entertainment.

For his part, Manuel García Rulfo has shined in both film and television, with outstanding performances in The Magnificent Seven and the Netflix series The Lincoln Lawyer. His recent role in Pedro Páramo reaffirms his commitment to national cinema while continuing to make his mark in Hollywood.

The award will be presented by two giants of Mexican film production, Nicolás Celis and Julio Chávezmontes, who have been instrumental in promoting Mexican cinema internationally. Their participation in this tribute reinforces the crucial role of Mexican creators in building a global and inclusive film industry.

The ceremony, scheduled for December 7, promises to be an emotional moment in which not only the talent of Barrera and García Rulfo will be celebrated, but also the impact of Mexican cinema as a bridge between cultures. The Los Cabos International Film Festival continues to reaffirm its mission of promoting Latin American cinema as a key piece in the global dialogue of the seventh art.

For more information on the programming of this edition and the presentation of the Sin Fronteras Award, visit ficloscabos.org

From November 28 to 30, the historic center of San José del Cabo will be filled with color, literature and music with the Fiesta de Alebrijes, Arte y Libros, a cultural event that seeks to promote art and culture in the municipality.

With free admission, the activities will take place in Plaza Mijares and the Art District, offering residents and tourists the opportunity to enjoy a diverse program that combines tradition, creativity and artistic expression.

The festival will begin on Thursday, November 28 at 6 p.m. in Plaza Mijares with an alebrije workshop taught by the family of Don Pedro Linares, creator of these iconic figures. This activity promises to be a living tribute to the Mexican artisan tradition.

On Friday, the day will be highlighted by a poetic street party that will start at 5 p.m. from the Art District, bringing poetry to the streets until reaching Plaza Mijares. At 6 p.m., the official opening of the festival will take place with a ceremony that will include regional dances, literary presentations, opera arias and a special message from the Utrilla publishing house.

The program will also feature plastic and literary exhibitions, live music, interactive readings and a sensory workshop led by Claudia Varela, enriching the cultural offering for all audiences.

The Alebrijes, Art and Book Festival seeks to establish itself as a cultural reference in Los Cabos, celebrating the artistic and literary wealth of Mexico in a historic and lively setting.

This week, Los Cabos kicks off the twenty-eighth edition of the VIP Summit, which will take place from November 18 to 20 at the Hacienda del Mar, Autograph Collection. This annual event will bring together tourism industry leaders from around the world, with the purpose of exploring innovation, investment and economic growth both in the destination and globally.

The opening was attended by Ernesto Coppel, founder and president of the Board of Directors of Grupo Pueblo Bonito Golf & Spa Resorts, who gave a keynote speech. Coppel is a key figure in the development of the hotel sector and his presentation focused on how Los Cabos has become one of the most prominent tourist destinations worldwide.

“Los Cabos has positioned itself as an aspirational destination that attracts visitors in search of luxury experiences at competitive prices. “All the stars shine in Los Cabos, and people want to live those same exclusive experiences,” said Ernest Coppel. “We are here to offer an unforgettable experience to all those who wish to explore this unique destination. Los Cabos is among the top destinations in Mexico, and we will continue to invest to continue providing the best to our visitors,” concluded Coppel.

The VIP Summit of Los Cabos is a key platform for business development and networking. In this edition, 110 companies from 13 markets will participate: Mexico, the United States, Canada, Australia, Spain, France, the United Kingdom, Colombia, Japan, Brazil, Germany, New Zealand and Italy. In total, 350 participants are expected to attend, including suppliers and strategic partners, with whom more than 1,600 business meetings will be held.

Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA), commented: “The VIP Summit is essential to strengthen collaboration between the actors in the tourism industry. This year we seek to integrate even more local and international business partners to maximize business opportunities and keep Los Cabos as a competitive destination worldwide.”

This event will not only facilitate meaningful connections between participants, but will also enhance business opportunities in an environment designed to foster collaborations that contribute to the national and international positioning of Los Cabos.

Los Cabos continues to be an international benchmark in tourism thanks to its robust air connectivity and wide range of tourist services. With more than 18,500 rooms available, including luxury options, as well as a wide range of gastronomic and adventure experiences, Los Cabos welcomes participants of the VIP Summit 2024.

 

Colombian Nico Echavarría had an exceptional day in the second round of the World Wide Technology Championship in Los Cabos, positioning himself as co-leader with American Max Greyserman. Echavarría achieved his best round on the PGA TOUR with an impeccable 9-under par 63, being the only player to complete the first 36 holes without bogeys, which reflects his excellent performance and consistency at El Cardenal at Diamante.

Echavarría, who came into the tournament in high spirits after his recent victory at the ZOZO Championship in Japan on October 27, shared the lead with Greyserman, one of the players who had won by one stroke in that tournament. Greyserman achieved an 8-under par 64 in the second round, tying the score at -12 with Echavarría. Both were one shot behind Carson Young, who shot a record-breaking round of 11-under par 61, placing third with a total of -11.

The Colombian said that “it was a nice afternoon,” emphasizing that his streak of birdies and eagles began after saving par on the third hole, which gave him the impetus for a series of excellent shots on the following holes. After three initial pars, Echavarría made birdies on holes 4 and 5, and then an impressive eagle from the bunker on the par-5 6th hole. The series of good results continued with birdies on holes 7 and 8, closing the first half of the course with a solid lead.

“You have to take advantage of those moments that golf gives you, without thinking about how much you have or how much is left. It is about staying focused and letting things flow,” said Echavarría, who added two additional birdies on holes 15 and 18 to close his round without errors.

With the third round scheduled to begin this Saturday at 7:50 a.m. local time, Echavarría will seek to defend his position as leader, starting at 9:51 a.m. alongside Greyserman and Young. Saturday’s round will mark an important challenge for the Colombian, who is the only Latin American in the competition after the cut set at 2-under par 142, which left out the other nine Latin American players in the tournament.

The World Wide Technology Championship is part of the FedExCup Fall, a key series in which the top 125 players who will secure their card for the full-field events in the 2025 PGA TOUR season will be defined.

Colombian Nico Echavarría continues to show his best level at the World Wide Technology Championship, where he has been the leader or co-leader in five of the last six rounds of the PGA TOUR. Echavarría completed the third round with a solid 4-under par 68, maintaining the lead along with Americans Justin Lower and Carson Young, both with a total of 16-under par 200.

Lower closed his round strongly, achieving birdie on the 17th hole and eagle on the 18th, with a 9-under par 63, the best card of the day. For his part, Young scored a 67 with a birdie on the final hole. Just one stroke behind, with a total of -15, are Joe Highsmith, Austin Eckroat and Max Greyserman, while Ben Griffin and Maverick McNealy are tied for seventh place at -14, ensuring intense competition this Sunday.

Echavarría, who enters the final round without having made a bogey this week, is optimistic and focused on taking advantage of every opportunity on the green. “It’s a special moment in my career. I’m playing smart and enjoying every birdie opportunity,” said the 30-year-old Colombian, highlighting the support of his team and the hard work that has brought him to this privileged position.

This Sunday, Echavarría will fight for the title alongside Lower and Young, teeing off at 9:51 a.m. from hole 1. If he wins, it would be his second consecutive title and the third in his career, consolidating himself as one of the favorites at this stage of the FedExCup Fall, where players seek to secure their place in the top 125 who will keep their card for the 2025 PGA TOUR season.

In a final day full of excitement, American Austin Eckroat was crowned champion of the 2024 World Wide Technology Championship, achieving his second title of the season on the PGA TOUR. With an impressive round of 9-under par 63, which included 11 birdies, Eckroat finished the tournament with a cumulative score of 24-under par 264, beating by one stroke his compatriots Justin Lower and Carson Young, who finished in second place with -23.

Lower and Young, who had shared the lead with Colombian Nico Echavarría at the start of the final round, closed with solid 65 strokes each. For his part, Echavarría, who was hoping to win his second consecutive title after winning the ZOZO Championship, finished in sixth position with -17 after a round of 71 strokes.

“This has probably been the best golf I’ve ever played. The putts just went in. It’s incredible to win by just one stroke with a round of 9-under par,” said Eckroat, who had already experienced triumph on Mexican soil by winning the Cabo Collegiate in 2019.

“I don’t know if it’s because I love the area because this is one of my favorite places in the world, if not my favorite; and now having two victories, I think I could consolidate it as my new favorite place. I don’t know if anywhere else apart from Oklahoma I have more than one victory,” he said when asked about his experience playing golf in Los Cabos.

Although Echavarría did not achieve victory, he expressed his satisfaction with the result. “If they told me that I was going to finish sixth at the beginning of the week, I would sign it,” said the Colombian. Despite some errors, he showed a solid performance that positioned him among the best of the season. With this result, Echavarría advanced to 61st place in the FedExCup Fall, just outside the classification for the 2025 Signature Events. His next challenge will be the Butterfield Bermuda Championship, where he will seek to improve his position and secure his card for the next PGA TOUR season.

The 2024 World Wide Technology Championship reaffirms Los Cabos’ commitment to establish itself as one of the most prominent tourist destinations, both nationally and internationally. This is possible thanks to the efforts of the Los Cabos Tourism Trust (FITURCA), which continues to promote events of this magnitude and projects Los Cabos as the epicenter of golf during the week that the tournament lasts.

The tournament arrived in Los Cabos in 2023, after the organizers looked for new opportunities to boost the growth of golf in Mexico and offer a renewed experience to players and spectators. With a spectacular golf course designed by Tiger Woods and an unparalleled natural environment, Los Cabos has established itself as the ideal venue for this new stage of the championship.

Before moving to Los Cabos, the World Wide Technology Championship was held in Mayakoba, Quintana Roo, Mexico. Over time and with the support of various sponsors, the tournament became an iconic event on the PGA TOUR calendar and a benchmark for golf in Mexico.

The World Wide Technology Championship in Los Cabos offers an unparalleled golf experience, enhanced by the natural beauty of the region. Some of its most notable attractions include:

• World-class golf course: El Cardonal, designed by Tiger Woods, challenges the best players in the world and is located in a spectacular setting.
• Breathtaking landscapes: Los Cabos is famous for its beaches, the Sea of ​​Cortez and its desert environment, creating a unique setting for golf.
• Luxury experience: Los Cabos has a wide variety of luxury accommodation options, restaurants and activities for a complete experience.

Economic impact: The tournament represents a significant economic boost for the region, generating jobs and promoting tourism.

El Ganzo Hotel, known for its “Artist in Residence” art program, has witnessed the creation of a new work that fuses art and environment in a unique way. Prominent visual artist Rachel T. Hicks unveiled a mural at the hotel, expanding on her already notable career in the world of painting.

Rachel Hicks works with a variety of media and combines bright colors and vivid subject matter to create beautifully crafted contemporary works. She is inspired by everyday life and especially loves the “constantly changing details of the human form.” By painting subjects that many can relate to, both serious and joyful, she creates works charged with euphoria and wonder.

“If I had to find an underlying theme, I would say it is my attempt to connect with the audience, whether through photography, wearable art, my experience of immersive pain, or enveloping a space, the media changes, but the pattern repeats. This is a hotel for adults. I thought I would take the opportunity to depict a scene of nude beauty draped over the ever inspiring female form. The dancing women cascading dreaming in and out of the ethereal abstract landscape, the monochromatic color palette so as not to overpower the beauty of the cotton candy sky that is painted each night, this project is special to me as Baja will be my official home next year.” added the artist describing the inspiration for her work.

Rachel embraced the nude, pure beauty of the female form, set against the backdrop of Baja’s enchanting sunsets. Her monochromatic palette reflects the delicate hues of our cotton candy skies, ensuring the natural splendor shines through.

As Rachel prepares to call Baja home, this project stands as a prelude to her future here, intertwining her life’s work with the pulse of this land.

This Saturday, November 16, Plaza Antonio Mijares will be the setting for the first edition of the Oktober Fest in San José del Cabo. This event, dedicated to craft beer, seeks to promote and give visibility to local products, providing a cultural and family experience that celebrates the creativity of South Californian brewers.

In a press conference, Ana Gabriela Navarro, municipal director of Tourism, and Nicolás Pérez, co-organizer of the event, highlighted the change of venue for this festival, which had previously been held in the parking lot of the Cultural Pavilion in Cabo San Lucas. For this edition in Plaza Mijares, an attendance of up to three thousand people is expected, with free admission until 10:00 p.m.

“It is a festival designed for people to learn about the styles and flavors that craft beer offers. “It is not an event of excessive consumption, but rather an experience to enjoy with the family and to support the growth of local breweries,” said Pérez.

The festival will feature the participation of six local breweries and eight restaurants, including prominent brands such as Baja Brewing, Yenekamu Brewing, and Cervecería Sierra de la Laguna, among others. Each brewery will offer between four and five styles of beer, with prices around 100 pesos.

Currently, Baja California Sur has more than 30 breweries, concentrated mainly in La Paz, but also present in Mulegé, Loreto, and Los Cabos, where it is expected that events like this will boost the consumption and production of craft beer in the region.

From December 4 to 8, the Los Cabos International Film Festival once again fills the Californian Gulf with cinematic culture. With a renewed format and a firm mission to showcase the best of contemporary cinema, this year the festival brings its long-awaited program “Encuadres Mexicanos” and unique screenings in iconic locations in Cabo San Lucas and San José del Cabo.

An Opening Party at Crania with “Better Man”

The festival will kick off on December 4 at the multi-sensory space Crania, with the Latin American premiere of “Better Man (2024),” a vibrant biographical docudrama about the life of iconic British singer Robbie Williams. Under the direction of Michael Gracey, known for “The Greatest Showman,” this production offers an intimate look at Williams’ career and personal challenges. The location, which combines art, nature and music, promises an unforgettable opening experience for attendees.

Movie Night at Hotel El Ganzo: “Limonov: The Ballad of Eddie”

The festival program also includes a special outdoor movie night at Hotel El Ganzo, where the film “Limonov: The Ballad of Eddie” will be presented. This film, directed by Kirill Serebrennikov, is an adaptation of the life of Edouard Limonov, a Russian poet and novelist, whose impact left a mark in New York and Paris before becoming a controversial figure in Russia. The screening, under the starry sky and in an exclusive setting, will culminate with a live music session.

Closing event at the Puerto Los Cabos Sculpture Garden with “Maria”

The closing event, on December 7 at the Puerto Los Cabos Sculpture Garden, promises another unique moment with the Mexican premiere of “Maria (2024),” starring Angelina Jolie in the role of the famous soprano Maria Callas. Directed by Pablo Larraín, the film explores the last week of Callas’ life in Paris, exploring her solitude and artistic legacy. This film completes a trilogy by Larraín dedicated to iconic figures of the 20th century.

Mexican Frames: A Space for National Talent

The festival, faithful to its commitment to promote Mexican cinema, presents this year the series Encuadres Mexicanos, which includes ten recent feature films in which Mexico collaborates with countries such as Spain, the United States and France. These films offer an in-depth look at social and cultural issues and range from documentary to fiction. Among the titles to be screened are “Animal/Humano” by Alessandro Pugno and “Nómadas de la 57” by Alberto Arnaut Estrada and José María Castro Ibarra. Each screening will be accompanied by a question and answer session with its creators, giving the public an opportunity to learn about the challenges and creativity behind each story.

Support for New Talents with the Gabriel Figueroa Film Fund

The Gabriel Figueroa Film Fund, a pillar of the festival, supports filmmakers in the development stage. This year, six first and second Mexican film projects will receive mentoring from prominent figures in the industry, such as producer Nicolás Celis and filmmaker Lila Avilés. Among the selected projects are “Cómo se hace para volver” by Carlos Morales and “Señor Metro” by Isabel Vaca and Arturo Mendicutti. This support contributes to the growth of the Mexican film industry, promoting innovation and quality in national cinema.

Workshops for Local Filmmakers and Open Conversations

The festival also has a special workshop for filmmakers from Baja California Sur, with mentoring on production and project development given by producer Eréndira Núñez Larios. Eight filmmakers from the region will participate in this program, demonstrating the festival’s commitment to the growth of local talent. In addition, the event will offer two free-access conversations: Mexico: Cinema without Borders, which addresses international co-production, and From the movie theater to your pocket, on digital transformation and accessibility in cinema.

Baja Inspira Itinerante: Free Cinema for All

As part of its mission to bring cinema to everyone, the festival presents the program “La Baja Inspira Itinerante”, with free screenings in different communities of Baja California. This cycle will conclude on November 29 and 30 at Playa Costa Azul, with the screening of “Chèche Lavi: Buscando una vida” by Sam Ellison and Yūrei (ghosts) by Sumie García.

The Los Cabos International Film Festival continues its work of enriching the cultural and cinematographic scene of Baja California Sur, offering a unique space for the celebration of cinema and cultural exchange in a paradisiacal setting.

Mexican golfers are excelling in the professional arena, each forging their path to the PGA TOUR and accumulating important achievements in their careers:

1 Santiago de la Fuente: This young man from Ocotlán, Jalisco, has excelled in 2024 by placing 23rd in the PGA TOUR University ranking, which granted him an exemption to the Second Stage of the Q-School and the Latin American Swing of the PGA TOUR Americas 2025. He won the Latin America Amateur Championship in Panama, which guaranteed him participation in the Masters, U.S. Open and Open Championship in 2024. De la Fuente has also participated in other PGA TOUR tournaments and recently played on the Asian Tour, with outstanding results.

2 Omar Morales: A promising 21-year-old amateur from Puebla who competes for UCLA and is the top Latin American amateur, ranked 12th in the World Amateur Rankings. Runner-up at the 2024 Latin America Amateur Championship, he has played in the Mexico Open at Vidanta and qualified for the U.S. Open on two consecutive occasions. He is in his final year at UCLA, where he looks to strengthen his path to the PGA TOUR.

3 Emilio González: From San Miguel de Allende, he has had a career on PGA TOUR Latinoamérica and the Korn Ferry Tour. In 2024, he finished 49th on the Korn Ferry Tour Points List, which guaranteed him full status for 2025 and qualification for the Final Stage of the PGA TOUR Q-School. This will be his second tournament on the PGA TOUR after having played in the 2024 Houston Open.

4 Raúl Pereda: A native of Córdoba, Veracruz, he has had a consistent career on PGA TOUR Latinoamérica and made his PGA TOUR debut in 2024. He recently won the Bajío Open on the Mexican Professional Golf Tour and is qualified for the final stage of Q-School in December.

5 Isidro Benítez: From Puebla and a professional since 2017, he has played multiple seasons on PGA TOUR Latinoamérica and recently on PGA TOUR Americas. He qualified for the Second Stage of Q-School 2024 and has participated in six PGA TOUR events, standing out by making his first cut at the 2023 World Wide Technology Championship.

These golfers, with their outstanding performances in local and international tournaments, continue to put Mexico on the map of world golf and advance their careers towards the PGA TOUR.

At a press conference held on Monday afternoon at the Diamante development, home of the event, the organizers and prominent figures of the World Wide Technology Championship 2024 Golf Tournament, led by Joe Mazzeo, director of the event, met to detail the aspects that make this event much more than a sports competition. The event, which is held at the prestigious El Cardonal golf course in Diamante, unites the talent of the PGA TOUR, the hospitality of Los Cabos and a strong commitment to the community.

Matt Horner, Executive Vice President of World Wide Technology (WWT), highlighted the relevance of the week not only as a golf show, but as a meeting point for more than 650 clients, partners and employees. “It is an opportunity to enjoy, learn and innovate. We have organized leadership sessions and multiple socializing activities,” said Horner, emphasizing WWT’s role in promoting a comprehensive experience that transcends sport.

Michael Abbott, Vice President of Operations for Diamante Cabo San Lucas, highlighted the partnership with WWT, Wasserman and the PGA TOUR, assuring that this tournament is positioned as one of the best on the tour. “The hospitality and the course conditions make this event unique. In addition, it is a pleasure to support initiatives such as the First Tee program, which encourages children in Mexico to play golf,” said Abbott.

The current defending champion, Erik Van Rooyen, shared his impressions of the course, highlighting the improvements and challenging conditions he will face, especially with the winds expected for the first days of the tournament. Van Rooyen, who presents himself as an ambassador for WWT, showed a mix of humility and ambition when speaking about his return: “It is a privilege to return and defend my title. I have worked on improving my short game, especially chipping around the green, which has been my weak point. This course demands precision and creativity,” he said.

Beyond golf, the organizers highlighted the importance of philanthropic initiatives. Horner stressed WWT’s responsibility to give back to the communities in which it operates: “This week we had the opportunity to share with First Tee students, encouraging them to love the sport. Our mission goes beyond business; we want to leave a positive and lasting impact on the community.”

Ken Tackett, PGA TOUR competition referee, praised the course conditions and its ability to test the best players in the world. “The expected wind is a decisive factor that will make this tournament a real challenge,” said Tackett, adding that the team is prepared to adjust the conditions and ensure fair and exciting competition.

The tournament not only represents a sporting challenge, but also an engine of growth for the community of Los Cabos. Van Rooyen reflected on the legacy he hopes this event will leave: “If we can motivate young people to play and give them opportunities like the ones I had, it will be an invaluable legacy,” he said. With a scholarship in memory of his friend Jon, the golfer also showed the human and caring side that characterizes this tournament. The event promises to be a milestone for Los Cabos, combining the excitement of golf, business innovation and a genuine commitment to the well-being of the community.

 

Hotel El Ganzo, known for its “Artist in Residence” art program, has witnessed the creation of a new work that fuses art and environment in a unique way. Prominent visual artist Hugo Robledo presented a mural at the hotel, expanding his already notable career in the world of spatial and geometric painting.

Robledo, whose work is characterized by the exploration of painting and its extensions into digital and three-dimensional media, conceived a mural that not only dialogues with the architecture of the place, but also harmoniously integrates with the imposing view of the Baja California Sur Peninsula. The piece, created under challenging conditions such as intense sunlight and heat, reflects the essence of the ancient man-made structures in the region, evoking a reflection on the origins of these spaces and the difficulties faced by their builders.

“I designed it thinking of integrating it into the space and the view of this place,” said Robledo. The work captures the changing tones of the sea, a tribute to the vibrant colors and textures that define the region’s maritime environment. “The sea is never the same color,” added the artist, highlighting the constant transformation of the nature that surrounds the hotel.

The creation process was supported by the team at Hotel El Ganzo, who facilitated the logistics and provided assistance to Robledo during his work. This mural, along with a mini-documentary documenting its creation, reiterates the hotel’s commitment to contemporary art and its role as a space for cultural development in Los Cabos.

 

Los Cabos, a destination known for its natural charm where the desert meets the ocean, is preparing to welcome a unique New Year’s experience. From December 29, 2024 to January 1, 2025, the community will witness a celebration in collaboration with Maxa, Crania, Veleros, and El Ganzo Hotel, designed to foster connection, art, and wellness.

A Transformative Experience

The celebration will kick off on December 29 with an Opening Ceremony and Welcome Dinner under the stars, hosted by Maxa. This evening will be an opportunity for attendees to slow down, enjoy each other’s company, and share a dining experience with an intimate and spiritual touch. The “Spirit Animal” dress code will invite attendees to express their essence and creativity through their attire.

Crania, a visionary space in San José del Cabo, will become the epicenter of self-expression and connection. With its focus on sustainability and natural beauty, it will provide the perfect setting to kick off the celebratory journey, which will include live music and a dinner prepared by chefs Emme Prieto and Chris Domit, renowned for their contributions to cuisine in Mexico City.

Wellness and Connection at Veleros

On December 30, activities will move to the Veleros Beach Club, where attendees will enjoy a “Wavy Sunset” by the sea. This day will be a mix of wellness activities and a sunset party with melodic music and cocktails, setting the mood for the grand celebrations to come.

The beach club, with its immersive setting and top-notch restaurant, becomes the ideal place for attendees to relax, socialize and absorb the unique energy of the Sea of ​​Cortez. This space, one of the few in Los Cabos suitable for swimming, captures the essence of the region and provides a perfect respite before New Year’s Eve.

An Unforgettable New Year’s Eve

On December 31, the celebration will reach its peak with a New Year’s Eve Dinner on the rooftop of Hotel El Ganzo, led by Chef José Luis Hinostroza, known for his work at Arca, one of the 50 best restaurants in the world. After dinner, the community will cross into the heart of Crania, where the iconic Maxa Deer Art Car will usher in a night of music and dance. The carefully chosen DJ selection will guide attendees on an immersive musical journey while welcoming 2025 in a setting that combines modernity and nature.

Renewal and Refreshment

The morning of January 1 will not be the end, but rather an extension of the celebration. With a gathering on the rooftop of Hotel El Ganzo, attendees will be able to enjoy an unparalleled view while participating in activities that celebrate life and renewal. The day will culminate with a Closing Ceremony at sunset, a time to integrate the learnings of the previous days and welcome the new year with renewed energy and clear focus.

Details and Tips

The event includes three nights’ accommodation at El Ganzo, select meals, wellness activities, and access to all scheduled celebrations. For those who wish to further enrich their experience, it is suggested to reserve additional activities such as treatments at the Ganzo Spa or private spaces at the beach clubs.

Prices vary by room, starting from $4,890 USD to larger suites for $14,390 USD. Rates include taxes and services, and triple and quadruple occupancy can be requested.

This celebration promises to be more than an event: it is an opportunity to rediscover oneself, reconnect with the community, and embrace a new year in an environment that celebrates creativity, art, and well-being.

Full price list:

 

 

The bay of Cabo San Lucas was the setting for the fourth edition of the “Altares de Muertos” nautical parade, an event full of tradition and color that could be seen from different strategic points such as El Médano beach, Coral Negro and the boardwalk. More than 20 boats, decorated and illuminated, sailed through the waters from Pueblo Bonito beach to the entrance of the marina breakwater, then turned back and made a second turn, displaying a splendor that celebrated the traditional Day of the Dead.

The festivities included a fireworks show that illuminated the sky and captured the attention of those in attendance. This tribute to the deceased was enriched by the participation of the Municipal Institute of Indigenous and Afro-Mexican Affairs, directed by Leonardo Jiménez Castejón, who contributed with a decorated boat and a group of dancers who presented choreographies such as the Xochipitzahuatl dance, a symbolic piece of Nahuatl culture commonly performed at vigils and Day of the Dead celebrations.

In the Amelia Wilkes Plaza, in the center of Cabo San Lucas, various cultural activities took place. Visitors, both local and foreign —mainly American tourists— enjoyed the event, immersing themselves in this Mexican tradition that strives to stay alive year after year. The University Altar Competition inaugurated the activities on November 1 on the esplanade of the Puerto Paraíso Mall, followed by the Catrinas Competition at 5 p.m. and an artistic and cultural event at 8 p.m. with the participation of local artists.

However, some attendees expressed that the organization left something to be desired, commenting that the boats took a while to advance towards the marina, which caused some impatience while waiting for the moment when the light of dusk would allow them to appreciate the illuminated decorations. Although the decoration of the boats and the installed catrinas were praised, they did not fully shine due to the schedule and the long wait.

The celebration also impacted mobility in the tourist area, where lines and traffic were recorded at some road intersections due to the flow of attendees leaving the event. Despite these details, the parade and the activities around the Day of the Dead once again consolidated the importance of this holiday in the cultural identity of Los Cabos.

The Los Cabos Tourism Trust (FITURCA) and Condor Airlines have officially inaugurated the direct air route between Frankfurt and Los Cabos, which began operating on November 3. This new service represents a significant advance in the destination’s international connectivity, facilitating access to one of the most important tourist markets in Europe.

During the inaugural flight, the Secretary of Tourism, Economy and Sustainability of Baja California Sur, Maribel Collins; the Consul of Mexico in Frankfurt, Cecilia Villanueva; the General Director of FITURCA, Rodrigo Esponda; the President of the Los Cabos Hotel Association, Mauricio Salicrup; the Director of the Los Cabos International Airport, Francisco Villaseñor and, on behalf of Condor Airlines, Sabine Neujahr, among other representatives of the destination, were present.

During her speech, the Secretary of Tourism and Economy of Baja California Sur, Maribel Collins, stated that “the opening of this new route not only strengthens the connectivity of Los Cabos with Europe, but also promotes the economic and social development of our region. We hope that this connection will attract thousands of German tourists, generating opportunities for our local businesses and promoting an enriching cultural exchange.”

It is anticipated that this new connection will attract more than 16,000 German tourists during its first operational season, mainly from Frankfurt and other cities in Germany, as well as from Switzerland, Austria, Italy and France, in addition to other countries within the European zone.

The Consul of Mexico in Frankfurt, Cecilia Villanueva, referred to it as “a great achievement in connectivity between Mexico and Germany with the arrival of the inaugural flight from Frankfurt to Los Cabos. This new link will not only strengthen tourism and commercial exchange, but will also open new opportunities to deepen cultural ties and cooperation between our countries. From the Mexican Consulate in Frankfurt we would like to congratulate all the institutions that contributed to making this flight possible and we are grateful to have been able to be part of this collective effort.”

The route is designed to cover the winter and spring tourist season, covering the periods of greatest affluence of the European market. Two weekly flights will be scheduled from Frankfurt to Los Cabos, with operations until April 23, 2025, using Airbus A330-900 aircraft that have a capacity for 310 passengers distributed in three classes.

Rodrigo Esponda, head of FITURCA, highlighted that “the new direct route, operated by Condor Airlines, aims to consolidate European tourism as the third most relevant international market for Los Cabos. This connection, in addition, is part of a broader strategy to promote the growth of international tourism in the region.”

This new connection will increase the attractiveness of the destination for international visitors and will promote economic and cultural exchange. It is important to note that the European market shows great interest in nature, culture, gastronomy and sustainability, preferring high-quality experiences. This trend is aligned with FITURCA’s vision of global diversification, which responds to a deep interest in the authenticity and heritage of Los Cabos.

In the words of Mauricio Salicrup, “the inauguration of this direct route is a milestone for Los Cabos and represents an invaluable opportunity for the economic development of our region. We hope that the arrival of German tourists will not only benefit hotels and restaurants, but will also boost local small businesses, thus strengthening our community and promoting sustainable growth.”

“For Los Cabos Airport, international routes represent more than half of the passenger traffic received each month; in fact, after the inauguration of Los Cabos-Frankfurt, this air terminal becomes one of the airports with the most international routes in GAP. We are preparing for the growing demand of national and foreign tourists, to provide them with the best experience,” said Francisco Villaseñor, director of Los Cabos Airport.

With this effort, Los Cabos reaffirms its commitment to diversify its tourism markets and strengthen its image as an exclusive and safe destination for international travelers. It is important to highlight that Los Cabos is positioned as the Mexican destination with the greatest promotion at national and international level, covering eleven priority markets: the United States, Canada, Mexico, Colombia, Brazil, Australia, the United Kingdom, Spain, France, Germany and Japan. This comprehensive strategy not only seeks to attract more visitors, but also to generate a positive impact on the local economy and promote sustainable development in the region

Defending champion and World Wide Technology Ambassador Erik van Rooyen will return to Los Cabos to lead a group of players who will compete in the 18th edition of the World Wide Technology Championship from November 4-10 at the El Cardonal Golf Course in Diamante Cabo San Lucas.

Within the field of 120 players, the event will feature the participation of past champions, such as Harris English (2013), Charley Hoffman (2014), Patton Kizzire (2017) and Matt Kuchar (2018). In addition, we will see Camilo Villegas, runner-up of the 2023 edition and winner of a PGA TOUR event just one week after being beaten by Erik van Rooyen on the last hole where he holed a dramatic eagle. Five Mexicans will participate in the tournament by qualifying through different means, led by PGA TOUR member Raúl Pereda. In the framework of events exclusive to Mexican golfers, Santiago de la Fuente secured the first place thanks to his victory in the Mexican Qualifier presented by National Car Rental on October 8. Isidro Benítez earned his place in the field by winning the Mexico Match Play on October 9. Emilio González and Omar Morales obtained sponsor exemptions to compete in the annual PGA TOUR event.

Other World Wide Technology Ambassadors who will join van Rooyen are Keith Mitchell, Ben Griffin, Harry Higgs, Justin Suh, Austin Eckroat and Luke Donald; while Diamante ambassador Taylor Montgomery will also accompany them in the field.

The tournament committee, in collaboration with the PGA TOUR and the PGA of America’s Southern California Section, will hold the Monday Open Qualifier in Los Cabos on November 4 at the Arroyo/Mountain course at Palmilla Golf Club. As is tradition on the PGA TOUR, the last spots in the field will be awarded to the top four players in the Monday Open Qualifier Tournament.

The Monday Open Qualifier, with a field of 72 golfers, is open to all players, professional or amateur, who meet certain handicap requirements. Those who do not have an exemption must participate in one of the pre-qualifying tournaments to be held in Southern California and Los Cabos.

The PGA TOUR is the stage for the best golfers in the world competing on the most iconic golf courses, and as part of the FedExCup, it will bring together a field of 120 players who will compete in 72 holes of stroke play. All four rounds will be televised globally across the PGA TOUR’s extensive television distribution network, including Golf Channel in the United States and Golf Channel Latin America in Mexico and throughout Latin America. Internationally, PGA TOUR coverage is available in more than 200 countries and territories in 26 languages ​​through 44 conventional and digital media broadcast partners.

During competition days, fans will be able to experience premium hospitality like no other sporting event. From panoramic views of the Pacific Ocean, award-winning Baja California Sur cuisine and limitless luxury at El Cardonal at Diamante, a course created and designed under the singular vision of Tiger Woods.

Tickets for the 2024 World Wide Technology Championship are now on sale at tickets.wwtchampionship.com; here you can find different options for spectators to live the best live experience, and enjoy world-class golf and the wonderful landscape that Los Cabos offers. General Admission tickets provide admission to the golf course and tournament facilities, as well as various special events and gourmet concessions options. Two children 15 and under are free when accompanied by a paying adult. Tickets are also on sale for the Hospitality areas, from Tacos on 17 by La Lupita, which offers an exclusive party venue with exquisite Mexican cuisine, to private suites and more exclusive hospitality venues such as The Woods and The Skybox.

For more information, visit www.WWTChampionship.com or through social media on Facebook, Instagram and X by @WWTChampionship #WWTChampionship #WorldWideTechnology

Los Cabos, the tourist jewel of Baja California Sur, was chosen by the Employers’ Confederation of the Mexican Republic (Coparmex) as the site of its National Training Seminar for 2025, above other destinations in Mexico.

The candidacy of the South Californian municipality was supported by the Los Cabos Tourism Trust (FITURCA), chaired by Rodrigo Esponda, which represented a strong push for this destination to obtain the headquarters of one of the most important Coparmex events at the national level.

It should be noted that the COPARMEX chapter in Los Cabos assumed the responsibility of presenting the candidacy for this destination to be selected as the venue for the event, in a collaborative effort between local businessmen.

Among the attributes evaluated by the business organization, the profile and attractions of the destinations were highlighted; the public and private infrastructure, the hotel capacity and the routes and mobility options, as well as the air connectivity with the entire country.

Once the proposals were evaluated, Los Cabos obtained the absolute majority to host the National Training Seminar, an event that will be held in May 2025 and that will bring together more than 250 businessmen affiliated with Coparmex and their companions.

Rodrigo Esponda, head of FITURCA, said that “it is an honor to have been chosen by Coparmex to host its 2025 National Training Seminar. Our vision for Los Cabos is focused on quality, more than quality, that is why we have 95% satisfaction from the tourists who visit us and that is the level of experience that we will offer to those attending this important event.”

The Coparmex National Training Seminar is an event that takes place every year in which businesswomen and businessmen who are part of the organization are invited, as well as national and international external speakers who offer their perspectives on different topics. In addition, the presidents and directors of the business centers meet to agree on new strategies and plans in economic matters. This event usually includes sessions, conferences, workshops, social events and exhibitions.

Los Cabos, a tourist jewel of BCS

Los Cabos, at the southern tip of the Baja California peninsula, represents an economic engine for the region, based mainly on tourism: 37.6% of the state’s Gross Domestic Product corresponds to the tourism sector and it generates 2 out of 3 jobs.

Los Cabos is ranked among the top municipal competitiveness places nationwide, according to the Mexican Institute for Competitiveness (IMCO). It occupies first place in urban areas with less than 500,000 inhabitants, thanks to its ability to attract talent and strategic investments.

Los Cabos is better positioned in terms of competitiveness than other national tourist destinations. It also has extensive connectivity with Mexico and the world: it has air connections with 16 airports in Mexico, 30 in the United States, 11 in Canada and, next November, 1 in Germany.

The Los Cabos International Airport, located 12.8 kilometers north of San José del Cabo and 37 kilometers from Cabo San Lucas, has more than 550 weekly operations, serving 40 destinations, making it one of the best-connected destinations in Mexico and with international source cities.

At the national level, it has connections with the main cities in the country such as Mexico City, Guadalajara, Culiacán, Hermosillo, Tijuana, Toluca, León, Cancún, among others. From the United States, it receives operations, mainly from Los Angeles, Dallas and Phoenix. Toronto, Calgary and Vancouver are the main source cities for visitors.

Los Cabos is:

• 2 hours from San Diego, Los Angeles, Phoenix, Houston and Tijuana.
• 3 hours from Denver, Salt Lake City, Sacramento and San Francisco.
• 4 hours from Atlanta, Charlotte, Cincinnati, Chicago, Minneapolis, Seattle and Victoria.
• ​​5 hours from New York, Toronto, Edmonton and Calgary.
• 13 hours from Germany.

According to Rodrigo Esponda, last year the destination received 3.8 million visitors, which represented an increase of 9% compared to the previous year and this 2024 is expected to close with the same figures as in 2023.

Under the brilliant organization of the South California Association of Timeshare Developers (ASUDESTICO), the Ninth International Marketing and Sales Forum was held with an attendance of more than 500 professionals from the timeshare industry. The event, held in Los Cabos, was attended by prominent authorities and renowned experts from the sector.

The inauguration was led by Maribel Collins, head of the Secretariat of Tourism, Economy and Sustainability, representing the Governor of Baja California Sur, Víctor Castro Cosío. Accompanied by the organizers Javier Olivares and Eduardo Flores, as well as by the Municipal President of Los Cabos Christian Agúndez, Yolanda Razo, rector of the University of the Gulf of California and Mauricio Salicrup of the Los Cabos Hotel Association, they began an event full of opportunities and learning.

Attendees had the opportunity to listen to inspiring presentations by experts such as Álvaro Neil, Francisco Madrid, Robert L- Kistner, Mario Villanueva, Sean Freeman and Victoria Holtz. Relevant topics such as leadership, sustainability, innovation and exponential growth were addressed by these renowned speakers, leaving the audience with valuable ideas and enriching perspectives.

The Ninth ASUDESTICO International Marketing and Sales Forum was not only a space for professional development, but also a meeting point for the exchange of knowledge and experiences between industry leaders. Without a doubt, this event has consolidated its position as a benchmark in the field of timeshare and sustainability in tourism.

 

With a record-breaking 174 boats participating and a staggering $7 million prize pool, the 44th edition of the Bisbee’s Black & Blue sportfishing tournament held in Cabo San Lucas, Baja California Sur, concluded in spectacular fashion. Known as “the richest sportfishing tournament in the world,” the event brought together local and international anglers in a competition that combined skill, endurance, and community spirit.

An epic triumph for Team Crudo

Team Crudo, led by Captain Carlos “Sharluko” Peralta, left an indelible mark on this edition of the tournament by capturing an impressive 634-pound black marlin. This feat, the result of eleven hours of arduous fighting on the high seas, earned them not only first place overall but also a prize of $854,150. The scene at the dock was worthy of a national celebration, with thousands of people chanting the name of the Crudo team and cheering Sharluko and his teammates. With band music and the atmosphere charged with emotion, the giant marlin was brought to the scale amid cheers and applause.

Sharluko, thrilled by the victory, highlighted the value of perseverance, luck and teamwork to achieve such a great triumph. “Winning the Bisbee’s is a dream for all captains,” said the proud captain, who also highlighted the importance of continuing a long family tradition in sport fishing.

Million-dollar prizes and outstanding teams

This year’s competition was not only marked by the Crudo team; other teams also achieved impressive catches and prizes. Among the winners were:

• Team Hooray, who caught a 450-pound black marlin and won a prize of $1,559,500 by accumulating the “chicks” of the first day of competition.
• Super Neighbors, with a 561-pound marlin, received a prize of $511,150, placing second.
• PLC Hookers, who took home $460,500 with a 493-pound black marlin.
• Primetime, who earned a total of $1,148,400 thanks to a 482-pound black marlin.

Additionally, Team Stella June managed to earn $901,500 for their 439-pound catch, and Sneak Attack took home $800,000 with a 351-pound marlin.

Commitment to sustainability and helping the community

One of the characteristics that distinguishes Bisbee’s Black & Blue is its focus on sustainability and social responsibility. In the “Catch and Release” category, 80% of the fish caught were released, thus contributing to the preservation of marlin species and ensuring the sustainability of the marine ecosystem. In addition, the tournament also stood out for its altruistic spirit, as the blue and black marlins caught and not released were donated to the local association “Ayuda a Cabo.” This donation, which totaled four tons of fish, translated into 47,000 meals for children in vulnerable situations.

A dinner to remember at “The Place At Cabo”

The closing of this iconic edition of the tournament was celebrated with a gala dinner at “The Place At Cabo,” a recently remodeled space that became the center of the final celebration of Bisbee’s. Participants enjoyed a luxurious evening, sharing fishing stories and celebrating triumphs, surrounded by a community that values ​​sport fishing and sustainable tourism.

Record participation and commitment of fishermen

According to figures from the organizers, the 2024 edition of Bisbee’s Black & Blue brought together 1,234 fishermen, who caught a total of 123 marlins, of which 108 were blue and 15 black. This record number of participants reflects the tournament’s worldwide appeal, which year after year attracts fishermen from all over, strengthening not only tourism in Cabo San Lucas but also the local economy.

With a mix of adrenaline, camaraderie and commitment to the community, Bisbee’s Black & Blue continues to establish itself as one of the most outstanding sporting and tourism events in Mexico and the world. The capture of the Crudo team and the delivery of thousands of meals through local organizations reaffirm the value of this tournament, where fishing becomes a driving force for social change and cultural celebration.

Los Cabos is a destination where stories and landscapes converge, recounting centuries of transformation. From the first explorers to the current dynamism, this region stands out for its cultural and natural wealth, each place contributing a unique chapter to its narrative.

The beginning of this story dates back to November 14, 1535, when the iconic Arch of Cabo San Lucas was named Cabo California or Punta California. Over time, it was renamed Cabo San Lucas, a site that combines adventure and mystery, where pirates used to stalk the sea routes and sailors sought refuge in its quiet bays.

San José del Cabo, on the other hand, was named in honor of Don José de la Puente y Peña, Marquis of Villapuente de la Peña, who supported the evangelization of the region, through the Pious Fund of the Californias. This place preserves the essence of a traditional Mexican town, with cobblestone streets, art galleries and a colonial atmosphere that invites you to tour its historic center and enjoy its renowned gastronomic offering.

Throughout history, several points in the region have been named “Cabo.” Cabo Falso, the southernmost point of the peninsula, is home to a lighthouse that Porfirio Díaz inaugurated on May 5, 1905, as a symbol of sovereignty after the American invasion of previous years. This lighthouse, still standing, safeguards stories of sailors and times gone by.

In the area known locally as “La Costa” and officially as Cabo del Este, there are almost virgin beaches, perfect for those seeking a deep connection with nature. Cabins and glamping options offer an authentic experience, away from the tourist movement, ideal for surfers and explorers who want to discover the more serene side of Los Cabos.

On the other hand, Cabo Pulmo is a marine refuge that houses one of the oldest and most diverse coral reefs in the world. This sanctuary, called “the aquarium of the world” by Jacques Cousteau, is a paradise for divers and an example of conservation and respect for nature.

On April 8, 1980, the municipality of Los Cabos was formally established, uniting all these stories and territories under a single name. Despite their common name, each place retains its own identity: Cabo San Lucas, with its vibrant nightlife and luxurious resorts; San José del Cabo, with its calm artistic and cultural atmosphere; Cabo Pulmo, with its unparalleled marine biodiversity, and Cabo del Este, with its untamed nature.

Los Cabos invites you to explore its many facets, to discover the diversity that inhabits each of its corners. A territory where history, culture and nature intertwine, offering unforgettable experiences for those who venture to discover this extraordinary destination.

 

Local sportfishing team Crudo took first place in the prestigious Bisbee’s Black & Blue tournament by capturing an impressive 634-pound black marlin, marking a milestone in this year’s competition. The feat was achieved after an epic 11-hour battle on the high seas, reflecting not only the skill, but also the commitment and effort of the Cabo fishermen.

The arrival of the Crudo team at the Cabo San Lucas pier turned into a party: hundreds of spectators chanted the name of Captain Sharluko and the team while their 33-foot vessel, Invincible, was escorted by dozens of boats and pangas amid cheers and music. The celebratory scene continued as the large marlin was transported to the weighing station. In an atmosphere full of emotion, the final weight of 634 pounds unleashed euphoria among the crowd.

The victory is not only a source of pride for the Crudo team, but for the entire community of Los Cabos, which celebrates its roots and fishing traditions in one of the most important events in the region. This year, the Bisbee’s Black & Blue tournament brought together more than 170 teams and offered an impressive prize pool of 7 million dollars.

With second place in the competition reaching 561 pounds and third 493 pounds, the Crudo team consolidates itself as an example of the talent and competitive spirit of local fishermen. The awards ceremony will take place on the night of Saturday, October 25, closing this edition of the tournament with a victory that will remain engraved in the memory of Los Cabos.

Los Cabos is preparing to celebrate the Day of the Dead, one of the most emblematic festivities in Mexico, with a series of events that combine the rich cultural tradition with the cosmopolitan atmosphere of the destination. From parades full of life to altars that honor loved ones, this holiday offers a unique experience for both locals and visitors.

Featured Activities:

• Offering Contest: In Plaza Amelia Wilkes, in the heart of Cabo San Lucas, the traditional offering contest will be held, where participants will compete to create the most representative and colorful offering. This event is not only a competition, but also an opportunity for families to share their stories and traditions with the community and tourists.
• Walk in San José del Cabo: A tour of the historic streets of San José del Cabo, adorned with cempasúchil and altars, will allow attendees to immerse themselves in the essence of the Day of the Dead. During the walk, you can see the offerings made by local residents, each with its own personal touch and special meaning.
• Catrinas Contest in Plaza Mijares: The traditional Catrinas contest in Plaza Mijares in Los Cabos is one of the most anticipated events during the Day of the Dead celebrations. This colorful pageant stands out for the creativity and detail with which the outfits inspired by the iconic Mexican figure are made. The Catrinas parade through the plaza, displaying impressive costumes full of symbolism, flowers and artistic makeup that evoke the cultural richness of Mexico. The event is not only a celebration of life and death, but also a space to preserve and promote Mexican traditions in an environment full of joy and respect.
• Holistic Rituals: Various spas and wellness centers will offer holistic rituals inspired by ancient Mexican traditions, providing an experience of renewal and spiritual connection. These rituals will include everything from temazcales to traditional herbal massages, designed to honor ancestors and promote comprehensive well-being.
• Live Music: Concerts and performances of traditional Mexican music will take place at different points throughout the destination, creating a festive and joyful atmosphere. Visitors will be able to enjoy mariachis, wind bands and folkloric dance groups that will fill the air with vibrant melodies and rhythms.
• Wine Tasting: Visitors will be able to enjoy tastings of local wines, paired with typical dishes from the region, in an environment that celebrates life and death in a unique way. This activity will allow attendees to explore the flavors of Baja California Sur while learning about the history and wine culture of the region.
• Beach Party: At Playa Grande Resort, on October 30, a vibrant and music-filled atmosphere is created; a perfect mix of fun and unparalleled views at sunset, creating an ideal festive experience for those looking to celebrate these mystical dates in a premium environment by the sea.

Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), commented: “The Day of the Dead in Los Cabos is a celebration that reflects our cultural identity and our ability to innovate. We invite everyone to live this experience that combines tradition and modernity in an unparalleled setting. It is an opportunity for visitors to connect with our roots and discover the richness of our customs.”

In addition to the activities mentioned above, hotels and restaurants in Los Cabos will also join in the celebration with special menus, themed decorations and private events that will allow guests to enjoy the holiday in a more intimate and personalized atmosphere.

Investment in rural tourism to empower local communities and build a sustainable future was the main message promoted by the Los Cabos delegation during its participation in IMEX America 2024, one of the most important events in the meetings industry, which took place from October 8 to 10 at the Mandalay Bay Convention Center in Las Vegas.

Los Cabos’ commitment to sustainable tourism was shared in more than 500 business meetings during the 2024 edition of IMEX America, in which more than 30 representatives of the tourism industry in Los Cabos participated, including hotels, service providers and DMCs. Of note was the attendance of the Consul of Mexico in Las Vegas, Patricia Cortes, who attended the ribbon cutting.

As part of the promotional activity for Los Cabos at IMEX America, a special presentation was held for 300 meeting planners in collaboration with MPI, as well as interviews with more than 10 media outlets, 15 meetings with 230 meeting planners, and a special collaboration with Site Nite IMEX America, among other activities.

Los Cabos has emphasized at IMEX America its commitment to authentic and immersive rural experiences to empower local communities and enhance its incentive travel offering. Maintaining its reputation for high-quality service, luxury accommodations, and MICHELIN-starred restaurants, Los Cabos is making significant investments in rural tourism to offer corporate groups the opportunity to interact with local communities and embrace sustainability, while enjoying the high-end services for which the destination is known.

“The future of meetings and incentive travel lies in authentic and purposeful experiences,” said Rodrigo Esponda, General Manager of the Los Cabos Tourism Trust. “By developing rural tourism, Los Cabos is diversifying its tourism experiences to include immersive, community-based activities that benefit local businesses and create a deeper connection between visitors and local people. This not only enhances the visitor experience, but also strengthens the positive impact tourism has on the region.”

Los Cabos has carefully selected diverse experiences to combine environmental sustainability with cultural engagement, ensuring a lasting impact on participants, under the following criteria:

• Enhance the participant experience: Itineraries are designed to foster team spirit through unique activities such as pottery workshops, guided nature walks, and cultural exchanges, providing a shared sense of accomplishment and a deeper connection through rich cultural and wellness experiences.
• Support community development: By engaging with local communities, incentive travel programs bring direct economic benefits to small businesses and artisans, promoting sustainable tourism practices and preserving cultural heritage.
• Preserving Natural Heritage: Recognizing the importance of its unique ecosystems, Los Cabos is investing in green infrastructure and promoting responsible tourism practices that allow event planners to plan environmentally conscious retreats. This includes developing eco-lodges, supporting sustainable agriculture initiatives, and creating educational programs that highlight the importance of conservation.

The shift toward rural tourism allows meeting and event planners to incorporate environmental responsibility and social well-being into their itineraries, integrating corporate responsibility into the travel experience. By embracing these elements, Los Cabos is diversifying to offer a destination rich in culture and community-driven experiences, ideal for creating unique and unforgettable meetings and events. This approach also ensures that the economic benefits of tourism are more equitably distributed among the local community, while protecting the natural environment and preserving the cultural heritage that makes Los Cabos a unique place to visit.

Isidro Benítez from Puebla won the Mexico Match Play and obtained an exemption to play the World Wide Technology Championship, the PGA TOUR tournament with the greatest tradition and history in Mexico and Latin America, which will take place from November 7 to 10, 2024 at the El Cardonal Golf Course in Diamante Cabo San Lucas.

The 25-year-old Mexican came back to beat amateur Enrique José Karg (2&1) in the final, which was held on the tournament’s host course. With this victory, the tricolor returns for the third consecutive year to the World Wide Technology Championship to play the event in the highest category of golf. It will be his fourth participation in total in the event (2020, 2022-2024). In the 2023 edition, he made the cut and finished in 65th place (71-67-72-67=277, -11).

“I am happy to have won the Mexico Match Play. A fantastic week awaits me in November at this incredible tournament and I am looking forward to returning. These last days of competition were impeccable and everything went very well in terms of organization and results,” said Benítez, after Wednesday’s victory at El Cardonal in Diamante.

Benitez finished with a birdie on three of his last four holes in the championship match on Wednesday afternoon. He holed a putt of more than six meters on the 17th hole to seal the victory. Karg from Guadalajara, Jalisco, and at only 19 years of age, proved himself to be a worthy opponent for Benitez since the Guadalajara native had the advantage for almost the entire match until Benítez’s comeback in the last holes of the round.

The Puebla native advanced to the Mexico Match Play after finishing fourth in the Mexican Qualifier presented by National Car Rental on Monday, October 7, with a score of 107 strokes (2-under-par).

On Tuesday morning, in the round of 16, the left-hander beat the South Californian Alberto Ruiz Nava in 19 holes and that same day in the afternoon, corresponding to the quarterfinals, he beat (2&1) the Guadalajara native Mauricio Figueroa. Today, Wednesday, at dawn in the capital, the semifinals took place in which he beat the Morelos native Roberto Rodríguez Cacho (2&1). For the grand final, he faced Karg, a Mexican amateur who had just beaten the Puebla native Alejandro Madariaga. The young golfer took the lead on Hole 4, after a bogey by Isidro, who recovered for the next flag. The Guadalajara native won Hole 6 and extended his lead to two before playing the back-nine. In an emotionally charged finale, Benitez took four holes in a row, from 14 to 17, to turn the tables and claim the victory, and thus, the exemption to join his countryman Santiago De La Fuente, who triumphed on Monday in the Mexican Qualifier presented by National Car Rental.

The PGA TOUR, a showcase of the best golfers in the world competing on the most iconic golf courses, and as part of the FedExCup, will bring together a field of 120 players who will compete in 72 holes of stroke play. The four rounds will be televised worldwide through the extensive PGA TOUR television distribution network, including Golf Channel in the United States and Golf Channel Latin America in Mexico and throughout Latin America. Internationally, PGA TOUR coverage is available in more than 200 countries and territories in 26 languages ​​through 44 conventional and digital media broadcast partners.

Tickets for the 2024 World Wide Technology Championship are now on sale at tickets.wwtchampionship.com; here you will find different options for spectators to live the best experience live and in person, and enjoy world-class golf and the wonderful landscape that Los Cabos offers. General Admission tickets grant entry to the golf course and tournament facilities, as well as to the different special events and gourmet concessions options. Two children 15 years or younger enter free, accompanied by a paying adult. Access to the Hospitality areas is also on sale, from Tacos on 17 by La Lupita, which offers an exclusive party venue with exquisite Mexican cuisine, to private suites and more exclusive hospitality venues such as The Woods and The Skybox.

Guillermo Rivelino, General Director of Nautical Festivals in Mexico, offered details about the next edition of the “Altares en el Mar” nautical parade, which will be held on November 1 and 2 to commemorate the Day of the Dead in the bay of Cabo San Lucas. At the press conference held at the Pueblo Bonito Rosé hotel, Rivelino highlighted the innovations and the renewed focus of this unique event in Mexico, which combines Mexican tradition with a nautical spectacle.

A Change of Schedule and a Parade of Monumental Catrinas

One of the main novelties this year is the change of schedule. Instead of being held at night, the parade will begin at 4:30 in the afternoon, allowing the use of natural light to highlight the decorations. According to Rivelino, the boats will be adorned with “monumental catrinas sailing through the bay,” offering a more striking visual spectacle than in previous editions. The parade will travel a circuit from the Pueblo Bonito Rosé hotel to the Breathless hotel, and will return to culminate with a fireworks show at 5:40 p.m.

“This year we are going to have unique performances, with catrinas on paddleboards and underwater catrinas, which will delight spectators from the water. It is something that has not been seen anywhere else in Mexico,” he said.

First Route of the Bread of the Dead in Playa El Médano

In this edition of the festival, the first “Route of the Bread of the Dead” is incorporated, a new initiative in collaboration with the businessmen of Playa El Médano. During the event, pastry chefs from businesses in the area will present a special exhibition of bread of the dead, offering attendees the opportunity to taste different styles and flavors of this emblematic traditional Mexican bread. “It’s a way to integrate gastronomy into the festivity and provide a complete experience for our visitors,” said the director.

University Altar Contest

The traditional altar and catrina contest, which is celebrating its third edition this year, will bring together students from public and private universities in Los Cabos. This event will take place at 4:30 p.m. on November 1st on the external esplanade of Plaza Puerto Paraíso. Rivelino highlighted the record participation of more than 50 altars and 45 catrinas, a sign of the growing interest of young people in preserving and promoting Mexican traditions.

A Fusion of Tradition and Culture in Cabo San Lucas

Rivelino also stressed the importance of relaunching the Day of the Dead celebration in Los Cabos, a tourist destination with a large influx of international visitors. “We live in a place where Halloween has a lot of presence due to the influence of Anglo-Saxon culture, but we are proud to be able to return to our roots and show the world the richness of our Mexican traditions,” he explained.

Attendance Expectations and a Call for Responsibility

It is expected that between 20 and 22 thousand people will attend the nautical parade during the two days of the festival, although Rivelino mentioned that, thanks to the new alliances with business associations, they could reach 30 or 40 thousand attendees. “We want people to come prepared, with their umbrellas and chairs, and to enjoy the show safely. In addition, we call on everyone to take care of the environment and keep the place clean,” he said.

The “Altars in the Sea” nautical parade promises to be an unforgettable experience, combining the beauty of the Sea of ​​Cortez with the cultural richness of the Day of the Dead, a tradition that, in the words of Rivelino, “is a pride to share with the world.”

The pioneering PGA TOUR event in Mexico presents the different offer for fans to attend from November 7 to 10 at the El Cardonal Golf Course in Diamante Cabo San Lucas

LOS CABOS, MEXICO (October 24, 2024) World Wide Technology Championship, the PGA TOUR tournament with the greatest tradition and history in Mexico and Latin America, presents the variety of tickets on sale, so that fans can attend and enjoy the action and the party during the four days of competition at the El Cardonal Golf Course in Diamante Cabo San Lucas.

From walking the 18 holes of the course, accompanying the stars of the highest category, to luxury hospitality, the tournament organizers offer different options for people to live a great experience. During this second edition of the tournament in Los Cabos, fans can expect an evolution, including VIP Hospitality suite upgrades, a food and art festival, additional Pro-Ams, live music, health and wellness events, kids’ activities, sponsor activations and much more. Before, during and after play each day, the FAN ZONE will be open to all attendees and will be the ideal place to gather, socialize, eat, drink, play and more; it will be located at the main entrance of the tournament. There, attendees will be able to savor delicious offerings from Los Cabos’ best restaurants, offering a variety of culinary delights. Some of the participating restaurants include: Nobu, Taba BBQ, Humo, Sunset Monalisa, La Carreta and Arrabalito. Kids will love the Fan Zone as there will be a specially designed area filled with games and activities, while local artists will showcase their unique creations; Live music every day after the game and a full-size golf simulator for anyone who wants to show off their talent, and a giant screen will allow spectators to enjoy golf, NFL and college football action all weekend long.

Below is the variety of tickets offered by the World Wide Technology Championship:

GENERAL ADMISSION. This ticket allows access to the golf course and tournament facilities to enjoy the best of the World Wide Technology Championship, the different food options and the panoramic views of the Pacific Ocean. Children 15 years and younger are admitted free with a paying adult (two children per adult). The daily price for Thursday and Friday is $35, Saturday is $40 and Sunday is $45. The weekly pass is $139.

TACOS ON 17 BY LA LUPITA. The place to see and be seen, in the most lively location of the tournament. Here you can enjoy delicious Mexican cuisine and the most fun atmosphere with a Los Cabos flavor. It includes a great selection of tacos, Maestro Dobel tequila, mezcal and beer. This pass costs $199 per day on Thursday and Friday, while it costs $239 for Saturday and Sunday. The pass for the four days of the event costs $789. THE SKYBOX. Located next to the green of Hole 18, with a food buffet and open bar included, it offers a premium and traditional option within golf hospitality, for premier sponsors and all clients who want to experience the excitement of the last hole. The ticket for individual days costs $399 on Thursday and Friday, while for Saturday and Sunday, $499. The weekly pass costs $1,499. THE WOODS. Here you can enjoy the action of the PGA TOUR, within the most exclusive golf hospitality in Mexico, created and designed under the singular vision of Tiger Woods. A select group will enjoy the World Wide Technology and the exquisite hospitality of Diamante in an elevated way, all from a privileged location at the event while savoring one of the gastronomic proposals. This new Los Cabos food option will be available on a limited basis to enjoy the most exclusive experience and have the most spectacular views of the tee of Hole 1 and the green of Hole 18, as well as the Pacific Ocean. This exclusive package is priced at $4,000 USD. Tickets for the 2024 World Wide Technology Championship are on sale at tickets.wwtchampionship.com. For more information visit www.WWTChampionship.com or through social media Facebook, Instagram and X by @WWTChampionship #WWTChampionship #WorldWideTechnology

With the starting shot in front of the Cabo San Lucas goal, the most famous fishing tournament in Mexico began this morning: Bisbee’s Black & Blue, in its 44th edition, which has 176 participating teams and a prize pool of almost $7 million for the three days of fishing that will conclude with the awards ceremony on Saturday, October 26. The starting signal was given on behalf of the Governor of the State, Víctor Manuel Castro Cosío, by the Director of FONMAR, Martín Inzunza Tamayo; the General Secretary of the City Council of Los Cabos, José Samuel Cisneros Peruyero and the Municipal Director of Public Relations, Maricruz Espinoza Díaz on behalf of the mayor, Christian Agúndez; Isaac Ocampo Vega, on behalf of the head of the Ministry of Tourism, Maribel Collins Sánchez; as well as Patricia and Wayne Bisbee, children of the founder of the tournament, Bob Bisbee. The starting signal was given on behalf of the Governor of the State, Victor Manuel Castro Cosío, by the Director of FONMAR, Martin Inzunza Tamayo; the Municipal Director of Public Relations, Maricruz Espinoza Díaz and the General Secretary of the Delegation of Cabo San Lucas, José Samuel Cisneros Peruyero on behalf of the mayor, Christian Agúndez; Isaac Ocampo Vega, on behalf of the head of the Ministry of Tourism, Maribel Collins Sánchez; as well as Patricia and Wayne Bisbee, children of the founder of the tournament, Bob Bisbee. With the participation of the greatest fans of sport fishing from around the world, this edition of the Bisbee’s B&B tournament continues to consolidate Baja California Sur as one of the best destinations at an international level for the practice of this sport. Where a wide diversity of species of billfish can be found, of great attraction for fishermen.

Guillermo Rivelino, General Director of Nautical Festivals in Mexico, offered details about the next edition of the “Altares en el Mar” nautical parade, which will be held on November 1 and 2 to commemorate the Day of the Dead in the bay of Cabo San Lucas. At the press conference held at the Pueblo Bonito Rosé hotel, Rivelino highlighted the innovations and the renewed focus of this unique event in Mexico, which combines Mexican tradition with a nautical spectacle.

A Change of Schedule and a Parade of Monumental Catrinas

One of the main novelties this year is the change of schedule. Instead of being held at night, the parade will begin at 4:30 in the afternoon, allowing the use of natural light to highlight the decorations. According to Rivelino, the boats will be adorned with “monumental catrinas sailing through the bay,” offering a more striking visual spectacle than in previous editions. The parade will travel a circuit from the Pueblo Bonito Rosé hotel to the Breathless hotel, and will return to culminate with a fireworks show at 5:40 p.m.

“This year we are going to have unique performances, with catrinas on paddleboards and underwater catrinas, which will delight spectators from the water. It is something that has not been seen anywhere else in Mexico,” he said.

First Route of the Bread of the Dead in Playa El Médano

In this edition of the festival, the first “Route of the Bread of the Dead” is incorporated, a new initiative in collaboration with the businessmen of Playa El Médano. During the event, pastry chefs from businesses in the area will present a special exhibition of bread of the dead, offering attendees the opportunity to taste different styles and flavors of this emblematic traditional Mexican bread. “It’s a way to integrate gastronomy into the festivity and provide a complete experience for our visitors,” said the director.

University Altar Contest

The traditional altar and catrina contest, which is celebrating its third edition this year, will bring together students from public and private universities in Los Cabos. This event will take place at 4:30 p.m. on November 1st on the external esplanade of Plaza Puerto Paraíso. Rivelino highlighted the record participation of more than 50 altars and 45 catrinas, a sign of the growing interest of young people in preserving and promoting Mexican traditions.

A Fusion of Tradition and Culture in Cabo San Lucas

Rivelino also stressed the importance of relaunching the Day of the Dead celebration in Los Cabos, a tourist destination with a large influx of international visitors. “We live in a place where Halloween has a lot of presence due to the influence of Anglo-Saxon culture, but we are proud to be able to return to our roots and show the world the richness of our Mexican traditions,” he explained.

Attendance Expectations and a Call for Responsibility

It is expected that between 20 and 22 thousand people will attend the nautical parade during the two days of the festival, although Rivelino mentioned that, thanks to the new alliances with business associations, they could reach 30 or 40 thousand attendees. “We want people to come prepared, with their umbrellas and chairs, and to enjoy the show safely. In addition, we call on everyone to take care of the environment and keep the place clean,” he said.

The “Altars in the Sea” nautical parade promises to be an unforgettable experience, combining the beauty of the Sea of ​​Cortez with the cultural richness of the Day of the Dead, a tradition that, in the words of Rivelino, “is a pride to share with the world.”

For the second consecutive year, Los Cabos will be the setting for the prestigious World Wide Technology Championship golf tournament, which will be held from November 7 to 10 at the exclusive Diamante golf course, designed by the legendary Tiger Woods. This event not only highlights the beauty of the destination, but also reaffirms its position as a benchmark within the PGA Tour circuit, the most important golf tournament in Mexico. The arrival of renowned international golfers and the attention it generates in the global sports community puts Los Cabos at the center of the golf scene. Joe Mazzeo, director of the World Wide Technology Championship, highlighted the importance of this event for the destination: “It will be the second year of professional golf in Los Cabos. A million-dollar prize purse will be awarded to participants and it will be a show where we invite the entire community to enjoy the best of golf.” The Los Cabos golf courses, known for their spectacular scenery, attract 3% of the tourists who visit the region, according to data from the Los Cabos Tourism Trust (Fiturca). These visitors are not only looking to practice their favorite sport, but also to enjoy an unparalleled experience in a unique natural environment. With three of the best golf courses in the world, according to Golf Digest magazine, Los Cabos has established itself as the best destination for practicing golf in Latin America. The event in Diamante is another example of the destination’s ability to attract major tournaments and strengthen its international reputation as a paradise for golf lovers.

The Jalisco native won the Mexican Qualifier presented by National Car Rental and will make his debut in the pioneering PGA TOUR tournament in Latin America, from November 7 to 10

LOS CABOS, BAJA CALIFORNIA SUR (October 7, 2024) – Santiago De La Fuente from Jalisco was crowned in the Mexican Qualifier presented by National Car Rental and obtained an exemption to compete in the World Wide Technology Championship, the PGA TOUR tournament with the greatest tradition and history in Mexico and Latin America, which will take place from November 7 to 10, 2024 at the El Cardonal Golf Course in Diamante Cabo San Lucas.

The Mexican signed a card of 11-under-par (97 strokes) in this qualifying event, which was held in 27 holes with a strokeplay format, exclusively for Mexican golfers, on the host course of the event. “Many thanks to Diamante and the sponsors for making this tournament possible, they open the doors for us to be able to play a Tour tournament that is a unique opportunity for us Mexicans,” said the 22-year-old Mexican, after the celebrations at El Cardonal.

De La Fuente will participate for the first time in the World Wide Technology Championship. In January of this year, the Mexican won the Latin American Amateur Championship (LAAC), which allowed him to play three of the four Majors of the season: the Masters at Augusta National, the U.S. Open and The Open Championship.

“Things went very well today and golf behaved very well,” added the native of Ocotlán, former representative of the University of Houston and who turned professional just three months ago. During the first 18 holes of this Monday morning, De La Fuente signed a card of 64 strokes (-8) and took a lead of five strokes over Hidalgo native José Cristóbal Islas and Puebla native Isidro Benítez (-3). The native of Jalisco made a perfect walk of eight birdies to calmly contest the last nine flags of the Mexican Qualifier presented by National Car Rental.

Santiago improved his final score with another three birdies during the afternoon, to go without errors during the 27 holes played this Monday at the El Cardonal Golf Course in Diamante Cabo San Lucas, for a total of -11.

Players who finished between second and seventeenth qualified for the Mexico Match Play, which will take place tomorrow, Tuesday, October 8 and Wednesday, October 9, 2024, to compete for another spot in the 2024 World Wide Technology Championship field. Those golfers are: Alejandro Madariaga, José Cristóbal Islas, Isidro Benítez, Enrique José Karga (a), Fernando Arzate, Mauricio Figueroa, Roberto Rodríguez Cacho, Gilberto Peña, José de Jesús “El Camarón” Rodríguez, Aarón Terrazas, Óscar Fraustro, Ricardo Soto, Bernardo Terán, Alberto Rutiz Nava, Eloy Vigil Escalera and Yahel Chahín

In this second edition of the tournament in Los Cabos, fans can expect a great evolution, including improvements to the VIP Hospitality suites, a food and art festival, additional Pro-Ams, live music, health and wellness events, children’s activities, sponsor activations and much more.

Tickets for the 2024 World Wide Technology Championship are now on sale at tickets.wwtchampionship.com; here you will find different options for spectators to live the best experience live and in person, and enjoy world-class golf and the wonderful landscape that Los Cabos offers. General Admission tickets grant entry to the golf course and tournament facilities, as well as to the different special events and gourmet concessions options. Two children 15 years or younger enter free, accompanied by a paying adult. Tickets to the Hospitality areas are also on sale, from Tacos on 17 by La Lupita, which offers an exclusive party venue with exquisite Mexican cuisine, to private suites and more exclusive hospitality venues such as The Woods and The Skybox. For more information, visit www.WWTChampionship.com or through social media Facebook, Instagram and X by @WWTChampionship #WWTChampionship #WorldWideTechnology

The Mexico City Congress approved a reform to the Tourism and Housing Law that establishes limits on tourist stays offered through digital platforms such as Airbnb. The initiative, presented by the head of Government Martí Batres, seeks to put a limit of 180 nights per year for the rental of homes with the objective of “balancing the competition” between temporary accommodations and traditional hotels.

César Emilio Guijosa Hernández, a Morena deputy, defended the measure arguing that the growth of digital tourism has generated problems such as gentrification and the increase in housing prices, affecting residents of the capital. The reform, he said, will help mitigate these externalities and regulate the temporary rental market, limiting the occupancy of properties to 50% annually.

The reform also prohibits the offering of social housing on rental platforms, especially those rebuilt after the earthquake of September 19, 2017, in order to ensure that they maintain their social purpose.

The initiative, however, generated opposition among some legislators. Diego Orlando Garrido and Laura Alejandra Álvarez, both from the PAN, criticized the measure, stating that it violates the freedom of owners over the use of their property and can encourage a black market for unregulated rentals. Álvarez also noted that the law does not clarify how compliance will be verified in one-room homes, where applying the 50% rule is more complicated.

So far, Airbnb has not issued an official position on the approved reform.

World Wide Technology and the PGA TOUR return to Los Cabos from November 4 to 10

The World Wide Technology Championship, the PGA TOUR’s most traditional and historic event in Mexico and Latin America, is ready to take place for the second time at the El Cardonal Golf Course in Diamante Cabo San Lucas, during the week of November 4 to 10, 2024.

This Wednesday morning, tournament officials presented the final details for the event, which will celebrate its 18th edition and where the Mexican golf tradition will be kept alive in one of the most prestigious destinations on the entire continent.

“World Wide Technology is pleased to continue our alliance with the PGA TOUR and Diamante in Los Cabos to continue promoting the sport of golf in the region. Our goal is to deliver an exceptional golf tournament experience for all participants and attendees including our valued customers, partners, fans and of course the professional players. The PGA TOUR has been an invaluable and exceptional partner, and we look forward to another spectacular tournament in 2024,” said Matt Horner, Executive Vice President of World Wide Technology.

This will be the fourth edition with World Wide Technology as title sponsor of the event, extending its sporting legacy across the continent, and for the second consecutive year, the official venue will be Diamante and the Los Cabos region, highlighted and celebrated for its stunning scenery, hospitality and its contribution to the growth of golf throughout the country.

World Wide Technology is proud to partner with the PGA TOUR. In addition to world-class golf, the event will feature thought-provoking business sessions that will stimulate intellectual leadership and exclusive networking events with leading industry executives. The company currently employs more than 10,000 people. “We are thrilled to warmly welcome World Wide Technology, the PGA TOUR and our enthusiastic fans back to Diamante. Visitors will no doubt be captivated by the area’s stunning natural beauty, exceptional dining experiences, and unparalleled hospitality we are dedicated to providing.” With a successful first year behind us, the golf course is in the best condition to further solidify Los Cabos as the most important destination on the PGA TOUR calendar,” said Mike Abbott, Senior Vice President of Operations at Diamante.

In 2023, the expectations of this new alliance were exceeded, between a highly recognized company at an international level, an impressive and challenging course for the best players in the world and a perfect destination for the top golf circuit, so for 2024 many surprises were prepared for the fans who will be present during the week of the tournament.

 

“We are proud that, for the second consecutive year, Los Cabos will host the prestigious PGA TOUR event, the World Wide Technology Championship, an achievement that consolidates our position as a world-class golf destination. This event is an invaluable opportunity to show millions of fans around the world the unparalleled beauty of our courses. This tournament not only highlights the level of excellence and exclusivity that Los Cabos offers, but also our passion for golf and commitment to providing unique and memorable experiences to all of our visitors. We are excited to share with the world everything our destination has to offer,” said Rodrigo Esponda, Director of the Los Cabos Tourism Trust.

Each year, the World Wide Technology Championship is proud to present the best golf talents while highlighting leadership, technological innovation and diversity to create a positive impact on local communities in Mexico and around the world. It has also been a protagonist in promoting national talent on this stage, with a total of 28 tricolor golfers who have participated over 18 years.

“As the pioneering PGA TOUR event in Mexico and Latin America, we are extremely honored to continue the tradition of hosting the best golfers in the world in what will surely be the best sporting event of the year,” said Joe Mazzeo, Tournament Director. “Los Cabos has welcomed us with open arms and we are grateful to the community that has been part of this event in one way or another. We look forward to a great week full of celebrations and top-level golf,” he added.

The PGA TOUR is the stage for the world’s best golfers competing on the most iconic golf courses, and as part of the FedExCup, will bring together a field of 120 players who will compete over 72 holes of stroke play. All four rounds will be televised globally through the PGA TOUR’s extensive television distribution network, including Golf Channel in the United States and Golf Channel Latin America in Mexico and throughout Latin America. Internationally, PGA TOUR coverage is available in more than 200 countries and territories in 26 languages ​​through 44 conventional and digital media broadcast partners.

During competition days, fans will be able to experience premium hospitality like no other sporting event. From panoramic views of the Pacific Ocean, award-winning Baja California Sur cuisine and limitless luxury at El Cardonal at Diamante, a course created and designed under the singular vision of Tiger Woods. Tickets for the 2024 World Wide Technology Championship are now on sale at tickets.wwtchampionship.com; here you will find different options for spectators to live the best experience live and in person, and enjoy world-class golf and the wonderful landscape that Los Cabos offers. General Admission tickets grant admission to the golf course and tournament facilities, as well as to the different special events and gourmet concessions options. Two children 15 years or younger enter free, accompanied by a paying adult. Access to the Hospitality areas is also on sale, from Tacos on 17 by La Lupita, which offers an exclusive party venue with exquisite Mexican cuisine, to private suites and more exclusive hospitality venues such as The Woods and The Skybox.

Rodrigo Esponda, director of the Los Cabos Tourism Trust (FITURCA), returns from a successful promotional caravan in Germany and Switzerland, just in time for the launch of the direct Frankfurt-Los Cabos flight.

Rodrigo Esponda, director of the Los Cabos Tourism Trust (FITURCA), led an intense promotional campaign in Europe, touring five German cities and Switzerland. The objective of this caravan was to consolidate Los Cabos as an attractive tourist destination for the European market, taking advantage of the upcoming inauguration of a direct flight between Frankfurt and Los Cabos, operated by the German airline Condor. This route will begin operating on November 3, with two weekly flights, on Wednesdays and Sundays, offering 320 seats per flight.

During his participation in the radio program Los Cabos a la Carta, Esponda highlighted the importance of this flight, pointing out that “Frankfurt is a key hub for air connections in Europe, which will allow us to attract tourists not only from Germany, but also from Switzerland, France, Italy, Spain, and other European countries.” Esponda indicated that reservations have already been made from countries as diverse as Poland, Bulgaria, and Romania, in addition to the main European nations.

Promotion and Differentiation of Los Cabos

The promotion strategy in Europe focused on making presentations of the destination aimed at travel agencies, media, tour operators, and even influencers, creating an attractive format that included travel raffles and direct interaction with attendees. According to Esponda, the promotional effort was well received, obtaining a “very good response” from the European markets.

One of the most crucial aspects for FITURCA is to differentiate Los Cabos from other sun and beach destinations, both in Mexico and abroad. The director emphasized that unlike more well-known destinations in Europe, such as Cancun or popular resorts in Spain, Los Cabos offers a greater diversity of activities. “It’s not just sun and sand here,” he said, “we have mountain adventures, cultural activities, internationally recognized cuisine and, above all, a high level of security, which is something that European tourists value very much.”

He also mentioned that Los Cabos competes directly with other long-haul destinations, such as the Maldives and Thailand, which are also a 12-hour flight from Frankfurt. However, Los Cabos differentiates itself by offering experiences that go beyond traditional beach tourism, with activities such as diving and golf, areas in which the destination is already widely known among specialized tour operators.

Flight Expectations and Rates

With the Condor flight about to begin, Espondaexpressed confidence that the new air link will attract a steady flow of visitors. “We are focused on ensuring that every flight is full,” he said, explaining that prices are very competitive, with round-trip fares starting at $700. This flight contract has been secured for at least two winter seasons, with a total of 102 flights between 2023 and 2024, reinforcing the long-term commitment to connecting Los Cabos with Europe.

Challenges and Opportunities

Although promotion is moving forward in a solid manner, Esponda acknowledged that Los Cabos is still not a widely known destination in Europe, which represents a challenge. However, ongoing efforts to attract high-end tourism, with a focus on safety and exclusive experiences, are bearing fruit.

Regarding the possible reactivation of the Mexican Tourism Promotion Council, Esponda was cautious, mentioning that he has no confirmed information on the matter. However, he praised the public-private model of collaboration in Los Cabos, which has allowed the destination to position itself internationally, and stressed the importance of remaining competitive against other emerging destinations on the global scene.

Finally, he concluded that the success of Los Cabos depends not only on international promotion, but also on maintaining adequate local infrastructure, from roads to garbage collection, to meet the expectations of tourists.

The pioneering PGA TOUR event in Mexico presents the multiple entertainment offerings for fans at El Cardonal at Diamante in Cabo San Lucas

The World Wide Technology Championship invites you to live each of the experiences that will be available from November 7 to 10 at the El CardonalGolf Course at Diamante Cabo San Lucas.

The pioneering PGA TOUR tournament in Mexico will bring together the best players in the world, who will compete in 72 holes, in stroke play format. During the competition days, fans will be able to experience premium hospitality like no other event: from panoramic views of the Pacific Ocean, to the award-winning cuisine of Baja California Sur and unlimited luxuries.

We offer different ticket options so that everyone can live this great event to the fullest; With the purchase of “General Admission,” spectators will be able to enter the golf course and tournament facilities to enjoy the best golf, the wide variety of food and activities in the Fan Zone – (children 15 years old and younger enter free, accompanied by a paying adult).

The Fan Zone of the World Wide Technology Championship 2024 will be at the main entrance of the tournament; any ticketed attendee will be able to enter and learn about the offerings of some of the best restaurants in Los Cabos. We will also have food festivals, art, live music, a children’s area, a golf simulator, giant screens to watch the action of the NFL, soccer and other sports, as well as activations from our sponsors and much more.

To enhance the experience, fans will be able to purchase the “Tacos On 17 By La Lupita” ticket; this hospitality area will be located between the greens of holes 10 and 17. There, they will be able to taste delicious Mexican cuisine and enjoy the most fun atmosphere with a Cabo flavor. Includes a great selection of tacos, Maestro Dobel tequila, mezcal and beer.

On the 18th green, “The Skybox” will be available, offering a premium and traditional alternative to golf hospitality. This area is perfect for everyone who wants to experience the excitement of the last flag and includes a varied buffet and a premium open bar.

For those who want a more exclusive location, the event offers “The Woods” ticket, an area located on the tee of hole 1 and the green of hole 18. Fans will enjoy the PGA TOUR action and Diamante’s exquisite hospitality in an elevated way, while savoring each of our gastronomic proposals. This new Cabo food option, with a Premium High-End Buffet and Open Bar included, will be available on a limited basis and the membership will be for the four days of the tournament.

Ticket sales for the 2024 World Wide Technology Championship (daily or weekly) are now open at tickets.wwtchampionship.com, where you can find the different options available for spectators to enjoy the best live experience and world-class golf and the wonderful scenery that Los Cabos offers. For golf lovers, there is also the PRO-AM experience, a competition in which amateurs interact and play a round of golf with the great golf icons. After the round, PRO-AM participants will attend an unforgettable party. The venue will be filled with music and color to create a wonderful and spectacular atmosphere. For more information, please contact Roberto Molina, Director of Sales and Marketing, at rmolina@wwtchampionship.com. For more information visit www.WWTChampionship.com or through social media Facebook, Instagram and X by @WWTChampionship #WWTChampionship #WorldWideTechnology

The Los Cabos Tourism Trust is proud to commemorate World Tourism Day on September 27, highlighting Los Cabos as the Mexican destination with the greatest promotion at the national and international level in eleven priority markets: the United States, Canada, Mexico, Colombia, Brazil, Australia, the United Kingdom, Spain, France, Germany and Japan. This celebration highlights not only the beauty and diversity of the destination, but also Los Cabos’ commitment to sustainable and responsible tourism.

Since the beginning of the year, Los Cabos has implemented a comprehensive promotion strategy that has impacted a significant number of people around the world. To date, the company has participated in more than 140 international events and fairs, held 35 seminars and organized 35 familiarization trips, attracting operators and agents from different markets. In addition, it has interacted with more than 4,000 travel agents in key markets, thus strengthening the destination’s presence in the global tourism arena.

“World Tourism Day, this 2024, gives us a unique opportunity to reflect on the positive impact that tourism can have on our communities and the world. In Los Cabos, we are committed to promoting tourism that not only attracts visitors, but also contributes to the well-being and peace of our region. We invite everyone to discover the beauty and hospitality of Los Cabos, a destination where well-being and nature come together in perfect harmony,” said Rodrigo Esponda, General Director of FITURCA.

In 2024, Los Cabos hopes to close with the same numbers as in 2023, receiving 3.8 million tourists. The destination continues to focus on the diversity of activities that visitors can enjoy, thanks to its wide range of luxury offerings, exquisite and sustainable cuisine recognized by the MICHELIN Guide, and exciting outdoor adventures, among others.

With more than 550 weekly flights from 31 US destinations, 16 domestic ones, and soon 1 from Germany, traveling to Los Cabos has never been so accessible. The destination continues to expand its direct connections with Europe and South America, making it easier for more and more travelers to discover this paradise.

On World Tourism Day 2024, FITURCA reaffirms its commitment to maintaining Los Cabos as an international benchmark, not only for its luxury offering, but also for its leadership in sustainability and in the creation of unique experiences that generate well-being for both visitors and local communities. Los Cabos is a destination that is continually transforming to meet the expectations of the most demanding travelers, while protecting and respecting the natural beauty of the destination.

Los Cabos’ promotional strategy has been recognized over the past two years with more than 30 awards from prestigious accolades such as the Travel Weekly Readers Choice Awards, Travel Weekly Magellan Awards, MarCom Awards, TravelAge West WAVE Awards, Virtuoso Travel Awards, Global Traveler Leisure Lifestyle Awards, Travvy Awards, Davey Awards and Travel + Leisure. These recognitions reflect the quality and effectiveness of the actions undertaken to position Los Cabos as a leading destination.

The Mexican duo Jesse & Joy will be in charge of inaugurating the main stadium of the “Cabo Sports Complex” as a venue for cultural events on November 7. The brothers Jesse and Joy Huerta, known for hits such as “Corre” and “¡Espacio Sideral”, will perform at 8:00 p.m. as part of their “Clichés” 2024 tour.

Tickets are now available through Ticketmaster, with prices ranging from 1,830 to 3,843 pesos for VIP tickets. This is not the first time that the duo has visited Baja California Sur, having previously delighted their fans in both La Paz and Los Cabos.

The highly anticipated concert will be a unique opportunity to enjoy their greatest hits in a new and emblematic space in Los Cabos. Don’t miss out on your tickets and get ready to sing along with them on this special night!

 

A recent report from the Mexican Ministry of Tourism (SECTUR) reveals that Los Cabos has strengthened its place among the most popular beach destinations in the country, ranking third in terms of hotel occupancy during the first seven months of 2024. The monitoring, carried out by the DataTur system, shows that Los Cabos reached an average hotel occupancy of 80.3%, surpassing important destinations such as Cancun (77.2%) and Puerto Vallarta (73.9%).

Between January and July 2024, hotel occupancy in the monitored beach destinations averaged 68.3%, while in the cities it was 52.8%, according to the DataTur report. Overall, the average hotel occupancy nationwide was 60.2% in this period, reflecting a gradual recovery of tourism after the COVID-19 pandemic.

Compared to the same period in 2023, there was an increase of 0.7 percentage points in hotel occupancy in cities, which denotes stability in the country’s tourism growth.

Although Playacar (89%) and Akumal (81.6%) occupied the top positions in hotel occupancy in beach destinations, Los Cabos has managed to position itself above other iconic destinations, such as Cancun and Puerto Vallarta, standing out for its diverse tourist offer and its growing popularity both in the national and international markets.

The growth of Los Cabos as a luxury destination is due to multiple factors, such as its high-end hotel infrastructure, security and its diverse offer of tourist activities, including golf, sport fishing, ecotourism and first-class gastronomy. In addition, the international promotion of the destination and its air connectivity with cities in the United States, Canada and Europe have contributed to the increase in visitors.

Tourism is a key pillar in the economy of Los Cabos. According to the Mexican Tourism Promotion Council (CPTM), tourism revenues in the region have experienced constant growth in recent years, boosting demand for local services and generating more jobs in related sectors, such as transportation and recreational activities.

With its constantly expanding infrastructure and the arrival of new luxury resorts, Los Cabos continues to consolidate itself as a strategic destination in the Mexican tourism landscape, offering a complete experience that attracts tourists from around the world.

The Marine Turtle Protection Network, headed by Carlos Villalobos, has taken an important step in the conservation of the olive ridley turtle with the release of 4,500 hatchlings on the coasts of Cabo San Lucas in a single day. This effort is part of a series of nightly releases, with the expectation of releasing around 14,000 hatchlings in the coming days.

Villalobos shared the success of this release through his social networks, where he thanked the commitment of the volunteers and members of the Protection Network. “It is an arduous and noble task,” he said, recognizing the tireless work of those who are dedicated to the preservation of this endangered species.

The release of hatchlings is a crucial action for the survival of the olive ridley turtle, which faces great challenges due to human activity and climate change. These initiatives not only seek to mitigate risks, but also to raise awareness about the importance of protecting marine species.

With the collaboration of volunteers and experts, the Marine Turtle Protection Network continues to work to ensure that more turtles can reach the ocean, increasing their chances of survival and contributing to the conservation of this emblematic species of the coasts of Baja California Sur.

With the aim of increasing the competitiveness of Los Cabos as an international tourist destination, the airline Volaris announced a new direct route that will connect this popular Mexican destination with Oakland, California. The route will begin operating in March 2025 and will have a frequency of three flights per week, on Tuesdays, Wednesdays and Thursdays. The flights will be operated by Airbus A320NEO aircraft, with capacity for 186 passengers.

Rodrigo Esponda Cascajares, director of the Los Cabos Tourism Trust (Fiturca), highlighted that this new route is part of an effort to improve the destination’s air connectivity and encourage competition between airlines to offer better rates to travelers. In addition, he mentioned that this is only the beginning of a broader strategy that seeks to attract new markets and consolidate Los Cabos as a first-class destination worldwide.

“There is a lot of competition in the destination, generally this occurs within tourism. “That means we have to continue looking for other markets to be able to continue working,” Esponda said. In this regard, he explained that new routes are being managed that connect Los Cabos with destinations in South America and Europe, in addition to continuing to expand connections with the United States, the main source of tourists to this region of Baja California Sur.

The new route between Los Cabos and Oakland will be a key addition to the US market, by offering California residents a direct flight option to the beaches of Baja California Sur. According to the Volaris website, the estimated duration of the flight will be three hours and eight minutes, and round-trip ticket prices will range between 5,000 and 6,000 pesos.

Esponda stressed that improved air connectivity will be a key factor in the growth of tourism in Los Cabos. In addition, he mentioned that, as the opening of new routes to other countries is completed, a greater diversification of the tourism market is expected. “We continue to work on some routes in South America and Europe,” he said, assuring that the strategy seeks to position Los Cabos among the most important destinations internationally.

The arrival of Volaris on this route also represents an opportunity to generate more competition in the air sector, which could translate into more affordable fares for tourists. This measure comes at a crucial time for the tourism sector in Los Cabos, which has experienced constant growth in recent years and seeks to maintain its position as one of the most attractive destinations for national and international tourists.

With the opening of this new air connection and future expansions, Los Cabos continues to consolidate itself as a world-class destination, with a view to receiving a greater number of visitors from various parts of the world in the coming years.

Representatives of the sport fishing industry, together with authorities from the Baja California Sur (BCS) government, announced the first tournament of the season, scheduled for October 12 and 13, as part of the “Fishing in the Five” series. This event seeks to promote the sport of fishing in the state’s five municipalities and contribute to the local economy.

The Marlini 2024 Tournament, which is celebrating its fourth edition, has shown significant growth since its first competitions. In its beginnings, the tournament had just over 30 teams, but this year it is expected to exceed 60 registrations, according to Aristeo González, director of the event. This increase in participation reflects the growing interest in sport fishing in the region.

The tournament will have two main categories: dorado and wahoo. Prizes for the winners include 500 thousand pesos for first place, 250 thousand for second and 150 thousand for third. In the wahoo category, first place will receive 100 thousand pesos, in addition to the jackpots available in both categories. As part of the activities, a children’s sport fishing clinic will also be offered, encouraging the participation of the youngest in this discipline.

Martín Insunza Tamayo, head of FONMAR BCS (Fund for the Protection of Marine Resources), highlighted the importance of sport fishing tournaments for the local economy. “The idea is that commercial fishing efforts will be less and that sport fishing will increase because it is more profitable. This sport generates additional income for many local families,” he said. Insunza also explained that the fund contributes 50% of the resources destined for the prize pool, thus ensuring the million pesos that will be awarded in total.

Los Cabos, one of the flagship destinations for sport fishing, plays a crucial role in this type of event. Insunza emphasized that the goal is to protect the species, promoting the practice of “catch and release” to ensure the sustainability of sport fishing. “Los Cabos has become aware of not making a slaughterhouse of species and that each fisherman takes only one specimen,” he commented.

Finally, Insunza mentioned that conversations have already begun with Christian Agúndez, elected mayor of Los Cabos, to work together with state and local authorities in favor of the development of sport fishing in a sustainable manner. This joint effort seeks to guarantee the balance between the promotion of this sport and the protection of natural resources, ensuring that sport fishing remains a profitable and sustainable activity in Baja California Sur.

The Marlini Tournament is not only an opportunity for fishing enthusiasts, but also an event that leaves a significant economic impact in the region, benefiting hotels, restaurants and local businesses. With the support of the authorities and the commitment of the fishermen, it is expected that the event will continue to grow in the coming years, consolidating itself as a tradition in the region.

The organizers of the World Wide Technology Championship, an official PGA TOUR event, invite you to join the Volunteer Team, from November 4th to 10th at El Cardonal at Diamante in Cabo San Lucas.

Every year, hundreds of volunteers are an essential part of the spirit that is lived at the World Wide Technology Championship. Thanks to their collaboration, time and willingness, they have made our tournament a success for 17 editions. Whether you are a golf fan or not, being a volunteer offers the unique opportunity to be part of an international class event, to attract the eyes of the world to the wonders of Mexico, Diamante and Los Cabos.

“The tournament volunteer program is an incredible way to experience all the action that the PGA TOUR offers us from another perspective. Not only are you in the front row, but you are supporting the event behind the scenes and supporting the local community,” said Claudia Ramos, Volunteer and Special Projects Manager of the World Wide Technology Championship.

To apply, you only have to complete your registration and choose the committees of your preference. We have different committees divided into three main areas: COMPETITION SUPPORT (Pro-Am; Scorers; Banner Bearers; Starters), OPERATIONS (Hole Marshals; Practice Area; Distribution and Golf Carts; Clubhouse Marshals; Ops Taskforce) and TOURNAMENT SERVICES (Drivers and EVAC; Volunteer Services; Hospitality Services; Attention to Spectators).

During the first edition at the El Cardonal golf course in Diamante de Cabo San Lucas last year, hundreds of people were part of the team. Several volunteers participated for their love of golf; others, to support events within their community; some on behalf of their company, club or organization with an alliance with the event, as well as university students who were motivated to cover their hours of social service.

We have volunteers from all over Mexico and from different countries around the world. For more information, please email cramos@wwtchampionship.com or click here.

All volunteers must attend general training and work a minimum of three days.

The PGA TOUR, which showcases the world’s best golfers competing on the most iconic golf courses, and as part of the FedExCup, will bring together a field of 120 players who will compete over 72 holes of strokeplay. All four rounds will be televised globally across the PGA TOUR’s extensive television distribution network, including Golf Channel in the United States and Golf Channel Latin America in Mexico and throughout Latin America. Internationally, PGA TOUR coverage is available in more than 200 countries and territories in 26 languages ​​through 44 conventional and digital media broadcast partners.

Tickets for the 2024 World Wide Technology Championship are on sale now through tickets.wwtchampionship.com. There are different ticket options available for spectators to enjoy the best live experience and world-class golf and the wonderful scenery that Los Cabos has to offer. General Admission tickets provide entry to the golf course and tournament facilities, as well as to the different special events and gourmet concessions options. Children under 15 are admitted free when accompanied by an adult (two children are admitted free for each adult with a ticket). Tickets are also on sale for the Hospitality areas, from Tacos on 17 by La Lupita, which offers an exclusive party venue with exquisite Mexican cuisine, to private suites and more exclusive hospitality venues such as The Woods, The Skybox and Sunset Suites.

For more information, visit www.WWTChampionship.com or through social media Facebook, Instagram and X by @WWTChampionship #WWTChampionship #WorldWideTechnology

The Los Cabos Tourism Trust (FITURCA), together with a delegation of 10 hotels and 4 tour operators (DMCs), carried out a series of promotional events in strategic cities such as Frankfurt, Munich, Hamburg and Zurich. These activities, carried out in collaboration with Condor Airlines, prepare the ground for the inauguration of the new direct air route between Frankfurt and Los Cabos, which will begin operating on November 3, 2024.

“The new direct route, operated by Condor Airlines, aims to attract 16 thousand tourists, consolidating European tourism as the third most relevant international market for Los Cabos. It is estimated that this influx will generate an economic spillover of more than one billion dollars in the region, significantly boosting local development,” said Rodrigo Esponda, General Director of FITURCA.

The route, also confirmed for the 2025 and 2026 seasons, not only opens new doors to the European market, but also marks a strategic advance in the growth of international tourism for Los Cabos. To enhance this new connection, FITURCA has implemented an ambitious promotion strategy in Germany and Switzerland, with the aim of consolidating the presence of Los Cabos in the European market, particularly in Germany.

10 reasons to visit Los Cabos

As part of the promotion strategy, events were held with more than 60 media specialized in tourism, lifestyle, gastronomy and sports in Munich, Hamburg and Zurich. In addition, more than 10 individual meetings were held with media representatives, to whom 10 key reasons for Germans and Swiss to choose to visit Los Cabos were presented. Highlights included biodiversity, natural wealth, gastronomy, the new direct Condor route and, especially, the safety of the destination.

For the first time, Los Cabos implemented a consumer-oriented promotion strategy, which included advertising campaigns on radio and outdoor media, as well as events in major German and Swiss cities. Highlights included the installation of life-size whales in Main Taunus, Skyline Plaza and Frankfurt Central Station, as well as an activation at City Beach, with the participation of more than 1,500 people.

Tradeshow events were also organized in Frankfurt, Munich, Düsseldorf and Hamburg, where more than 300 travel agents learned about Los Cabos’ tourism offering and the latest developments in the destination. These meetings contributed to strengthening relationships with the main market players and generating new business opportunities for the destination.

In addition, meetings were held with key operators from Germany and Switzerland such as Dertouristik, Dertour, Kouny, Hotelplan and Sonnenklar, exploring opportunities to expand the Los Cabos catalog and different marketing opportunities.

With these actions, Los Cabos reaffirms its commitment to diversify its markets and strengthen its position as one of the most exclusive and safe destinations in Mexico for international travelers.

On August 29, the first stage of the hotel and commercial development of what will be The Place at Cabo Hotel was announced. It is located in the heart of Cabo San Lucas in front of Plaza Bonita in the marina.

The building, which remained unfinished for years, had been abandoned due to a long labor dispute that was finally resolved thanks to an agreement between the CROC workers’ union and the Questro Group for the building, and with Fonatur for the surrounding streets that were in very poor condition, without lighting or surveillance.

This first stage, which already has public parking, is located in the area adjacent to the building where a series of premises for a variety of small restaurants, shops and galleries were designed – under a pleasant tree-lined area – located between the Paseo de la Marina and just over 300 meters from the Marina boardwalk known as the “Barracuda” walkway, where a picturesque “trolly” train car will make free trips for tourists and walkers.

Architect Ramón Armenta, Questro Group: “It starts with an agreement with FONATUR to restore the entire polygon, the perimeter of the streets that are 4, 5, 6 and the Barracuda walkway, along with the public plaza. In parallel, we found places that we could rescue, the parking lot, this green area, everything that is the front of the Barracuda walkway with commercial premises, we widened the Barracuda walkway, we brought in the amenity of a trolley, we put in a railing, we changed the entire floor, and finally the objective of the project was to rescue it, and why not, give added value to the entire perimeter.”

The project includes a hotel for more than 260 rooms that is expected to be completed by 2026. In addition, the rehabilitation and lighting of the walkways is planned, which will not only improve the aesthetics of the place, but will also increase security for visitors.

Architect Ramón Armenta, Questro Group: “Next to the public square there will be an immersive experience, it is a museum, a ship with that immersive experience, the boat that comes from Puerto Los Cabos arrives there, you will be able to disembark there and you will have a meeting point, on the other side, parallel, we will have a market, and as a last stage, it is the total recovery of the hotel.”

Several shops of well-known brands and art galleries are planned that will open at the beginning of December of this year.

Idania Salmon, Marketing Director: “In this first stage, we are starting with 16 retail stores, apart from the 4 galleries that we are starting, basically this area is going to be pure food and drinks, but outdoors. We are going to have a Cocktail Bar, we have some Tacos and Mezcal, we have seafood, and right in front we want to set up an area with pergolas for artisans and artists”

During the ceremony prior to the ribbon cutting, the mayor of Los Cabos, Oscar Leggs said:

Oscar Leggs, Municipal President of Los Cabos: “It is important to tell you that as we say colloquially here, this was a nest of criminals, it always has been, really, a long time ago and nobody did anything and cared; Don Eduardo goes beyond that, goes over that and takes action, this really changes the image of downtown Cabo San Lucas, and invites not only those who visit us, but also the inhabitants to take the tour, to come and see that we have this in Cabo San Lucas, we don’t have to go looking for it somewhere else.”

Enrique Turcott, director of Institutional Relations for Grupo Questro, said that the group’s objective is to bring benefits not only to Cabo San Lucas, but to the entire community:

For his part, the developer and president of Grupo Questro commented:

Eduardo Sánchez Navarro, President Questro Group: “Today I want to acknowledge 5 supporters that we have had and that have made this first stage of The Place at Cabo project possible: 1, Croc, 2, FONATUR, 3, the Municipality and the Delegation, 4, the Navy, and 5, the very valuable support of the project development team, headed by architect Armenta.”

According to representatives of the local community, they agree that this project is a great tourist and urban rescue that will generate hundreds of jobs, a very important and beneficial economic spillover for the area, and the image of the heart of Cabo San Lucas will improve significantly after the abandonment that this unfinished building had for more than two decades.

 

• Los Cabos offers a variety of events and activities to celebrate Mexico’s Independence Day, including the traditional Grito de Dolores and parades in San José del Cabo and Cabo San Lucas. • Hotels and restaurants in Los Cabos organize “NochesMexicanas” with special menus, live music and cultural activities throughout September. Independence Day is one of the most important and emotional events in Mexico, marking the beginning of the country’s fight for freedom. Every September 15, Mexicans proudly gather to celebrate their national identity, culture and traditions, wearing the national colors: green, white and red. In Los Cabos, this celebration is lived in a special way with a series of events for all tastes and budgets. For an unforgettable experience, join the local festivities, starting with the traditional “Grito de Dolores” in San José del Cabo, where the mayor will lead the “Grito” from the balcony of the Municipal Palace, followed by fireworks and the national anthem. In Cabo San Lucas, the ceremony will take place at Plaza León Cota Collins, while in San José del Cabo, Plaza Mijares will be the setting for the military parade that will include the participation of the Mexican armed forces, schools, cultural groups and sports teams. Cultural activities such as concerts, plays, traditional dances and exhibitions will also take place. If you are in downtown San José, don’t miss Santoro, where in addition to enjoying its exquisite gastronomic offering, the terrace will provide a spectacular view to experience the Mexican celebration in all its splendor. If you prefer a quieter experience or are staying along the Scenic Route, many hotels organize “NochesMexicanas” in their restaurants and bars. At Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa, guests will be able to enjoy cultural immersion through a series of events. With luxurious suites that include private terraces and exceptional service, the atmosphere will be perfect for the festivities. The celebrations will continue at the Mexican Fair on the beach at Grand Fiesta Americana’s Grand Club, with food and beverage stations offering micheladas, mezcalitas, margaritas and Mexican beers, as well as tequila and mezcal tastings. Guests will also be able to explore the Mexican Market for unique souvenirs, enjoy live mariachi music and participate in traditional games such as piñata. The event will culminate with a spectacular charrería show, live music and fireworks. Corazón Cabo will join the celebrations with a “Boxing Night” at RestauranteAtleta on September 14, where guests will enjoy the Canelo-Berlanga fight broadcast on screens. The a la carte menu will include margaritas and beers at special prices. On September 15, the Beach Club will celebrate with “Sunday Funkday,” which will feature live music, a fire show, and special promotions on domestic beers and tequila. Restaurante Aleta will also offer a special menu of Mexican dishes on September 15 and 16. The Pueblo Bonito resorts will also join in the festivities. At Montecristo, guests will be able to enjoy a Mexican menu accompanied by craft beer and live music at Cibola Bar. In Mazatlán, RestaurantePalomas will offer a Mexican buffet, fireworks, live music, and a piñata, while Esmerald Bay will host a special buffet, fireworks, and a mobile disco at La Cordeliere. At Sunset Beach, The Bistro will celebrate with a traditional buffet and live mariachi, while at Medano, the Sushi Deck will feature a buffet, live mariachi and a dance show. At Pacífica, guests will have the option of a Mexican buffet, live mariachi, a DJ and local artisans at Siemprerestaurant. Ruba’s Bakery and Cantina La Tresefes will participate with special dishes throughout the month. Ruba’s Bakery offers a different specialty each week, while Cantina La Tresefes serves Mixiotes de Carnero and Chiles enNogada, one of the most emblematic dishes of the season made with poblano chile stuffed with picadillo, bathed in a walnut sauce and decorated with pomegranate, representing the colors of the Mexican flag. Solaz Los Cabos will celebrate with “Tales of Brunch Lotería,” an event that includes traditional games, drinks, regional delicacies and activities for children, such as painting piggy banks and face painting. Krystal Grand & BelAir Sun Club Los Cabos will host an authentic Mexican Night with themed decorations, professional dance performances, mariachi, piñatas and a variety of Mexican delicacies prepared by its culinary team. Hacienda del Mar invites guests to a special celebration on September 15 at the Pitahayas restaurant, with live music, a welcome cocktail and a five-course dinner, where the main dish will be the traditional Chile enNogada, prepared by Master Chef José Lazcarro with authentic ingredients from Puebla. Starting at 6 p.m., the terrace of the Brigantine restaurant at the Playa Grande Resort hotel will become an authentic Mexican night, and will be enlivened by Mariachis, fireworks and delicious Mexican dishes. Join the Independence celebrations in Los Cabos this September to enjoy a month full of festive events, authentic cuisine and vibrant celebrations. For more information, visit: https://www.visitaloscabos.travel/

Mauricio Salicrup, president of the Board of Directors of the Los Cabos Hotel Association, announced that the first meetings have been held with Josefina Rodríguez Zamora, the next Secretary of Tourism of Mexico. Rodríguez Zamora was recently appointed by President-elect Claudia Sheinbaum Pardo as head of the Ministry of Tourism for the next six-year term. Salicrup highlighted that these meetings have been productive, with the participation of associations from the main tourist destinations in the country, as well as with the National Association of Hotel Chains (ANCH) and the Mexican Tourism Business Council (CNET). During the meetings, the needs of the tourism sector and the importance of tourism representation in government agencies to address problems at the national level were discussed. One of the main concerns of the sector in Baja California Sur, and especially in Los Cabos, is tourism promotion. Salicrup noted that the lack of promotion has affected the competitiveness of Los Cabos compared to other tourist destinations, which has been reflected in a decrease in visitors during the summer season. Josefina Rodríguez Zamora, originally from Tlaxcala, has been recognized as a young leader in the tourism sector, standing out for her work in promotional campaigns such as “Tlaxcala, SíExiste,” which positioned her state on the national and international tourism map. She was also instrumental in the designation of Ixtenco as a Magical Town and in the publication of books highlighting the cultural heritage of Tlaxcala. Salicrup indicated that Rodríguez Zamora understands the importance of promotion for tourism development and has committed to continue discussing mechanisms to strengthen tourism promotion once she officially assumes office. In these meetings, Los Cabos and Baja California Sur have stood out thanks to the work of the Tourism Trust, led by Rodrigo EspondaCascajares, and the State Secretariat of Tourism, headed by Maribel Collins. Collaboration with the new Tourism Secretariat will be key to continuing tourism growth in Los Cabos and throughout the region. With information from diarioelindependiente

We are back with a transformed proposal, new ideas, new places and great experiences. This 2024 we invite you to experience the Los Cabos International Film Festival: Film Encounters, from December 4 to 8.

This year we will expand our horizons to San José del Cabo, which will be integrated as a new venue for film exhibitions and activities in unique spaces such as Crania, the Wirikuta botanical park, Hotel El Ganzo, Casa Ballena and Plaza Mijares; in addition to maintaining a presence at our traditional headquarters at Cinemex Puerto Paraíso, located in Cabo San Lucas. After having toured the screens of the most important festivals in the world, two international films will be in charge of making us live the cinematic experience during the opening and closing of the Festival, respectively, framed by magical and emblematic spaces of the region that will exalt the relevance of the premieres in Mexico of these cinematographic works.

Mexican cinema will be the protagonist of this year’s film program. A vibrant selection of national titles will fill the screens of the Festival. These screenings will be accompanied by their directors, giving space to an organic interaction between the creators and the audience.

Our Gabriel Figueroa Film Fund will focus on the new voices of cinema in Mexico. On this occasion, it will focus on projects of First Works in development and will reinforce in a timely and precise manner the experience of the new filmmakers through a workshop to enrich their path towards their first film work.

With the intention of continuing to strengthen the ties and professionalization of the film community of the Baja California peninsula, the Festival will offer a workshop given by prominent representatives of Mexican cinema aimed at filmmakers from the region. The conversation on relevant topics for the film industry continues and will be present through discussion panels.

The excitement of this return could not be complete without an image that distinguishes it. It is an honor to present the poster that will accompany this year’s activities of the Los Cabos International Film Festival: Encuentros de cine, a creative proposal by South Californian director David Liles, and a production by Hugo Payén, also originally from Los Cabos. Liles takes as a source of inspiration an iconic ecosystem: the Estero de San José del Cabo, paying tribute to one of the most important wetlands in the extreme south of Mexican California, considered a State Ecological Reserve and declared a Protected Natural Area since 1994.

Liles worked with his memories and digital photos safeguarded by the Historical Archive of B.C.S. – Pablo L. Martínez, to create a hyperrealistic image that seems to be taken from these records. In the image, a pair of children fish in front of a movie screen that emerges like a sunrise between palm trees, reeds and birds that shelter the place. This postcard of Los Cabos of yesteryear is also a tribute to local fishermen, a tradition that is still alive in La Playa, a town next to the oasis and where the creator grew up and also where this year several of the Festival’s activities will take place. “As someone from Los Cabos, I created an image that represents us. This is my small tribute to the Estero that I remember; a magical place, inspiration for many stories,” says David Liles.

Registration is now open for the Monday Open Qualifier, the Mexican Qualifier presented by National Car Rental and the Mexico Match Play, all of which will be held in Los Cabos.

 

Los Cabos, Mexico (August 26, 2024) – Registration is now open for those who dream of playing in an official PGA TOUR event. The World Wide Technology Championship will host three different qualifying tournaments this fall, which will add up to a total of six positions to play in the annual FedExCup event. Commemorating its 18th anniversary as the PGA TOUR event with the longest tradition and history in Mexico, the WWT Championship will once again offer different qualifying options exclusive to Mexican players, in addition to the Monday Open Qualifier. Tournament officials, in conjunction with the PGA TOUR and the PGA Southern California Section, have announced that the Monday Open Qualifier will be held on November 4 in Los Cabos, at the Arroyo/Mountain Course at Palmilla Golf Club. In keeping with PGA TOUR tradition, the four players who win the Monday Open Qualifier will earn their spot in the 120-player field.

In addition, Diamante will welcome the best Mexican players for the Mexican Qualifier presented by National Car Rental and the Mexico Match Play. Both events are exclusively for Mexican players and are part of the WWT Championship’s commitment to support golf in Mexico, and Mexican professional and amateur players who aspire to compete at the highest levels in golf. As has been a tradition for 10 years, the two qualifying events for Mexican players will take place from October 7 to 9 at El Cardonal Golf Course in Diamante.

“We are pleased to be able to offer various avenues for talented golfers to earn a spot to compete in our FedExCup event,” said Joe Mazzeo, Tournament Director. “Every week the best golfers in the world compete on the PGA TOUR, and we are proud to offer different routes for various players to participate in the most important golf circuit,” he said.

The call is open to all professional and amateur players who meet the established handicap requirements. The Monday Qualifier will feature an approximate field of 72 players. Those who do not have an exemption must participate in one of the pre-qualifying events, three of which will be played in Southern California on October 30 and 31, and one in Los Cabos on November 1. Players can obtain more information or submit their registration request at the following link: www.wwtchampionship.com/MondayQualifier.

On October 7, the Mexican Qualifier presented by National Car Rental will grant the first exemption to the tournament, after a 27-hole stroke play, which is exclusively for Mexican professionals and amateurs. Those golfers who finish in positions 2 through 17 in stroke play will continue to the Mexico Match Play. This being its fourth year in this format, the Mexico Match Play is a two-day, direct elimination tournament between 16 players, with the winner earning an exemption to participate in the WWT Championship. For more details and registration, visit: www.wwtchampionship.mx/clasificatorio-mexicano/overview/.

The PGA TOUR, a showcase of the world’s best golfers competing on the most iconic golf courses, and as part of the FedExCup, will bring together a field of 120 players who will compete over 72 holes of stroke play. All four rounds will be televised globally through the PGA TOUR’s extensive television distribution network, including Golf Channel in the United States and Golf Channel Latin America in Mexico and throughout Latin America. Internationally, PGA TOUR coverage is available in more than 200 countries and territories in 26 languages ​​through 44 conventional and digital media broadcast partners.

For the second consecutive year, the tournament will be held at the Tiger Woods-designed El Cardonal course at Diamante Cabo San Lucas in Baja California Sur, Mexico from November 7-10. Opened in 2014, El Cardonal is the first golf course designed by 82-time PGA TOUR winner Tiger Woods and TGR Design.

For this second edition of the tournament in Los Cabos, fans can expect a major evolution, including enhancements to the VIP Hospitality suites, a food and art festival, additional Pro-Ams, live music, health and wellness events, children’s activities, sponsor activations and much more.

Tickets for the 2024 World Wide Technology Championship are on sale now at tickets.wwtchampionship.com. Different ticket options will be available for spectators to experience the World Wide Technology Championship live and in-person, and enjoy world-class golf and the wonderful scenery that Los Cabos has to offer.

General Admission tickets provide access to the golf course and tournament facilities, as well as to the different special events and gourmet concessions options. Children under 15 are admitted free when accompanied by an adult (two children are admitted free per adult with a ticket).

Tickets are also on sale for the Hospitality areas, from Tacos on 17 by La Lupita, which offers an exclusive party venue with exquisite Mexican cuisine, to private suites and more exclusive hospitality venues such as The Woods, The Skybox and Sunset Suites.

For more information, visit www.WWTChampionship.com or through social media on Facebook, Instagram and X by @WWTChampionship #WWTChampionship #WorldWideTechnology

• This tourist destination, which combines luxury and sustainability, is a true paradise for beach lovers, both for those who are just looking to relax, as well as those who want to swim, surf or practice other water activities.
• In Los Cabos, 43% of its beaches are swimmable and it is the tourist enclave in Latin America with the highest number of Blue Flags.

 

Los Cabos, located at the southern tip of the Baja California Peninsula, is an international tourist destination famous for its dream beaches, with crystal-clear waters, ranging from navy blue to turquoise, passing through green and impressive landscapes. Los Cabos has an ideal beach for every type of traveler, whether you are looking to swim – 43% of its beaches are swimmable – or surf, snorkel or simply take a walk along the seashore.

Los Cabos is a true paradise for beach lovers. It is, in fact, the Latin American destination with the highest number of Blue Flag certifications and has five Platinum beaches that have also been recognized with the Clean and Sustainable Beach certifications. Below is a list of the 10 most WOW beaches in the destination:

1 Playa Palmilla

With its soft sand and crystal-clear waters, Playa Palmilla is the perfect place to enjoy a relaxing day in the sun. This iconic beach was the setting for the first luxury hotel in Los Cabos, opened in 1956. Since then, it has been a favorite retreat for celebrities and locals alike, appreciated for its natural beauty and exclusive atmosphere. In addition, this Blue Flag beach is ideal for swimming all year round, and hosts the Ironman Los Cabos swimming competition every year.

2 Playa Médano

Located in front of the Cabo San Lucas Arch, Playa Médano is vibrant and colorful, with music and a great atmosphere. This beach offers stunning views along the bay, making it a privileged meeting point. Here, visitors can rent equipment for various water activities such as kayaking, paddle boarding, and jet skis. Playa Medano is the heart of life in Cabo San Lucas, surrounded by hotels, restaurants, and bars that enhance its lively atmosphere.

3 Playa Santa Maria

This marine sanctuary, located on the scenic route of the Los Cabos tourist corridor, has a distinctive horseshoe-shaped beach, and the cliffs that surround it make it a paradise for snorkelers and paddle surfers. The crystal-clear waters of Santa Maria, recognized with the Blue Flag certification, allow you to explore a coral reef full of marine life, making this beach an ideal place for those looking for an intimate connection with nature underwater.

4 Playa Chileno

Also located on the scenic route of the tourist corridor, Playa Chileno is known for its calm waters and relaxed atmosphere. Ideal for families and people of all ages, this beach offers a safe and serene experience. With its Blue Flag certification and excellent visibility, Playa Chileno is perfect for swimming, snorkeling, or just enjoying a day in the sun. The beach has well-maintained facilities that ensure a comfortable and enjoyable experience for all its visitors.

5 Playa Costa Azul

Playa Costa Azul stretches along the Transpeninsular Highway, on the southeast coast of San José del Cabo. This spot is perfect for surfing enthusiasts thanks to its varied breaks, suitable for both beginners and experienced surfers. In addition, this pet-friendly beach hosts major tournaments organized by the Baja California Sur Surf Association. It is excellent for enjoying surfing during the summer.

6 Playa Cerritos

Playa Cerritos, located in the Todos Santos region, is one of the most popular spots for surfing, especially in winter, when its waves are ideal for this sport. Although its waters are deeper and colder, with darker sand, this gives it a special character. Surrounded by mountains and with a bohemian atmosphere, it is a perfect place to sign up for a board sports school and relax in its restaurants with a relaxed and authentic touch.

7 Punta Lobos

This beach, also in Todos Santos, owes its name to the presence of a colony of sea lions that live in the area. In fact, if you pay attention, you can hear the echoes of these animals. Surrounded by steep cliffs and rock formations, it is a privileged place for hiking, where you can appreciate the most impressive spectacles during sunrise and sunset, when the imposing cliffs are tinged with golden tones.

8 Playa La Fortuna

In the Cabo del Este area, between San José del Cabo and Cabo Pulmo, lies Playa La Fortuna, a pristine beach that attracts surfers from around the world in search of the perfect wave. This beach, with its strong waves, also has glamping options and restaurants with an authentic chic beach flavor, offering a unique experience in a stunning natural setting. 9 Playa Los Arbolitos

Located just 5 kilometers from the Cabo Pulmo Natural Park, a UNESCO World Heritage Site, Playa Los Arbolitos is a hidden gem. This beach, one of the most beautiful in the region, is ideal for swimming and snorkeling, offering a quiet and remote landscape, perfect for those looking for an intimate connection with nature. The wonderful diversity of marine fauna that inhabits its crystal-clear waters makes Playa Los Arbolitos a privileged place. In addition, it has small palapas that provide shade, allowing you to enjoy the surroundings with greater comfort. 10 Playa Buena Vista

With its golden sand and turquoise waters, Playa Buena Vista is the ideal place to enjoy water activities such as snorkelling, kayaking or paddle boarding. During the winter and early spring months, winds of 18 to 22 knots make it a perfect spot for windsurfing and kitesurfing.

The Minister Counselor of Consular Affairs at the Embassy of the United States in Mexico, Amber Baskette, presented a recognition to the Government of Los Cabos for its outstanding work and support to the American community residing in the municipality.

The recognition was received by Nohemí Romero Guzmán, who heads the Municipal Coordination for Attention to Foreign Residents. The official delivery of the document was carried out by Maribel Silva Martínez, consular agent of the United States in Los Cabos and member of the Committee of Foreign Residents.

Along with the Municipal Coordination, Jorge Ramírez Vélez, representative of the Ministry of Tourism and Economy (SETUE), and Lilzi Orcí Fregoso, executive president of the Association of Hotels of Los Cabos, were also recognized.

The Municipal Coordination for Attention to Foreign Residents provides various supports and procedures before municipal, state and federal authorities. Among the services, procedures such as driver’s licenses, construction permits, and obtaining the National Institute for Older Adults (INAPAM) credential stand out. In addition, they offer support in cases related to the electric power service, complaints to the Tourist Assistance Center (CATAC), and the Federal Consumer Protection Agency (PROFECO).

The coordination also provides advice in cases of evictions and problems with the Public Prosecutor’s Office, all free of charge. To improve communication with people who do not speak Spanish, the chat “Whatsapping for Your Safety” was implemented, which includes commanders of the General Directorate of Public Security, Preventive Police and Municipal Traffic, as well as rescue and emergency bodies.

According to data from the National Migration Institute (INM), as of January 30, 2024, 14,933 foreign people reside in Los Cabos, of which approximately 10,050 are of American origin, which represents the largest foreign population in the municipality.

With great enthusiasm, National Car Rental presented the nineteenth edition of the emblematic “Green Party” during a press conference led by Guillermo Badial, director of sales and innovation of the company. The event, which returns after a four-year hiatus, seeks to celebrate and thank all the actors in the tourism sector who contribute to the growth and excellence of Los Cabos as a destination.

The party, which will take place in Cabo Wabo, will have the support of prominent sponsors such as Spa Vainalle, Ruta Pericú, White Anchor Charters, Hotel Drift, Campari and Cerveza Red Rocket. “We are very happy to be part of this event,” said Héctor, representative of Wild Cabo, one of the main sponsors. “It is an opportunity to reconnect with our business partners and support the destination.”

For her part, Nayeli Ojeda, representative of Spa Vainalle, highlighted the importance of this type of event to strengthen ties within the tourist community. “We want to show our deepest gratitude to all the people who are in front of the tourists who visit Los Cabos every day,” he said.

This year’s “Green Party” promises to be a unique experience, with an open bar and a selection of special dishes prepared in the Cabo Wabo kitchen, which has evolved to offer a quality gastronomic offering. “The idea is that we can have a festive atmosphere where everyone can enjoy, relax and have a good time,” concluded Badial.

National Car Rental reaffirmed its commitment to the community of Los Cabos and to the promotion of initiatives that contribute to strengthening the local tourism sector, highlighting the fundamental role of the media in spreading this message.

• FITURCA was nominated as the best tourism management office for the third consecutive year.
• Los Cabos established an alliance with Virtuoso to carry out a statistical analysis on travelers.
• The destination has 14 hotels within the Virtuoso network, with a total of 18,600 high-category rooms.

 

Los Cabos stood out once again as a leading destination in the tourism industry during Virtuoso Travel Week 2024, held from August 10 to 15 in Las Vegas, Nevada. This event, one of the most important for tourism globally, brought together 5,000 representatives of the main companies in the sector, including hotels, destinations, receptive and tour operators, as well as specialized travel agents.

Los Cabos has 14 hotels within the prestigious Virtuoso network, representing a total of 18,600 high-category rooms. With this, Los Cabos has established itself as a unique benchmark in premium tourism worldwide, since no other destination in the Virtuoso network has such a high concentration of luxury hotels in one place.

“One of the main achievements that we highlight from Los Cabos’ participation in this edition of Virtuoso Travel Week was the agreement to carry out a detailed statistical analysis of travelers who visit the destination, in coordination with Virtuoso, with the aim of optimizing the competitiveness of Los Cabos and better adapting to the expectations of the global market,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

The event was also the stage for announcing that Los Cabos has been nominated for the third consecutive year as the best destination management office in the world, a recognition that underlines its leadership in the tourism industry globally.

During Globetrotting, Los Cabos presented its main attractions in 60 group sessions in front of 480 travel advisors, highlighting the unique characteristics of the destination. In addition, the company organized a luncheon attended by 1,200 industry representatives, during which the seven wonders of Los Cabos were presented, strengthening its proposal as a unique destination in the international tourism landscape.

In collaboration with the Virtuoso hotels in Los Cabos, an exclusive cocktail party was held for 100 of the destination’s top sellers, which allowed for strengthening key business relationships and exploring new collaboration opportunities. Rodrigo Esponda had a prominent participation in the CEO Briefing, a forum that brought together 40 global leaders in the tourism industry to discuss trends and the future of the sector.

During the week, Los Cabos also managed 64 one-on-one meetings with travel advisors and 20 meetings with specialized media in the premium tourism segment. These interactions were key to consolidating Los Cabos’ network of contacts. In addition, a Wellness event was organized for 60 Canadian travel agents and, together with ID Travel, a lunch was held for 15 travel advisors, reinforcing collaboration with strategic partners.

The Los Cabos Children’s Foundation (LCCF), a prominent civil society organization and grantee, has announced an ambitious investment plan for the period from July 2024 to June 2025. With a budget of 32 million pesos, the foundation will support 40 specific programs focused on improving the quality of life of children in Baja California Sur, with a particular emphasis on the area of ​​health.

The executive director of the foundation, Marisa Comella, reported that the programs will benefit the 42% of children in the region who live in poverty, a situation that limits their access to basic health services. “Next period we will support 40 programs within the spectrum of children’s health throughout the state, with a special focus on Los Cabos, where the need is greatest,” Comella said in an interview with the media.

During the previous year, the foundation invested 27.5 million pesos, benefiting approximately 11,762 girls, boys and adolescents, of which 91% reside in Los Cabos. The LCCF has focused its efforts on critical areas such as cancer, congenital heart disease, mental health prevention and nutrition, topics that, according to Comella, often do not receive the necessary support from authorities due to lack of resources.

“Our work focuses on filling the gaps in the system, especially in critical medical areas where the lives of many children depend on these programs,” she explained. Additionally, the foundation is collaborating with Youth Integration Centers to address the problem of addictions among children and young people, highlighting its comprehensive commitment to child well-being in the region.

The LCCF continues to be a pillar in the fight to improve the quality of life of South Californian children, especially in the most vulnerable areas.

Gabriel Macías, representative of Mexico Grand Hotels, announced the hotel company’s growth plans in the Cabo San Lucas region. Currently with four hotels in its portfolio, the company is in the process of building a new hotel in the city center, the Hotel Cazola, which is expected to open its doors in June next year.

He also commented on Mexico Grand Hotels’ commitment and investment in the region, highlighting job creation and contribution to the local community. Macías shared that he is fully focused on Cabo San Lucas, where he has invested much of his resources and energy, demonstrating his commitment to the tourist development of the area.

Additionally, the recognition granted by the Southern California Association of Timeshare Developers to Mexico Grand Hotels was highlighted, validating its compliance with all legal requirements to operate in a transparent and ethical manner. Javier Olivares, President of asudestico, highlighted the importance of this certification to generate credibility and trust among tourists and associates.

With a team of approximately 1,500 employees who report directly to Mexico Grand Hotels, the company continues to establish itself as a key player in the region’s tourism industry, offering high-quality lodging experiences to its guests. With future plans to venture into real estate, Mexico Grand Hotels continues to demonstrate its commitment to sustainable growth and excellence in the Cabo San Lucas hospitality sector.

Since March, the Los Cabos Convention Center has raised five million pesos in rent, destined to meet various needs of the health sector in Baja California Sur. The company Baja Developed, in charge of the leasing, will invest around 80 million pesos in the rehabilitation of the property, reported Carlos Castro Ceseña, representative of the state government in the municipality of Los Cabos.

Castro Ceseña explained that the Convention Center, known as G-20, was leased in March under an agreement that has been rigorously fulfilled, with five million pesos already delivered. “The tenant has committed to rehabilitate the Center, working on cleaning and advancing in its conditioning for future cultural, artistic and other events,” he said.

The building, previously a financial burden for the state government, now has a purpose and generates income destined for public health, preventing it from continuing to be a “white elephant.” Castro Ceseña stressed that the funds obtained are used to cover medical expenses, including medicines and ambulances, both in Los Cabos and in other regions of the state.

The Undersecretary of Administration of the government of Baja California Sur oversees the orderly application of these resources, ensuring that they are allocated where they are most needed. Initially, Governor Víctor Castro Cosío considered converting the Convention Center into offices, but the high costs of rehabilitation, estimated at 27 to 30 million pesos, made this option unfeasible.

In addition, other government properties are also generating resources. The Convention Center of the government house in El Caimáncito, La Paz, is rented for 700 thousand pesos per month, funds that are distributed among the five municipalities for cultural, sports and educational purposes. The government house in San José del Cabo hopes to be leased or sold to finance community projects.

Baja Developed’s investment will transform the Convention Center into a world-class event space, attracting event and convention tourism, in addition to the already popular sport fishing, golf and cruise tourism. “Los Cabos will distinguish itself as a strategic destination for both national and international tourism,” concluded Castro Ceseña.

 

The PGA TOUR returns for the second consecutive year to the Tiger Woods-designed El Cardonal Golf Course to host the annual FedExCup tournament at Diamante; Tickets on sale August 1

 

LOS CABOS, MEXICO (July 30, 2024) – The countdown continues with just 100 days remaining until the opening round of the World Wide Technology Championship kicks off. Commemorating its 18th anniversary, it is the oldest and most important PGA TOUR event in Mexico. For the second consecutive year, the tournament will be held at the Tiger Woods-designed El Cardonal course at Diamante Cabo San Lucas in Baja California Sur, Mexico from November 7-10

Opened in 2014, El Cardonal is the first golf course designed by 82-time PGA TOUR winner Tiger Woods and TGR Design.

“We are thrilled to present our brand new tournament for another year, which will be framed in the wonderful setting of Los Cabos, and with the warm hospitality of Diamante,” said Joe Mazzeo, Tournament Director. “We are focused on strengthening our bond with the community of Los Cabos and offering a first-class experience so that everyone can enjoy it to the fullest. We are very excited about what is to come in this second edition here at Diamante, where in addition to witnessing world-class golf, spectators will be able to enjoy a variety of special events and activities,” he said. The PGA TOUR, a showcase of the best golfers in the world competing on the most iconic golf courses, and as part of the FedExCup, will bring together a field of 132 players who will compete in 72 holes of stroke play. The four rounds will be televised worldwide through the extensive PGA TOUR television distribution network, including Golf Channel in the United States and Golf Channel Latin America in Mexico and throughout Latin America. Internationally, PGA TOUR coverage is available in more than 200 countries and territories in 26 languages ​​through 44 broadcast and digital media partners.

For this second edition of the tournament in Los Cabos, fans can look forward to an incredible evolution, including VIP Hospitality suite enhancements, a food and art festival, additional Pro-Ams, live music, health and wellness events, children’s activities, sponsor activations and much more.

Tickets for the 2024 World Wide Technology Championship will go on sale beginning August 1 at tickets.wwtchampionship.com. Different ticket options will be available for spectators to experience the World Wide Technology Championship live and in-person, and enjoy world-class golf and the wonderful scenery that Los Cabos has to offer. General Admission tickets provide access to the golf course and tournament facilities, as well as to the different special events and gourmet concessions options. Children under 15 are admitted free when accompanied by an adult (two children are admitted free per adult with a ticket).

Tickets will also be available for the Hospitality areas, from Tacos on 17 by La Lupita, which offers an exclusive party venue with exquisite Mexican cuisine, to private suites and more exclusive hospitality venues such as The Woods, The Skybox and Sunset Suites.

There are also volunteer opportunities to get involved behind the scenes in the organization of the tournament. Interested parties can visit the tournament website.

For more information on the World Wide Technology Championship, visit www.WWTChampionship.com or through social media Facebook: WWTChampionship Instagram: @WWTChampionship X: @WWTChampionship #WWTChampionship #WorldWideTechnology

 

In Los Cabos, travel trends and the way of traveling have undergone significant transformations in recent years, according to Francisco Madrid, director of the Center for Advanced Research in Sustainable Tourism at the Anahuac University (STARC). Madrid highlighted that lodging platforms have become one of the industries with the highest sales within the tourism sector.

The expert pointed out that the four most popular lodging platforms in Mexico are Airbnb, TripAdvisor, Vrbo and Booking. However, the presence and impact of each one varies depending on the destination. In the specific case of Baja California Sur, especially in Los Cabos, there is a notable number of houses and properties for rent under this format. “Los Cabos is one of the destinations that sells the most through these platforms. I don’t have the exact data, but I estimate that it is around one billion dollars annually,” said Madrid.

Madrid also commented on the uneven competition that exists due to innovation in the different lodging services. He argued that it is necessary for the authorities to establish a “level playing field” for these services and traditional hotels. Despite the progress made, there are still several pending aspects to be addressed, such as security against crimes in these properties and the need for insurance for guests who suffer accidents during their stay.

“We do not have a regulation that is strong enough to guarantee a fair competition. Everyone is welcome, but we consider that they can open an offer in 30 minutes, while building a hotel takes two years in permits, paperwork and licenses,” concluded the director.

Recently, the Ministry of Tourism implemented the mobile application of the National Registry of Tourism (RNT), which brings together a public catalog of tourism service providers in the country. This tool seeks to provide tourists with certainty and security about the lodging services available, thus reinforcing the confidence of travelers.

With the growing influence of these platforms in the tourism market, it is essential that adequate regulations are established to guarantee fair and safe competition, benefiting both tourists and service providers.

Los Cabos is more than the typical sun and beach destination. The confluence of the desert with the sea creates an environment conducive to taking a break and reconnecting with life. This region, located at the southern end of the Baja California peninsula, stands as a refuge to connect with nature in a different way and explore spirituality.

An example of the above is Santiago, a town located in the heart of Los Cabos. Far from the fast pace of everyday life, this corner offers a variety of wellness experiences that prioritize rest and reconnection between mind, body and spirit. Here, the serenity of the desert creates the perfect setting for revitalization.

On the outskirts of the Santiago lagoon, Amet is located, a six-room Nature Retreat and Glamping tents that offers a wide variety of experiences focused on the well-being of travelers. Some of them take place within the hotel facilities and others take place in places near Santiago, recognized for their natural beauty.

Amet Nature Retreat works hand in hand with chef Casiano Reyes, a gastronomy professional who prioritizes fresh and organic foods grown in the region, to ensure a more sustainable value chain and a positive experience for the guest. Thus, you can complement your rest with a healthy menu with low environmental impact.

If you still can’t find the perfect atmosphere to pause along the way and readjust your compass, stop looking. What you need is to visit Los Cabos, where you can enjoy activities such as:

• Santa Rita Thermal Baths.This place is one of the best kept secrets in Santiago. Located a few kilometers from the town center, these natural hot spring baths are known for their healing properties. By immersing yourself in these waters you can relax and relieve stress. Surrounded by the natural beauty of the desert and mountains, the Santa Rita Baths are the ideal place to disconnect from the outside world and rejuvenate.
• Hikes through Zorra Canyon.For those looking for a more active experience, Cañón de la Zorra, also known as Rancho Sol de Mayo, offers impressive trails that wind through the arid landscape and culminate in a spectacular waterfall. This hike is not only excellent physical exercise, it also provides a deep connection with nature. The sound of falling water and the sight of lush vegetation create an atmosphere of peace and reflection, perfect for outdoor meditation.
• Yoga at Dawn.The practice of yoga at dawn is another experience that can be done in Amet. The natural settings of the resort are the perfect spot for you to go out and greet the sun while listening to the singing of the birds and the murmur of the wind. Here you will not only improve your physical well-being, you will also cultivate mental calm and clarity.
• Cocoa Ceremony at sunset.You couldn’t imagine how such a ceremony will bring you peace. First you should know that the activity is led by a spiritual guide who will lead you to unlock new levels of physical, emotional and consciousness well-being. The atmosphere, infused with carefully selected aromas and sounds, prepares attendees for an introspective and healing experience. Each sip of cocoa is an invitation to reflection, self-discovery and communion with the divine, reminding us of the deep relationship between humans and nature.

The community of Santiago is in itself a source of well-being. The inhabitants are known for their hospitality and warmth, which creates a welcoming and familiar atmosphere for visitors, making this community a must-see stop in Los Cabos, especially for those seeking authentic wellness experiences. You certainly won’t be the same person when you leave here.

This Friday, July 12, Baja California Sur will be the scene of the Bash Road Tour, a spectacular caravan of 52 high-end sports cars that will tour La Paz and Los Cabos. This event is part of the DesertikaNorthern Pacific Tour 2024, the second time that the famous caravan visits the state, standing out as one of the most important automotive events in Latin America since its beginning in 2014.

The Bash Road Tour brings together an impressive collection of vehicles, including Porsche, McLaren, Lamborghini, Audi R8, Mustang and Shelby models. Gonzalo Dávila, organizer of the Bash Road Tour, highlighted the participation of renowned professional NASCAR drivers such as Julio, Rodrigo and Gerardo Rejón, as well as automotive influencers such as Franky Mostro, Vlad Klimovich, Ana Gaby Cars and Jane Cuevas.

The objective of the event is to tour Mexico in a safe, fun and organized way, promoting tourism and offering shows to children, in addition to providing a unique experience to participants.

Time and Place: The tour will begin at 7:30 in the morning at the port of Pichilingue, La Paz. At 10 in the morning, the caravan will parade along the La Paz boardwalk, passing by the boardwalk kiosk and then will head in a caravan to Pino Payas Boulevard.

Fuel and Display: At 12 noon, the vehicles will refuel at the VP Racing Fuels station, where they will also be on display for the public. Later, they will move to the Magic Town of Todos Santos, making a stop at the La Oystera restaurant.

Final Destination: At 1 p.m., the caravan will take the road to Los Cabos, with a regrouping stop at the Chevron Balmaceda fuel station before entering Cabo San Lucas. The drivers will stay at the Fiesta Americana Hotel and will enjoy a closing dinner at 7 p.m.

The Bash Road Tour not only stands out for its impressive display of luxury cars, but also for its focus on tourism promotion of Mexico. By touring various states and cities, the event seeks to highlight the wonders of each destination, from capitals and magical towns to notable tourist spots.

Héctor Ramírez, logistics coordinator for Combustibles Baja Sur, sponsor of the event, explained that the tour promotes both tourism and the life experience for participants. Chapter South.The Bash Road Tour is a perfect combination of automotive luxury and tourism promotion, which not only delights car enthusiasts but also residents and visitors of the places it tours. This annual event not only provides an exciting and visually impressive experience, but also strengthens Mexico’s tourism image nationally and internationally.

• The MICHELIN distinction has boosted the gastronomic industry of Los Cabos, which has been growing for 3 years, to ‘nourish’ the local economy even more, a key part of the success of the destination.
• Cocina de Autor, Flora’s Field Kitchen, Acre, Nao, Lumbre and Oystera are a sample of the restaurants in Los Cabos that were recently recognized by the first MICHELIN Guide Mexico 2024.

 

A tourist destination cannot boast of being such if its offer does not include unforgettable gastronomic experiences. Yes, the sun, the beach, the sea, outdoor activities, museums, tours and local culture are important, but also – and more so in a country like Mexico, where we love to eat well – it is important that the gastronomic offer is of quality and unique. With the arrival of the first MICHELIN Guide Mexico, Los Cabos is consolidating itself as a culinary paradise in Mexico that offers a full range of gastronomic experiences, from Japanese, French, Italian, Peruvian, and obviously the excellent Mexican cuisine. In this destination, gastronomy has a special place.

The MICHELIN Guide inspectors traveled throughout the country in search of the best restaurants and found that in Los Cabos, gastronomy shines with its own light. Proof of this is that Cocina de Autor, located in the Grand Velas hotel, obtained its first MICHELIN star.

This is how the MICHELIN Guide describes this space: “This luxurious beachfront restaurant is sophisticated, amplified by the resort’s formal dress code. The terrace is a good place for appetizers and cocktails, and select tables overlook a koi pond. The multi-course tasting menu is Mexican in essence, with global elements and inspirations woven throughout.” Highlights include ingredients such as Comondú’s Gigas oysters and produce harvested from its farm in the typical town of Miraflores. This restaurant evokes emotions and memories through its innovative cuisine.

Flora’s Field Kitchen received a MICHELIN Green Star for its commitment to more sustainable gastronomy. “This family-run property features 25 acres of organic herbs, vegetables and fruit trees such as mango, papaya and citrus,” the Guide describes. Its menu is seasonal, with some timeless classics, and reflects a commitment to freshness and sustainability.

Acre is also part of the MICHELIN Green Star distinctions. “This establishment develops a sustainable planting and harvesting program, which allows the use of as many ingredients produced by the restaurant as possible on its menu. The other ingredients come from nearby farms, to ensure their traceability and promote responsible agricultural practices. The teams also look for products that value national traditions and support local farming and fishing communities,” it notes. Among the featured dishes, it is difficult to decide between the Wagyu suadero taco, the soft shell crab taco and the Cerdo al Pipián. In addition, its innovative cocktail program, made up of award-winning creations, is enriched with products grown on its own lands, creating a vibrant and refined gastronomic experience in the foothills of the Sierra de la Laguna.

In addition to the star-rated restaurants, the Guide also recognized original concepts of the destination.

NAO, mentioned in the MICHELIN Guide, is a gastronomic proposal in Los Cabos, inspired by the sea, the cliffs and the local products of the region. Its innovative menu fuses flavors of the Mediterranean and the Middle East, with fresh ingredients and traditional culinary techniques. Highlights include dishes such as Persian cucumber salad, hazelnut gnocchi and chocolate and hazelnut dessert with Malawaj. The restaurant’s white and blue décor creates a fresh and welcoming atmosphere, reflecting its cosmopolitan spirit and dedication to quality and authenticity.

Located in the heart of San José del Cabo, Lumbre, also mentioned in the MICHELIN Guide, fuses local and international flavors through charcoal-grilled cooking techniques. The open kitchen offers guests the experience of closely observing the culinary magic that takes place in the old wood-burning oven, the imposing grill and the iron and brick oven, creating memorable experiences. They work exclusively with local fishermen, ranchers and farmers to find the best products available in Baja California Sur. Featured dishes include the Braised Clam, with garlic sauce, crispy chorizo, jalapeño and cilantro, and the Share The Fire for two.

Located in the Magical Town of Todos Santos, Oystera specializes in fresh seafood, especially oysters. The restaurant is known for its commitment to sustainability, using responsibly sourced ingredients that support local fishing communities. Dishes are designed to highlight the natural flavors of fresh seafood.

Nourishing the local economy

The tourism industry is a major economic driver of Mexico. It contributes 8.5% of the country’s Gross Domestic Product and 37.6% of Baja California Sur’s GDP. Tourism generates 2 out of 3 jobs in the state, and many of them are related to the restaurant and hotel industry.

According to the National Chamber of the Restaurant Industry (CANIRAC), in Los Cabos there are 1,303 establishments between medium and large restaurants, small and micro restaurants, and establishments without table service. In total, all of them generate 20,195 direct jobs.

In 2023, CANIRAC highlighted that “in the last three years, there has been significant growth in the restaurant industry in Los Cabos. Restaurants that offer dinner service have experienced a 19% growth, while those that provide breakfast service have seen an even greater increase, with a growth of 42%.”

“The restaurant and gastronomic industry occupies a primordial place in the tourism value chain of Los Cabos. This sector not only offers unique culinary experiences, which were recently recognized by the first MICHELIN Guide Mexico, it also positions Mexican cuisine in the world through the international travelers who visit us and, more importantly, generates employment and nourishes the economy of the local community, which is a key part of the success of the tourism industry in the state,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

 

In the vibrant heart of the Los Cabos Marina, the iconic Mexican restaurant “Los Deseos” has been reborn after an extensive remodel, cementing its position as a bastion of local gastronomy. Gabriel Chavelas, manager of Grupo México Grand Hotels, enthusiastically shared the details of this metamorphosis in a recent interview with “Los Cabos a La Carta.”

After a temporary closure of a month and a half in May, “Los Deseos” has reopened its doors with a renewed concept that fuses the richness of traditional Mexican cuisine with contemporary innovations. The remodeling has not only updated the restaurant’s aesthetics, but has redefined its culinary proposal, adapting to the modern palates of both tourists and locals.

Chavelas explained: “The concept is still Mexican food, but we have gone from traditional to contemporary. We wanted to keep that Mexican touch, but also introduce fresh elements that our customers enjoy.”

On reopening night, guests enjoyed a selection of 11 new dishes from the dinner menu, which stood out for their creativity and flavor. Among the delicacies offered were shrimp, octopus and salmon, all with a modern twist. The desserts also won plaudits, especially the avocado mousse and traditional fritters, which received praise for their unique presentation and flavor.

The “Los Deseos” menu has been completely renovated for lunch and dinner, while the breakfasts, which are a favorite among locals, have maintained their essence with slight improvements. Among the outstanding options for breakfast are deviled eggs, drowned eggs and muffins, along with Benedictines with a morita chile hollandaise sauce that promises to delight the senses.

The restaurant’s redesign has been meticulous, retaining iconic elements such as the famous “Wishing Wings” and “Wishing Bead,” and adding new visual attractions such as a “Wishing Goddess” mural, spray-painted by an urban artist. This mural symbolizes the good wishes that the restaurant wants to convey to its customers. Additionally, a ‘Wishing Tree’ has been introduced, where visitors can hang their own wishes, adding a layer of personal interaction to the space.

Strategically located in the Golden Zone, near the Marina Fiesta Hotel and at the exit of Plaza Puerto Paraíso, “Los Deseos” is part of a group of outstanding restaurants that includes Jack’s, Legends, Presto and Baja Lobster. Despite the renovations, the restaurant has maintained affordable prices, and also offers the “Golden Lovers Passport,” which provides discounts of up to 30% for frequent customers.

Chavelas and his team, including brothers Marcos and Alejandro Ibarra, have worked tirelessly to ensure that “Los Deseos” not only maintains its essence but also evolves with the times. Its commitment to quality and innovation is reflected in every detail of the restaurant, promising an unforgettable culinary experience for all its visitors.

For those who wish to experience the new side of “Los Deseos”, the restaurant is open every day from 7 in the morning until 10 at night, serving breakfast until 11:30, lunch from 12 to 5 and dinner from 5 to 10.

Visit “Los Deseos” and discover why this legendary restaurant remains a treasure in Los Cabos’ vibrant dining scene.

 

Tourism in Baja California Sur is not only a source of income and employment, but also plays a crucial role in reducing poverty and promoting social equity. This was highlighted by a recent study led by Francisco Madrid, Director of STARC Anáhuac Cancún, and Rodrigo Esponda, Director of the Los Cabos Tourism Trust (FITURCA) and presented in a well-known hotel in Cabo San Lucas.

Francisco Madrid highlighted the importance of tourism in Baja California Sur, where almost 40% of the state economy depends on this industry. Thanks to this dependency, the state has the lowest proportion of people in poverty and extreme poverty in all of Mexico. “What we did was resort to public sources of information, such as INEGI, Coneval, Social Security and the Ministry of Tourism itself, to build a story based on the social contribution of tourism,” Madrid explained.

The reduction in social backwardness is evident in the state’s municipalities, which present significantly better levels than the majority of the country. This industry not only provides employment, but also promotes social mobility and forms a robust middle class. It is notable that almost 30% of workers in the tourism sector are young people under 24 years of age, and it is the second activity that most employs women, with a gender pay gap lower than the national average.

Madrid highlighted that more than 90% of tourism companies in Baja California Sur are small businesses with less than 10 employees. “Tourism does not benefit only a small group of entrepreneurs. Here, many microentrepreneurs have the opportunity to start a business and get ahead,” he commented.

The tourism industry is articulated through various productive chains that include everything from gastronomy to rural and adventure experiences, allowing economic benefits to be distributed more widely in society.

Rodrigo Esponda, head of FITURCA, emphasizes the responsibility of communicating and promoting the social, cultural and environmental relevance of tourism. “Our goal is for both the public and developers to understand the importance of creating the right conditions so that tourism continues to benefit everyone,” he said.

FITURCA has observed that tourism in Los Cabos goes beyond the confines of hotels. Visitors seek to interact with nature and local culture, which drives sectors such as restaurants and rural activities to formalize and benefit from tourism. “These benefits are spreading to a broader sector,” added Esponda.

Rodrigo also highlighted that the success of tourism in Baja California Sur is the result of a collective effort between the public, private and academic sectors. This collaboration has allowed tourism activity to not only continue to grow, but also to do so in a sustainable and equitable manner.

In conclusion, tourism in Baja California Sur is not only an economic industry; It is an engine of social change. This sector not only creates jobs, but also promotes equity and social mobility, demonstrating that it can be an effective instrument to promote shared prosperity in the state.

 

In the last meeting of the security table, local authorities and businessmen of Los Cabos addressed an issue that has generated multiple complaints and concern among residents and visitors: excessive noise in some establishments, particularly in the vibrant tourist area of ​​Cabo San Lucas. .

The increase in the decibel level in bars, discos and other nightclubs has led the General Directorate of Ecology and Environment to intensify operations to ensure that the noise limits established by municipal regulations are respected.

Raúl Verdugo Montaño, general director of Ecology and Environment of Los Cabos, explained in an interview with CPS Noticias that his department has been active in the inspection of establishments, especially in the central areas of San José del Cabo and Cabo San Lucas. . These actions seek to educate homeowners about permitted noise levels and other regulations they must follow.

“Since 2021 we have been working on this. The first thing we did was write a letter to begin the visits, we started in the historic center of San José del Cabo. In that document we indicated the decibels that must be respected and the schedules, as well as the final destination of the urban solid waste and other activities that the tenants must respect,” explained Verdugo Montaño.

The Los Cabos Coordinating Council has been a crucial voice in calling for stricter operations in the area. In its request, the Council has highlighted the need to review the night establishments and certain industrial estates in Cabo San Lucas and San José del Cabo. The objective is clear: verify that venues respect decibel limits and that those who do not face appropriate consequences.

“We are responding to the request of the Los Cabos Coordinating Council to carry out operations in tourist centers and corridors. It is essential to verify who is not respecting the noise limits and proceed with the corresponding procedures,” added Verdugo Montaño.

Despite the efforts, Verdugo Montaño pointed out that some establishments, after being warned, repeat violations of noise limits in a matter of days. This repetitive behavior not only affects the tranquility of the local community but could also negatively impact the experience of tourists, who seek to enjoy the beauty and serenity that Los Cabos offers.

In response to these recurrences, Verdugo Montaño called on the owners of the establishments to respect the provisions of the municipal regulations. In addition, he urged the Directorate of Revenue not to authorize extraordinary hours to establishments that are problematic or repeat offenders in violating noise regulations.

Noise pollution is a serious problem that can affect both the health of residents and the reputation of a tourist destination. Excessive noise can cause stress, sleep disturbances and other health problems in people with prolonged exposure. In a place as dependent on tourism as Los Cabos, maintaining a balance between entertainment and quality of life is essential.

As part of the Paellas Los Cabos Festival, held this weekend, 15 prominent hotel chefs in the region faced off in a close competition to determine the best paella of the event. The Los Cabos Rotary Club, organizer of the festival, ensured the development of the culinary fair.

The expert judges, including Jesús Corral from the Los Cabos Rotary Club, had the arduous task of evaluating each dish, taking into account aspects such as presentation, texture, quality of the ingredients and the “socarrat”, that delicious crunchy layer in the bottom of the paella.

Unlike other gastronomic competitions, the Paellas Los Cabos Festival does not seek to crown the most faithful recipe to tradition, but instead encourages chefs to explore their creativity and translate their knowledge of Spanish cuisine into an original rice-based dish. The result: a delight of flavors and innovative proposals that delighted the palates of the attendees.

Key points:

• 15 chefs from Los Cabos hotels competed in the Los Cabos Paellas Festival.
• The Los Cabos Rotary Club organized the event.
• An expert jury evaluated the presentation, texture, ingredients and “socarrat” of each paella.
• The festival seeks for chefs to explore their creativity and present innovative proposals.

Once again the Los Cabos International Film Festival will bring to the screens of Baja California Sur and Baja California the free film program La Baja Inspira Itinerante, a sample of films that in one way or another maintain a link with this peninsula. thus paying tribute to the lands that host the Festival.

Cabo San Lucas, Ciudad Insurgentes, El Triunfo, Guerrero Negro, La Paz, Loreto, San José del Cabo, Todos Santos and, for the first time, the city of Tijuana, are the destinations where you can enjoy a selection of six titles that have making this territory its source of inspiration, portraying its places and its people in stories that will touch the hearts of attendees.

The circuit includes the documentaries Yūrei (Ghosts) (Mexico, 2023), by Sumie García, who explores the hidden history of Japanese migrants in our country;Chèche Lavi: Searching for a Life (USA, Mexico, Haiti, 2019), by Sam Ellison, also about the phenomenon of migration; and Los Hámsters (Mexico, 2014), a reflection with comedic tones on family relationships, which marked the debut of the director originally from Baja California, Gilberto González Penilla.

Added to these films is the short program made up of El peregrino (Mexico, 2022) by Rodrigo Ruiz Patterson;What we left in the sea (Mexico, 2023) by Guido Javier Turtula, and Sharks of the Sea of ​​Cortez: a lost treasure?(Mexico, 2021) by James Ketchum.

The performances will begin next Saturday, June 22, with the screening of Yūrei (Ghosts) at the Ruta de Plata Museum (El Triunfo), and will continue their journey at different venues, among which are: Museo del Vaquero de las Californias – MUVACA (El Triunfo), Cineclub El Nido (All Santos), Cinema Vagabundo (Cabo San Lucas), University of Tijuana – UDT (Cabo San Lucas campus), Forum of the House of Culture “Prof. Alfredo Green González” (San José) del Cabo), Costa Azul beach (San José del Cabo), Baja California Sur Art Museum – MUABCS (La Paz), Autonomous University of Baja California Sur – UABCS (La Paz, Loreto, Ciudad Insurgentes and Guerrero Negro campuses), the Tijuana Cultural Center – CECUT and the Tijuana State Arts Center (CEART), both in Tijuana.

With La Baja Inspira Itinerante, the Los Cabos International Film Festival once again fulfills one of its main missions: to create and strengthen new audiences, both through the exhibition of films and through the promotion of critical thinking and reflection on cinematographic work, nourished for the question and answer sessions with the attendees and the recreational activities that this year will be taught by the filmmakers.

CHECK THE BILLBOARD ON OUR WEBSITE: ficloscabos.org

Mexico continues to strengthen its leadership in sustainable tourism by announcing the expansion of its beaches and vessels certified with the Blue Flag distinctive for the 2024-2025 season. The Ministry of Tourism (SECTUR) reported that the country will have 78 beaches, 2 marinas and 40 boats that will hold this prestigious distinction, adding 12 new sites compared to last year. Among the notable ones, Los Cabos stands as the municipality with the most blue flags in Mexico.

In an event led by Joaquín Arturo Díaz Ríos, head of the Foundation for Environmental Education, and the Undersecretary of Tourism, Humberto Hernández Haddad, the Secretary of Tourism, Miguel Torruco Marqués, announced that as of July 1, Mexico will renew the Blue Flag certifications, consolidating its leadership position. Mexico ranks first in the American continent and tenth worldwide in terms of the number of Blue Flag badges, in addition to being the first global place in certified tourist boats.

Torruco Marqués emphasized the importance of these quality certifications, which not only improve the image of tourism destinations and companies, but also generate greater confidence in visitors. “These certifications project an image of excellence and commitment to sustainability, which is crucial to attract tourists conscious of quality and environmental preservation,” said the official.

Among the recent initiatives to promote sustainable tourism in Mexico, the Kuxatur program stands out, developed in collaboration with the United Nations Development Program (UNDP). This program, financed with 7.2 million dollars by the Global Environment Facility, is being implemented in the La Paz-Sierra La Laguna-Los Cabos corridor in Baja California Sur, as well as in other strategic regions of Oaxaca and Quintana Roo.

Likewise, the Adaptur project, with financing of 5 million euros from the German Agency for Cooperation for Sustainable Development, has benefited key tourist destinations such as the Riviera Nayarit-Jalisco, Riviera Maya, San Miguel de Allende, Valle de Bravo, Los Cabos and Mexico City.

Los Cabos, in particular, stands out with an impressive list of Blue Flag certified beaches. Among them are Villa de Arco, Villa la Estancia, Riu Palace Baja California, Pueblo Bonito Los Cabos, Santa María, El Chileno, and Palmilla, among others. These beaches not only offer natural beauty, but also meet strict quality and environmental safety standards.

With these advances, Mexico reaffirms its commitment to sustainable tourism and the preservation of its natural resources, attracting tourists from all over the world who value responsible and high-quality destinations.

Cabo Del Sol has witnessed a new addition to its list of exclusive luxury destinations with the opening of the Four Seasons Resort and Residences Cabo San Lucas. This property, designed to evoke the atmosphere of a charming Riviera town, promises to offer an unparalleled vacation experience in the famous Golden Corridor of Los Cabos.

The resort, strategically located just half an hour from Los Cabos International Airport (SJD) and an hour and a half from its sister property, the Four Seasons Resort Los Cabos in Costa Palmas, offers a mix of elegance and comfort. Guests are greeted on a cobblestone plaza and shown to a spacious sofa where they can enjoy a welcome drink while basking in the breeze off the Sea of ​​Cortez.

With 96 rooms and suites, and 61 residences, villas and estates, the Four Seasons Cabo San Lucas redefines the concept of luxury. Each space is designed to take advantage of both the interiors and exteriors, with retractable floors and ceiling-to-floor glass doors, offering panoramic views of the ocean. Accommodation options range from spacious 847-square-foot rooms to stunning 7,255-square-foot one-bedroom villas, each equipped with private terraces, pools, and outdoor showers.

The resort is home to eight restaurants and bars that promise to delight even the most demanding palates. Among them, Sora, a rooftop bar with sea views, and Palmeria, which offers a Mediterranean culinary experience fused with the flavors of the Baja California Peninsula. For a more relaxed experience, guests can visit Cora, the beach club, or the Brisal Bar next to the adult pool. Soon, Cayao, a restaurant that will fuse Japanese and Peruvian cuisine, and Mercado, a cafeteria inspired by a typical Mexican town, will open.

Executive Chef Miguel Baltazar and Food and Beverage Director Matt Myers are in charge of the resort’s diverse culinary offerings, ensuring every meal is a memorable experience. Little touches like tequila tastings and pasta labs, along with complimentary meals for children under 5, highlight the resort’s commitment to guest satisfaction.

Four Seasons guests have access to a wide range of activities through the Baja 360 Adventure Center, including options such as diving, snorkeling, and boat excursions to iconic locations such as El Arco de Los Cabos. For those looking to relax and rejuvenate, Tierra Mar Spa offers 10 treatment rooms where they can enjoy revitalizing therapies.

“In an incredible market for luxury hospitality, there is a true sense of magic imbued in this last remaining beach in the famous Golden Corridor,” said Richard Raab, general manager of the Four Seasons Resort and Residences Cabo San Lucas in Cabo Del Sol. With every detail meticulously taken care of, the resort promises not only an exceptional vacation but an experience that will be etched in the memory of its visitors forever.

This new resort stands as a testament to Four Seasons’ commitment to continually raising the bar in hospitality, offering visitors a stay that seamlessly blends modern sophistication with the timeless charm of the Mexican Riviera.

With information from: express

The Los Cabos Tourism Trust stood out with its participation in the recent Travel Leaders Network EDGE conference, a highly relevant educational event for travel agents from Canada and the United States. This event, which took place from June 5 to 8, 2024, brought together more than 2 thousand travel agents, providing a unique platform for education, discovery, networking and professional evolution.

At the EDGE conference, Los Cabos stood out as the only destination present in the general session, capturing the attention of the 3 thousand attendees. This opportunity allowed us to highlight the wonders and tourist attractions of Los Cabos, consolidating its position as a first-class destination.

Featured activities:

25 1-1 appointments at the Luxury Forum: Los Cabos had the opportunity to interact directly and personalized with 25 travel agents at the exclusive Luxury Forum, promoting the luxury experiences that the destination offers.

“Los Cabos Road Trip” Workshop: With the participation of 55 travel agents, this workshop focused on exploring the diversity and beauty of Los Cabos through an exciting road trip, highlighting the unique routes and experiences that visitors can enjoy .

Stand at the Trade Show: Los Cabos had a stand at the event’s trade fair, where it connected with 200 travel agents, providing detailed information and resources to boost the promotion of the destination.

Travel Leaders Network’s EDGE conference is recognized for offering a high-level educational platform, with over one hundred classes designed to keep travel agents at the forefront of topics transforming the industry. Additionally, attendees have the opportunity to gain key insights from industry leaders and make valuable connections during daily sales and social events.

Los Cabos continues working to promote the destination correctly in our priority and emerging markets. Participation in the EDGE conference reaffirms our commitment to strengthening our relationships with travel agents and highlighting the richness and diversity of experiences that Los Cabos and the community have to offer.

This June, Hotel El Ganzo and Puerto Los Cabos, in collaboration with several local and international organizations, have launched “Azul Pacífico“, the first annual forum dedicated to ocean conservation, with the aim of promoting education and awareness about marine health. The event, held from June 5 to 7 in San José del Cabo, is a convergence of science, art and community action.

The initiative:

“Azul Pacífico” has been organized with the support of Puerto Los Cabos, the La Playa Community Center, the Pablo Foundation, and the global movements World Ocean Day and Planet Ocean. This forum seeks not only to raise awareness about marine conservation, but also to provide practical solutions and promote collaboration and investment in the sustainable management of ocean resources. Planet Ocean, in particular, plays a key role in presenting Baja California Sur as a case study for research and economic development through sustainable ocean management.

Programming and Activities:

The forum began on June 5 with an evening dedicated to documentaries about marine life, creating an introspective and educational atmosphere for attendees. The next day, June 6, the “Cat for a Hare” Workshop was held at the Crania restaurant, in the community of La Playa. This workshop, organized by Oceana, addressed the problem of substitution of fishing species, a practice that deceives consumers and threatens the sustainability of fishing. Participants learned about sustainable fishing alternatives, vital for the future of the local fishing industry.

Friday, June 7, World Oceans Day, was reserved for a series of educational lectures and activities designed to engage both young people and adults. Featured talks include “Do Whales Like Poetry?” by Fernando Martín Velasco, which fuses literature with marine biology, and “Women Crossing Oceans” by the Oceanida association, which celebrates the role of women in the exploration and conservation of the oceans.

Scientific and Economic Talks:

The event will also include technical talks such as “Coral Gardening as an alternative for sea restoration” by Jorge Cáceres, and “Effects of Warming in the Gulf of California” by Carlos Sánchez, academic at the Autonomous University of Baja California Sur (UABCS). . These topics are fundamental to understanding and mitigating the effects of climate change on marine ecosystems.

Additionally, economic opportunities will be explored in the context of the “blue economy”, a strategy for sustainable development that emphasizes the responsible use of marine resources to drive economic growth.

Collaborations and Community Participation:

The Mexican Association of Oyster Farmers, the Marine and Coastal Sciences area of ​​the UABCS, and various organizations such as Climatic Rhythms, NoroesteSustentable, Espíritu Santo te NECESSARY, Sand Effect, and SomosOceanos, among others, have come together for this event. Their participation reinforces the importance of multi-sector collaboration in marine conservation.

Free access:

It should be noted that “Azul Pacífico” is accessible free of charge to all interested parties, simply by registering through the Boletia platform. This accessibility ensures that knowledge and opportunities to participate in ocean conservation are available to a wide audience.

A Call to Action:

In line with the multi-year action theme launched by the World Ocean Day movement for 2024, “Catalyzing action for our ocean and our climate”, “Pacific Blue” emphasizes the urgency of addressing the climate crisis and its devastating effects on the oceans. This forum not only celebrates World Oceans Day, but also seeks to inspire concrete and continued action to protect and preserve our seas.

As the event unfolds, “Pacific Blue” promises to be a beacon of hope and action in the fight for marine conservation, uniting science, community and culture in a symphony of efforts dedicated to the protection of our oceans.

Los Cabos, known for its stunning landscapes and luxurious resorts, faces a persistent challenge to its urban image that could affect its ability to attract and retain tourists. Although the destination maintains a high level of satisfaction among visitors, with 96% positive ratings overall, street cleaning and the maintenance of urban infrastructure continue to be areas of concern, according to Rodrigo EspondaCascajares, director of the Los Cabos Tourism Trust (FITURCA). In a recent interview, EspondaCascajaresaddressed these concerns, which have been reiterated by the hotel sector and local business associations. “Exit surveys indicate that, although most aspects of a stay in Los Cabos are well received, street cleanliness is a recurring negative point,” he explained. These surveys are key instruments that FITURCA uses to evaluate several indicators critical to the visitor experience, including mobility, security, and the quality of infrastructure such as the Marina, roads, and airport. The challenge of urban cleanliness has intensified since the Fonatur Comprehensively Planned Center (CIP) in Los Cabos formally stopped operating in December 2023. This center was responsible for the administration and maintenance of some of the most important areas of the destination , and its closure has left a void that the Government of Baja California Sur is still trying to fill. Residents, business owners and local authorities have noted a decrease in cleaning and watering green areas, which has contributed to a negative perception among some tourists. Urban image and cleanliness are crucial factors that influence tourists’ decision to return or recommend a destination. “We cannot take for granted that tourists will continue to come if we do not improve in these aspects,” EspondaCascajares stressed. Sustainability and the care of cities are increasingly important for travelers, who seek destinations that not only offer natural beauty and high-quality services, but also demonstrate a commitment to the preservation of the environment and the quality of urban life. With information from the independent newspaper

At the recent “Pacific Blue” forum, held at the El Ganzo Hotel, Doctor Carlos Sánchez, Professor of Marine Biology at the Autonomous University of Baja California Sur, offered a reflective vision on the state of health of the Gulf of California, based on his vast experience of more than 25 years. His presentation was a journey from the history of the exploitation of marine resources to the urgent need for a new culture of conservation. The History of “Living from the Sea” Dr. Sánchez began his talk with a retrospective of how people have lived from the sea in different times. “In the 1950s, the idea of ​​living off the sea centered on fishing and the belief in inexhaustible resources,” he explained. For decades, Mexican policy promoted the intensive exploitation of these resources, with million-dollar investments and the delivery of boats to fishermen, all under the premise of an endless sea. This view began to change in recent decades. “By 2010, it was no longer just about extracting resources, but also about the growing tourism industry,” Sánchez said. “Living off the sea now also means watching whales and enjoying biodiversity, although we often still fall into tourist overexploitation.” The professor highlighted how this transition towards tourism has not been without problems, such as uncontrolled whale watching, where 40% of the activities are not carried out within the permitted regulations. The Reefs of the Gulf of California The Gulf of California, known as “the world’s aquarium,” is home to rich rocky reef ecosystems, rather than the typical coral reefs found in other parts of the world. “Here we have a great diversity of black corals and sea fans, which form 75% of the reef cover,” explained Dr. Sánchez. This wealth, however, is threatened by human activity and climate change. Overfishing has been a recurring issue in the region. “In the 80s and 90s, it was common to see hundreds of sharks in places like Bajo del Espíritu Santo,” Sánchez recalled. “Today, these majestic predators are a rarity.” Indiscriminate exploitation has led to a notable decline in large fish populations, altering the trophic structure of ecosystems. Monitoring and Conservation Since 1998, Dr. Sánchez and his team have carried out a rigorous monitoring program of the reefs of the Gulf of California. This effort has provided a valuable baseline for evaluating changes in marine biodiversity. “We have documented a significant decline in fish biomass over the years,” he said. “Last year, 90% of the reefs monitored showed signs of deterioration.” Sánchez’s work also highlights the importance of no-fishing areas for the recovery of marine ecosystems. “Places like Cabo Pulmo and Revillagigedo, where fishing is totally prohibited, show a remarkable recovery in just 7 to 12 years,” he said. These examples demonstrate that full protection is an effective strategy for restoring ecosystem health. Future Challenges and Adaptation to Climate Change In addition to overfishing, climate change poses a new threat to the Gulf of California. “The increase in water temperature is leading to the tropicalization of reefs,” Sánchez explained. “Black corals and sea fans, which were traditionally found in colder waters, are starting to bleach.” This transformation implies that tropical species could move northward, further altering the dynamics of local ecosystems. Towards a New Conservation Culture Dr. Carlos Sánchez concluded his presentation with a call to action: “We need a radical transformation in our culture towards conservation.” He advocated “total protection” of key areas and close collaboration between scientists and society to solve environmental problems. “The Gulf of California still has gems to discover and preserve,” he said optimistically. “We must work together so that places like Cabo Pulmo are not the exception, but the norm.” Dr. Carlos Sánchez’s talk at the “Azul Pacífico” forum was a powerful reminder of the challenges and opportunities facing the Gulf of California. His message was clear: it is time to change our relationship with the sea, from exploitation to conservation, to ensure a sustainable future for generations to come.

The representative of the National Chamber of the Restaurant and Seasoned Food Industry (Canirac) in Los Cabos, Paloma Araoz Wilkes, reported that given the low tourist season, some establishments could temporarily close. This situation is due to a drastic decrease in the influx of tourists and diners after the holidays and the spring breaker season.

“All the restaurants, from the small ones to the big ones, are feeling the low season. Maybe there will be some that close temporarily, although in the end that also has an impact because you have to continue paying payroll and everything,” Araoz Wilkes mentioned, highlighting the financial impact that this can have on the sector.

The Los Cabos restaurant sector is going through an unusual situation, with a drop in the number of tourists and diners that has not been seen in many years, especially since Easter. This situation has left the central areas and the marina visibly desolate, affecting both small and large establishments.

To mitigate the impact of the low season, Araoz Wilkes mentioned that they could implement discounts and promotions aimed at local residents. “Right now it is a bit complicated, to be honest, and I think everyone can see it in the center, in the marina, which is very lonely. So we will have to start what has been done in other years, with promotions and discounts for locals. At the end of the day, we do have tourists, but those who support us in these low seasons are the locals,” she stated.

These measures seek to encourage internal consumption and support establishments during the months of lower tourist activity. The Canirac representative emphasized that the Southern California community plays a crucial role in the sustainability of the restaurant sector in these periods of lower tourist influx.

The low tourist season represents a significant challenge for the local economy, and the response of the restaurant sector will be decisive in keeping businesses operational and the jobs they generate. Meanwhile, the local community is seen as the lifeline that can help restaurants get through these difficult months through their support and consumption.

With information from El Mundo Digital BCS.

• Participation of 115 local children and young athletes, through a call by the Sports Institute of the Municipality of Los Cabos and the American football league of Baja California Sur.
• With the presence of figures such as Patrick Willis and Diana Flores, the “Day with the 49ers” clinic inspired youth and strengthened tourism in Los Cabos, highlighting its commitment to well-being and community development.
• This clinic is an example of how the destination’s tourism promotion efforts provide unique and beneficial opportunities to the local community.

The San Francisco 49ers and the Los Cabos Tourism Trust (FITURCA) joined forces to organize the “day with the 49ers” sports clinic, which took place on May 31 in Cabo San Lucas, Baja California Sur. The Bicentenario Stadium was the setting for this event, which brought together 115 children and young people between 9 and 18 years old from the Los Cabos community, giving them the opportunity to train with professional methods. It was through the Sports Institute of the Municipality of Los Cabos and the American football league of Baja California Sur that the call for participants was carried out.

The training was led by Patrick Willis, Pro Football Hall of Famer and San Francisco 49ers Hall of Famer; Sofy Navarro, Senior Manager of 49ers EDU, and Diana Flores, Los Cabos Brand Ambassador and Flag Football World Champion, who shared their experience, offering inspiration and knowledge to participants.

“Life is about connection, and there is no better connection than the one California has with the 49ers and Mexico. It is always wonderful to spend time here and I plan to return very soon and more often,” shared Patrick Willis.

In her speech, Sofy Navarro added that “as a woman with a Mexican heritage, it is an honor to be able to represent the 49ers at an event in Los Cabos, to promote not only sports and American football, but also local communities. We are delighted “We are excited to have expanded the reach of football while promoting community development and providing enriching opportunities for the residents of Los Cabos.”

In the words of Diana Flores, “more than an alliance, the collaboration of Los Cabos and 49ers is an opportunity to change lives through sports. Today, more than ever, we find ourselves in an important moment to continue building bridges and tools for our following generations, encouraging them to achieve their dreams on and off the field. I am very proud that Los Cabos makes these types of efforts with purpose, with an objective that, beyond creating ties between two cultures, truly seeks and works for change. “.

This clinic reaffirms the Los Cabos Tourism Trust’s commitment to inclusion and diversity, uniting sports enthusiasts and their families in a positive and healthy environment. Furthermore, this collaboration played a crucial role in Los Cabos’ strategic objectives of increasing tourist flow and strengthening its position in the US market, especially with the Californian city of San Francisco.

“Establishing strategic alliances with entities that share our vision of promoting health and well-being is essential to consolidate our position as a leading destination,” said Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA). “Los Cabos is a place where athletes can come to revitalize, heal and find their own path to wellness. We are committed to ensuring that our initiatives benefit the local community, which relies heavily on tourism. “This clinic is an example of how our efforts can offer unique and beneficial opportunities to the residents of this beautiful place.”

With an average of 26 direct weekly flights from San Francisco, Los Cabos is just a three-hour flight from the city located in Northern California, making it a preferred destination for Bay Area residents. From January to March of this year, Los Cabos welcomed 41,350 tourists from San Francisco, which represented an increase of 35.9% compared to the same period in 2023. Currently, California represents 23.6% of visitors to Los Cabos. This close collaboration with the 49ers was a key factor in making Los Cabos a favorite destination for residents of California and San Francisco.

This action has been a key strategic investment for FITURCA, seeking not only to promote Los Cabos as a privileged tourist destination, but also to promote the destination’s community. This collaboration has allowed Los Cabos to be positioned in the minds of thousands of American football fans and potential tourists, achieving a positive impact on the local economy and offering direct benefits to the community. The “Day with the 49ers” clinic is a clear example of how this investment is generating opportunities for personal and community development for the youth of Los Cabos, promoting health, well-being and tourism in the region.

As part of the agreement between the Los Cabos Tourism Trust (FITURCA) and the “San Francisco 49ers” American football franchise, professional players will arrive in the municipality of Los Cabos to offer a two-hour clinic on Friday, May 31.

This agreement, signed on September 1, 2023 with “Forty Niners SC Stadium Company, LLC” (operator of Levi’s Stadium), includes the promotion of the legend “Visit Los Cabos” in the preseason and regular season games of the San Francisco 49ers, in exchange for 700 thousand dollars. Payments have been made over eight months, ending in May 2024.

The agreement, valid until April 30, 2025, includes several promotional activities, such as photo sessions of players with the emblematic Arch of Cabo San Lucas, publications on social networks with the professional helmet and the phrase “Los Cabos, preferred destination to travel of the San Francisco 49ers”, and advertising on the screens at Levi’s Stadium. In addition, a series of sports clinics taught by professional players will be held for children and young people in the community, such as the one that will be held tomorrow.

Clinic Details:

• Date and Time: Friday, May 31, from 8:00 a.m. to 8:00 p.m. to 10:00 a.m.
• Place: Bicentenario Stadium, located in the “Don Koll” sports complex in the Los Cangrejos neighborhood, Cabo San Lucas district.
• Registration: Participants must arrive an hour and a half in advance (6:30 a.m.) to register.
• Participants: Children and young people who want to learn and live with professional players.

Special guests:

• Patrick Willis: Legendary 49ers Hall of Fame player.
• Diana Flores: Flag Football world champion and “Visit Los Cabos” brand ambassador.

This initiative seeks to promote tourism in Los Cabos and offer the local community a unique opportunity to interact with prominent American football figures, thus strengthening the relationship between the tourist destination and the San Francisco 49ers.

The legendary Solmar Hotel celebrated half a century since it began operations on the beach of Cabo San Lucas facing the Mexican Pacific, very close to the famous stone arch, thanks to one of the great characters of Los Cabos, Don Luis BulnesMolleda (1928- 2011), businessman and visionary hotelier who, together with his inseparable wife and great composer Doña Conchita Bulnes Malo, began the golden era of this port. Don Luis was born in Spain, in Rivadesella, Asturias, however, as he always used to say, when they asked him where he was from, he would say that he was from Cabo San Lucas, but if they asked him where he was born, he would say that in Asturias. The celebration took place precisely in one of the areas near the spectacular rocky area of ​​​​the hotel where at that time the famous suites were located that were named by Don Luis as Ray Cannon, journalist from the remembered and prestigious sport fishing publication Western Outdoor News ; also the Pancho King suite, pioneer of TV in Baja California Sur, and; Tico Medina, Spanish journalist that Don Luis also appreciated. This great celebration was presided over by CharoBulnes Malo, daughter of the Bulnes couple, who remembered her deceased brother Paco Bulnes(July 2, 2021). CharoBulnes‘ children, María and Javier and other close relatives were present at this emotional event. Governor Víctor Castro Cosío and his wife also attended, in addition to several personalities and friends of the Bulnes family, the State Secretary of Tourism, Maribel Collins, also attended.. During the gala cocktail-dinner and with the rock formations of the place as a screen, videos and photographs of the beginnings of the hotel were presented as well as images of Don Luis and various historical and nostalgic moments from the beginnings of the Hotel Solmar and which has now been become one of the business groups and creators of impressive tourist developments such as the Grand Solmar hotel, Playa Grande, Racho Cabo San Lucas, among others, as the most important not only in Los Cabos, but in the entire Baja California Sur peninsula. The governor presented CharoBulnes with a commemorative plaque for the first 50 years of life of the Solmar Hotel. Congratulations to the Bulnes family and all the collaborators of the Solmar Group.

The government of Baja California Sur has been praised for its commitment to promoting sustainable tourism, receiving recognition from members of the European Union. In a letter addressed to the state’s Ministry of Tourism and Economy, Ambassador Gautier Mignot expressed his appreciation for the cooperation facilitated to address shared challenges in this area.

During their stay from April 19 to 23, the Ambassadors and Deputy Heads of the 15 Member States of the European Union had the opportunity to explore the human, gastronomic and cultural wealth of Baja California Sur, through visits to towns such as La Paz, Todos Saints and The Triumph. In his letter, the Ambassador highlighted the hospitality of the inhabitants of the region, underlining the importance of strengthening ties between Mexico and European countries for mutual benefit.

Recognition from the European Union not only highlights the natural beauty of Baja California Sur, but also the local government’s commitment to responsible tourism practices that respect the environment. It is expected that these types of collaborations will continue to be strengthened through future visits, work tables and meetings, in order to promote the well-being of both local inhabitants and visitors.

During the period 2020-2024, Los Cabos International Airport has been the epicenter of a series of improvements that have transformed the travel experience of millions of passengers. With an investment of close to $3.6 million pesos, the aerodrome has undergone an ambitious renovation that ranges from physical infrastructure to commercial and environmental aspects, as revealed in the recent Advisory Commission.

The constant increase in passenger traffic has been a constant in this five-year period, with an impressive increase of 10% in 2023, reaching the figure of 7 million 716 thousand travelers. This year, the airport has expanded its flight offering, offering 520 weekly departure frequencies to 12 domestic and 37 international destinations, including the long-awaited route to Frankfurt, Germany, which will open in November.

Detailed analysis of passenger origin reveals notable diversity, with 55.5% coming from the United States, followed by 39.1% domestic travelers. Canada and Europe also contribute significantly, with 5.3% and 0.1% respectively.

Francisco Villaseñor Reyes, director of the Airport, highlighted the commitment to excellence in service through the Master Development Plan. The refurbishment and expansion of Terminals 1 and 2 are testament to this vision, with the addition of 12 additional counters and the installation of modern information screens. Efforts are also focused on operational efficiency, with the introduction of autonomous migration filters to increase hourly passenger capacity.

User satisfaction has been a fundamental pillar in this transformation, as demonstrated by the two-point increase in surveys, reaching an impressive 91%. This recognition was reflected in the Airport Service Quality (ASQ) award obtained in February 2024, where the airport was awarded as the best in its category in Latin America and the Caribbean.

In addition to its commitment to excellence in service, Grupo Aeroportuario del Pacífico (GAP) celebrates the tenth anniversary of the GAP Foundation. In Los Cabos, the foundation operates two schools and a community center, providing quality education and development opportunities to hundreds of students and community members.

With a combination of strategic investments and a customer- and community-focused approach, Los Cabos International Airport has established itself as a benchmark for quality and excellence in the region.

Los Cabos, Baja California Sur, April 25, 2024. Following the successful launch of the first hotel under the revolutionary new brand, SIRO, Kerzner International Holdings Limited (“Kerzner”), an independent developer and operator of residential and hospitality properties, is proud to announce the signing of two new SIRO hotels. The properties in Riyadh, Saudi Arabia, and Los Cabos, Mexico, will join the recently opened SIRO One Za’abeel in Dubai and the upcoming SIRO Boka Place in Montenegro, scheduled to open during the fourth quarter of 2024, demonstrating Kerzner’s commitment to constantly grow and bring the innovative concept to destinations around the world.

“SIRO encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for more than 30 years, revolutionizing the hospitality sector,” said Philippe Zuber, CEO of Kerzner International. “SIRO is a direct response to the societal shift in preferences towards sport and wellness, designed to be a fast-growing challenger brand that allows Kerzner to expand our global footprint in the world’s most vibrant cities. The response we are seeing among investors and developers is a testament to the market demand for this revolutionary concept. In February 2024, we began welcoming our first guests at SIRO One Za’abeel in Dubai. “The response from them has been phenomenal and provides a fantastic foundation for growth as we work closely with our partners to grow the portfolio of new SIRO properties around the world.”

Scheduled to open in 2027 and developed by Fortem Capital, SIRO Palmilla will be located in Los Cabos, offering a calm and temperate climate for SIRO guests who want to focus on their fitness and well-being. Comprising 120 keys and a cluster of SIRO-branded residences, of which 14 will be detached villas, the site is part of a new masterplanned development, Palmilla Reserve. Located just 2 kilometers from the iconic One&Only Palmilla, a flagship property in the One&Only portfolio also managed and operated by Kerzner and situated on a hill overlooking the Palmilla Golf Club, the development offers panoramic views of the golf course, ocean and hills. surroundings.

Located in the city’s prestigious Olaya business and residential district, SIRO Olaya Riad will offer convenient access to the city’s diplomatic quarter, government offices, prominent business centers and high-end retail experiences. Scheduled to open in 2028 and developed by 80 Real Estate Company, SIRO Olaya Riad will feature 200 guest rooms, along with comprehensive fitness and wellness facilities. The hotel is a 30-minute drive from King Khalid International Airport and easily accessible by other transportation routes from the city. Representing Kerzner’s first foray into Saudi Arabia, SIRO Olaya Riyadh’s announcement comes at a perfect time with the commitment to wellness as a cultural and economic priority, and complements the recent surge in healthcare infrastructure development.

A revolutionary concept that combines transformative wellness experiences, an integrated digital strategy and personalized guidance from wellness experts, SIRO is setting a new standard for those seeking comprehensive fitness and wellness solutions through the brand’s five core biohacking pillars: nutrition, fitness, sleep, recovery and mindfulness. For future owners and developers, SIRO represents an unparalleled opportunity to be part of a groundbreaking hospitality concept at the forefront of innovation and transformational wellness, where every aspect of the guest experience is geared toward unlocking mental performance and maximum physique. With deals completed on these upcoming projects, Kerzner will continue its ambitious growth plans to bring SIRO to the world’s most dynamic destinations.

The growing SIRO brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts around the world under the Atlantis, One&Only and Rare Finds brands. The world’s first SIRO at One Za’abeel, Dubai is now accepting bookings.

With a strategic agenda led by Rodrigo Esponda, Los Cabos seeks to strengthen commercial relationships and explore new opportunities in the tourism market at the exclusively B2B event.

São Paulo, Brazil, April 16, 2024.- Los Cabos, a world-renowned tourist destination, demonstrates its commitment to the diversification of international tourism by actively participating in the WTM Latin America 2024 Fair that will take place from April 15 to 17. April in São Paulo, Brazil.

During the three days of the event, Los Cabos, the only tourist destination present in the Mexico pavilion, will have a strategic agenda led by Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA), to strengthen commercial relations and explore new opportunities in the tourism market.

This itinerary includes meetings with commercial partners of successful cooperative campaigns in 2023, as well as meetings with important players in the sector, such as Copa Airlines and Globalizador(Amadeus). In addition, there will be meetings with international agencies, with the aim of expanding the reach of the destination, as well as interviews with specialized tourism trade media, to disseminate the initiatives and projects of Los Cabos.

To further enrich participation, other events have been planned with some of the most relevant Incentive and Convention Houses in the region, and the luxury travel agencies Virtuoso and Traveler Made.

The WTM Latin America Fair, recognized for its ability to generate effective business opportunities, is an international tourism event that brings together professionals from the South American travel and tourism industry. With a special focus on Brazilian buyers and other regional guests, the exclusively B2B event provides an ideal environment to foster strong and successful business relationships.

The outstanding participation of Los Cabos in the WTM Fair continues to position its leadership as a destination not only in the tourism sector, but also in the eyes of visitors from different latitudes of the world.

In a press conference held today, Monday, April 15, the next Golf Tournament promoted by Land & Building was announced, which will take place on May 11 at the prestigious Cabo Real Golf Club, San José del Cabo. The event, open to the general public, aims to raise funds for the infrastructure and improvement of the facilities of Telebachillerato #39 in Cabo San Lucas. With the participation of between 80 and 100 people, including local athletes from cities such as Mexico City, Guadalajara, Monterrey, as well as foreign participants, mainly from the United States, the tournament will have an exciting format that includes Stroke Play, Shamble and Foursome. One of the highlights of this tournament is the introduction of high-end Hole in One prizes, which include the chance to win an apartment and luxury cars, making this the first time such prizes have been offered in Los Cabos. In addition to the golf competitions, there will be raffles and a closing event with a concert, dinner, awards and auction for participants. Eng. Ricardo Reyes Sandoval, general director of Land & Building, expressed his enthusiasm for the event and highlighted the importance of supporting education and social sense in the community. In collaboration with various local institutions and companies, the tournament seeks to benefit the 116 students of Telebachillerato #39, whose structural situation requires urgent improvements. During the press conference, it was announced that a significant part of the income generated by the tournament will be allocated to the rehabilitation of the Telebachillerato, in order to provide a safer and more appropriate learning environment for low-income students. José Alberto de los Santos González, director of Telebachillerato, expressed his gratitude for the support received and stressed the importance of initiatives like this to improve the educational conditions of the community. In addition, the university scholarship was announced for Ana Rosa González Ambrosio, an outstanding Telebaccalaureate student, in recognition of her academic excellence and commitment to her studies. The Golf Tournament promoted by Land & Building not only offers a unique sporting experience in Los Cabos, but also represents an opportunity to contribute to the educational and social development of the community. For more information and registration, you can visit the official website of the event: tournamentdegolf.landandbuilding.com

Los Cabos, Baja California Sur, Mexico, April 8, 2024 – San José del Cabo, a community rooted in rich history and continuous progress, today commemorates the 294th anniversary of its founding, as well as the 44th anniversary of its establishment as an independent municipality. These milestones are testament to the city’s enduring commitment to its cultural heritage and sustainable growth.

The region named “California” by the Spanish since 1535, was a geopolitically crucial enclave and a source of vital resources for the Manila galleons, thanks to the estuary, known as Aguada Segura. However, the resistance of both the Pericúes indigenous people and the pirate siege initially prevented the permanent founding of a mission in these lands.

April 8, 1730 marked the beginning of the consolidation of San José del Cabo, when Father Nicolás Tamaral (accompanied by the visiting father, José de Echeverría) founded the mission in the Pericú territory. Since then, the city has been a center of economic, cultural and social activity on the peninsula.

Although most visitors are familiar with the lively nightlife of Cabo San Lucas and the serene beauty of San José del Cabo, the deep and complex indigenous cultural history, and transition to modern times, of Ancient California remains less explored.

The history of the region is rich and multifaceted, from the first encounters between the Spanish conquistadors and indigenous tribal groups (such as the Pericúes, the Guaycuras and the Cochimíes), to the colonization and evangelization efforts led by Spanish Jesuit missionaries in the century XVIII.

The rock paintings scattered throughout the area are silent witnesses of indigenous life and culture, standing out in places such as Las Manitasand Rancho El Refugio. Other iconic sites, such as El Faro Viejo de Cabo Falso, Plaza Amelia Wilkes and the historic Mission San José del Cabo, are living testimonies to the rich cultural and historical heritage, offering a fascinating window into the region’s ancient past.

Since its founding, San José del Cabo has witnessed significant events, such as the Californian insurrection in 1734, until its establishment as an independent municipality on April 8, 1980, experiencing significant growth in infrastructure, tourism and community development.

As part of the celebration of both anniversaries, a series of special events are scheduled to reflect the diversity and vitality of the community. On April 8, Blue Gate Expeditions will host an educational talk and solar eclipse viewing session, providing a unique opportunity to explore the cosmos.

On April 10, the city chronicler, Gabriel Fonseca, and the writer, Luis Domínguez Bareño, will offer a talk about the history and legacy of San José del Cabo at the Municipal Palace. Then, a discussion between a group of prominent Cabeños, who will share their perspectives and experiences, immersing attendees in the identity and heritage of Los Cabos.

On April 12, a cultural celebration will be held with the presentation of Los Huizapoles, also coinciding with its 40th anniversary, in addition to local musical performances and exhibitions of regional dances.

Learn more about planned events and activities at: https://www.instagram.com/p/C5TvSFfxXGW/?igsh=NHZ1YXh0b2ZnMmp3

Mexicana has announced the start of its operations to the tourist destination of San José del Cabo, starting Monday, April 1, 2024. This new air service seeks to facilitate access for national visitors, boosting the attractiveness of Los Cabos as a premier destination. level.

Mexicana’s new flight offer will include two main routes to Los Cabos. The first, a route that will connect Santa Lucía (CDMX) with Los Cabos, will include a stopover in Guadalajara, offering an option for travelers heading to the south of the peninsula from the country’s capital and western Mexico. The second route will include a direct flight between Guadalajara and Los Cabos.

These flights will be available four times a week, specifically on Monday, Thursday, Friday and Sunday, providing flexibility and multiple options to plan trips, whether for business, pleasure, or a combination of both.

For more information about flight schedules, rates and reservations, visit the website https://www.mexicana.gob.mx/

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• Within the framework of the TianguisTurístico2024, Los Cabos received 3 recognitions from Tripadvisor, an online travel platform that works with reviews and experiences shared by travelers.

• A new Viva Aerobus flight to and from Felipe Ángeles International Airport (AIFA) was also announced, as well as the opening of 6 new luxury hotels by the end of this year and early 2025.

Los Cabos, Baja California Sur, Mexico, April 10, 2024 – The Los Cabos Tourism Trust (Fiturca), as well as 25 commercial partners of the destination, will hold more than 900 meetings with tour operators, travel agencies, airlines and even other tourist destinations in Mexico and the world, within the framework of the TianguisTurístico 2024 that is held this week in the port of Acapulco, Guerrero.

In addition to conducting business to benefit the community of Los Cabos and the tourist region of Baja California Sur, the objective is to publicize the initiatives that the destination has undertaken to differentiate itself from other beaches or resorts in Mexico, especially in terms of sustainability, connectivity and innovation, commented the director of Fiturca, Rodrigo Esponda.

In a meeting with the media that cover the TianguisTurístico 2024, the manager pointed out that the destination does not aspire to massify the flow of tourists, but rather to attract travelers who can leave more economic benefits for service providers and communities. local. Quality rather than quantity is the premise of Los Cabos’ strategy.

“Where our strategy is going is to position Los Cabos for the quality of the product and the income that visitors generate, beyond the number of tourists. That is, our game is not to increase the number of visitors, but to improve the quality of the experience and the spill,” said Rodrigo Esponda.

He also announced that, within the framework of the TianguisTurístico 2024, Los Cabos obtained 3 recognitions in the “Choice Awards Best of the Best”, from Tripadvisor, an online travel platform that works with reviews and experiences shared by travelers. The distinctions went to Medano, Chileno and Cabo San Lucas, which are located within the top 10 of Tripadvisor’s “Best of the best beaches.”

Los Cabos-style sustainability

The director of Fiturca referred to two success stories in terms of sustainability in Los Cabos: Cabo Pulmo, “where regeneration has occurred through tourism,” and the Sierra de las Cacachilas, where work is being done with the community of El Triunfoto regenerate the ecosystem. “It would be difficult to find two such good examples in the world where tourism is playing a role in regeneration based on a sustainability approach,” he highlighted.

The focus on sustainability is accompanied by changes in the profile of travelers. For example, millennial tourists, “a significant force in size and penetration in the industry in general in the world,” who are much more aware of the importance of sustainability and align their values in that sense, so the destination must be in tune with this audience.

“If they are against the consumption of plastic water bottles, what they are looking for is to go to a destination that what it does is aligned with their values regarding the community, the environment and gastronomy. This is shared with authorities and service providers so that they can analyze how they should modify their products or services in accordance with these trends,” explained Esponda.

The Secretary of Tourism of Baja California Sur, Maribel Collins, who also participated in the meeting with the media within the framework of the TianguisTurístico 2024, referred to the mass tourism containment program that was implemented on Balandra beach, which was named as the most beautiful in Mexico, as a way to preserve the ecosystem.

As a result of the appointment, she recalled, “too many people began to arrive and what was done was to take actions to see the cargo capacity and manage it by blocks. There are certain measures and rules to enter the beach. This has been understood and is important to preserve a beach,” highlighted the state official.

The president-advisor of the Board of Directors of the Los Cabos Hotel Association, Mauricio Salicrup, addressed another success story in terms of sustainable tourism in the region: Comprehensive Tourism Developments, which are tourism investment projects that trigger the development of infrastructure. public for the benefit of local communities and tourism service providers.

“Whoever participates in a Comprehensive Tourism Development has to promote social infrastructure works, either towards Cabo San Lucas or towards San José del Cabo”, and in coordination with the state and municipal authorities, the essential needs of each community are defined to design the works and renew the environment,” he explained.

Rodrigo Esponda recalled that since before the Covid-19 pandemic in Los Cabos, the use of plastic bags was prohibited, which had a positive impact on the ecosystems of the region. “When we clean the bay, especially after the rainy season, we no longer find plastic bags. If the use of these bags were allowed, we would find them and they would have a harmful result on the biodiversity of the sea,” he remarked.

In addition, Los Cabos also seeks to create an awareness of sustainability in tourists. “We have a responsible traveler’s guide, that is, if the traveler wants to be more responsible on their trip, we tell them what they can do, we generate a specific guide with specific recommendations so that the traveler understands how they can be more sustainable.”

For their part, hotels and tourism service providers share sustainability strategies among themselves to ingrain a sustainable culture in the destination. It is a multiplier effect of good practices in Los Cabos. Sustainable events are also held and there are beach guides. “We are looking for a greater contribution to sustainability in the region, we use traveler feedback,” said Esponda.

Connectivity is strengthened

Within the framework of the TianguisTurístico 2024, the start of operations of the new route that will connect the Felipe Ángeles International Airport, in the Metropolitan Area of the Valley of Mexico, with Los Cabos, was also announced. “We are grateful that Viva Aerobus continues to grow in our state, adding more destinations and reinforcing our air connectivity to consolidate Baja California Sur as a leading tourist destination at the national level,” celebrated the Secretary of Tourism, Maribel Collins.

The new route is added to the 11 that Viva Aerobusalready operates from Los Cabos International Airport: Cancún, Ciudad Juárez, Culiacán, Guadalajara, Hermosillo, Mexico City (AICM), Monterrey, Querétaro, Tijuana, Toluca and Torreón. Between these routes, and the three that operate from La Paz, the airline recorded more than 1,175,000 passengers transported to destinations in the state of Baja California Sur in 2023, an increase of 15% compared to 2022.

The service will be operated by the youngest fleet in Mexico, which today is made up of 83 Airbus aircraft with an average age of 5.45 years. It will have a flight every day of the week.

In addition, Mauricio Salicrup announced that six new luxury category hotels are about to open in Los Cabos, with a multimillion-dollar investment. “The opening plans are all according to the projects, some (will open) at the end of 2024 and others at the beginning of 2025,” shared at the meeting that Fiturca, the Baja California Sur Tourism Secretariat, the Hotel Association of Los Cabos and Viva Aerobus held with the press in Acapulco.

Through its official account on the social network Instagram, Amazon Prime Video Mexico has excited entertainment lovers with the announcement of the launch of its new reality show “Sueltosen Los Cabos.” The series will be available for online streaming starting next April 26, promising to offer a unique experience to viewers.

“Loose in Los Cabos” takes place in the beautiful tourist destination of Los Cabos, located in Baja California Sur (BCS), Mexico. As its name suggests, the show follows the lives of eight bachelors and bachelorettes as they enjoy the vibrant parties and exciting nightlife that Los Cabos has to offer. From renowned clubs in San José del Cabo to the lively bars of Cabo San Lucas, participants will immerse themselves in the festive atmosphere of the destination.

The first images revealed show the impressive temporary residence of the participants, with a panoramic view of the emblematic “Arco de Cabo San Lucas”. Additionally, parties aboard luxurious vessels on the Pacific side of the ocean promise to add a touch of luxury and excitement to the spectacle.

With “Sueltosen Los Cabos”, Amazon Prime Video Mexico expands its offer of international content, which includes Mexican productions Amazon Original and Amazon Exclusive. The streaming platform has users in more than 200 countries, ensuring that this new series is seen by a global audience eager for fresh and exciting entertainment.

Viewers can expect to immerse themselves in the lives of these intrepid bachelors and bachelorettes while enjoying the scenic beauty and festive atmosphere of Los Cabos. With its premiere scheduled for April 26, “Sueltosen Los Cabos” promises to be a hit among reality show fans and lovers of unlimited fun.

The beach certification team has carried out exhaustive sampling in the tourist corridor of San José del Cabo and Cabo San Lucas to guarantee the quality of the water and thus ensure the health and well-being of visitors, as well as the protection enviroment.

This analysis, focused on the detection of Enterococcus Faecali and Escherichia Coli, two key indicators of water quality, was carried out at the State Public Health Laboratory, recognized by both the national health authority and the Food and Drug Administration of the United States. United States of America.

The Federal Maritime-Terrestrial Zone prioritizes the minimization of any risk to the health of those who enjoy its beaches. In this sense, it is essential to remember the importance of avoiding leaving garbage residue that can contaminate and affect the quality of the water on the destination’s public beaches.

An emphatic call is made to the entire population about shared responsibility in caring for the beaches. Keeping them clean and free of pollution not only protects the health of beach users, but also preserves the beauty and biodiversity of marine ecosystems. Every action counts in the conservation of the precious coastal environment.

Certification of water quality on the beaches of San José del Cabo and Cabo San Lucas is a fundamental step to ensure safe and pleasant experiences for visitors, while promoting the protection and conservation of the region’s valuable natural resources.

Los Cabos, B.C.S. Mexico, April 2, 2024. – The Los Cabos Tourism Trust and Iberojet report that, due to an adjustment in the airline’s fleet, the route scheduled from Madrid to Los Cabos for eastern 2024 has been canceled.

We understand that this news may impact the travel plans of national and international visitors, which is why we are evaluating various alternatives that allow us to strengthen connectivity between both destinations. People who have a reservation for this flight are recommended to contact Iberojet for the corresponding refund.

The Avoris corporation, owner of Iberojet, will redouble its efforts in promoting Los Cabos among its various brands, promoting a diverse range of tourist packages during 2024. This collaborative approach aims to compensate for the cancellation of the route, in addition to maximizing visibility and accessibility of Los Cabos so that the flow of the European market continues to reach the destination.

During 2023, Los Cabos received nearly 10,000 Spanish tourists, so the promotion plan will continue to boost the positioning of Los Cabos in Spain and Europe.

April 3 marked the beginning of the first edition of Mercedes-Benz Fashion Week in Los Cabos, a renowned fashion event that, for 15 editions, had only chosen Guadalajara and Mexico City as venues. Now, it has moved to Baja California Sur (BCS) due to its tourist attractions.

With Saudi Arabia as the guest country, the design firms are presented: Abel López, Alfredo Martínez, Kris Goyri and Sandra Weil. On behalf of The Saudi Fashion Commission, 6 of its 100 designers will be presented: Dazluq and Khawla Al Aiban, in individual format, and a collective exhibition by Kaf by Kaf, NH Designer, Nora Al Shaikh and Waad Aloqali.

In a press conference, Beatriz Calles, deputy director of Mercedes Benz Fashion Week, commented that the series of events they will present will conclude on April 6 and some of the collections that will be shown are the same ones that were presented at Fashion Week Milan.

Calles highlighted the special magic that Cabo has always had and mentioned that for 20 years they have set themselves the mission of making fashion and what is done in the creative arts known. In addition, she highlighted that fashion attracts tourism, and this event not only benefits designers, but also promotes gastronomy and other aspects of the region.

The deputy director expressed that they will look for a second edition in Los Cabos, but it will be after consolidating this parade in other states of the Republic.

Finally, Calles commented that Mexico has experienced growth in the fashion industry, especially with the digital modality that emerged during the pandemic. She added that doors are opening in the United States, Europe and Asia, and highlighted the importance of e-commerce in this context.

• The renowned Mexican chef takes the helm of Sunken Bar, located in the luxury hotel The Cape, a Thompson Hotel, which has a proposal that includes signature cocktails and a breakfast, snacks and lunch menu with seafood delicacies.

Cabo San Lucas, Baja California Sur, March 2, 2024.- The gastronomy and ingredients of Baja California Sur, as well as the innovative proposal of Enrique Olvera are a synonym of guarantee in the culinary scene of Mexico and the world, so know The fact that the renowned chef is in charge of the renovated Sunken Bar, located in The Cape, makes the Thompson Hotel a must-see in this paradisiacal destination.

The resort located in front of Playa Monumentos, a favorite of surfers and locals for its panoramic views of the Sea of Cortez, has established a close relationship with Olvera, who also designed the menu at Manta, the flagship restaurant of this hotel. luxury, which now adds a new concept to the main bar, both directed by Casamata, which encompasses a set of different hospitality projects anchored in a common objective: sharing our identity, creating world-class experiences that proudly reflect our culture.

Sunken Bar is the new sanctuary of mixology that will become the perfect option to enjoy a cocktail menu that ranges from classics such as a Mezcalita or a Classic Margarita, to more sophisticated options, such as the Bianco Spritz, prepared with white vermouth, damiana, prosseco and soda, or its Old Fashioned, which has Mexican whiskey, angostura, chocolate bitters and piloncillo.

Regarding the menu, it is made up of the star dishes of Manta, Chef Olvera’s restaurant that is located just a few steps from this bar within The Cape, as well as a bar of raw options, all this with the guarantee that the products They were purchased from local suppliers that belong to the COMEPESCA program, which certifies aquaculturists for having sustainable practices.

In the mornings, from 6:30 to 12, Sunken Bar transforms into the perfect place to enjoy coffee specialties, as well as smoothies and a menu with options for breakfast facing the sea with classics such as chilaquiles, enfrijoladas, burritos or dishes of fruit, or a delicious chia pudding and a fresh salmon dish that are ideal to start the day in front of the best view of El Arco.

From 12:30 to 5 pm, a menu will be offered with delicious dishes such as tuna tiradito, Peruvian ceviche and shrimp aguachile, Korean chicken, tempura fish tacos, herb guacamole, among other Manta classics.

Likewise, from 12 pm to 10:30 pm, a wide variety of snacks will be the ideal excuse to enjoy some time in the hotel’s anteroom, enjoying grilled shishitos, chicken wings, esquites with huancaína or seeds toasts with wasabi, among others.

It should be noted that something distinctive about this bar is its incredible location, since both guests and visitors can admire spectacular sunsets or watch whales during the seasons passing through Baja California Sur.

For this reason, Sunken Bar is an unparalleled experience in which the impressive landscape, exquisite drinks and delicious cuisine converge in perfect harmony between the culinary excellence of The Cape and the experience of Casamata by Enrique Olvera.

 

Los Cabos emphasizes its leadership as the only Mexican destination present in Routes Americas. 

• The event is one of the main meetings for airline, airport and destination professionals in America.

Los Cabos, B.C.S. Mexico, March 21, 2024. – In a strategic effort to continue stimulating connectivity to the destination with primary and secondary markets, the Los Cabos Tourism Trust participated in the Routes Americas event, held from March 19 to 21, in Bogotá , Colombia.

With this participation, the destination demonstrates its commitment to economic growth, as well as attracting visitors who contribute and generate positive benefits to the local community.

During the event, Los Cabos held 15 business meetings with renowned airlines such as American Airlines, Avoris, Delta, COPA and TUI, thus reinforcing its position as a preferred tourist destination. The presence of Rodrigo Esponda, general director of the Los Cabos Tourism Trust on a panel of advisors, underlined the importance of the direct involvement of destinations in the development of air routes.

Strategic dialogues were also established with European airlines such as Condor and TUI, with the aim of promoting the new route from Frankfurt and reestablishing connectivity with the United Kingdom, respectively. In addition, conversations have intensified with COPA and Arajet to expand into the South American and Caribbean markets.

In the North American area, special attention has been paid to cities such as Boston, Philadelphia and Fort Lauderdale, as well as in the Canadian market, where efforts are being made to resume Air Transat services to Los Cabos.

Los Cabos concentrates 85% of the connectivity for Baja California Sur and has 59 markets of origin from 5 different countries, which positions it as the third recipient of international visitors in Mexico, thus highlighting the importance of air connectivity for growth. regional economic.

The presence of Los Cabos in Routes Americas 2024 reflects the Tourism Trust’s commitment to the economic and cultural development of the region.

Last weekend, PATIO BY ZⓈONAMACO, a program of artistic interventions such as large-scale sculptures, installations, ephemeral pieces, and performances, inaugurated its program at the Puerto Los Cabos Sculpture Garden and Hotel El Ganzo, exhibition headquarters in San José .

In this edition, 24 proposals participate that were chosen by a curatorial team made up of Juan Canela, (chief curator MAC Panama / co-curator Bienal Arte Paiz Guatemala) and Lena Solá Nogué, (curatorial assistant of the Tamayo Museum, Mexico City). Some of these pieces have recognition from the Palm Foundation.

The inauguration had a special program that began with a tour guided by the curators Canela and Solá, together with the artists Miguel Fernández de Castro, Rodrigo Garrido, Lorena Ancona, Ariel Schlesinger, Beatriz Cortez, Goga Trascierra, Elti Alejandro López Lora, Chris Wyrick, Steven Jacobi, Kate Kuaimoku, Oso Parado and Laia Estruch.

Later at Hotel El Ganzo a conversation was held with the curators and Lorena Peña Brito, founder of Inari Maru. Art, Imagination and Coast. The performances were also presented: Kite 4 by the artist Laia Estruch, Beach Labyrinth by Daniel Dugán, Bordando Sueños by Adriana María Martínez (activation of a free performance piece with children from the Padrino Foundation) and DES/ORDEN by Leslie Molina and Jess Whelligan.

In addition to the activities to mark the opening of PATIO BY ZⓈONAMACO, other events also occurred during the weekend as part of the start of the festival: Callejoneada and Batucada with BAHIABEAT. Starting in LAB Baja passing through the center of San José del Cabo, Vinyl Nights at the El Ganzo Hotel, Conversation and tour with the artist: Sean W. Spellman at Drift Hotel, the opening of the exhibition Imaginario de Antequera: A look at art Oaxacan in Los Cabos at NN Galería, a concert by Dinoflagellates (Gonzalo Lebrija, Francisco Ugarte & Pier Martínez) at Hotel El Ganzo, inauguration of the exhibition Agua y cielo by Laura Constanza Medina Mora at Casa Doma, DJ set Camino Saturno at Crania, as well as the DJ set Addie O, Jess C, Lo Stine.

Francois Paris’s Open House Studio was also held at Casa Loka Vista, Sunday Beach Vinyls at Hotel El Ganzo Beach Club, Live Music and Performance accompanied with Mezcal at the Drift Hotel and Poolside Sessions at The Rooftop of the Hotel El Ganzo.

PATIO BY ZⓈONAMACO will be open to the public from March 9 to May 5 from 10 a.m. to 6 p.m., Monday to Sunday. Tickets cost 150 pesos and are on sale at www.abcartbaja.com and www.zsonamaco.com

Address: S/N La Playa, 23403 San José del Cabo, B.C.S., Mexico (First entrance to Marina Puerto Los Cabos).

Participating artists of PATIO BY ZⓈONAMACO:Alejandra EspañaAdriana María MartínezAriel SchlesingerBeatriz CortezBoris ViskinChris WyrickDaniel AvilésDaniel DugánElti Alejandro López LoraFlorencia SadirGoga TrascierraHéctor David Cepeda González Isabela Sá RorizJosé Antonio López SilvaKate KuaimokoLaia EstruchLorena AnconaLeslie Molina and Jess WhelliganMiguel Fernández de CastroMario García TorresManuel LozanoOso Parado & Lobo collectiveRodrigo GarridoSteven Jacobi

For more information about the festival visit the website: https://abcartbaja.com/ and the social networks @abcartbaja (Instagram, Twitter and Facebook).

Berlin, Germany, March 5, 2024. Los Cabos is strongly committed to diversifying international tourism in the destination, and proof of this is the presence of the Los Cabos Tourism Trust (FITURCA) at the ITB in Berlin, the largest fair in world tourism and travel, which this year takes place from March 5 to 7 in the German capital, with a comprehensive marketing, promotion and public relations strategy.

The Trust team, including the general director of FITURCA, Rodrigo EspondaCascajares, attends the ITB, together with service providers, as part of the destination’s growth strategy in the European market and in follow-up to the recent announcement of the launch of the Frankfurt flight – Los Cabos, which will be operated starting in November by the German airline Cóndor.

The FITURCA agenda at the ITB consists of more than 60 meetings with wholesalers, tour operators, specialized travel agents and the media to publicize the unique tourism offer and connectivity of Los Cabos. It also includes events with the industry and the participation of Rodrigo Esponda in the “Luxury Travel” panel and meetings with strategic partners such as FTI Group, Kuoni, TUI and Derturistik.

“This work tour at the ITB, an important global tourism forum, is part of FITURCA’s strategy to support growth in European tourism to the destination, not only from Germany, but also from other regions such as France, Switzerland, Austria, Italy and even Bulgaria. The flight that we recently announced between Frankfurt and Los Cabos will help us consolidate the diversification of tourism in the Southern California region,” highlighted Rodrigo Esponda.

The manager stressed that they not only seek to attract more visitors, but also to ensure that they stay longer and generate greater benefits for the community in the region. “There are great product options that we are integrating into tours and itineraries so that the European visitor can stay 14 days or more in the region. You can spend three days in San José del Cabo, three in the Eastern Cape, three in La Paz, go to Loreto, return to TodosSantos and return to Los Cabos to conclude your stay,” he added.

The Frankfurt-Los Cabos flight will begin operations next November and will have two regular weekly frequencies, each with an A330-900 aircraft with capacity for 310 passengers. It is estimated that it will move 16,000 visitors a year, which would mean a 490% increase in German tourists, who would leave an economic benefit of 1,000 million pesos annually for the destination, consolidating Germany as the third most important international market for Los Cabos. , only after the United States and Canada.

In addition, this new connection with Europe will encourage the arrival of more inclusive tourism to the destination, since the Cóndor airline offers 4-class packages: first, business, premium tourist and tourist, which opens the door for diverse profiles of European tourists. Visit, mainly in winter, this important tourist jewel in the northwest of Mexico.

With the launch of the new air route, Los Cabos is consolidated as one of the tourist destinations in Mexico with the best international connectivity, having direct flights with the United States, Canada and Spain. In addition, last year the destination opened seven new national routes to connect with 16 airports in Mexico; seven international routes to connect with 30 airports in the United States and three routes in Canada to add 11 airports in that country, as well as the Mexico-Madrid flight from June to September.

Rodrigo Esponda pointed out that last year the destination received 3.85 million visitors, which represented an increase of 9% compared to the previous year, while by 2024 they expect to receive 4.2 million tourists, which means an increase of 7%. , of which 2.5 million would be from the United States; 1.7 million from Mexico; 200,000 from Canada and the rest from emerging markets, such as Germany and other European countries.

“Our focus is not on quantity, but on quality. We have 95% satisfaction from the tourists who visited us in 2023, and we want to continue like this, even improve. We will continue to offer the best quality to visitors, because travelers expect that from Los Cabos: higher quality of service, that is our differentiator,” EspondaCascajares concluded.

Jordan Thompson has been crowned the new champion of the Mifel Tennis Open by Telcel Oppo in Los Cabos. The Australian tennis player, 29 years old and ranked number 40 in the world, lifted his first title in his professional career after a week full of success in Mexico.

In the ATP 250 final, Thompson defeated Norwegian Casper Ruud, who is ranked number 12 in the world. The Australian surprised his rivals and the fans in one of the most competitive draws in the history of this tournament, demonstrating his excellent level of play.

During the tournament, Thompson staged the best comeback of the week in the quarterfinals, eliminated the favorite Alexander Zverev in the semifinals (who is ranked number 6 in the world) and won the final against Ruud in a match that lasted 2 hours and 2 minutes, with a score of 6-3, 7-6(4).

Ruud, for his part, recognized Thompson’s talent and effort and congratulated his team during the awards ceremony. In the match, the Norwegian committed three double faults and was erratic with his first serve, which prevented him from saving his opponent’s break points.

The second set was more even and was decided in a tiebreak after one hour and 10 minutes of play. Thompson was solid at this stage and throughout the match, taking advantage of every opportunity to maintain his advantage and show his mental strength.

After this victory, Jordan Thompson will rise to number 35 in the world rankings, the best position of his career so far. This victory gives him confidence and motivation ahead of his participation in the next Mexican Open.

The Australian had a historic day in his career, since after winning the singles title, he played two doubles matches in less than eight hours and five hours on the court in the same day. Together with his partner Max Purcell, Thompson defeated the pairing of Ruud and William Blumberg in the semifinal, and later won the doubles final against Gonzalo Escobar and Aleksandr Nedovyesov in two sets and a tiebreak 7-5, 7-6 ( 2)..

With this outstanding performance and his double victory in singles and doubles, Jordan Thompson will leave his name etched in the ATP history books. His skill, determination and physical stamina proved to be key to his success in this tournament. Without a doubt, this young Australian tennis player will continue to delight us with his talent in future events.

Casper Ruud, the 12th seed, and Jordan Thompson, a surprise opponent who has had an outstanding week, are the stars of the grand final.

In the first semi-final, Ruud and Stefanos Tsitsipas faced each other in an expected duel. Both players had mentioned throughout the tournament that the playing conditions favored their style. With a 1-1 head-to-head history so far this year, expectations were high. After an intense match, Ruud emerged victorious with a score of 6-4, 7-6(4). Showing a great level, Ruud took advantage from the first set and showed that his adaptation to the Cabo Tennis Open court was key to his success.

In the second semifinal, Jordan Thompson caused another surprise by beating the tournament’s top seed, Sacha Zverev. Thompson had staged an incredible comeback in the quarterfinals and continued his excellent performance in the match against Zverev. There were 3 hours and 40 minutes of intense play, with both players showing an exceptional level. Thompson was confident and assured that he will seek another title in the final against Ruud.

Both finalists are excited for the opportunity to compete in the championship in Los Cabos. Ruud expressed his delight at reaching his first final in several months, while Thompson is looking forward to his third title. Both players recognized the quality of their opponent in the final and expect a difficult challenge.

On the other hand, in the doubles category, the duo formed by Miguel Ángel Reyes Varela and Guido Andreozzi was eliminated in the semifinals. In a complicated matchup, they were defeated by the pairing of Gonzalo Escobar, from Ecuador, and Aleksandr Nedovyesov, from Kazakhstan, with a score of 6-2, 6-3. Despite having taken the lead in the second set, Reyes Varela and Andreozzi were unable to maintain it and their opponents secured the victory.

The second doubles semifinal will take place this Saturday, after the singles final, and the winning pair will face Escobar and Nedovyesov in search of the title.

The Mifel Tennis Open by Telcel Oppo has been an exciting tournament full of surprises. The unprecedented final in Los Cabos promises to be a memorable encounter between Casper Ruud and Jordan Thompson. Tennis fans cannot miss this definition full of emotion and talent on the court.

The exciting competition of the Mifel Tennis Open by Telcel Oppo in Los Cabos continues to mark milestones, and on this occasion the pair formed by the Mexican Miguel Ángel Reyes Varela and the Argentine Guido Andreozzi qualified for the semifinals of the doubles tournament.

Reyes Varela and Andreozzi secured their place in the semifinals by beating Mexican Hans Hach Verdugo and Venezuelan Luis David Martínez by a resounding score of 6-2, 6-4. The duo exhibited a solid and effective game, managing to break their opponents’ serve three times in the first set and twice in the second, thus ensuring their advancement in the competition.

In their next matchup for a place in the final, the Mexican-Argentine duo will face Gonzalo Escobar, from Ecuador, and Aleksandr Nedovyesov, from Kazakhstan, who surprised by eliminating the first seeds, the Mexican Santiago González and the British Neal Skupski .

González and Skupski, who were defending the 2023 title, starred in an exciting match that culminated in an unexpected result, since after winning the first set 6-3 and taking the second to 6-6, they finally suffered a defeat in the tiebreak and the super tiebreak, thus giving way to Escobar and Nedovyesov.

 

During the Mifel Tennis Open by Telcel Oppo in Los Cabos, the tournament’s top seeds demonstrated their dominance by advancing to the semifinals. Casper Ruud, number 12 in the ranking, became the first semifinalist by obtaining his second victory at the ATP 250 in Los Cabos. In a solid match against the Portuguese Nuno Borges, Ruud won with a score of 6-3, 6-2 in 57 minutes.

Ruud will face Stefanos Tsitsipas, current defending champion and number 11 in the ranking, in the semifinals. Tsitsipas made it to the semifinals by beating Aleksander Kovacevic with a score of 7-6(1), 6-3.

In another exciting matchup, young American Alex Michelsen surprised by winning the first set 6-0 against eighth-seeded Jordan Thompson. However, Thompson reacted and managed to win a close match that went to three sets, ending with a score of 0-6, 7-6 (1), 7-5 in his favor. Now, Thompson prepares to face the first seed, Alexander Zverev.

The German Zverev, world number 6, had no major complications in his match against Thanasi Kokkinakis, achieving a victory with a score of 6-3, 6-4 in almost two hours of play.

The third day of competition in the main draw of the Mifel Tennis Open by Telcel Oppo left an exciting spectacle for tennis fans. The performances of different players stood out, where three of the first four seeds managed to advance to the quarterfinals in the singles category.

The young American Alexander Zverev surprised by beating the 2023 finalist and third seed of the tournament with a score of 6-4, 6-1, while the defending champion Stefanos Tsitsipas defeated his opponent with a solid first serve in an hour, with a result of 6-3, 6-0. In another outstanding performance, Casper Ruud, another debutant at the ATP 250 in Los Cabos, managed to beat the recent finalist at the Dallas Open, Marcos Giron, on the Grandstand in one hour, with a score of 6-1, 6-0.

In addition, other players such as Aleksandar Kovacevic, Nuno Borges, Jordan Thompson and Thanasi Kokkinakis qualified for the quarterfinals after close and exciting victories. The doubles couples were not far behind, with intense confrontations that keep the competition exciting.

The Mifel Tennis Open by Telcel Oppo demonstrates a high level of tennis and promises to continue providing exciting matches in the search for this year’s champion.

 

On the second day of the ATP Los Cabos, there were moments full of adrenaline, emotion and surprises. The Mexican tennis players invited to the main draw, Ernesto Escobedo and Rodrigo Pacheco, were eliminated in their debut, while Diego Schwartzman, who also received a wild card from the tournament, could not advance after being eliminated at the Mextenis Stadium by the American Emilio Nava, coming from the qualification.

Rodrigo Pacheco lost to Alleksandar Vukic with a score of 7-6, 7-6, while Ernesto Escobedo fell to Jordan Thompson with a score of 6-4, 6-3. For his part, Diego Schwartzman suffered a defeat against Emilio Nava with a score of 6-4, 6-3.

However, not everything was disappointment for the Latin American players, since the Mexican Miguel Ángel Reyes Varela and the Argentine Guido Andreozzi advanced to the second round of the doubles tournament, after winning 1-6, 7-6 (6), 11 -9 to the third seeded couple, made up of the Finnish Harri Heliovaara and the Australian John Peers.

Likewise, in other matches, William Blumberg of the United States and Casper Ruud of Norway won 6-3, 6-3 against the British Jack Draper and Daniel Evans, while the Australian couple Max Purcell and Jordan Thompson, fourth in the seeds, they defeated brothers Stefanos and Petros Tsitsipas 6-4, 6-3.

In another parallel tournament, the Portuguese Nuno Borges (No. 47) advanced to the round of 16 of the Mifel Tennis Open by Telcel Oppo 2024 being played this week in Los Cabos, after winning 7-6(2), 6-2 to the German Dominik Koepfer (No. 57). Meanwhile, Serbian Miomir Kecmanovic (No. 54) lost in two sets to Australian Rinky Hijikata (No. 79) in almost two hours of play.

This day was full of exciting confrontations, demonstrating the high competitive level and the great emotions that are experienced in the world of tennis.

 

Los Cabos flies high, the main tourist destination of Baja California Sur is pleased to announce its new air connection with Europe, through a direct flight from Frankfurt, Germany, in strategic alliance with the leading luxury airline in transcontinental flights, Cóndor Flugdienst . It will be from November 2024 when this new air connection with Germany, one of the most relevant emerging markets for Los Cabos, comes into operation.

This milestone was announced from Mexico City in a press conference led by Juan Carlos Cañedo, director of Tourism Training and Culture of the Ministry of Tourism and Economy of the government of Baja California Sur, representing the head of this agency, Maribel Collins; Rodrigo Esponda, general director of the Los Cabos Tourism Trust; Mauricio Salicrup, president of the Board of Directors of the Los Cabos Hotel Association, and Omar Miranda, Revenue and Marketing Manager of Grupo Aeroportuario del Pacífico (GAP), representing the CEO, Raúl Revuelta Musalem.

With the launch of the new air route, Los Cabos is consolidated as one of the tourist destinations in Mexico with the best international connectivity, having direct flights with the United States, Canada and Spain. In addition, last year the destination opened 7 new national routes to connect with 16 airports in Mexico, 7 international routes to connect with 30 airports in the United States and 3 routes in Canada to add 11 airports in that country, as well as 12 Mexico flights. Madrid.

The Frankfurt-Los Cabos flight will have two regular weekly frequencies from November to April, with a capacity for 310 passengers per flight. It is estimated that it will move 16,000 visitors a year, which would mean a 490% increase in German tourists, who would leave an economic benefit of 1,000 million dollars annually for the destination, consolidating Germany as the third most important international market for Los Cabos. only after the United States and Canada.

In addition, this new air bridge with Europe will encourage the arrival of more inclusive tourism to the destination, since the Cóndor airline offers class travel packages

economic, premium and business, which opens the door for various profiles of European tourists to visit, mainly in winter, this important tourist jewel in the northwest of Mexico, where the wide range of experiences opens a whole universe of possibilities that go beyond beyond sun and beach.

Juan Carlos Cañedo, representing the Secretary of Tourism and Economy of Baja California Sur, Maribel Collins, showed the pride of the state government for expanding the connectivity of the destination, since it is the first regular airline that establishes a direct connection with the entity from Germany. “This new airlift opens the door for Germans to enjoy unique experiences that combine nature, gastronomy and culture, all in an environment of safety and quality of service.”

The director of the Los Cabos Tourism Trust, Rodrigo Esponda, commented that the work to achieve this milestone in the region began in 2019. “Since then, efforts have been made to coordinate logistical and strategic details. Although the Covid-19 pandemic paused the work, it was successfully resumed and today we announce this historic flight not only for Los Cabos, but for the entire state because it will encourage the arrival of more tourists to Baja California Sur,” he stressed.

Esponda stressed that collaboration between the public and private sectors has been decisive in achieving this achievement and will be even more so in the future, to guarantee adequate investments that take Los Cabos on the path to success, as it has been until now. In addition, he pointed out that the collaboration with Condor implies shared responsibilities in the marketing and promotion of the destination to amplify the visibility of Los Cabos among German tourism.

The president of the Board of Directors of the Los Cabos Hotel Association, Mauricio Salicrup, celebrated that the destination “already shines with a healthy hotel occupancy and an unmatched luxury offer, so this new air route does nothing but accentuate and consolidate our attractiveness, and opens the doors to visitors who seek exclusivity and authentic experiences in one of the best destinations in Mexico.”

Omar Miranda, representing the CEO of Grupo Aeroportuario del Pacífico (GAP), Raúl Revuelta Musalem, highlighted that “this route marks a milestone for the Los Cabos Airport and its connectivity with Germany; Without a doubt, it has been a pleasant experience to collaborate with Condor to make this unprecedented route possible. Our priority will always be to offer the best travel experience to our passengers.”

Finally, Jens Boyd, Commercial Director of Condor, sent a message celebrating this collaboration. “Los Cabos is at the top of many Germans’ wish lists and has been on Condor’s list for some time. Flights to the attractive Pacific coast are made possible by the arrival of our new A330neo, on which our guests can expect maximum travel comfort, the latest technologies, low kerosene consumption and a smooth flight. Whether in the new economy cabin with ergonomic seats, a better sense of space and the latest generation of in-flight entertainment, or in our exclusive Prime Seats in the front row of Business Class, where you will feel as if you were in your own suite.”

As part of the activities of the 8th. Edition of the Los Cabos Open, Stéfanos Tsitsipas took a tour around Los Cabos to witness an impressive natural spectacle, whale watching, during which he was seen excited, taking photos and enjoying a great day.

Cabo Sports Complex vibrated with the energy and joy of more than 100 boys and girls who participated in the exciting second edition of Kids Nite. This event, which has become a new tradition, offered children between 3 and 12 years old the opportunity to enjoy a special night full of tennis and fun.

Under a stage illuminated with black and ultraviolet light, children were greeted by brightly colored t-shirts, balls and giant rackets, creating a truly magical atmosphere. The little ones were divided into groups according to their ages and abilities, and had the opportunity to play tennis alongside star professionals such as Alexander Zverev, Miomir Kecmanovic and the Mexican Miguel Ángel Reyes-Varela.

The activity was divided into four 20-minute periods, during which the children enjoyed skill challenges with huge rackets and mini tennis shoes. Players like Taro Daniel, Aleksander Vukic, Max Purcell, Alex Michelsen, Nedovyesov, Escobar, Arnaldi and Borges joined in the fun, challenging the little ones in games full of excitement and camaraderie.

The presence of great tennis players not only provided unforgettable moments for the little ones, but also promoted the integration of boys and girls with the sport, providing them with advice, gifts and sharing their best training secrets. This initiative, organized by Mextenis and the Mifel Tennis Open by Telcel Oppo, seeks to bring the community closer to initiation programs in the sport, thus promoting family integration and the love for tennis.

With the success of this second edition, Kids Nite is consolidated as an annual celebration that fulfills the dream of dozens of girls and boys of playing on a professional court, leaving indelible memories and sowing the seed of love for tennis in future generations.

 

A new edition of Tennis Talks was held prior to the start of activities in the main draw of the Mifel Tennis Open by Telcel Oppo. The in-depth talks with the protagonists of the eighth edition delighted everyone present, who had the opportunity to enjoy a special afternoon full of reflections and advice about the world of tennis.

The event began with the inspiring words of Mexican doubles players Miguel Ángel Reyes-Varela and Hans Hach, who shared their vision of the Mexican system to promote national talent in tennis, highlighting the importance of generating a monitoring and support structure for the young tennis players. In addition, they emphasized the potential of Mexican tennis and encouraged it to continue strengthening the path towards professionalization in this sport.

During the question and answer session, the players provided advice to a mother who was looking to support her children in their dream of being tennis players, highlighting the importance of setting short-term goals and maintaining a perseverant attitude to achieve success in this demanding discipline. .

Subsequently, the 2019 Cabo Tennis Open champion, Argentine Diego Schwartzman, shared details about his beginnings in tennis and the positive influence of his environment on his development as a professional player. He reflected on the importance of keeping an open mind and receptive to different perspectives on the path to sporting excellence.

In addition, he delved into the topic of mental health in current tennis, addressing the pressure generated by social networks and the importance of finding a balance between personal and professional life. Players highlighted the need to manage external expectations and focus on the enjoyment of the game.

Finally, world No. 12, Casper Ruud, shared how the influence of his father, who was a tennis player, has positively impacted his career, in addition to revealing the complexity of balancing personal and professional life in the world of tennis. elite tennis.

At the end of each interview led by host Carolina Guillén, some of those present asked the players different questions, further enriching the informative and enriching experience for tennis fans who attended the event.

In summary, the new edition of Tennis Talks within the framework of the Mifel Tennis Open by Telcel Oppo offered a valuable opportunity for attendees to connect with the world of tennis through the experiences and wisdom shared by renowned exponents of this exciting sport.

At the Mifel Tennis Open by Telcel Oppo 2024, held in Los Cabos, the Mexican Hans Hach Verdugo and the Venezuelan Luis David Martínez stood out by advancing to the second round of doubles after an exciting victory. The Latin American couple demonstrated their skill on the court by beating the Australian duo of Rinky Hijikata and Aleksander Vukic with a score of 6-4, 3-6 (11-9).

Venezuelan Martínez expressed his satisfaction after the match, sharing: “It was a great match, it was not easy. I felt playing at home with the Mexicans supporting me.” For his part, the Mexican Hach Verdugo was also happy with the performance of the duo, pointing out: “The first rounds are very difficult. Luis and I are friends, we trained well and although the match was complicated we won and we are in the second round “.

In the next stage, Hach Verdugo and Martínez prepare to face the winners of the match between the Mexican Miguel Ángel Reyes Varela and the Argentine Guido Andreozzi against the Finnish Harri Heliovaara and the Australian John Peers, third seeds who will go into action this Tuesday.

Furthermore, in other doubles matches, the Portuguese Nuno Borges and the Swede Andre Goransson triumphed over the duo made up of the Australian Andrew Harris and the German Dominik Koepfer with a final score of 7-6 (6), 6-2. Now, they await the winners of the confrontation between the Greeks Stefanos and Petros Tsitsipas against the Australians Max Purcell and Jordan Thompson, the fourth-seeded duo.

As for the singles matches, the American Alex Michelsen managed to win 6-3, 7-6 (3) against the Frenchman Constant Lestiene in a match that lasted 1 hour and 50 minutes, while in an exciting duel between Americans, Aleksandar Kovacevic beat Brandon Holt 6-1, 6-4 in 70 minutes. Kovacevic now awaits the winner of the match between Serbian Miomir Kecmanovic and Australian Rinky Hijikata on the second day of main draw activities.

The exciting results and outstanding performances of the participants keep expectations high at the Mifel Tennis Open by Telcel Oppo 2024, promising more exciting matchups in the coming days.

The exciting opening day of the Mifel Tennis Open by Telcel Oppo took place at the Mextenis Stadium, with three singles matches that kept the audience on the edge of their seats. The action began at 4:00 p.m. local time with the confrontation between Daniel Evans and Roman Safiullin, followed by a vibrant duel between Max Purcell and Matteo Arnaldi. The night culminated with the confrontation between Thanasi Kokkinakis and Jack Draper.

The stellar match between Kokkinakis and Draper extended to three sets, culminating in an intense battle in which the Australian managed to win with a final score of 4-6, 7-6(5), 6-4. Despite not starting as a favorite against the No. 53 in the ranking, Kokkinakis demonstrated his skill at the ATP 250 in Los Cabos, adapting to the schedule, weather and backed by the support of the fans, which was decisive for the victory. of him over the British.

For his part, Max Purcell faced Matteo Arnaldi in another high-intensity match, managing to take the victory after a tough fight that was defined in three sets, with a final score of 6-4, 4-6, 6- 4. Despite Arnaldi’s outstanding career, Purcell was solid on the court, showing confidence and determination.

In celebrating his victory, Purcell shared his experience in the tournament, expressing: “It was a very physical match but I gained confidence… The weather is cold, I would have liked to play during the day but obviously there wouldn’t be people, but without a doubt many of us enjoyed being here, “It’s very nice here in Mexico.” After his victory, Purcell hopes to meet his opponent in the second round between Dominik Koepfer and Nuno Borges.

Finally, Daniel Evans, current No. 42 in the ranking, celebrated his victory over Safiullin, whom he defeated with a score of 6-2, 6-4. The 33-year-old Briton, who has two ATP titles, is now preparing to face Kokkinakis in search of a ticket to the third round.

The opening day of the Mifel Tennis Open by Telcel Oppo has left spectators eager to witness more exciting matches in the coming days, demonstrating once again the passion and competitive level that characterize this tennis tournament.

 

 

 

The Los Cabos Tourism Trust (FITURCA) presented its annual report of activities and results for 2023, as well as its plans and strategies for 2024, in an event held at the Playa Grande Hotel, attended by more than 150 people from the industry. tourism, municipal and state authorities.

The director of FITURCA, Rodrigo Esponda, highlighted that 2023 was a year of great challenges and opportunities for the destination, which managed to maintain its position as one of the favorites for national and international travelers, especially from the United States and Canada.

Among the most relevant achievements, he mentioned that Los Cabos registered an average hotel occupancy of 75%, with an average rate of $350 per night, the highest in Mexico and one of the highest in Latin America. In addition, the destination received more than 2.5 million visitors, of which 40% were repeat visitors and 20% were first-time visitors, that is, they returned to the destination after having visited it for the first time.

Esponda also highlighted the increase in air connectivity, with the opening of 12 new routes and the increase in frequencies on existing ones, which made it possible to have more than 30 thousand weekly seats available from 26 cities in the United States, Canada and Mexico. Likewise, he highlighted the diversification of markets, with participation in international fairs and events such as Fitur in Spain, where Los Cabos was the only Mexican destination with its own pavilion.

The director of FITURCA pointed out that 2024 will be a year of challenges and opportunities, given the increasingly strong competition from other destinations, the uncertainty generated by the elections in the United States and the celebration of the Olympics in Paris. For this reason, he said that they will focus on offering unique and quality experiences to travelers, that generate certainty and satisfaction, and that motivate them to recommend and return to the destination.

“People no longer only travel to a place because it is beautiful, or because there is a new hotel, but they are looking for a set of experiences that, truly, in some cases, move and are life-changing or life-changing.” the sense of seeing things,” said Rodrigo Esponda.

To this end, he announced that projects will be promoted such as the development of a convention center, the creation of a contemporary art museum, the consolidation of

cultural, sporting and gastronomic events, and the promotion of segments such as weddings, golf, fishing, diving and adventure.

Esponda expressed his confidence that Los Cabos will continue to be a leading and reference destination in national and international tourism, thanks to the joint work of the public and private sectors, and the commitment of all actors involved in the industry.

“We have many, many things to think about, but we also have many, many things to celebrate and be grateful for, because Los Cabos is a destination that has demonstrated its capacity for resilience, innovation, adaptation and growth,” concluded Rodrigo Esponda, Director of FITURCA.